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102 | 5 Years of (Brutally) Honest Business Experience in 15 Minutes · Women in The Coaching Arena

• 1:39
  Hello
• 1:39
  and
• 1:40
  welcome
• 1:40
  to
• 1:40
  Women
• 1:40
  in
• 1:41
  the
• 1:41
  Coaching
• 1:41
  arena
• 1:42
  podcast.
• 1:42
  I'm
• 1:43
  so
• 1:43
  glad
• 1:43
  you're
• 1:43
  here.
• 1:44
  I'm
• 1:45
  Jo
• 1:45
  Lott,
• 1:45
  a
• 1:46
  business
• 1:46
  mentor
• 1:46
  and
• 1:47
  ICF
• 1:47
  accredited
• 1:48
  coach
• 1:48
  and
• 1:49
  I
• 1:49
  help
• 1:49
  coaches
• 1:50
  to
• 1:50
  build
• 1:50
  brilliant
• 1:51
  businesses.
• 1:53
  I
• 1:53
  know
• 1:53
  that
• 1:54
  when
• 1:54
  you
• 1:54
  prepare
• 1:54
  to
• 1:55
  enter
• 1:55
  the
• 1:55
  arena
• 1:56
  there
• 1:56
  is
• 1:56
  fear,
• 1:57
  self
• 1:57
  doubt,
• 1:58
  comparison,
• 1:59
  anxiety,
• 2:00
  uncertainty.
• 2:01
  You
• 2:02
  can
• 2:02
  tend
• 2:02
  to
• 2:03
  armour
• 2:03
  up
• 2:03
  and
• 2:04
  protect
• 2:04
  yourself
• 2:05
  from
• 2:05
  vulnerability.
• 2:07
  In
• 2:07
  this
• 2:08
  podcast
• 2:08
  I'll
• 2:09
  be
• 2:09
  sharing
• 2:09
  honest,
• 2:09
  not
• 2:10
  hype,
• 2:10
  practical
• 2:11
  and
• 2:11
  emotional
• 2:12
  tools
• 2:12
  to
• 2:12
  support
• 2:13
  you
• 2:13
  to
• 2:13
  make
• 2:13
  the
• 2:13
  difference
• 2:14
  that
• 2:14
  you're
• 2:14
  here
• 2:15
  for
• 2:15
  DARE
• 2:16
  greatly
• 2:16
  you
• 2:17
  belong
• 2:17
  in
• 2:17
  this
• 2:18
  arena.
• 2:19
  Hello,
• 2:20
  welcome
• 2:20
  to
• 2:20
  episode
• 2:21
  102
• 2:22
  of
• 2:22
  Women
• 2:22
  in
• 2:22
  the
• 2:23
  Coaching
• 2:23
  Arena.
• 2:23
  I
• 2:24
  am
• 2:24
  so
• 2:24
  glad
• 2:24
  you
• 2:24
  are
• 2:24
  here
• 2:26
  today.
• 2:26
  I'm
• 2:27
  condensing
• 2:27
  five
• 2:28
  years
• 2:28
  of
• 2:28
  honest,
• 2:29
  hard
• 2:29
  earned
• 2:30
  business
• 2:30
  lessons
• 2:31
  into
• 2:31
  actionable
• 2:32
  advice
• 2:33
  for
• 2:33
  you.
• 2:34
  It
• 2:34
  might
• 2:34
  sting
• 2:35
  a
• 2:35
  bit
• 2:35
  because
• 2:36
  it's
• 2:37
  not
• 2:37
  what
• 2:38
  you
• 2:38
  want
• 2:38
  to
• 2:38
  hear,
• 2:39
  but
• 2:39
  I
• 2:39
  profess
• 2:40
  to
• 2:40
  marketing
• 2:40
  with
• 2:40
  honesty,
• 2:41
  not
• 2:41
  hype.
• 2:42
  So
• 2:42
  I
• 2:42
  will
• 2:43
  give
• 2:43
  you
• 2:43
  the
• 2:43
  honest
• 2:44
  truth
• 2:44
  of
• 2:45
  five
• 2:45
  years
• 2:45
  of
• 2:45
  business
• 2:46
  building
• 2:47
  in
• 2:47
  the
• 2:47
  next
• 2:48
  15
• 2:48
  minutes.
• 2:50
  This
• 2:50
  is
• 2:50
  for
• 2:50
  you
• 2:51
  if
• 2:51
  you
• 2:51
  are
• 2:51
  a
• 2:52
  coach
• 2:52
  or
• 2:52
  coach
• 2:52
  in
• 2:53
  training
• 2:53
  and
• 2:53
  you
• 2:54
  wanting
• 2:54
  to
• 2:54
  attract
• 2:55
  more
• 2:55
  clients
• 2:56
  and
• 2:56
  make
• 2:56
  more
• 2:57
  consistent
• 2:57
  income.
• 2:58
  So
• 2:58
  grab
• 2:59
  a
• 2:59
  notebook
• 2:59
  or
• 3:00
  just
• 3:00
  go
• 3:01
  for
• 3:01
  your
• 3:01
  walk
• 3:01
  and
• 3:02
  let
• 3:02
  this
• 3:02
  sink
• 3:02
  in.
• 3:04
  Lesson
• 3:04
  one.
• 3:05
  You're
• 3:06
  not
• 3:06
  doing
• 3:06
  enough
• 3:07
  volume
• 3:08
  as
• 3:09
  a
• 3:09
  mum
• 3:09
  with
• 3:10
  a
• 3:10
  four
• 3:10
  hour
• 3:11
  work
• 3:11
  day.
• 3:12
  I
• 3:12
  know.
• 3:12
  Also,
• 3:13
  I
• 3:13
  don't
• 3:13
  want
• 3:13
  to
• 3:13
  hear
• 3:14
  this,
• 3:14
  so
• 3:14
  you
• 3:14
  won't
• 3:15
  either.
