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Maximising Social Media For Your Business! · She's On The Money

• 0:00
  Speaker 1: Hello, my name's Santasha Nabananga Bamblet. I'm a proud yr
• 0:04
  Speaker 1: the Order Kerni Whoalbury and a waddery woman. And before
• 0:08
  Speaker 1: we get started on She's on the Money podcast, I
• 0:11
  Speaker 1: would like to acknowledge the traditional custodians of the land
• 0:14
  Speaker 1: of which this podcast is recorded on a wondery country,
• 0:18
  Speaker 1: acknowledging the elders, the ancestors and the next generation coming
• 0:22
  Speaker 1: through as this podcast is about connecting, empowering, knowledge sharing
• 0:27
  Speaker 1: and the storytelling of you to make a difference for
• 0:30
  Speaker 1: today and lasting impact for tomorrow.
• 0:33
  Speaker 2: Let's get into it.
• 0:34
  Speaker 3: She's on the Money. She's on the Money.
• 0:58
  Speaker 2: Hello and welcome Victoria Divine, the owner of several successful businesses.
• 1:03
  Speaker 2: And I am joined by one of the hardest working
• 1:06
  Speaker 2: side hustlers I know, miss Jesscurcci. Hello, how are you.
• 1:10
  Speaker 2: I'm good.
• 1:11
  Speaker 4: How are you?
• 1:12
  Speaker 2: We just had some talkers in the sun.
• 1:14
  Speaker 4: I'm feeling pretty good.
• 1:15
  Speaker 2: Yeah, me too, so Jess. This week we're going to
• 1:18
  Speaker 2: be talking about something that's relatively familiar to both of us,
• 1:22
  Speaker 2: and that is using social media to market your business. Now, Jess,
• 1:26
  Speaker 2: tell me how important this is? Like a loaded question, obviously,
• 1:30
  Speaker 2: do you think social media is for your side hustle
• 1:33
  Speaker 2: or business today so important.
• 1:35
  Speaker 4: I know it definitely is for She's and the money,
• 1:38
  Speaker 4: and it certainly is for my small business. That's how
• 1:40
  Speaker 4: I find literally all of my customers or how they
• 1:43
  Speaker 4: find me.
• 1:43
  Speaker 2: And then it's also the content that you create. Correct now,
• 1:46
  Speaker 2: I was like, it's loaded, Sorry about this. Yeah, without
• 1:49
  Speaker 2: social media, I don't really have a job. I would
• 1:50
  Speaker 2: say that as well, like She's not. The money wouldn't
• 1:53
  Speaker 2: exist without social media, Let's be honest. And there are
• 1:56
  Speaker 2: obviously a lot of factors that go into social media
• 1:58
  Speaker 2: and whether it is right for your business, But for
• 2:01
  Speaker 2: the most part, social media has become our biggest customer
• 2:04
  Speaker 2: generation tool. Honestly. Think about it now, Jess. Even with
• 2:07
  Speaker 2: a cafe, how often do you head to their Instagram
• 2:10
  Speaker 2: just to make sure the food looks okay? Like, I'm
• 2:12
  Speaker 2: so guilty of even heading to their Instagram while I'm
• 2:15
  Speaker 2: sitting in their cafe. So I'm like, oh, hold on,
• 2:18
  Speaker 2: let me just check their Instagram and see what those
• 2:20
  Speaker 2: eggs look like.
• 2:21
  Speaker 4: It sounds bad, but I probably won't try a new
• 2:25
  Speaker 4: cafe or restaurant if I can't have a look at
• 2:27
  Speaker 4: the food first. Particularly because I'm fussy. It's so helpful.
• 2:30
  Speaker 4: It's such a good tool to be able to see
• 2:32
  Speaker 4: their photos and also the photos that people are tagging
• 2:34
  Speaker 4: them in.
• 2:34
  Speaker 2: As much jit and as unfair as it may be,
• 2:37
  Speaker 2: it is definitely something business owners need to really consider.
• 2:41
  Speaker 2: So today we are going to be covering off exactly
• 2:43
  Speaker 2: how you can get the confidence to show up and
• 2:46
  Speaker 2: also the fundamental things that you need to be doing
• 2:48
  Speaker 2: to get your social media off the ground.
• 2:51
  Speaker 4: Jess, So let's start with chatting about target markets, because
• 2:55
  Speaker 4: if your business is targeted at the older generation, I'm
• 2:58
  Speaker 4: assuming media might not be the best place to focus.
• 3:02
  Speaker 2: I mean, logically yes and one hundred percent correct. We
• 3:06
  Speaker 2: of course need to start with actually figuring out what
• 3:08
  Speaker 2: your best target market is. And we've done this before
• 3:11
  Speaker 2: on the show. So go back to that episode we
• 3:13
  Speaker 2: talked about customer avatars. Does your avatar even use social media?
• 3:17
  Speaker 4: Yeah?
• 3:17
  Speaker 2: Like if they don't, I know, it can be tempting
• 3:20
  Speaker 2: because I feel like so many of us get I
• 3:22
  Speaker 2: don't know fomo when it comes to like, oh, every
• 3:25
  Speaker 2: other business is on you know, Instagram or TikTok, Like
• 3:28
  Speaker 2: you really need to hone into what platforms are actually
• 3:31
  Speaker 2: going to have the most impact for your community and
• 3:34
  Speaker 2: show up on those and where your community are hanging out,
• 3:37
  Speaker 2: because if you're picking a platform where a lot of
• 3:39
  Speaker 2: your community aren't seeing you, it's such a waste of time,
• 3:42
  Speaker 2: energy and effort. And do you know how much confidence
• 3:44
  Speaker 2: you need to show up to begin with?
