Latest / Leaders in Lending / The Biggest Lending Lessons We Learned in 2025
Transcript
- 0:07Speaker 1: Barry would love to get your perspective on kind of
- 0:10Speaker 1: what's what's driving the Titan credit in twenty twenty five.
- 0:14Speaker 2: Overall, I think just uncertainty. Right since we've had a
- 0:19Speaker 2: new administration come in in January, there were threats of
- 0:23Speaker 2: reductions in government workforce, which some have come to pass
- 0:26Speaker 2: and some haven't. The regulatory environment has sort of been
- 0:29Speaker 2: turned a little bit upside down. The CFPB doesn't seem
- 0:33Speaker 2: to have as much maybe forward influence as an expectation
- 0:38Speaker 2: than maybe what they had in the past. But then
- 0:41Speaker 2: just in the economy, we've been waiting for a recession
- 0:44Speaker 2: hasn't come, been waiting for rates to reduce, hasn't come,
- 0:47Speaker 2: been waiting for unemployment to climb, hasn't necessarily I mean,
- 0:50Speaker 2: it's come up a little bit, but the labor mark
- 0:52Speaker 2: is still really strong. So all the sort of fundamental
- 0:55Speaker 2: economic conditions that would normally pre predate a credit crunch
- 1:03Speaker 2: haven't necessarily come to pass. So it's been more about
- 1:05Speaker 2: our expectation or worry that's coming. And that's actually a
- 1:10Speaker 2: prudent approach in the face of uncertainty. May not necessarily
- 1:14Speaker 2: be the time to take on a whole lot of risk.
- 1:17Speaker 2: Although I'll argue with myself a little bit on this.
- 1:19Speaker 2: The counterpoint is, if everyone else is pulling back, isn't
- 1:23Speaker 2: that a really good time for you to pull forward
- 1:25Speaker 2: in an aggressive but in somewhat measured fashion. When I
- 1:30Speaker 2: say measured meaning more about the quality of risk, you know,
- 1:34Speaker 2: maybe that's something that where some credit unions and banks
- 1:38Speaker 2: could win on.
- 1:43Speaker 1: You said, Q four is the crystal ball. We're going
- 1:46Speaker 1: into twenty six and we want to do X y
- 1:48Speaker 1: Z from a lending perspective, and then things shifting Q
- 1:51Speaker 1: one Are they shifting? Q two? Being able to have
- 1:53Speaker 1: these tools at your fingertips allows you to reallocate your portfolio.
- 1:57Speaker 1: Let's say you were heavily weighted in he lock, maybe
- 1:59Speaker 1: second waited in the auto, and then personal loans, credit cards,
- 2:02Speaker 1: on and so forth. And as things changed in the macro,
- 2:06Speaker 1: as delinquencies rise, if there's margin compression, and you know
- 2:10Speaker 1: the asset backed type of loans, you can reallocate your
- 2:13Speaker 1: your strategy because you kind of know what's going on
- 2:15Speaker 1: in real time or maybe with a three month lag.
- 2:18Speaker 1: So I think it definitely helps in doing that because
- 2:20Speaker 1: I remember back in my day, we would set budget
- 2:22Speaker 1: and we would manage to budget for that full year,
- 2:24Speaker 1: and we really didn't know what was going to change
- 2:28Speaker 1: right away. So you got to the end of the
- 2:30Speaker 1: year and you're like, up, we either hit budget or
- 2:32Speaker 1: we were a little bit off, and the board's wondering
- 2:34Speaker 1: why were we off or why were we over? So
- 2:36Speaker 1: I think having those tools definitely helps kind of the
- 2:38Speaker 1: real time decisions that the executives were making cross the
- 2:41Speaker 1: lending ecosystem.