• 3:15
  But
• 3:16
  this
• 3:16
  is
• 3:16
  the
• 3:16
  difference
• 3:17
  between
• 3:17
  you
• 3:17
  succeeding
• 3:18
  and
• 3:18
  failing.
• 3:20
  So
• 3:20
  not
• 3:20
  enough
• 3:20
  outreach,
• 3:21
  not
• 3:21
  enough
• 3:22
  content
• 3:22
  creation,
• 3:23
  not
• 3:23
  enough
• 3:24
  workshops,
• 3:24
  not
• 3:24
  enough
• 3:25
  networking,
• 3:25
  not
• 3:26
  enough
• 3:26
  client
• 3:26
  conversations.
• 3:28
  It's
• 3:28
  easy
• 3:29
  to
• 3:29
  think
• 3:29
  we
• 3:29
  are
• 3:29
  putting
• 3:30
  in
• 3:30
  so
• 3:30
  much
• 3:30
  work,
• 3:32
  but
• 3:32
  the
• 3:32
  story
• 3:33
  that
• 3:33
  springs
• 3:33
  to
• 3:34
  mind
• 3:34
  with
• 3:34
  this
• 3:34
  one
• 3:35
  is
• 3:35
  when
• 3:35
  Alex
• 3:36
  Hormozi
• 3:37
  was
• 3:37
  trying
• 3:37
  to
• 3:37
  promote
• 3:38
  his
• 3:38
  gym
• 3:38
  and
• 3:39
  he
• 3:39
  signed
• 3:39
  up
• 3:39
  for
• 3:40
  a
• 3:40
  mentor
• 3:41
  and
• 3:41
  the
• 3:41
  mentor
• 3:42
  said,
• 3:42
  you
• 3:42
  need
• 3:42
  to
• 3:42
  get
• 3:42
  out
• 3:43
  there
• 3:43
  and
• 3:43
  leaflet.
• 3:44
  So
• 3:44
  he
• 3:45
  printed
• 3:45
  off
• 3:46
  a
• 3:46
  thousand
• 3:46
  leaflets,
• 3:48
  spent
• 3:48
  eight
• 3:49
  hours
• 3:49
  leafleting
• 3:50
  the
• 3:50
  neighborhood.
• 3:51
  He
• 3:52
  got
• 3:52
  one
• 3:52
  reply
• 3:53
  back
• 3:53
  which
• 3:53
  was,
• 3:54
  why
• 3:54
  are
• 3:54
  you
• 3:55
  putting
• 3:55
  this
• 3:55
  on
• 3:55
  my
• 3:55
  window
• 3:56
  screen?
• 3:56
  You've
• 3:56
  damaged
• 3:56
  my
• 3:56
  car.
• 3:57
  And
• 3:58
  so
• 3:58
  he
• 3:58
  went
• 3:58
  to
• 3:58
  his
• 3:59
  mentor
• 3:59
  complaining,
• 4:00
  this
• 4:00
  is
• 4:00
  ridiculous.
• 4:01
  You've
• 4:01
  completely
• 4:01
  wasted
• 4:02
  my
• 4:02
  time.
• 4:02
  It
• 4:02
  doesn't
• 4:03
  work.
• 4:03
  The
• 4:03
  mentor
• 4:04
  says,
• 4:04
  how
• 4:04
  many
• 4:05
  leaflets
• 4:05
  did
• 4:05
  you
• 4:05
  put
• 4:06
  out?
• 4:06
  And
• 4:06
  he
• 4:06
  says,
• 4:07
  a
• 4:07
  thousand.
• 4:07
  Took
• 4:08
  me
• 4:08
  eight
• 4:08
  hours.
• 4:09
  And
• 4:09
  his
• 4:10
  mentor
• 4:10
  says,
• 4:11
  I
• 4:11
  put
• 4:12
  out
• 4:12
  5,000
• 4:13
  a
• 4:13
  day
• 4:14
  and
• 4:14
  that's
• 4:14
  just
• 4:15
  for
• 4:15
  testing.
• 4:16
  So
• 4:17
  he
• 4:17
  soon
• 4:18
  realized
• 4:18
  that
• 4:18
  the
• 4:18
  bar
• 4:19
  was
• 4:19
  so
• 4:19
  much
• 4:19
  higher
• 4:20
  than
• 4:20
  he
• 4:20
  had
• 4:20
  it.
• 4:21
  And
• 4:21
  he
• 4:22
  lives
• 4:22
  this
• 4:22
  out
• 4:22
  now
• 4:23
  in
• 4:23
  everything
• 4:24
  he
• 4:24
  does,
• 4:24
  because
• 4:25
  he
• 4:25
  raised
• 4:26
  the
• 4:26
  bar
• 4:26
  and
• 4:27
  realized
• 4:27
  that
• 4:28
  his
• 4:28
  strolling
• 4:29
  around
• 4:29
  the
• 4:29
  neighborhood
• 4:30
  was
• 4:30
  not
• 4:30
  quick
• 4:31
  enough,
• 4:31
  not
• 4:31
  sharp
• 4:31
  enough,
• 4:32
  not
• 4:32
  good
• 4:32
  enough.
• 4:34
  My
• 4:34
  own
• 4:34
  example
• 4:35
  of
• 4:35
  this
• 4:35
  is
• 4:36
  lately
• 4:36
  because
• 4:37
  I
• 4:37
  work
• 4:37
  a
• 4:37
  four
• 4:37
  hour
• 4:38
  day,
• 4:38
  which
• 4:38
  obviously
• 4:39
  by
• 4:39
  the
• 4:39
  time
• 4:39
  I've
• 4:39
  had
• 4:40
  say
• 4:40
  two
• 4:40
  calls
• 4:41
  and
• 4:41
  done
• 4:42
  the
• 4:42
  washing
• 4:42
  up
• 4:42
  and
• 4:43
  all
• 4:43
  the
• 4:43
  other
• 4:43
  things
• 4:43
  I
• 4:43
  need
• 4:43
  to
• 4:43
  do
• 4:44
  with
• 4:44
  my
• 4:44
  life,
• 4:44
  then
• 4:45
  the
• 4:45
  day
• 4:45
  is
• 4:46
  over.