• 3:46
  Speaker 3: Yeah?
• 3:46
  Speaker 2: It is wild. So for she's on the money. We
• 3:50
  Speaker 2: already know that our biggest listeners are between the ages
• 3:53
  Speaker 2: of twenty five and thirty four years old, so of
• 3:55
  Speaker 2: course that demographic is really active on social media. Therefore,
• 3:59
  Speaker 2: we actually put so much love and focus into our
• 4:02
  Speaker 2: Instagram and our TikTok and our Facebook to make sure
• 4:05
  Speaker 2: that we're giving our community the best content possible, but
• 4:09
  Speaker 2: also giving them as many touch points with us as
• 4:13
  Speaker 2: possible in places that they already frequent. But Jess, on
• 4:17
  Speaker 2: the other hand, if your business is obviously targeted and
• 4:19
  Speaker 2: older demographic, you of course would be better off investing
• 4:22
  Speaker 2: in more traditional marketing methods like maybe prints or thinking
• 4:26
  Speaker 2: about radio. Really understanding, Okay, well, a lot of my
• 4:30
  Speaker 2: older demographic are on Facebook. How are they interacting with Facebook?
• 4:33
  Speaker 2: What types of posts? If I'm going to engage with
• 4:36
  Speaker 2: them on social media? Would actually play well, because the
• 4:40
  Speaker 2: biggest demographic on Facebook right now is actually the boomers. Yeah,
• 4:44
  Speaker 2: so if that is your community, Facebook might be great.
• 4:48
  Speaker 2: And when you start to dive into it, like you
• 4:50
  Speaker 2: look at Che's on the money, right, Jess. We don't
• 4:53
  Speaker 2: do a lot of posting outside our Facebook group because
• 4:56
  Speaker 2: our community don't look at that content as much as
• 4:59
  Speaker 2: they do if it's inside a Facebook group. So I
• 5:01
  Speaker 2: think it's important to not only understand does your demographic
• 5:04
  Speaker 2: use this platform, but how are they using it? What
• 5:07
  Speaker 2: type of content are they absorbing? Are they, you know,
• 5:10
  Speaker 2: wanting to interact with other people like in our Facebook
• 5:12
  Speaker 2: group where they actually just want to have consistent conversation,
• 5:16
  Speaker 2: or do you actually need long form video like what's
• 5:19
  Speaker 2: that going to look like for your community? So it
• 5:22
  Speaker 2: obviously doesn't hurt to have a social media presence in general.
• 5:25
  Speaker 2: I sometimes call a social media presence a hygiene factor
• 5:28
  Speaker 2: because it's kind of like social proof, even if you're
• 5:31
  Speaker 2: not trying to market on there. I do want to
• 5:33
  Speaker 2: see that you have a website. I do want to
• 5:35
  Speaker 2: see that you have a Facebook and it exists and
• 5:37
  Speaker 2: you're a legitimate company if I've never engaged with you before,
• 5:41
  Speaker 2: So obviously it doesn't hurt to have that social media presence.
• 5:44
  Speaker 2: We just need to work out what is the best
• 5:47
  Speaker 2: bang for our buck and where do we pour our
• 5:48
  Speaker 2: energy and effort into because let's be honest, we are
• 5:51
  Speaker 2: small business owners. We don't have unlimited time Jess.
• 5:54
  Speaker 3: No, not at all.
• 5:55
  Speaker 4: So let's say we've sat down, we figured out that
• 5:57
  Speaker 4: our target demographic is heavily present on social media. They're
• 6:00
  Speaker 4: our age, they live there. There's really lobarius to entry,
• 6:04
  Speaker 4: which is super appealing because if you're starting your small business,
• 6:06
  Speaker 4: like you said, we don't have a lot of resources.
• 6:08
  Speaker 4: We don't have a lot of cash, we don't have
• 6:09
  Speaker 4: a lot of time.
• 6:10
  Speaker 2: Sometimes we have zero dollars for our marketing budget and
• 6:13
  Speaker 2: we have to just make it up ourselves.
• 6:15
  Speaker 4: So social media seems like an ideal place to do
• 6:17
  Speaker 4: that because pretty much all you need to get started
• 6:19
  Speaker 4: on the social media platform nowadays is an email address.
• 6:22
  Speaker 2: So we've found got one of those. Most of us
• 6:25
  Speaker 2: do it.
• 6:25
  Speaker 4: If you don't, you can get one for free. Money win,
• 6:27
  Speaker 4: money win. Indeed, so you've created a business page, it
• 6:30
  Speaker 4: aligns to your business name or maybe the audience that
• 6:33
  Speaker 4: you're trying to find. Where do you think that the
• 6:36
  Speaker 4: most important place to start would.
• 6:38
  Speaker 2: Be bang on Jess. I feel like the best thing
• 6:40
  Speaker 2: about social media is literally anyone can start up a
• 6:44
  Speaker 2: business account on any social media platform. Some people are
• 6:48
  Speaker 2: even in starting you know, their platforms without even having
• 6:51
  Speaker 2: a product or service, Like I've spoken about it on
• 6:54
  Speaker 2: Shees on the Money, one of my favorite instagrams, right,
• 6:56
  Speaker 2: millions of followers because they just are consistent with their
• 6:59
  Speaker 2: content and it's kind of interesting. I've told you about this.
• 7:02
  Speaker 2: The goats. Yes, yeah, so on TikTok, there are these
• 7:05
  Speaker 2: goats and they work and it is definitely for a business.