- 2:42Speaker 2: Yeah, like think back Q one of twenty three when
- 2:44Speaker 2: there was a liquidity crunch. You know, think of your
- 2:49Speaker 2: lending partners, the credit unison banks you talked to across
- 2:51Speaker 2: the country, those that had the ability to sort of
- 2:56Speaker 2: course correct quickly or had already had the foresight to
- 2:59Speaker 2: think of the sort of uh uh uh uh scenarios
- 3:03Speaker 2: where you may need to course correct. I mean, they
- 3:05Speaker 2: were able to move pretty fast, and they were able
- 3:07Speaker 2: to get deposit products out there and and rates out
- 3:11Speaker 2: there that that would quickly allow them to get a
- 3:13Speaker 2: little more liquidy. And I did talk unfortunately some lending
- 3:16Speaker 2: partners who were sort of stuck with well, now, what
- 3:20Speaker 2: you know, where do we go from here? And and
- 3:22Speaker 2: almost some inertia because of that, maybe because they they
- 3:26Speaker 2: didn't take the time to sort of run those alternate
- 3:28Speaker 2: scenarios where they didn't have the tools at their disposal
- 3:30Speaker 2: or didn't know how to use those tools. So those
- 3:34Speaker 2: executives on the sharper edge of the curve, with those
- 3:36Speaker 2: tools available and the ability to use them, I think
- 3:39Speaker 2: we're able to sort of uh to manipulate their their
- 3:42Speaker 2: balance sheet and and their offerings out to their their
- 3:45Speaker 2: consumers faster and be able to sort of mitigate any
- 3:49Speaker 2: any sort of risks of that liquidated crunch that others
- 3:53Speaker 2: had to experience, you know.
- 3:58Speaker 3: As they think about like technology innovation AI, whether it's
- 4:02Speaker 3: you know, the type of AI we use to do
- 4:04Speaker 3: our underwriting and risk assessments or things like generative AI,
- 4:09Speaker 3: the role of a fair lending officer or a fair
- 4:13Speaker 3: responsible banking officer is getting more complex and you really,
- 4:16Speaker 3: you know, it was already a very complex area, but
- 4:18Speaker 3: now taking those rules and kind of applying them to
- 4:22Speaker 3: rapidly changing new technology, Like how do you think about
- 4:25Speaker 3: staying on top of technology developments and taking kind of
- 4:30Speaker 3: the crux of the regulation which hasn't changed, and then
- 4:35Speaker 3: measuring with new technologies like AI. That's a big light,
- 4:39Speaker 3: lightweight question.
- 4:40Speaker 4: I mean it really is, and especially coming from an
- 4:43Speaker 4: online BAK where we do everything digitally to start with you,
- 4:46Speaker 4: really we are becoming more and more involved in the
- 4:48Speaker 4: process of AI machine learning in our institutions than ever before.
- 4:53Speaker 4: And it's really based on the expectation of the regulators.
- 4:56Speaker 4: They want us to make sure we're aware of what
- 4:58Speaker 4: are in our models, What are the variables in there,
- 5:01Speaker 4: Is there any potential risk of discrimination and if so,
- 5:05Speaker 4: how are you controlling for it? Are you changing the
- 5:07Speaker 4: variables that are in there? Are you requiring different standards
- 5:10Speaker 4: around it. So we're keeping in touch with our models
- 5:16Speaker 4: across our across our organization as well as across the industry.
- 5:21Speaker 4: And that's we're again having a platform like CBA where
- 5:24Speaker 4: we can come together and talk about my regulators looking
- 5:27Speaker 4: for this within examinations or how we're looking for oversight
- 5:32Speaker 4: versus a different crudential regulator that might have a different focus.
- 5:36Speaker 4: We know last year there was the CFEB sent out
- 5:39Speaker 4: a questionnaire to multiple organizations to gather more information on
- 5:44Speaker 4: what are they doing for models and oversight internally. So
- 5:48Speaker 4: as we're trying to figure it out, the regulators are
- 5:50Speaker 4: trying to figure it out. As well, how do we.
- 5:57Speaker 2: Get regulators comfortable with partnering with FinTechs and those FinTechs
- 6:03Speaker 2: specifically that we be leveraging AI based under models thinking
- 6:07Speaker 2: of the regulatory environment that we're dealing with today.
- 6:09Speaker 3: Yeah, it's a good question, and I think it's a
- 6:13Speaker 3: shifting regulatory environment on a day to day basis. I
- 6:16Speaker 3: think all of us have certainly watched the changes with
- 6:20Speaker 3: the various financial regulators this year and then now some
- 6:25Speaker 3: court challenges to the leadership and who's on the board
- 6:27Speaker 3: and who's not on the board, and what the rules are.