• 4:47
  So
• 4:47
  I'm
• 4:47
  often
• 4:48
  complaining
• 4:48
  that
• 4:49
  I'm
• 4:49
  just
• 4:49
  never
• 4:49
  going
• 4:50
  to
• 4:50
  be
• 4:50
  able
• 4:50
  to
• 4:50
  get
• 4:50
  time
• 4:51
  to
• 4:51
  do
• 4:51
  this
• 4:52
  podcast,
• 4:52
  to
• 4:52
  do
• 4:52
  my
• 4:52
  marketing,
• 4:53
  to
• 4:53
  hold
• 4:53
  all
• 4:53
  the
• 4:53
  events
• 4:54
  I
• 4:54
  want
• 4:54
  to
• 4:54
  hold,
• 4:55
  to
• 4:56
  keep
• 4:56
  reviewing
• 4:56
  my
• 4:57
  clients
• 4:57
  support
• 4:57
  and
• 4:58
  all
• 4:58
  the
• 4:58
  things
• 4:58
  that
• 4:58
  I
• 4:58
  need
• 4:59
  to
• 4:59
  do
• 4:59
  in
• 4:59
  my
• 4:59
  working
• 5:00
  day.
• 5:01
  But
• 5:01
  recently
• 5:02
  I
• 5:02
  signed
• 5:02
  up
• 5:03
  to
• 5:03
  a
• 5:03
  group
• 5:04
  program
• 5:05
  and
• 5:06
  there
• 5:06
  are
• 5:06
  calls
• 5:07
  five
• 5:07
  days
• 5:08
  a
• 5:08
  week
• 5:08
  for
• 5:08
  this
• 5:09
  group
• 5:09
  program
• 5:09
  and
• 5:10
  the
• 5:10
  calls
• 5:10
  are
• 5:10
  from
• 5:10
  4
• 5:11
  till
• 5:11
  5pm,
• 5:12
  which
• 5:12
  anyone
• 5:13
  with
• 5:13
  kids
• 5:13
  will
• 5:14
  know
• 5:14
  is
• 5:14
  highly
• 5:15
  inconvenient
• 5:15
  because
• 5:16
  usually
• 5:16
  you
• 5:16
  are
• 5:17
  running
• 5:17
  around
• 5:18
  taking
• 5:18
  them
• 5:19
  to
• 5:19
  football,
• 5:20
  to
• 5:20
  ballet,
• 5:21
  to
• 5:21
  gymnastics,
• 5:22
  whatever
• 5:22
  the
• 5:22
  club
• 5:23
  may
• 5:23
  be.
• 5:24
  And
• 5:24
  what
• 5:24
  I
• 5:24
  find
• 5:25
  really
• 5:25
  interesting
• 5:25
  is
• 5:26
  that
• 5:27
  somehow
• 5:27
  I
• 5:27
  have
• 5:28
  managed
• 5:28
  to
• 5:28
  prioritize
• 5:30
  making
• 5:30
  this
• 5:30
  commitment.
• 5:31
  So
• 5:31
  five
• 5:32
  days
• 5:32
  a
• 5:32
  week,
• 5:32
  including
• 5:33
  Friday
• 5:33
  nights,
• 5:34
  I
• 5:34
  am
• 5:34
  there.
• 5:34
  I
• 5:35
  have
• 5:35
  not
• 5:35
  missed
• 5:35
  one
• 5:36
  call.
• 5:37
  On
• 5:37
  top
• 5:37
  of
• 5:37
  this,
• 5:38
  there's
• 5:38
  obviously
• 5:38
  the
• 5:38
  work
• 5:39
  resulting
• 5:39
  from
• 5:40
  the
• 5:40
  calls.
• 5:40
  There's
• 5:41
  also
• 5:41
  two
• 5:41
  and
• 5:41
  a
• 5:42
  half
• 5:42
  hours
• 5:42
  a
• 5:42
  week
• 5:43
  of
• 5:43
  recorded
• 5:43
  content.
• 5:45
  And
• 5:45
  it's
• 5:46
  just
• 5:46
  amazing
• 5:46
  really
• 5:47
  that
• 5:48
  I
• 5:48
  have
• 5:48
  managed
• 5:49
  to
• 5:49
  do
• 5:49
  it.
• 5:49
  And
• 5:49
  it
• 5:49
  makes
• 5:50
  me
• 5:50
  think,
• 5:50
  my
• 5:50
  gosh,
• 5:51
  like
• 5:52
  I've
• 5:52
  managed
• 5:53
  to
• 5:53
  find
• 5:53
  another
• 5:54
  10
• 5:54
  hours
• 5:54
  in
• 5:55
  my
• 5:55
  working
• 5:55
  week
• 5:55
  for
• 5:56
  this
• 5:56
  additional
• 5:57
  work
• 5:57
  that
• 5:57
  I
• 5:57
  wasn't
• 5:58
  doing
• 5:58
  before.
• 5:59
  Wow.
• 5:59
  So
• 6:00
  me
• 6:00
  thinking
• 6:01
  I
• 6:01
  have
• 6:01
  no
• 6:01
  time
• 6:02
  to
• 6:02
  batch
• 6:02
  the
• 6:03
  podcast
• 6:03
  is
• 6:04
  just
• 6:04
  excuses
• 6:05
  because
• 6:06
  I've
• 6:06
  magiced
• 6:07
  up
• 6:07
  10
• 6:07
  hours
• 6:07
  a
• 6:08
  week.
• 6:08
  So
• 6:08
  where
• 6:09
  can
• 6:09
  you
• 6:09
  think
• 6:09
  about
• 6:10
  getting
• 6:10
  that
• 6:10
  extra
• 6:11
  time?
