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303 | What Retail Shops Look for When Buying Wholesale with Ginger Diaz, Feliz Modern & Rancho Diaz

Opening a retail storefront is no joke. It's a whole lot of work and a completely different business model than selling products online or to the wholesale market. Brick-and-mortar retail requires different strategies, operational systems, and of course staffing needs. I know there are many of you who dream of someday opening a shop, in fact, we have many product brands that also have brick-and-mortar shops in our Proof to Product community.

So today we're going to hear from Ginger Diaz, the owner of Feliz Modern and Rancho Diaz in San Antonio, Texas. Ginger Diaz came to retail to bring her…

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