- 6:29Speaker 3: So I would recommend for a credit union or really
- 6:33Speaker 3: any lending institution, like just focus on the fundamentals. You
- 6:37Speaker 3: may not know exactly what the rules are, You may
- 6:39Speaker 3: not know exactly what the rules will be, but you
- 6:42Speaker 3: do know that you should understand how models work. You
- 6:47Speaker 3: should understand who owns which part of the decision. You
- 6:51Speaker 3: should do your due diligence on any vendors that you
- 6:54Speaker 3: partner with in a traditional way where you're looking at
- 6:58Speaker 3: compliance risk, financial health, reputational risk, like even though those
- 7:05Speaker 3: things are may not be explicitly called out anymore. Like
- 7:07Speaker 3: reputational risk, as an example, that doesn't mean that you
- 7:11Speaker 3: don't want to do that for your business. So think
- 7:13Speaker 3: about from a core business standpoint, what do you care about?
- 7:17Speaker 3: What do you think the key areas are that you
- 7:19Speaker 3: should be able to both understand and document uh And
- 7:23Speaker 3: then how can you up level your organization to really
- 7:26Speaker 3: be confident in understanding and monitoring AI models? And I
- 7:30Speaker 3: think that's a very big challenge. And I think similar
- 7:34Speaker 3: to a lot of conversations we've had about different sized organizations,
- 7:37Speaker 3: Like there's choices of partnering. There are many vendors, there
- 7:41Speaker 3: are many consultants who help in this space today. So
- 7:44Speaker 3: you may not be able to hire deep AI experts
- 7:48Speaker 3: internally you don't need to, but can you find trusted
- 7:50Speaker 3: partners that can help you do that evaluation and help
- 7:53Speaker 3: and opportunities for your team to become to kind of
- 7:56Speaker 3: deepen their subject matter expertise as it relates to AI
- 8:00Speaker 3: and new and more innovative ways of evaluating risk and lending.
- 8:05Speaker 1: Yeah, and that's a good like having a good general
- 8:08Speaker 1: high level knowledge base of all things AI. I mean,
- 8:11Speaker 1: it's the topic at hand most often anymore, right, but
- 8:15Speaker 1: digging even deeper. So if you are partnered with some
- 8:17Speaker 1: type of institution that is driving AI and some metric.
- 8:21Speaker 1: How can you get more knowledge base into your internal
- 8:24Speaker 1: teams on this company, does X, Y and Z. We
- 8:28Speaker 1: kind of understand the full rails of it. Maybe we
- 8:30Speaker 1: don't understand all of it, but we have confidence in
- 8:33Speaker 1: going into a regulatory exam or speaking to regulators of
- 8:36Speaker 1: why we're comfortable with this approach and having that for
- 8:40Speaker 1: every single vendor that you have that leverages AI, so
- 8:43Speaker 1: you have the high level knowledge base and then you
- 8:45Speaker 1: have all the double clicks into everything else you're using
- 8:48Speaker 1: it for. In the auto space right now, there's more
- 8:55Speaker 1: new vehicles that are being purchased at dealerships. It's no
- 8:57Speaker 1: longer kind of this used versus new type of mentality.
- 9:02Speaker 1: If you think about though, people that got into a
- 9:04Speaker 1: car such as there they bought their daughter a vehicle
- 9:08Speaker 1: or so, the rates that they were offered back then
- 9:11Speaker 1: were decent in a sense, probably somewhere between the high
- 9:15Speaker 1: sixes mid eights, depending upon credit quality, things of that nature.
- 9:18Speaker 1: But the newer vehicles that they're now selling are much
- 9:22Speaker 1: higher trim packages, higher payments at aprs right now that
- 9:26Speaker 1: are still fairly high. What do you think moves the
- 9:29Speaker 1: needle for people to go back to purchasing new vehicles
- 9:31Speaker 1: or refinance their existing and how many basis points does
- 9:35Speaker 1: the FED reducing Does it make sense for them to
- 9:37Speaker 1: go into a comfortable payment if they were to buy
- 9:40Speaker 1: a useder versus new.
