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You Don’t Need Startup Money—You Need a Customer #214
One of the biggest myths in business is that you need money to start. We hear stories of startups raising millions in venture capital, and we think, “That’s what it takes.”
But here’s the reality: most small businesses start with little or no money. And many companies with millions in funding still fail—because they never got the one thing that matters: paying customers.
A Real Example
A client of mine wanted to launch a consulting business. Her first thought? “I need a website, logo, and a marketing budget.”
I told her: “No, you just need one customer.”
She reached out to people she already…
The skinny
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