• 6:11
  Or
• 6:12
  being
• 6:12
  quicker,
• 6:13
  making
• 6:13
  decisions
• 6:14
  quicker
• 6:15
  so
• 6:15
  you
• 6:15
  can
• 6:16
  up
• 6:17
  the
• 6:17
  volume?
• 6:17
  Because
• 6:18
  that
• 6:18
  is
• 6:18
  the
• 6:18
  most
• 6:18
  important
• 6:19
  thing,
• 6:19
  Especially
• 6:19
  when
• 6:20
  you
• 6:20
  start
• 6:20
  your
• 6:20
  business.
• 6:21
  Putting
• 6:22
  out
• 6:22
  one
• 6:23
  post
• 6:23
  a
• 6:23
  week
• 6:23
  or
• 6:24
  one
• 6:25
  monthly
• 6:25
  email
• 6:25
  to
• 6:26
  your
• 6:26
  list
• 6:26
  is
• 6:27
  just
• 6:27
  not
• 6:27
  enough.
• 6:28
  If
• 6:28
  someone
• 6:28
  misses
• 6:29
  that,
• 6:30
  they're
• 6:30
  not
• 6:30
  going
• 6:30
  to
• 6:30
  hear
• 6:30
  from
• 6:31
  you
• 6:31
  for
• 6:31
  two
• 6:31
  months.
• 6:32
  So
• 6:33
  if
• 6:33
  you
• 6:33
  want
• 6:33
  to
• 6:34
  succeed
• 6:34
  in
• 6:35
  business,
• 6:35
  you
• 6:35
  have
• 6:35
  to
• 6:36
  put
• 6:36
  in
• 6:36
  the
• 6:36
  reps.
• 6:38
  Lesson
• 6:38
  two
• 6:38
  is
• 6:39
  clarity
• 6:39
  over
• 6:40
  complexity.
• 6:41
  Stop
• 6:41
  over
• 6:42
  complicating
• 6:42
  your
• 6:43
  niche,
• 6:43
  your
• 6:43
  offer,
• 6:44
  your
• 6:44
  messaging.
• 6:46
  Say
• 6:46
  it
• 6:46
  simply
• 6:47
  and
• 6:47
  move
• 6:47
  on.
• 6:48
  You
• 6:48
  do
• 6:48
  not
• 6:48
  need
• 6:49
  to
• 6:49
  tell
• 6:49
  yourself
• 6:50
  the
• 6:50
  story
• 6:50
  that
• 6:50
  you're
• 6:51
  confused
• 6:51
  about
• 6:51
  your
• 6:52
  niche
• 6:52
  or
• 6:52
  your
• 6:52
  offer.
• 6:53
  Offer.
• 6:53
  I
• 6:54
  still
• 6:54
  amend
• 6:55
  my
• 6:55
  offer
• 6:56
  pretty
• 6:56
  much
• 6:56
  every
• 6:57
  single
• 6:57
  week,
• 6:57
  but
• 6:58
  I've
• 6:58
  still
• 6:58
  consistently
• 6:59
  sold
• 6:59
  it
• 7:00
  for
• 7:00
  five
• 7:00
  years.
• 7:01
  So
• 7:01
  whatever
• 7:02
  you
• 7:02
  have
• 7:02
  is
• 7:03
  probably
• 7:03
  good
• 7:03
  enough
• 7:04
  to
• 7:04
  get
• 7:04
  started.
• 7:05
  And
• 7:06
  then
• 7:06
  yes,
• 7:06
  there
• 7:06
  is
• 7:07
  mastery,
• 7:07
  there
• 7:07
  is
• 7:07
  refinement.
• 7:08
  That
• 7:08
  is
• 7:08
  what
• 7:09
  you
• 7:09
  will
• 7:09
  need
• 7:09
  to
• 7:09
  do
• 7:10
  to
• 7:10
  succeed
• 7:11
  in
• 7:11
  business.
• 7:11
  But
• 7:12
  staying
• 7:12
  stuck
• 7:13
  not
• 7:13
  talking
• 7:13
  to
• 7:13
  anyone
• 7:14
  and
• 7:15
  redrafting
• 7:15
  Your
• 7:16
  niche
• 7:16
  statement
• 7:17
  50
• 7:17
  times
• 7:18
  is
• 7:18
  not
• 7:18
  going
• 7:18
  to
• 7:19
  bring
• 7:19
  you
• 7:19
  closer
• 7:19
  to
• 7:20
  paying
• 7:20
  clients.
• 7:21
  So
• 7:22
  say
• 7:22
  it
• 7:22
  out
• 7:22
  loud
• 7:23
  rather
• 7:23
  than
• 7:23
  writing
• 7:24
  it
• 7:24
  down.
• 7:24
  Explain
• 7:25
  what
• 7:25
  you
• 7:25
  do
• 7:26
  in
• 7:26
  one
• 7:26
  sentence,
• 7:27
  as
• 7:27
  simple
• 7:27
  as
• 7:28
  possible.
• 7:29
  And
• 7:30
  also
• 7:30
  know
• 7:30
  that
• 7:31
  you
• 7:31
  can
• 7:31
  add
• 7:31
  to
• 7:31
  that,
• 7:32
  you
• 7:32
  can
• 7:32
  add
• 7:33
  several
• 7:33
  more
• 7:33
  offers,
• 7:34
  you
• 7:34
  can
• 7:34
  help
• 7:34
  more
• 7:35
  people,
• 7:35
  but
• 7:36
  you
• 7:36
  are
• 7:36
  never
• 7:36
  going
• 7:36
  to
• 7:36
  be
• 7:36
  able
• 7:37
  to
• 7:37
  sell
• 7:38
  multiple
• 7:39
  offers
• 7:39
  to
• 7:40
  multiple
• 7:40
  people.
• 7:41
  So
• 7:41
  really
• 7:41
  start
• 7:42
  from
• 7:42
  scratch
• 7:42
  with
• 7:43
  one
• 7:43
  person,
• 7:43
  one
• 7:44
  problem
• 7:44
  and
• 7:44
  one
• 7:45
  platform.