- 9:41Speaker 2: Yeah, I mean in a refin deal if there's no
- 9:45Speaker 2: other sort of fees associated with it, and typically there aren't.
- 9:48Speaker 2: If I can reduce my payment by twenty five dollars,
- 9:50Speaker 2: why wouldn't I do that? You know, if I'm able
- 9:53Speaker 2: to even stretch out the term a little bit. You know,
- 9:56Speaker 2: cars are lasting a lot longer now too, right, So
- 10:00Speaker 2: what's the average age of vehicles on the road right now?
- 10:02Speaker 2: It's over ten years, just because quality, I think is
- 10:06Speaker 2: way better than it was a generation to go. So
- 10:08Speaker 2: maybe I'm willing to extend that term out a little
- 10:11Speaker 2: bit in order to get a little bit of a
- 10:13Speaker 2: lower payment, even if my rate isn't necessarily all that different.
- 10:19Speaker 3: Well, I certainly know. I know on one of our
- 10:21Speaker 3: prior episodes, we had some of the folks from Experience
- 10:25Speaker 3: on who specifically lead their auto market in the credit
- 10:30Speaker 3: report and credit scoring area, and they're seeing a lot
- 10:34Speaker 3: more of that, like those longer terms that people are
- 10:36Speaker 3: taking a longer term now, whether or not they hold
- 10:38Speaker 3: that car for very long, they're willing to take a
- 10:41Speaker 3: longer term in exchange for a lower payment, and I
- 10:45Speaker 3: think that is a big focus at payment versus rate
- 10:48Speaker 3: is still for most people the biggest number that they
- 10:51Speaker 3: look at, even though the rate long term can mean more,
- 10:55Speaker 3: but it depends how long they're going to keep that car,
- 10:57Speaker 3: or if they're going to trade it in in three
- 10:58Speaker 3: years or they plan to actually.
- 11:00Speaker 5: Pay it off.
- 11:01Speaker 2: Our credit uns even did ninety six month loans for
- 11:04Speaker 2: new vehicles, and we could even charge a little bit
- 11:07Speaker 2: of a premium for that ninety six month loan and
- 11:09Speaker 2: make a little more yield off it. So and what's
- 11:12Speaker 2: stopping you from doing that? In the refine market, you
- 11:14Speaker 2: can do the same sort of pricing approach and take
- 11:18Speaker 2: a few more basis points to make that to improve
- 11:21Speaker 2: the profitability.
- 11:22Speaker 4: Of the plant.
- 11:27Speaker 3: All of our listeners, I'm sure in both of you
- 11:30Speaker 3: that there's this idea and true in a lot of ways,
- 11:35Speaker 3: I think founded by a lot of reality that indirect
- 11:37Speaker 3: lending does not lead to long term members and that
- 11:40Speaker 3: that's a kind of a transaction. And then it's hard
- 11:43Speaker 3: if not impossible to build that. And according to a
- 11:46Speaker 3: Pinwhill study earlier this year, seventy percent of newly open
- 11:50Speaker 3: accounts go inactive in the first ninety days, so seventy percent.
- 11:54Speaker 3: So you're spending the time and money and you know
- 11:56Speaker 3: KYC to open up that account and then it goes
- 11:59Speaker 3: inactive with kind of an anchor option. And I think
- 12:02Speaker 3: part of that is the difficulty of doing things like
- 12:04Speaker 3: switching direct deposit, switching bill pay and that just inertia
- 12:08Speaker 3: that people have a lot to do and that's kind
- 12:10Speaker 3: of the last thing on their list. So how do
- 12:13Speaker 3: you think about that? How do you think about this
- 12:15Speaker 3: kind of indirect lending. Get this new consumer, get this
- 12:17Speaker 3: new member, and drive it to become even if not
- 12:21Speaker 3: maybe like the full wallet share like part of that
- 12:24Speaker 3: and getting a meaningful part that makes that a more
- 12:27Speaker 3: economically attractive new member.