• 7:08
  Speaker 2: Actually now I think about it because they do land clearing,
• 7:11
  Speaker 2: but they bring in a bunch of goats to like
• 7:13
  Speaker 2: clear all the shrubbery. And it's literally my favorite TikTok
• 7:17
  Speaker 2: because I'm just like, go work a goat, go like
• 7:19
  Speaker 2: it's so fun. But anything pops off on the internet
• 7:23
  Speaker 2: these days, so I think it's really important to go
• 7:26
  Speaker 2: all right, clearly the I'm not going to be posting
• 7:29
  Speaker 2: about goats. Well maybe you are, in which case, like
• 7:31
  Speaker 2: please send me your link. I'm gonna follow you too.
• 7:34
  Speaker 2: But there are such low barriers to entry and it's
• 7:37
  Speaker 2: so cost effective to get your business out there. We
• 7:41
  Speaker 2: obviously when we started Cheese on the money, I didn't
• 7:44
  Speaker 2: have a lot of money. I really really didn't. Everything
• 7:47
  Speaker 2: I had done was really DIY. Like I've spoken about
• 7:51
  Speaker 2: it before on the pod. Yes, so our logo I
• 7:53
  Speaker 2: actually made on Microsoft PowerPoint and then I screenshot it
• 7:57
  Speaker 2: Jess and I remember when she's on the then started
• 8:00
  Speaker 2: to get big and I think you were around when
• 8:02
  Speaker 2: this had happened, because, like guys, I had been able
• 8:05
  Speaker 2: to employee my first employee, mister Scricci. She's still here.
• 8:08
  Speaker 2: It's a trap. But I remember we joined our first
• 8:11
  Speaker 2: podcasting network, which was insane, right, Yeah, I remember, Yes,
• 8:14
  Speaker 2: you came to me and you were like, hey, the
• 8:16
  Speaker 2: network has asked for all of your like files and
• 8:19
  Speaker 2: I was like files of what you were, you know,
• 8:22
  Speaker 2: like your podcast artwork and stuff. And I was like, oh, oh,
• 8:26
  Speaker 2: can I send them a power Point? And they laughed
• 8:29
  Speaker 2: so hard. I was, honestly so mortified. Was like, oh, sorry,
• 8:34
  Speaker 2: like this is all I had. Anyway, I think we
• 8:36
  Speaker 2: need to also celebrate those things because sorry, that was
• 8:39
  Speaker 2: a big business we just built. You made up with
• 8:41
  Speaker 2: Microsoft PowerPoint logos in free downloadable fonts. But I think
• 8:45
  Speaker 2: it's really important to also talk about the cost of
• 8:47
  Speaker 2: social media, because we can spend as much or as
• 8:50
  Speaker 2: little time on it as we want. But that's also
• 8:54
  Speaker 2: the important thing to go well, how much time should
• 8:57
  Speaker 2: I be dedicating to this marketing channel. You might not
• 9:00
  Speaker 2: have a budget, so you say, I'm going to do
• 9:01
  Speaker 2: it all myself, But at what cost? So what am
• 9:04
  Speaker 2: I compromising to be able to create these posts? So
• 9:07
  Speaker 2: how long are they taking me? Because I wasn't a
• 9:09
  Speaker 2: graphic designer. Just every post used to take me one
• 9:12
  Speaker 2: million years, and then I'd be heartbroken when it wasn't
• 9:15
  Speaker 2: tracking well because I'd be like, oh, but that took
• 9:17
  Speaker 2: me so long. Now just we have an in house
• 9:20
  Speaker 2: content creator that does all of that for us, and
• 9:22
  Speaker 2: I swear she's the speediest person I've ever met, one
• 9:25
  Speaker 2: hundred percent. But we all start somewhere, So I think
• 9:28
  Speaker 2: it's really important to understand where are we starting and
• 9:30
  Speaker 2: what does that look like.
• 9:31
  Speaker 4: Absolutely, there are heaps of perks I think with social
• 9:34
  Speaker 4: with those low barriers to entry and the fact that
• 9:36
  Speaker 4: it can be free depending on how you want to
• 9:39
  Speaker 4: do it, which is all really well and good, But
• 9:41
  Speaker 4: I think the toughest thing for a lot of people
• 9:43
  Speaker 4: in the thing that stops a lot of people from
• 9:45
  Speaker 4: jumping online is the fact that they have to show
• 9:48
  Speaker 4: up on the socials and be consistent when doing it.
• 9:51
  Speaker 4: And we know that it's so important, but I want
• 9:54
  Speaker 4: you to explain, maybe a little bit to the people
• 9:56
  Speaker 4: who are just starting out, brand new and fresh, why
• 9:59
  Speaker 4: consistency is so important.
• 10:00
  Speaker 2: You are one hundred percent right. Consistency is key, and
• 10:04
  Speaker 2: it's not what you want to hear, because I think
• 10:06
  Speaker 2: what you want to hear when we talk about social
• 10:08
  Speaker 2: is Hey, listen to this great podcast episode of the
• 10:11
  Speaker 2: Business Bible. Guys, everyone should listen. They talked about what
• 10:14
  Speaker 2: would make you go viral and kick your business off?
• 10:17
  Speaker 2: And in reality, yes, businesses can go viral, but it's
• 10:20
  Speaker 2: actually few and far between. That's not actually, you know,
• 10:23
  Speaker 2: the common denominator of being successful online. Consistency is key
• 10:28
  Speaker 2: for a number of reasons. So obviously we want our
• 10:30
  Speaker 2: consumers to begin to know and understand us and our content.
• 10:34
  Speaker 2: And if you are consistently posting, even if you are
• 10:38
  Speaker 2: not getting heaps of views, that consistency does pay off.
