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The Enhanced Games: Where's the commercial injection?
Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
Martin Ross joins Catherine Davies to scrutinise the Enhanced Games’ commercial model with still no sponsors or broadcasters announced, but the sale to consumers of ‘supervised medication’ and supplements expected to outstrip revenue from both.
The betting sponsorship market in Brazil also comes under the microscope as Matthew Glendinning provides an overview of a highly volatile but desirable market.
Plus, a court date for ISL and World Aquatics, and sad news for fans of Mongolian…
The skinny
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