• 7:46
  Lesson
• 7:46
  three
• 7:46
  is
• 7:47
  consistency
• 7:47
  beats
• 7:48
  motivation.
• 7:49
  Motivation
• 7:50
  is
• 7:50
  unreliable.
• 7:51
  So
• 7:52
  we
• 7:52
  have
• 7:52
  to
• 7:52
  show
• 7:53
  up
• 7:53
  even
• 7:53
  on
• 7:53
  the
• 7:54
  days
• 7:54
  when
• 7:54
  we
• 7:54
  don't
• 7:54
  feel
• 7:55
  like
• 7:55
  it.
• 7:56
  Because
• 7:56
  if
• 7:56
  we
• 7:56
  don't,
• 7:57
  that
• 7:57
  is
• 7:57
  where
• 7:57
  the
• 7:57
  habit
• 7:58
  really,
• 7:58
  really
• 7:59
  drops.
• 7:59
  If,
• 8:00
  for
• 8:00
  example,
• 8:00
  I
• 8:01
  missed
• 8:01
  a
• 8:01
  podcast
• 8:02
  episode,
• 8:02
  which
• 8:03
  I
• 8:03
  never
• 8:03
  have
• 8:04
  yet
• 8:04
  in
• 8:04
  two
• 8:04
  years,
• 8:05
  I
• 8:06
  know
• 8:06
  that
• 8:06
  I
• 8:07
  would
• 8:07
  really
• 8:07
  resist
• 8:08
  actually
• 8:09
  coming
• 8:09
  back
• 8:09
  the
• 8:09
  following
• 8:10
  week.
• 8:10
  So
• 8:11
  even
• 8:11
  if
• 8:11
  it
• 8:11
  feels
• 8:12
  hard
• 8:12
  in
• 8:12
  the
• 8:12
  moment
• 8:13
  sneaking
• 8:13
  in
• 8:13
  here
• 8:13
  to
• 8:14
  record
• 8:14
  this
• 8:14
  episode,
• 8:15
  I
• 8:15
  know
• 8:16
  that
• 8:16
  it
• 8:16
  will
• 8:16
  be
• 8:16
  doubly
• 8:17
  as
• 8:17
  hard
• 8:18
  if
• 8:18
  I
• 8:18
  skip
• 8:19
  the
• 8:19
  episode.
• 8:19
  And
• 8:20
  then
• 8:20
  I
• 8:20
  think,
• 8:20
  oh
• 8:21
  my
• 8:21
  God,
• 8:21
  I'm
• 8:22
  disappointed
• 8:22
  in
• 8:22
  myself.
• 8:23
  And
• 8:23
  then
• 8:23
  I
• 8:23
  have
• 8:24
  to
• 8:24
  come
• 8:24
  back
• 8:24
  and
• 8:24
  record
• 8:25
  again
• 8:25
  the
• 8:25
  following
• 8:26
  week.
• 8:27
  So
• 8:28
  what
• 8:28
  are
• 8:28
  your
• 8:28
  non
• 8:29
  negotiables?
• 8:30
  Things
• 8:30
  that
• 8:30
  you
• 8:30
  will
• 8:31
  do
• 8:31
  day
• 8:32
  in,
• 8:32
  day
• 8:32
  out
• 8:33
  no
• 8:33
  matter
• 8:33
  what
• 8:34
  happens.
• 8:35
  Is
• 8:35
  that
• 8:36
  put
• 8:36
  out
• 8:37
  a
• 8:37
  social
• 8:38
  post,
• 8:38
  Is
• 8:38
  that
• 8:39
  send
• 8:39
  three
• 8:39
  direct
• 8:40
  messages?
• 8:41
  What
• 8:41
  is
• 8:41
  your
• 8:42
  baseline?
• 8:43
  Non
• 8:43
  negotiable
• 8:44
  which
• 8:44
  will
• 8:44
  probably
• 8:44
  take
• 8:45
  you
• 8:45
  less
• 8:45
  than
• 8:45
  half
• 8:46
  an
• 8:46
  hour
• 8:46
  but
• 8:47
  will
• 8:47
  keep
• 8:47
  you
• 8:48
  in
• 8:48
  the
• 8:48
  game
• 8:48
  of
• 8:48
  your
• 8:49
  business.
• 8:50
  Consistency
• 8:51
  compounds.
• 8:52
  It's
• 8:53
  not
• 8:53
  glamorous,
• 8:54
  but
• 8:54
  it
• 8:54
  works.
• 8:55
  Lesson
• 8:56
  four
• 8:56
  is
• 8:57
  selling
• 8:57
  is
• 8:57
  serving.
• 8:58
  If
• 8:58
  you
• 8:59
  hate
• 8:59
  selling,
• 8:59
  then
• 9:00
  you
• 9:00
  are
• 9:00
  probably
• 9:01
  looking
• 9:01
  at
• 9:01
  it
• 9:01
  the
• 9:02
  wrong
• 9:02
  way.
• 9:03
  Selling
• 9:03
  is
• 9:03
  about
• 9:04
  helping
• 9:05
  someone
• 9:05
  with
• 9:06
  their
• 9:06
  problem.
• 9:07
  You
• 9:07
  will
• 9:08
  be
• 9:08
  able
• 9:08
  to
• 9:08
  help
• 9:08
  people
• 9:09
  way
• 9:09
  more
• 9:09
  if
• 9:10
  they
• 9:10
  are
• 9:10
  paying
• 9:11
  you
• 9:11
  to
• 9:11
  help
• 9:12
  them.
• 9:12
  Because
• 9:13
  as
• 9:13
  we
• 9:13
  all
• 9:13
  know,
• 9:14
  when
• 9:14
  we
• 9:15
  pay,
• 9:15
  we
• 9:15
  pay
• 9:16
  attention.