- 12:29Speaker 1: I've heard that very I'm sure you've heard that same
- 12:33Speaker 1: concept of getting an indirect member to become a core
- 12:36Speaker 1: member or a primary financial institution is something that just
- 12:40Speaker 1: can't happen. And I'm going to disagree with that, and
- 12:42Speaker 1: reason because is you have multiple credit unions that play
- 12:46Speaker 1: in the indirect space, they're very good at driving automobile
- 12:51Speaker 1: loans to their balance sheet, right and they're getting a member.
- 12:53Speaker 1: But the consumer at the time of being at a
- 12:56Speaker 1: dealership cares about one thing, and it's driving the vehicle
- 12:59Speaker 1: off the line that day, and at most times probably
- 13:03Speaker 1: not favorable conditions as it relates to APR for probably
- 13:06Speaker 1: the payments a little bit out of their general sense
- 13:09Speaker 1: of what they wanted to do there. But what happens
- 13:12Speaker 1: on the back end, I think is what separates this
- 13:15Speaker 1: actually coming to fruition without naming names. We have a
- 13:18Speaker 1: lending partner that we partner with here at Upstart that
- 13:21Speaker 1: is seeing about a ten to fifteen percent conversion rate
- 13:24Speaker 1: on their indirect side because of the amount of touches
- 13:27Speaker 1: they're doing after the auto loan comes onto their balance sheet.
- 13:30Speaker 1: And I don't know if that's a secret sauce of
- 13:33Speaker 1: on the day, three, day, seven, day fifteen. And then
- 13:36Speaker 1: another thing that is attractive is you have to incent
- 13:39Speaker 1: them just because the institution provides an apy of X
- 13:43Speaker 1: or you're able to use your debit card at wherever
- 13:47Speaker 1: you want for free. If you have some form of
- 13:50Speaker 1: an incentive, then bringing in those members to become core
- 13:54Speaker 1: members and not having them close their account out within
- 13:56Speaker 1: ninety ninety days that you alluded to, you're going to
- 13:59Speaker 1: see higher conversion.
- 14:00Speaker 3: Yeah, I think incentive incentives are really important, and I
- 14:03Speaker 3: like if you would look at my personal wallet, I
- 14:05Speaker 3: have more probably a higher number of credit cards than
- 14:08Speaker 3: you would think I would because I love incentives. I've
- 14:10Speaker 3: got an Amazon Prime one, I use my American Express
- 14:13Speaker 3: for travel. I have very fit for purpose cards that
- 14:15Speaker 3: I use for very specific things. Or maybe I get
- 14:18Speaker 3: a six month no interest on this and then I'll
- 14:20Speaker 3: pay it off before that time. So like those things
- 14:23Speaker 3: are for people who want to use those rewards, those
- 14:26Speaker 3: can be super beatingful.
- 14:27Speaker 2: Sorry you mentioned about onboarding. So multiple touch points through
- 14:31Speaker 2: probably multiple different methods, right, Some might be an email,
- 14:36Speaker 2: some might be a text, some might be you know,
- 14:39Speaker 2: an actual letter that shows up in someone's mail. It
- 14:41Speaker 2: might be a phone call, depending on.
- 14:43Speaker 1: All the above. And then to take it even a
- 14:45Speaker 1: step further is just because Linn walks into a dealership
- 14:50Speaker 1: and buys a specific type of vehicle and Barry walks
- 14:52Speaker 1: into a different dealership, there's different personas everyone's at a
- 14:56Speaker 1: different stage in their life. You have to take it
- 14:58Speaker 1: a deep step further and have different campaigns, different touch points,
- 15:02Speaker 1: different touch points, But what is your incentive offering to
- 15:05Speaker 1: the person at that point in time in their life.
- 15:08Speaker 1: And there's so much data that's at your fingertips that
- 15:10Speaker 1: you're able to create the messaging around that point in
- 15:14Speaker 1: their life, whether it's through looking through their credit reporting agency,
- 15:18Speaker 1: you're able to see the income kind of based on
- 15:21Speaker 1: everything that's come through from underwriting perspective to tailor your
- 15:24Speaker 1: messaging to become or to get people to become more
- 15:27Speaker 1: core members.