• 10:42
  Speaker 2: Because the algorithms on social media platforms usually play to
• 10:45
  Speaker 2: that they see that you're being consistent, and they are
• 10:48
  Speaker 2: actually more likely to then put your future content at
• 10:52
  Speaker 2: the top of the feed. And if certain demographics have
• 10:55
  Speaker 2: engaged with that, even if it's like five or six
• 10:57
  Speaker 2: people Jess Instagram, se Ah, that type of person engaged
• 11:02
  Speaker 2: with that content, next time it goes, you know, online,
• 11:05
  Speaker 2: they might serve it to more consumers who look just
• 11:08
  Speaker 2: like you. So I think it's really important to just
• 11:11
  Speaker 2: be consistent and how you know, at the end of
• 11:15
  Speaker 2: the day, you could have the best product in the world,
• 11:17
  Speaker 2: but if you're not showing up as much as your competitors,
• 11:20
  Speaker 2: they're going to be the ones that are front of mind.
• 11:22
  Speaker 2: I think to me, the hardest thing about showing up
• 11:26
  Speaker 2: on social media was actually showing up as me on
• 11:29
  Speaker 2: social media. Like it's one thing to sit down and go,
• 11:32
  Speaker 2: I'm going to make twenty text posts and that's my
• 11:35
  Speaker 2: next month's worth of content, and Jess, how many times
• 11:37
  Speaker 2: have we done that? A million times? But we know
• 11:41
  Speaker 2: that the traction actually starts to come when I put
• 11:44
  Speaker 2: a face to a business. And we know from research
• 11:48
  Speaker 2: that businesses that have a poster a person, or a
• 11:51
  Speaker 2: poster a child or you know, an individual leading them
• 11:55
  Speaker 2: grow ten times faster than businesses who don't have that.
• 11:59
  Speaker 2: So if you're sitting there and you're just going, well,
• 12:01
  Speaker 2: the I'm not very confident to show up online, so
• 12:03
  Speaker 2: I'm just gonna do these text posts or use stock images,
• 12:06
  Speaker 2: it's just not going to have the same traction. And
• 12:09
  Speaker 2: in twenty twenty four, your community and your consumer, they
• 12:13
  Speaker 2: basically demand authenticity and transparency. They want to know the
• 12:17
  Speaker 2: people behind the brand. They want to know that you're
• 12:20
  Speaker 2: as passionate about your product as you're saying you are
• 12:22
  Speaker 2: in these text posts. You're who they want to resonate with,
• 12:26
  Speaker 2: and I think that we need to give it to them.
• 12:29
  Speaker 2: And honestly, the only people that are going to judge
• 12:32
  Speaker 2: you on this are the people who are doing less
• 12:34
  Speaker 2: than you. So like, show up as much as possible,
• 12:37
  Speaker 2: And honestly, I don't think any small business owner to me,
• 12:41
  Speaker 2: has ever looked silly for going, Hey, guys, just wanted
• 12:43
  Speaker 2: to introduce myself. I'm always like, oh my god, that's
• 12:46
  Speaker 2: who's behind that brand. Oh that's cool, and I feel
• 12:48
  Speaker 2: so much more connected.
• 12:49
  Speaker 4: Yeah, I think there's lots of conflicting opinions on the
• 12:53
  Speaker 4: best way to grow on social media and whether that
• 12:55
  Speaker 4: is just regular, consistent content regardless of what their output is,
• 12:59
  Speaker 4: or whether it's high quality content, and what you should prioritize,
• 13:02
  Speaker 4: you know, it's that concept of do I pour my
• 13:04
  Speaker 4: time into making one really good video a week that's
• 13:07
  Speaker 4: super high quality, or do I just post to videos
• 13:10
  Speaker 4: every day that are okay, they're nothing groundbreaking, and the
• 13:13
  Speaker 4: algorithm is shifting constantly, your's, the audience is shifting entirely.
• 13:18
  Speaker 4: I don't necessarily know that one or the other is
• 13:21
  Speaker 4: guaranteed to work every time, But what I would say,
• 13:24
  Speaker 4: as someone who has been doing the social media thing
• 13:27
  Speaker 4: for a little while, is that if nothing else, putting
• 13:30
  Speaker 4: content out as regularly as you can, prioritizing that consistency
• 13:35
  Speaker 4: ahead of the quality sometimes is it gets you more
• 13:38
  Speaker 4: comfortable more quickly. Because if you're not used to jumping
• 13:42
  Speaker 4: on and talking face to camera, or if you're not
• 13:44
  Speaker 4: used to editing graphics in canvas, practice makes perfect. And
• 13:49
  Speaker 4: anybody who's built a small business, anyone who started anything,
• 13:52
  Speaker 4: was never as good at the start as they are
• 13:54
  Speaker 4: a two years, five years in. And so I think,
• 13:57
  Speaker 4: like when I look back on what I did at
• 13:59
  Speaker 4: the start, when you look back on what you did
• 14:01
  Speaker 4: at the stuf.
• 14:01
  Speaker 2: I'm so embarrassed. Please don't it's mortifying.
• 14:04
  Speaker 4: You know, those silly posts that maybe got one like
• 14:08
  Speaker 4: or one view are what led you, you know, for
• 14:11
  Speaker 4: She's on the Money Now. We have two hundred thousand followers.
• 14:13
  Speaker 2: We just ticked over there.
• 14:14
  Speaker 4: We do very exciting, you know. But to get from
• 14:16
  Speaker 4: point A to point B, you have to start at
• 14:18
  Speaker 4: point A. And anybody who has a billion followers once
• 14:21
  Speaker 4: started with none. And so I think it's important at
• 14:24
  Speaker 4: the beginning to prioritize just doing it, just getting comfortable
• 14:29
  Speaker 4: with it, just learning how to edit.