• 9:17
  I
• 9:17
  certainly
• 9:18
  would
• 9:18
  not
• 9:18
  be
• 9:19
  putting
• 9:19
  the
• 9:19
  work
• 9:20
  in
• 9:20
  I'm
• 9:20
  doing
• 9:20
  in
• 9:21
  this
• 9:21
  program
• 9:21
  I'm
• 9:21
  in
• 9:22
  if
• 9:22
  I
• 9:22
  hadn't
• 9:23
  paid
• 9:23
  a
• 9:23
  lot
• 9:23
  of
• 9:24
  money
• 9:24
  for
• 9:24
  the
• 9:25
  programme.
• 9:26
  And
• 9:27
  that
• 9:27
  for
• 9:27
  me
• 9:27
  is
• 9:28
  what
• 9:28
  makes
• 9:28
  me
• 9:28
  show
• 9:29
  up
• 9:29
  and
• 9:29
  put
• 9:29
  the
• 9:30
  work
• 9:30
  in
• 9:30
  and
• 9:30
  get
• 9:30
  the
• 9:31
  result
• 9:31
  that
• 9:31
  I
• 9:31
  commit
• 9:32
  to
• 9:32
  receiving
• 9:33
  from
• 9:33
  that
• 9:33
  program.
• 9:34
  Just
• 9:35
  joining
• 9:35
  the
• 9:35
  program
• 9:36
  is
• 9:36
  never
• 9:36
  going
• 9:37
  to
• 9:37
  give
• 9:37
  you
• 9:37
  the
• 9:37
  result.
• 9:39
  So
• 9:39
  shift
• 9:39
  your
• 9:40
  mindset
• 9:40
  to
• 9:41
  selling
• 9:41
  is
• 9:42
  serving
• 9:43
  and
• 9:43
  every
• 9:43
  single
• 9:44
  no
• 9:44
  will
• 9:44
  bring
• 9:44
  you
• 9:45
  closer
• 9:45
  to
• 9:45
  that.
• 9:46
  Yes.
• 9:47
  Lesson
• 9:48
  five
• 9:48
  is
• 9:49
  success
• 9:49
  loves
• 9:50
  speed.
• 9:51
  So
• 9:51
  stop
• 9:51
  waiting
• 9:52
  for
• 9:52
  everything
• 9:53
  to
• 9:53
  be
• 9:53
  perfect.
• 9:54
  The
• 9:54
  logo,
• 9:55
  the
• 9:55
  website,
• 9:55
  having
• 9:56
  a
• 9:56
  month's
• 9:56
  content
• 9:57
  mapped
• 9:57
  out
• 9:58
  for
• 9:58
  you.
• 9:58
  It
• 9:59
  really
• 9:59
  doesn't
• 9:59
  matter
• 10:00
  as
• 10:00
  much
• 10:00
  as
• 10:00
  you
• 10:01
  think.
• 10:01
  What
• 10:01
  matters
• 10:02
  is
• 10:02
  taking
• 10:02
  action
• 10:03
  today,
• 10:04
  messy
• 10:05
  or
• 10:05
  otherwise.
• 10:06
  Yesterday
• 10:07
  I
• 10:07
  had
• 10:07
  a
• 10:07
  brainwave
• 10:08
  about
• 10:08
  a
• 10:09
  new
• 10:09
  monthly
• 10:10
  co
• 10:10
  coaching
• 10:10
  event
• 10:11
  I
• 10:11
  wanted
• 10:11
  to
• 10:11
  launch.
• 10:13
  I
• 10:13
  was
• 10:13
  thinking,
• 10:14
  ah,
• 10:14
  it's
• 10:14
  the
• 10:15
  end
• 10:15
  of
• 10:15
  January
• 10:15
  next
• 10:16
  week,
• 10:16
  there's
• 10:16
  not
• 10:16
  enough
• 10:16
  time
• 10:17
  to
• 10:17
  tell
• 10:17
  people
• 10:17
  about
• 10:18
  it,
• 10:18
  to
• 10:18
  design
• 10:18
  the
• 10:19
  sign
• 10:19
  up
• 10:19
  page
• 10:19
  and
• 10:20
  the
• 10:20
  emails
• 10:20
  and
• 10:20
  all
• 10:21
  of
• 10:21
  the
• 10:21
  things
• 10:21
  I
• 10:21
  need
• 10:21
  to
• 10:22
  do
• 10:22
  to
• 10:22
  actually
• 10:23
  make
• 10:23
  it
• 10:23
  happen.
• 10:24
  Also
• 10:25
  finding
• 10:25
  time
• 10:25
  in
• 10:25
  my
• 10:26
  diary
• 10:26
  which
• 10:26
  is
• 10:26
  literally
• 10:27
  jam
• 10:27
  packed
• 10:27
  and
• 10:28
  I
• 10:28
  didn't
• 10:28
  have
• 10:28
  an
• 10:28
  ounce
• 10:29
  of
• 10:29
  space
• 10:30
  but
• 10:30
  I
• 10:30
  managed
• 10:31
  to
• 10:31
  move
• 10:31
  something
• 10:32
  so
• 10:32
  I
• 10:32
  could
• 10:32
  find
• 10:33
  an
• 10:33
  hour
• 10:33
  and
• 10:33
  15
• 10:34
  minutes
• 10:34
  this
• 10:34
  Thursday
• 10:35
  morning
• 10:35
  to
• 10:36
  host
• 10:36
  a
• 10:36
  monthly
• 10:37
  reflection
• 10:38
  co
• 10:38
  coaching
• 10:38
  session.
• 10:40
  So
• 10:40
  for
• 10:40
  this
• 10:40
  one,
• 10:41
  think
• 10:41
  about
• 10:41
  the
• 10:41
  law
• 10:42
  of
• 10:42
  diminishing
• 10:43
  intent.
• 10:44
  The
• 10:44
  longer
• 10:45
  you
• 10:45
  wait
• 10:45
  to
• 10:46
  action
• 10:46
  something,
• 10:47
  the
• 10:47
  less
• 10:47
  likely
• 10:48
  it
• 10:48
  will
• 10:48
  ever
• 10:48
  happen
• 10:49
  at
• 10:49
  all.