- 15:27Speaker 2: I'm going to take your seventy percent stat and I'll
- 15:30Speaker 2: turn it around, say, how about thirty percent actually don't
- 15:32Speaker 2: close their account or aren't inactive in the first ninety
- 15:35Speaker 2: days anyone go fishing before? I mean, if you got
- 15:38Speaker 2: thirty percent of your cast had some sort of a bite,
- 15:41Speaker 2: you'd be out there every day. Right. I quit my
- 15:43Speaker 2: job just to be a full time fishing So you know,
- 15:45Speaker 2: there's an opportunity there that I think is somewhat lost.
- 15:48Speaker 2: We tend to focus on the negatives of it. Of all,
- 15:51Speaker 2: ninety percent are never going to be well, what about
- 15:53Speaker 2: that ten or twenty or thirty, you know, ten to
- 15:55Speaker 2: fifteen percent? It is a lot. It really is and
- 15:59Speaker 2: can be meaningful. So part of that is the cost
- 16:02Speaker 2: of doing business. You know, you're going to cast out
- 16:04Speaker 2: and you're not going to get any bites at all.
- 16:10Speaker 5: One of the things you said before, and I think
- 16:12Speaker 5: you may have shared this at the client summit with
- 16:14Speaker 5: many of our clients and potential clients, is that servicing
- 16:19Speaker 5: is really just underwriting with an operational twist. What did
- 16:23Speaker 5: you mean by that?
- 16:24Speaker 6: Yeah, you know, as you as you mentioned, I have
- 16:28Speaker 6: been at Upstart for I guess seven years last Saturday,
- 16:34Speaker 6: so just just past the seven year mark. And of
- 16:37Speaker 6: course I had spent the first five years working, you know,
- 16:41Speaker 6: very deeply in upstarts core business that is predicting who
- 16:45Speaker 6: will default and then pricing them correctly, our our underwriting business.
- 16:50Speaker 6: And so when I joined servicing a little over two
- 16:53Speaker 6: years ago, I really tried to think quite a lot
- 16:55Speaker 6: about what it meant for us to take our our
- 16:58Speaker 6: core competency and to apply those skills to this relatively
- 17:02Speaker 6: new space. And I guess the way that I would
- 17:04Speaker 6: say is that in underwriting, your job is to take
- 17:07Speaker 6: maybe all of these applicants. You're taking applicants, you're sort
- 17:12Speaker 6: of lining them up in riskiness. You're spacing them not correctly,
- 17:14Speaker 6: and then you're determining generally what risk based price is
- 17:20Speaker 6: associated with the level of risk that you see for
- 17:22Speaker 6: each applicant. And I think in many ways you really
- 17:26Speaker 6: want to do the same kind of thing with servicing.
- 17:28Speaker 6: You want to maybe take all of these loans, you
- 17:31Speaker 6: want to line them up from least risky to most risky.
- 17:35Speaker 6: But in underwriting you have this sort of unfair advantage
- 17:39Speaker 6: that is that you can maybe take any person whose
- 17:44Speaker 6: risk is too high, and if you don't like how
- 17:48Speaker 6: risky they are, well you just don't offer them alone.
- 17:51Speaker 6: And in servicing we actually have a little bit more
- 17:54Speaker 6: operational complexity. We are forced to maintain our relationships with
- 17:58Speaker 6: these customers, and so instead of being able to maybe
- 18:01Speaker 6: just say, oh, this person is too risky and we're
- 18:03Speaker 6: not going to work with them at all, we instead
- 18:06Speaker 6: have to maybe look only at the range of operational
- 18:09Speaker 6: levers that we have to change their riskiness today to
- 18:12Speaker 6: move from how risky they are today to how risky
- 18:15Speaker 6: they might be tomorrow. And I think of this as
- 18:18Speaker 6: a really really powerful part of our overall opportunity at Upstart,
- 18:24Speaker 6: because it allows us to move from just predicting who
- 18:27Speaker 6: will default to actually shaping the whole default.