• 14:31
  Speaker 2: Thing grey and also trial and error I think is
• 14:33
  Speaker 2: a really big part of that. So, you know, talking
• 14:36
  Speaker 2: about She's on the money again, I find it so
• 14:38
  Speaker 2: interesting and I don't want people to compare to this.
• 14:40
  Speaker 2: I'm not sharing it as a me goh, we post
• 14:43
  Speaker 2: all of this, and you should too. I am now
• 14:45
  Speaker 2: at a point in business, and Jesse, you already know
• 14:48
  Speaker 2: this because you're part of the team. But like, we
• 14:50
  Speaker 2: have a dedicated social media person, we have a dedicated
• 14:53
  Speaker 2: graphic designer. I have a full time video editor that
• 14:55
  Speaker 2: works for me. So when I'm saying this is how
• 14:58
  Speaker 2: much content we're pumping out. I don't when you to hear,
• 15:00
  Speaker 2: oh my god, it's that the expectation. No, it's not,
• 15:04
  Speaker 2: because historically I didn't even have the capacity for one
• 15:07
  Speaker 2: video a week. I had maybe one video a month
• 15:10
  Speaker 2: if best. And I tried to make like a text
• 15:13
  Speaker 2: post every day, and even that felt like a stretch
• 15:16
  Speaker 2: because that wasn't you know, what I was best at.
• 15:18
  Speaker 2: And now we do a lot. But we post every
• 15:21
  Speaker 2: single day, multiple times a day, on all platforms, right
• 15:24
  Speaker 2: and so on Instagram. It's always interesting watching what performs
• 15:28
  Speaker 2: and what doesn't, because sometimes the things that we go yeah, yeah, great,
• 15:32
  Speaker 2: that'll be a good Feller post pop that up semi interesting,
• 15:35
  Speaker 2: not as interesting as tomorrow's post, Jess. Then tomorrow's post
• 15:38
  Speaker 2: gets like no views, and that post that we just
• 15:40
  Speaker 2: thought was naff was super popular got shared heaps of times,
• 15:44
  Speaker 2: like we're talking thousands. It is really good to keep
• 15:48
  Speaker 2: your finger on the pulse there too, because if you're
• 15:50
  Speaker 2: creating content that you go, wow, that popped off. I
• 15:54
  Speaker 2: didn't think about that. Yeah, change your strategy, try more
• 15:58
  Speaker 2: of what is popping off with your commune, instead of
• 16:01
  Speaker 2: sticking to your guns and going, well, actually I had
• 16:04
  Speaker 2: a plan for next week, and I'm still going to
• 16:05
  Speaker 2: facilitate it, but it might be more aligned to stuff
• 16:09
  Speaker 2: that wasn't engaging as well. The other thing that I
• 16:12
  Speaker 2: find really interesting, and I know you do this as
• 16:14
  Speaker 2: well with your socials, is when I post a video
• 16:16
  Speaker 2: on Instagram, we posted at the same time on TikTok,
• 16:18
  Speaker 2: and something that goes viral on TikTok might get like
• 16:21
  Speaker 2: four views on Instagram. And I have had videos that
• 16:24
  Speaker 2: I have posted on Instagram that have had millions of
• 16:28
  Speaker 2: views and not even ten thousand on TikTok. So you
• 16:31
  Speaker 2: literally can't predict it. You don't know what the algorithm
• 16:34
  Speaker 2: is doing. That's why when we say be consistent, it's
• 16:37
  Speaker 2: really important. But with that consistency, have an eye on
• 16:41
  Speaker 2: what is actually performing so that you can kind of go, ah,
• 16:44
  Speaker 2: I see, you know my target market is Jess, and
• 16:47
  Speaker 2: Jess is watching this. I didn't think she'd watch that.
• 16:49
  Speaker 2: I'm going to make another one of what Jess is
• 16:50
  Speaker 2: watching and see if we can get her to watch
• 16:52
  Speaker 2: that again and maybe share it with her friends. So
• 16:54
  Speaker 2: I think it's about being smart. But let's go to
• 16:57
  Speaker 2: a really quick break and when we get back, we're
• 16:59
  Speaker 2: going to be chatting that why and when to start
• 17:01
  Speaker 2: a website and how you can make your social media
• 17:04
  Speaker 2: strategy seamless.
• 17:10
  Speaker 4: All right, we are back and we have chatted about
• 17:12
  Speaker 4: figuring out if social media is right for your customers,
• 17:15
  Speaker 4: the super low barrier to entry which is a huge perk,
• 17:18
  Speaker 4: and how cost effective that it can be. But what
• 17:21
  Speaker 4: comes next. Let's say our listener has done the fundamentals,
• 17:25
  Speaker 4: they're showing up consistently, and they figured out that they've
• 17:28
  Speaker 4: got a little bit of room in their budget to
• 17:30
  Speaker 4: spend on social media and just.
• 17:32
  Speaker 2: Give it all to jests to do it for you.
• 17:33
  Speaker 4: Oh come my way, friends, No, but what should they do?
• 17:36
  Speaker 4: Let's say that that's happened. What's the next step.
