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How to Build Brand in B2B with Marissa Kraines, VP and Head of Marketing at Webflow | Ep. 389
B2B Marketing shouldn’t be boring. And if your brand isn’t building a world people want to step into, you’re already falling behind.
Daniel talks with Marissa Kraines, VP and Head of Marketing at Webflow, about how world building, humor, and human-first storytelling are reshaping modern B2B Marketing.
From creating Webflow’s breakout “AI Guy” character, to why brand matters more than ever in an AI-powered search world, Marissa shares how B2B brands can stand out in feeds dominated by cats, babies, and memes.
They also dive into measuring brand beyond clicks, using AI as a creative partner…
The skinny
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