- 18:34Speaker 1: You shared how Great Lakes has you know, helped members
- 18:37Speaker 1: with thinner credit files start building credit and rebuilding their
- 18:41Speaker 1: you know, their financial confidence. I'd love to hear about
- 18:45Speaker 1: how you went about doing that and how has it
- 18:47Speaker 1: served as a real alternative to UH to pay day lending.
- 18:50Speaker 7: Yes, great question, Drew. Thanks. So if we look back
- 18:54Speaker 7: at GLCU, we're a low income designated credit union, a
- 18:57Speaker 7: community development credit union, so we really start those of
- 19:01Speaker 7: modest means, So over fifty one percent of our membership
- 19:05Speaker 7: is low income. We serve a very diverse population just
- 19:09Speaker 7: because of where we sit in the Chicago suburbs. Have
- 19:12Speaker 7: branches in the city and in suburbia. So when we
- 19:15Speaker 7: look at serving those members, especially those that are more
- 19:19Speaker 7: challenged from a credit perspective, we need to make sure
- 19:23Speaker 7: that we have products and services that are going to
- 19:26Speaker 7: benefit them and add that value. And one thing that
- 19:29Speaker 7: we realized is we just can't have a standard suite
- 19:33Speaker 7: of lending products that we say really fit all demographics,
- 19:38Speaker 7: because as you and I know, they don't. So we've
- 19:40Speaker 7: been very diligent in our efforts to have products and
- 19:45Speaker 7: services that are going to help our members improve their lifestyle. Right,
- 19:50Speaker 7: some of it is changing their behavior, some is just
- 19:53Speaker 7: giving them an opportunity to get back into what we
- 19:56Speaker 7: would consider more traditional banking. So couple examples that we've
- 20:01Speaker 7: utilized at Great Links Credit Union. One is our credit
- 20:04Speaker 7: builder loan. We're very proud of this loan. It's simply
- 20:09Speaker 7: one thousand dollars. We don't charge an application fee, there's
- 20:13Speaker 7: zero percent, and it's set up on a repayment plan.
- 20:18Speaker 7: And the idea is that we're reporting that back to
- 20:21Speaker 7: the credit bureau because they are making payments on it,
- 20:24Speaker 7: we hold that thousand dollars, so in essence, there's never
- 20:27Speaker 7: any delinquency right or a charge off, and it rebuilds
- 20:31Speaker 7: their file and it gives them that ability then to
- 20:34Speaker 7: use that in their credit file to look at other
- 20:37Speaker 7: opportunities for lending in the future. And so I would
- 20:42Speaker 7: say it's been somewhat popular. We have about forty loans
- 20:47Speaker 7: on file right now, and those that have utilized it
- 20:52Speaker 7: have graduated then into other lending products such as getting
- 20:56Speaker 7: a credit card or getting a small personal And so
- 21:01Speaker 7: when we look at the members that utilize that, they've
- 21:05Speaker 7: understood that they either have no credit file or they
- 21:08Speaker 7: need that second chance opportunity. Right, we try to tie
- 21:12Speaker 7: into the best of our ability financial literacy and education
- 21:15Speaker 7: as well, because we do need to change that behavior
- 21:18Speaker 7: or that pattern that they've fallen into. So those that
- 21:21Speaker 7: do take that seriously will work with our consulors on
- 21:25Speaker 7: developing kind of what that needs to look like, how
- 21:29Speaker 7: important it is to make those payments timely, and then
- 21:32Speaker 7: to utilize that right as that next stepping stone, and
- 21:36Speaker 7: that has worked well for those members. We've had that
- 21:39Speaker 7: product for a couple of years now and so slowly
- 21:43Speaker 7: over time. Right, we want to make sure that we're
- 21:46Speaker 7: offering it to the right member that's going to use
- 21:49Speaker 7: it in the right way.
- 21:55Speaker 3: How can credit unions go to keep that momentum going
- 21:57Speaker 3: after the event wraps, like, keep these ideas fresh, keep
- 22:00Speaker 3: that kind of roadmap moving forward, even if they can't
- 22:04Speaker 3: tackle everything today.