• 17:38
  Speaker 2: I really feel like one of the most important steps
• 17:41
  Speaker 2: is also pretty cost effective, and honestly it's super easy,
• 17:44
  Speaker 2: and that is setting up a website for yourself. I
• 17:47
  Speaker 2: know that that sounds overwhelming. It does because even way
• 17:52
  Speaker 2: back in twenty seventeen when I was creating the Shees
• 17:54
  Speaker 2: on the Money website on Squarespace, that was hard, like,
• 17:57
  Speaker 2: don't get me wrong, a door square space. Still with
• 17:59
  Speaker 2: the now today, our websites have just been redone with them,
• 18:03
  Speaker 2: and I'm not going anywhere, but and I hope they
• 18:06
  Speaker 2: don't hate me for saying this, but it was really clunky.
• 18:08
  Speaker 2: It was hard, like the templates were more challenging to
• 18:12
  Speaker 2: edit because they involved a deeper understanding of code and
• 18:15
  Speaker 2: my I guess knowledge of coding. I don't know if
• 18:18
  Speaker 2: this is going to resonate with anybody. Was coding glitter
• 18:21
  Speaker 2: mice into my MySpace page when I was in high
• 18:24
  Speaker 2: school and editing my top friends list, and I could
• 18:26
  Speaker 2: absolutely do that. I was genius at it. However, that
• 18:30
  Speaker 2: was the extent, and that was MySpace, and that was
• 18:32
  Speaker 2: two thousand and seven, so things have changed and updated.
• 18:37
  Speaker 2: And obviously there are heaps of different website platforms that
• 18:39
  Speaker 2: you could use, so obviously, do your research work out
• 18:42
  Speaker 2: what works for you. But we obviously are massive fans
• 18:45
  Speaker 2: jest of square Space, not just for their ease of use,
• 18:48
  Speaker 2: I think because I mess things up so much. The
• 18:49
  Speaker 2: twenty four to seven support really helpful. I sound like
• 18:51
  Speaker 2: an ad. They are not actually paying me to say
• 18:54
  Speaker 2: any of this. I'm just like, Hey, if I can
• 18:56
  Speaker 2: do it, you sure as hell can too. But I
• 18:59
  Speaker 2: think having a home on the internet is so important,
• 19:03
  Speaker 2: so personally, I own the She's on the Money website,
• 19:06
  Speaker 2: but then recently, Jess, I've also started Victoriadevine dot com
• 19:10
  Speaker 2: dot a U. And I always thought that was really
• 19:14
  Speaker 2: self centered, so I really shied away from having a
• 19:16
  Speaker 2: personal website. Now I cannot think of a business without
• 19:21
  Speaker 2: one because I think that now our brand and this
• 19:24
  Speaker 2: is just me reflecting on it. We've got Shees on
• 19:26
  Speaker 2: the Money, and yes, I run that, but I think
• 19:28
  Speaker 2: that there's a lot more to what I do. I've
• 19:30
  Speaker 2: obviously got the Business Bible, and I own Zella Money,
• 19:34
  Speaker 2: which is a wealth of mortgage broking company, and we've
• 19:36
  Speaker 2: got the Property Playbook, and I have a number of
• 19:38
  Speaker 2: courses and all of that stuff. It didn't make sense
• 19:41
  Speaker 2: to have that live on She's on the Money, but
• 19:43
  Speaker 2: it also didn't make sense to have another quote branded
• 19:45
  Speaker 2: website for it to live on. So for me, it's
• 19:49
  Speaker 2: a way to educate my consumer on who I am
• 19:52
  Speaker 2: and what I do and the breadth of that. Because
• 19:54
  Speaker 2: you might have just been introduced to me through She's
• 19:57
  Speaker 2: on the Money. I have no idea what I do,
• 20:00
  Speaker 2: but if you're interested, here's this platform that you can
• 20:03
  Speaker 2: learn more about me. Yeah, so I think It's to
• 20:05
  Speaker 2: me really important that that exists, and it obviously works
• 20:09
  Speaker 2: really well because on social media I can send you
• 20:13
  Speaker 2: to those links to learn more about me and potentially
• 20:16
  Speaker 2: become a consumer. Yeah.
• 20:17
  Speaker 4: I guess the other huge draw for a website. If
• 20:21
  Speaker 4: you follow me on TikTok, you would have maybe seen
• 20:23
  Speaker 4: that I did my twenty twenty three goals and I
• 20:25
  Speaker 4: had make a website in my twenty twenty three goals,
• 20:27
  Speaker 4: and I didn't. Literally I thought about it for the
• 20:29
  Speaker 4: first three days of January and that I never thought
• 20:31
  Speaker 4: about it again.
• 20:32
  Speaker 2: And you're like, oh, was that a goal of mine? Nope,
• 20:34
  Speaker 2: not here, not today.
• 20:35
  Speaker 4: But I guess the reason that I was thinking about it,
• 20:37
  Speaker 4: and the reason I would encourage small business owners to
• 20:40
  Speaker 4: think about it is because you see a lot of
• 20:42
  Speaker 4: people talk about you don't own your social media. At
• 20:45
  Speaker 4: any point in time, Instagram could take your page down
• 20:47
  Speaker 4: because they decided they don't like you. You couldn't be hacked,
• 20:50
  Speaker 4: and your account could be removed. It's very much at
• 20:53
  Speaker 4: the mercy of somebody else.
• 20:55
  Speaker 2: And we've seen it so many times where people use
• 20:57
  Speaker 2: their Instagram for some reason or it gets reported for
• 21:01
  Speaker 2: absolutely no reason. And Instagram's like, yep, cool, we deleted
• 21:04
  Speaker 2: your account and you had ten thousand followers. Yeah, and
• 21:07
  Speaker 2: it's such a struggle.
• 21:08
  Speaker 4: So I think the big draw beyond being able to
• 21:11
  Speaker 4: be found.
• 21:11
  Speaker 2: Owning your audience.