• 10:50
  Every
• 10:50
  single
• 10:51
  hour
• 10:51
  that
• 10:51
  goes
• 10:51
  by
• 10:52
  shows
• 10:52
  that
• 10:52
  you
• 10:53
  are
• 10:53
  less
• 10:54
  likely
• 10:54
  to
• 10:55
  implement
• 10:55
  intelligence.
• 10:56
  So
• 10:56
  if
• 10:56
  you
• 10:56
  do
• 10:56
  something
• 10:56
  in
• 10:57
  24
• 10:57
  hours,
• 10:57
  you've
• 10:58
  got
• 10:58
  a
• 10:58
  chance.
• 10:59
  If
• 10:59
  it
• 10:59
  goes
• 10:59
  longer
• 10:59
  than
• 11:00
  48
• 11:00
  to
• 11:00
  72
• 11:01
  hours,
• 11:01
  it's
• 11:02
  highly
• 11:02
  unlikely
• 11:03
  to
• 11:03
  ever
• 11:04
  happen.
• 11:04
  So
• 11:05
  that
• 11:05
  is
• 11:05
  why
• 11:05
  I
• 11:06
  did
• 11:06
  not
• 11:06
  want
• 11:06
  to
• 11:07
  wait
• 11:07
  for
• 11:07
  the
• 11:07
  end
• 11:08
  of
• 11:08
  February
• 11:08
  to
• 11:08
  launch
• 11:08
  my
• 11:09
  co
• 11:09
  coaching
• 11:09
  event
• 11:10
  because
• 11:10
  that
• 11:11
  spark
• 11:12
  will
• 11:12
  have
• 11:12
  fizzled
• 11:13
  out
• 11:13
  and
• 11:13
  I
• 11:13
  will
• 11:14
  probably
• 11:14
  never
• 11:14
  then
• 11:15
  bring
• 11:15
  that
• 11:15
  event
• 11:16
  to
• 11:16
  the
• 11:16
  market.
• 11:18
  So
• 11:18
  imperfect
• 11:18
  action
• 11:19
  beats
• 11:19
  that
• 11:20
  perfect
• 11:20
  action
• 11:21
  every
• 11:21
  single
• 11:22
  time.
• 11:22
  Just
• 11:23
  start
• 11:23
  and
• 11:23
  the
• 11:24
  feedback
• 11:24
  from
• 11:24
  others
• 11:25
  will
• 11:25
  guide
• 11:25
  you.
• 11:27
  So
• 11:27
  let
• 11:27
  me
• 11:27
  summarise
• 11:28
  today's
• 11:28
  points.
• 11:29
  First
• 11:29
  one
• 11:30
  is
• 11:30
  do
• 11:30
  more
• 11:30
  volume.
• 11:31
  Second,
• 11:32
  simplify
• 11:33
  your
• 11:33
  messaging
• 11:33
  and
• 11:34
  know
• 11:34
  that
• 11:34
  it's
• 11:34
  good
• 11:35
  enough.
• 11:36
  Third
• 11:36
  up
• 11:37
  is
• 11:37
  stay
• 11:37
  consistent.
• 11:38
  Fourth
• 11:39
  is
• 11:39
  sell
• 11:39
  with
• 11:39
  confidence.
• 11:40
  And
• 11:41
  five
• 11:41
  is
• 11:41
  take
• 11:42
  messy,
• 11:42
  quick
• 11:43
  action.
• 11:44
  These
• 11:45
  lessons
• 11:45
  aren't
• 11:45
  revolutionary,
• 11:46
  but
• 11:47
  applying
• 11:47
  them
• 11:48
  is.
• 11:48
  And
• 11:49
  that
• 11:49
  is
• 11:49
  the
• 11:49
  difference
• 11:50
  between
• 11:50
  a
• 11:51
  coach
• 11:51
  who
• 11:51
  has
• 11:51
  a
• 11:52
  successful
• 11:52
  coaching
• 11:53
  business
• 11:53
  and
• 11:53
  and
• 11:54
  one
• 11:54
  who
• 11:54
  really
• 11:54
  struggles
• 11:55
  and
• 11:55
  stays
• 11:56
  stuck.
• 11:57
  If
• 11:57
  I
• 11:57
  reflect
• 11:58
  back
• 11:58
  on
• 11:58
  all
• 11:59
  of
• 11:59
  my
• 11:59
  successful
• 12:00
  clients,
• 12:01
  they
• 12:01
  all
• 12:01
  have
• 12:01
  these
• 12:02
  traits.
• 12:02
  They
• 12:02
  make
• 12:03
  a
• 12:03
  decision,
• 12:03
  they
• 12:03
  try
• 12:04
  it,
• 12:04
  they
• 12:04
  take
• 12:05
  action
• 12:05
  and
• 12:05
  then
• 12:06
  they
• 12:06
  refine
• 12:06
  from
• 12:07
  there.
• 12:07
  So
• 12:08
  yes,
• 12:08
  mastery
• 12:09
  is
• 12:09
  important,
• 12:10
  but
• 12:10
  how
• 12:10
  you
• 12:10
  get
• 12:10
  mastery
• 12:11
  is
• 12:11
  by
• 12:11
  putting
• 12:12
  in
• 12:12
  the
• 12:12
  reps.
• 12:13
  So
• 12:14
  I
• 12:14
  hope
• 12:14
  today's
• 12:14
  episode
• 12:15
  was
• 12:15
  insightful
• 12:16
  for
• 12:16
  you
• 12:16
  and
• 12:17
  has
• 12:17
  inspired
• 12:18
  you
• 12:18
  to
• 12:18
  go
• 12:18
  out
• 12:19
  there
• 12:19
  and
• 12:19
  take
• 12:20
  big,
• 12:20
  big
• 12:20
  action
• 12:21
  towards
• 12:21
  your
• 12:22
  dreams.