- 22:06Speaker 2: From personal experience being at these conferences, you come back
- 22:08Speaker 2: and your energize it's like, oh, we could do this,
- 22:10Speaker 2: we could do this, we could do this, and there's
- 22:12Speaker 2: all great ideas and then life gets in the way,
- 22:15Speaker 2: your your normal business gets in the way, or now
- 22:18Speaker 2: there's a problem that I've got to I've got to
- 22:19Speaker 2: drop everything to solve and you know, next thing, you know,
- 22:22Speaker 2: it's two weeks, it's two months after, and you know
- 22:25Speaker 2: that all those ideas are still there, but nothing's really
- 22:28Speaker 2: been operationalized. So it is critically important to actually you've
- 22:32Speaker 2: got to schedule time for yourself to actually get these
- 22:36Speaker 2: ideas down on paper, to engage with those in your
- 22:39Speaker 2: credit union who can help you push these ideas forward
- 22:42Speaker 2: to actually be able to take meaningful steps towards making
- 22:46Speaker 2: the change that you want to make. But you've got
- 22:48Speaker 2: to You've got to create that time for yourself. Otherwise
- 22:51Speaker 2: it just gets soaked up with the day to day
- 22:54Speaker 2: that that tends to sort of permeate everything that we do.
- 22:57Speaker 1: And if you can build a team around it, right,
- 22:59Speaker 1: if you have a team that is dedicated to conference strategy,
- 23:02Speaker 1: are there specific check ins? How often are those check ins?
- 23:05Speaker 1: Going back to the QBR type of sense. If they're
- 23:09Speaker 1: able to kind of run the whole strategy of what
- 23:11Speaker 1: conferences bring for value to a credit union and you're
- 23:14Speaker 1: doing monthly check ins there, then it doesn't go on
- 23:16Speaker 1: the shelf, right sure?
- 23:18Speaker 3: True? I think something maybe the credit unions could also
- 23:22Speaker 3: pick up on that we tend to do at tech
- 23:24Speaker 3: companies like upstart. Is this idea of hack weeek id
- 23:28Speaker 3: you know where you have like little teams that maybe
- 23:30Speaker 3: you can't allocate resources fully to say an innovation team
- 23:35Speaker 3: or more of an R and D team, but can
- 23:37Speaker 3: you have like kind of competitions between different teams. Do
- 23:40Speaker 3: see what you can do in small little bite see
- 23:42Speaker 3: what the people who are doing the work can come
- 23:44Speaker 3: up with using the tools that they have.
- 23:46Speaker 2: Hack week is a perfect metaphor here because I know
- 23:49Speaker 2: some credit unies do have some sort of a hack
- 23:51Speaker 2: week type of event, not many of them, but really
- 23:56Speaker 2: all credit UNEs should in some respects because think of
- 24:00Speaker 2: it from upstarched perspective. How many new innovations have we
- 24:04Speaker 2: come up with? There are new ways of thinking have
- 24:05Speaker 2: we come up with in terms of approaching a problem
- 24:07Speaker 2: from hack Week. We've even created solutions to problems we
- 24:11Speaker 2: didn't even know we had through hack week. And think
- 24:14Speaker 2: about taking that same concept at the crediting space. It
- 24:17Speaker 2: could be very very powerful to again move your company
- 24:21Speaker 2: forward the way you want.
- 24:22Speaker 1: Even if it's not Hack Week or whatever you want
- 24:24Speaker 1: to classified as it's not that much time in essence
- 24:29Speaker 1: to build long term short term strategy. As it relates
- 24:31Speaker 1: to this, even if you were to set aside a
- 24:33Speaker 1: day or two days, if there was a dedicated timeframe
- 24:36Speaker 1: of being able to do this, then to Bury's point,
- 24:38Speaker 1: you'd be able to get more out of the scope
- 24:42Speaker 1: of what you're trying to accomplish.
- 24:44Speaker 3: And I think from an employee development and engagement too,
- 24:47Speaker 3: if people feel like they have a voice and they're
- 24:49Speaker 3: not just being kind of told what innovation looks like
- 24:52Speaker 3: and what to do like, you may come up with
- 24:53Speaker 3: some great ideas that aren't visible except for somebody who's
- 24:57Speaker 3: kind of doing that.