• 21:12
  Speaker 4: Correct, it's all yours and it's all there.
• 21:15
  Speaker 2: That's why you want to direct them to your website.
• 21:16
  Speaker 4: Yeah, generate your email list, build up the people who
• 21:19
  Speaker 4: know that that's your space where they can come and
• 21:21
  Speaker 4: find you and everything that you do. But it is
• 21:24
  Speaker 4: really cool how technology has made it so incredibly accessible
• 21:28
  Speaker 4: for things like social media and building a website and
• 21:30
  Speaker 4: creating your content because it can be really low maintenance.
• 21:34
  Speaker 2: It can be and once it's set up, I won't
• 21:36
  Speaker 2: say it's set and forget. I look at it quite often,
• 21:39
  Speaker 2: but it's not a task I have to do all
• 21:41
  Speaker 2: the time.
• 21:41
  Speaker 1: Yeah.
• 21:42
  Speaker 4: With platforms utilizing AI and platforms like Canva, I think
• 21:45
  Speaker 4: it's changed the way that social media can now be
• 21:49
  Speaker 4: accessed and utilized, particularly by small businesses.
• 21:51
  Speaker 2: Yes, and I love Canva. I'm really glad you've brought it.
• 21:55
  Speaker 2: If your name is Georgia and you work for Shehes
• 21:58
  Speaker 2: on the Money a full time graphic designer, I need
• 22:01
  Speaker 2: you to turn this podcast off right now because I'm
• 22:04
  Speaker 2: going to talk about Camber and she's obviously well beyond that.
• 22:08
  Speaker 2: But Camber is amazing, and I think for small businesses,
• 22:12
  Speaker 2: creating templates is one of the easiest ways that you
• 22:14
  Speaker 2: can make sure that your social media is consistent but
• 22:18
  Speaker 2: also low maintenance, and it also gives you a base
• 22:21
  Speaker 2: to go, oh wow, it's a really cool quote. You
• 22:24
  Speaker 2: can easily jump on in in a couple of seconds,
• 22:27
  Speaker 2: pop that quote into a template that's branded for your
• 22:30
  Speaker 2: community and your business, and whack that out instead of
• 22:33
  Speaker 2: having to start from scratch each and every single time.
• 22:36
  Speaker 2: I think, at the end of the day, if social
• 22:38
  Speaker 2: media isn't a designated job in your company, which if
• 22:41
  Speaker 2: you're a side hustler or a small business, it's honestly
• 22:44
  Speaker 2: likely that that doesn't exist, it can really feel like
• 22:47
  Speaker 2: something that's time consuming and it ends up falling by
• 22:50
  Speaker 2: the wayside and on canber. There are heaps of templates
• 22:53
  Speaker 2: you can use. If you don't have heaps and heaps
• 22:55
  Speaker 2: of budget, but maybe your budget's are macs of fifty dollars.
• 22:58
  Speaker 2: You can go to Etsy and buy a whole heap
• 23:00
  Speaker 2: of templates from there and edit them into your colors,
• 23:03
  Speaker 2: which is so easy because they opened directly to Canber
• 23:06
  Speaker 2: and Canvra is usually friendly. Or if you're stepping up
• 23:10
  Speaker 2: and you have maybe the budget to engage your graphic
• 23:13
  Speaker 2: designer once or twice, you can get them to build
• 23:16
  Speaker 2: those custom templates for you to put into Canva for
• 23:19
  Speaker 2: you to then implement. I think when it comes to
• 23:21
  Speaker 2: social media, having access to just different levels makes sense,
• 23:26
  Speaker 2: but you often don't know unless you've been taught. And
• 23:29
  Speaker 2: that's where I started. Right like, I literally was making
• 23:32
  Speaker 2: my stuff on Microsoft power Point. Please don't talk about it.
• 23:35
  Speaker 2: I can show you through so funny that template. At
• 23:37
  Speaker 2: some point I had a page per template it was
• 23:40
  Speaker 2: for and then I learned about Canber and I was
• 23:43
  Speaker 2: using their stock standard templates and then I tried to
• 23:45
  Speaker 2: make my own and that was a massive fail because
• 23:47
  Speaker 2: I have literally no creativity in my entire body when
• 23:51
  Speaker 2: it comes to that. I also felt like I got
• 23:52
  Speaker 2: analysis paralysis. So I bought a set of templates from
• 23:56
  Speaker 2: Etsy and love that. I think they cost me like
• 23:59
  Speaker 2: twenty nine something and I got like a hundred of
• 24:01
  Speaker 2: them and I was like, slagh, look at me. I
• 24:04
  Speaker 2: have glown up. Then this would be like two years
• 24:06
  Speaker 2: ago Jes. We engaged as social media like graphic designer
• 24:10
  Speaker 2: as a once off, and they created us that suite
• 24:13
  Speaker 2: of templates that you used to use, yep, and we
• 24:16
  Speaker 2: thrashed them. Now we've glown up again and we have
• 24:19
  Speaker 2: someone full time. But I think it's important to also
• 24:22
  Speaker 2: recognize the journey because I know that a lot of
• 24:24
  Speaker 2: people look at she'es on the money and go, that's
• 24:26
  Speaker 2: so polished. Now I'm like, that's not me though. Guys.
• 24:29
  Speaker 4: Yeah, there's a whole range of different options and there's
• 24:31
  Speaker 4: some really good tips in there, and it is worth noting,
• 24:34
  Speaker 4: like you said that, there are heaps of people who
• 24:35
  Speaker 4: do freelancing as well. So if you want to take
• 24:37
  Speaker 4: it off your plate but you don't have the funds
• 24:39
  Speaker 4: to bring it in house, you can look at outsourcing
• 24:42
  Speaker 4: to people, which may be a worthwhile investment for free
• 24:45
  Speaker 4: upit time.
