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How To Hire a Fractional CMO
In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs.
This episode is a must-listen for business owners, marketing professionals, and consultants seeking a game-changing approach to business growth.
Key Takeaways:
I explore the game-changing concept of Fractional Chief Marketing Officers (CMOs), highlighting its cost-effectiveness compared to traditional hires. Emphasizing the importance of leading with strategy, I challenge the conventional project-based approach to…
The skinny
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