• 12:23
  If
• 12:23
  you
• 12:24
  want
• 12:24
  my
• 12:24
  help
• 12:24
  with
• 12:25
  the
• 12:25
  structure,
• 12:26
  the
• 12:26
  accountability,
• 12:27
  the
• 12:27
  direct
• 12:27
  feedback,
• 12:28
  being
• 12:29
  in
• 12:29
  a
• 12:30
  environment
• 12:30
  where
• 12:31
  people
• 12:31
  are
• 12:32
  encouraged
• 12:32
  to
• 12:32
  take
• 12:32
  action
• 12:33
  every
• 12:34
  single
• 12:34
  week.
• 12:34
  And
• 12:35
  that
• 12:35
  is
• 12:35
  what
• 12:35
  I
• 12:35
  do
• 12:36
  in
• 12:36
  my
• 12:36
  mentorship
• 12:36
  program,
• 12:37
  the
• 12:37
  Business
• 12:37
  of
• 12:38
  Coaching.
• 12:39
  I
• 12:39
  had
• 12:40
  a
• 12:40
  great
• 12:40
  case
• 12:40
  study
• 12:40
  conversation
• 12:41
  on
• 12:41
  Friday
• 12:42
  which
• 12:42
  will
• 12:42
  be
• 12:42
  coming
• 12:43
  out
• 12:43
  here
• 12:43
  soon,
• 12:44
  which
• 12:44
  talked
• 12:44
  about
• 12:45
  eight
• 12:45
  years
• 12:45
  in
• 12:46
  business
• 12:46
  prior
• 12:47
  to
• 12:47
  joining
• 12:47
  the
• 12:47
  business
• 12:47
  of
• 12:48
  coaching
• 12:49
  and
• 12:49
  then
• 12:49
  really
• 12:50
  thriving
• 12:51
  due
• 12:51
  to
• 12:51
  the
• 12:51
  systems
• 12:52
  and
• 12:52
  the
• 12:52
  accountability
• 12:53
  and
• 12:53
  the
• 12:53
  support
• 12:54
  in
• 12:54
  place
• 12:55
  that
• 12:55
  made
• 12:55
  her
• 12:56
  prioritize
• 12:56
  it
• 12:57
  just
• 12:57
  as
• 12:58
  I
• 12:58
  am
• 12:58
  prioritizing
• 12:59
  things
• 12:59
  in
• 12:59
  the
• 12:59
  program
• 13:00
  that
• 13:00
  I
• 13:00
  am
• 13:01
  in.
• 13:01
  You
• 13:02
  will
• 13:02
  find
• 13:02
  the
• 13:02
  link
• 13:03
  to
• 13:03
  the
• 13:03
  program
• 13:04
  in
• 13:04
  the
• 13:04
  show
• 13:04
  notes.
• 13:05
  And
• 13:05
  like
• 13:05
  I
• 13:05
  say
• 13:06
  at
• 13:06
  the
• 13:06
  end
• 13:06
  of
• 13:06
  every
• 13:06
  episode,
• 13:07
  trust
• 13:07
  yourself,
• 13:08
  believe
• 13:08
  in
• 13:09
  yourself
• 13:09
  and
• 13:09
  be
• 13:09
  the
• 13:10
  wise
• 13:10
  gardener
• 13:10
  who
• 13:11
  keeps
• 13:11
  on
• 13:11
  watering
• 13:12
  the
• 13:12
  seed.
• 13:13
  Thank
• 13:13
  you
• 13:13
  so
• 13:14
  much
• 13:14
  for
• 13:14
  listening
• 13:14
  to
• 13:15
  this
• 13:15
  episode.
• 13:15
  Of
• 13:16
  women
• 13:16
  in
• 13:16
  the
• 13:16
  coaching
• 13:16
  arena.
• 13:17
  I
• 13:18
  have
• 13:18
  a
• 13:18
  mass
• 13:19
  of
• 13:19
  free
• 13:19
  resources
• 13:20
  on
• 13:20
  my
• 13:20
  website
• 13:21
  websites.
• 13:21
  Joannalotcoaching.com
• 13:24
  that's
• 13:24
  Joanna
• 13:25
  with
• 13:25
  an
• 13:25
  A
• 13:26
  and
• 13:26
  Lot
• 13:26
  with
• 13:27
  two
• 13:27
  Ts.
• 13:28
  Joannalotcoaching
• 13:29
  dot
• 13:29
  com
• 13:30
  and
• 13:31
  I'll
• 13:31
  also
• 13:31
  put
• 13:31
  links
• 13:32
  in
• 13:32
  the
• 13:32
  show
• 13:32
  notes
• 13:32
  below.
• 13:34
  Let
• 13:34
  me
• 13:34
  know
• 13:34
  if
• 13:35
  you
• 13:35
  found
• 13:35
  this
• 13:35
  episode
• 13:36
  useful.
• 13:37
  Share
• 13:37
  it
• 13:37
  with
• 13:37
  a
• 13:37
  friend
• 13:38
  and
• 13:38
  leave
• 13:38
  me
• 13:39
  a
• 13:39
  review
• 13:39
  and
• 13:39
  I
• 13:39
  will
• 13:40
  personally
• 13:40
  thank
• 13:41
  you
• 13:41
  for
• 13:41
  that.
• 13:42
  Remember
• 13:43
  to
• 13:43
  trust
• 13:44
  yourself,
• 13:44
  believe
• 13:45
  in
• 13:45
  yourself
• 13:45
  and
• 13:46
  be
• 13:46
  the
• 13:46
  wise
• 13:46
  gardener
• 13:47
  who
• 13:47
  keeps
• 13:47
  on
• 13:48
  watering
• 13:48
  the
• 13:48
  seed.
• 13:49
  Get
• 13:49
  into
• 13:50
  the
• 13:50
  arena,
• 13:50
  dare
• 13:51
  greatly
• 13:51
  and
• 13:52
  try.