• 24:45
  Speaker 2: Honestly, it's where I started, and freelancers are so fun
• 24:49
  Speaker 2: and so dynamic, and also they're small business owners, and
• 24:52
  Speaker 2: we want to be supporting small business owners. Yes, but
• 24:55
  Speaker 2: I think you are absolutely right. One final thing with
• 24:57
  Speaker 2: social media is, honestly, do not be scared to put
• 25:00
  Speaker 2: yourself out there. I said before that the only people
• 25:03
  Speaker 2: who have bad things to say about this or like
• 25:06
  Speaker 2: are going to look down on you. Other people doing
• 25:08
  Speaker 2: less than you, nobody doing more than you will ever
• 25:11
  Speaker 2: look down on you. They'll be like, oh get it, queen,
• 25:14
  Speaker 2: Like we love to see you put yourself out there
• 25:16
  Speaker 2: like ick if you are in a community where people
• 25:19
  Speaker 2: are treating you that way. So I think one of
• 25:21
  Speaker 2: the scariest things is genuinely putting your face to a brand.
• 25:25
  Speaker 2: But at the end of the day, I feel like
• 25:27
  Speaker 2: we need to remember that people love buying from people.
• 25:30
  Speaker 2: They don't just love buying from brands, and they love
• 25:33
  Speaker 2: understanding the people behind the brand, and that is really
• 25:37
  Speaker 2: really powerful. So if you can find your confidence to
• 25:40
  Speaker 2: you know, put a face to a name, you might
• 25:42
  Speaker 2: just start with photos, or you might just start with
• 25:44
  Speaker 2: a little Hey, you just wanted to introduce myself. I'm
• 25:47
  Speaker 2: new to this. Your community is going to love it,
• 25:50
  Speaker 2: I promise so to me, that would be I guess
• 25:53
  Speaker 2: my two cents.
• 25:54
  Speaker 4: Yeah, I totally agree. I think if you are really scared,
• 25:57
  Speaker 4: look at ways you can start doing it without putting
• 25:59
  Speaker 4: your face directly in front of the camera.
• 26:01
  Speaker 2: You can do point of view of my day or
• 26:04
  Speaker 2: day in the life for something where you just film
• 26:05
  Speaker 2: the stuff you're doing, not you exactly.
• 26:07
  Speaker 4: There's lots of little ways to build your confidence up.
• 26:09
  Speaker 4: But I think if you go into it with the
• 26:10
  Speaker 4: mindset of ultimately you want to show up for your brand,
• 26:13
  Speaker 4: you want to show up for your community because yeah,
• 26:16
  Speaker 4: like you said, people want to buy from people and
• 26:18
  Speaker 4: people that they like, and the best way to connect
• 26:20
  Speaker 4: and find your ideal avatar and your ideal people is
• 26:23
  Speaker 4: by showing who you are as well.
• 26:25
  Speaker 2: I think people valuable and I think confidence at the
• 26:28
  Speaker 2: end of the day is key here. Like just being
• 26:30
  Speaker 2: confident in your brand, your product, and the service that
• 26:33
  Speaker 2: you're providing to consumers. It's something that will absolutely boom
• 26:36
  Speaker 2: your presence online. And honestly, confidence is a bit like
• 26:39
  Speaker 2: a snowball. You might not have anything really to start with,
• 26:42
  Speaker 2: and you're so angsty start rolling down the hill, though
• 26:45
  Speaker 2: it gets bigger and bigger, and then all of a sudden,
• 26:47
  Speaker 2: you've got so much audacity that you buy your own
• 26:49
  Speaker 2: personal name as a website, set up a whole website
• 26:53
  Speaker 2: on how great you are. And I'm not willing to
• 26:55
  Speaker 2: admit that I would never do that. You know, it
• 26:58
  Speaker 2: gets there but that's what I guess brings the money
• 27:00
  Speaker 2: in at the end of the day. Like you've got
• 27:02
  Speaker 2: to back yourself and if you want to be successful,
• 27:04
  Speaker 2: that's what twenty twenty four is going to demand on you. Huge.
• 27:08
  Speaker 4: All right, well, I'm gonna go away and put together
• 27:10
  Speaker 4: a strategy making a website. It's back on my twenty
• 27:12
  Speaker 4: twenty four. Can I help?
• 27:14
  Speaker 2: I had so much fun doing that.
• 27:15
  Speaker 4: I would love nothing more.
• 27:16
  Speaker 2: Else so across it let me show you. But thank
• 27:20
  Speaker 2: you guys for tuning in and taking in all our
• 27:22
  Speaker 2: hot tips and I think here social media, it's a
• 27:25
  Speaker 2: bit like the brand Nike. Just do it, like, just
• 27:28
  Speaker 2: go do it, just do it. Have the best day, guys.
• 27:31
  Speaker 4: Bye.
• 27:39
  Speaker 5: The advice shared on She's on the Money is general
• 27:42
  Speaker 5: in nature and does not consider your individual circumstances. She's
• 27:46
  Speaker 5: on the Money exists purely for educational purposes and should
• 27:49
  Speaker 5: not be relied upon to make an investment or financial decision.
• 27:53
  Speaker 5: If you do choose to buy a financial product, read
• 27:55
  Speaker 5: the PDS TMD and obtain appropriate financial advice.
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  Speaker 2: Tailored towards your needs.
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  Speaker 5: Victoria Divine and Sheese on the Money are authorized representatives
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