Latest / Mortgage Marketing Radio / Ep# 43: The Six Lies of Success

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Ep# 43: The Six Lies of Success · Mortgage Marketing Radio

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Hey listeners, Jeff, and for welcome back to this week's episode of Mortgage Marketing
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Radio.
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So glad you're here.
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We're talking about this topic.
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If you were with us on the last episode, this topic of the One Thing.
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And I'm pulling some excerpts and some learnings from the investment that I've made into the
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One Thing book, which is written by Gary Keller and Jay Papasan.
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It's the surprisingly simple truth behind extraordinary results.
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And Gary Keller, of course, is one of the co-founders of Keller Williams, largely wildly
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successful real estate brokerage across the country.
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Some of you are probably working with Keller Williams agents.
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Maybe you're a listening agent and you work at Keller Williams.
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If so, hey, let me know.
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Leave us a little comment on the blog here below.
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But we're picking it up this week with part two of getting started with time blocking.
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And in the last episode I talked about getting started very simply by blocking out little
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chunks of time on your calendar, 20, 30 minutes at a time to focus on your One Thing.
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And today what I want to do is expand a little bit more on this whole concept of the One
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Thing.
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And I know it's a hard thing for people to, you know, kind of really take on and sometimes
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we struggle with, well, you know, I can't just do One Thing, right?
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I've got like 73 different things to do.
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And I agree that we, of course, have more than one thing to do in a day, right?
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We all do.
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That's just simply life.
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But how many times did you come to the end of a day and feel like you just didn't get
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enough done or more importantly, you didn't get what you wanted to get done?
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You ever feel like that?
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Well, if so, I want you to set aside your preconceived notions.
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I want you to, you know, your mind is like a parachute.
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It only works when it's open, right?
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And so it starts from, so, so why even focus on One Thing, okay?
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Well, let's talk about real quickly a concept in the book, which is called the Six
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Lies Between You and Success, okay?
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And I'm not going to dive in deep here.
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We'll do that another, another session.
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But I just want to give you a highlight on the six different lies that are keeping you
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from what you really want.
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Number one, everything matters equally, not true.
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Everything doesn't matter equally.
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We have different priorities, things that are more important, more urgent, and are
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day than others.
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There are certain tasks, actions, behaviors that we do that will get us closer to what
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we want and there's others that will take us further away.
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In the noise and the chaos of the day with multiple issues showing up on your radar, you've
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got to decide and make sure you understand that not everything matters equally.
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The second lie is multitasking, long and short multitasking is just a lie.
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You can't multitask.
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The brain can only exclusively focus on one thing.
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Research and studies show that if you try and multitask, you greatly extend the amount
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of time it takes for you to complete all the tasks and you wind up getting distracted,
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getting pulled away, and coming back and losing massive time productivity by trying to multitask.
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So very simply stop multitasking if you're doing it.
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Get focused, put the phone down, ever have that situation, that's the modern day version
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of multitasking, right?
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Are you trying to talk to somebody, your spouse, your kids, and what are they doing?
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They're multitasking on the phone, or that's probably not even a good word for it, right?
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Because what they're really doing is being distracted.
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So multitasking plain and simple doesn't work.
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What's the third lie?
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The third lie, a disciplined life.
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You know, there's a quote by Leo Babuta, it says it's one of the most prevalent myths
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of our culture, self-discipline.
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Now listen, I'm a believer in discipline, I'm a follower of Jaco, the podcast, and Jaco's
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got a tagline that says discipline equals freedom, and it does, right?
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But let's clarify the difference between the disciplined person who leads a disciplined
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life and then being disciplined about doing the right things.
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Because that's the different difference, right?
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Success is actually a short race, it's a sprint that's fueled by discipline just
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long enough for a habit to kick in and take over.
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So if you're attempting something in your business that you haven't done before or you're
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stepping into new activities and getting out of their marketplace you have and getting
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amongst realtors that you haven't before, right?
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That is going to be a discipline, right?
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But all you need to do is be, quote, disciplined long enough until it becomes a habit, right?
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For instance, smokers, do they need to be disciplined to smoke?
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No, right?
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Do drinkers need to be disciplined to drink?
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No, they just do, right?
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Do I need to be disciplined to work out on my schedule anymore?
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No, it's a habit, I just do it.
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I blocked the time, I put it on my calendar.
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So when you're disciplining yourself, you're essentially training yourself to act in a specific
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way, right?
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Stay with it long enough and it becomes routine.
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In other words, it becomes a habit.
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So when you see people who look like they're disciplined, what you're really seeing is people
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who've trained and conditioned their habits integrated into their lives, right?
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So it makes them seem disciplined when they're actually not.
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Does this make sense?
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So people would look at, I'll just, you know, again, talk about me, for example, because
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I take, you know, for me, my workout is something I time block.
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It's part of my daily routine.
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It is, in the beginning, was it a discipline, yes, now what is it?
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It's a habit.
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It's simply a regular part of my day.
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Does this make sense?
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Can you guys relate to this?
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It might be like your morning miracle time.
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If you wake up in the morning and, you know, discipline yourself to have some quiet
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time, well, soon enough that becomes a habit, right?
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So take this one on.
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You don't need to be disciplined, to be successful.
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You need to do the right thing and not worry about doing everything right, right?
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So the trick to success, the trick to achieving what you want is to choose the right habit and
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bring just enough discipline in to establish it.
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Wow, how's that for reframe?
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That's different, right?
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Choose the right habit and bring just enough discipline to establish it.
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This habit becomes part of your life.
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You start looking like a disciplined person, but you won't be one.
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You'll be someone who has something regularly working for you because you've worked on
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it.
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You'll be a person who used selected discipline to build a powerful habit.
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And when you do the right thing, when you make that choice, you can liberate you from
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having to monitor everything.
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And I think this is where Jocco's quote about discipline equals freedom comes in.
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So because when you're disciplined, when you've built those habits in, you have the freedom
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to make some other choices.
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You don't have to monitor every single small detail of your life or your business, okay?
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So the fourth lie, willpower is always on will call, right?
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Willpower is always on will call.
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Why would you ever do something hard way?
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Why would you ever knowingly get behind the eight ball, right, and get between a rock
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and a hard place?
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But most people do that every day, right?
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We use our willpower to conjure up the willpower to just, you know, set ourselves up to ultimately
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fail because we're relying on willpower.
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And willpower, have you noticed it?
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Willpower comes and goes.
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Sometimes you feel it.
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Sometimes you don't, right?
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Willpower can go AWOL.
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Think about when there comes to making the right choices of eating health, nutrition.
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Being patient with your kids, being patient with your spouse, right?
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So we have a finite amount of energy.
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This is why when I talked earlier about structuring your time blocks that you identify those
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times when you are highly productive, when you are most switched on, if you will, okay?
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Just as the old saying is, make hay while the sun shines, right?
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When you have your will, you get your way, okay?
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And we have your energy, your power.
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Think of your willpower like the power bar on your cell phone, right?
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We look down on your cell phone and we see, oh, full green, I got a full charge, right?
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So every morning you start out, let's assume with a full charge.
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As the day goes on, just like a phone, if it's not recharged, right?
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Every time you draw on that power, you're using app, you use its capacity, you're using
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up the power on the phone, right?
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It's a limited but renewable resource.
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So willpower has a limited battery life, but it can be recharged with some downtime, right?
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Does this make sense?
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So everyone accepts that limited resources must be managed.
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We fail to recognize that willpower, our willpower is also one of them.
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Okay, so wrapping up willpower, let me just sum it up with, you know, do your most important
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task, your most important, your one thing early before your willpower is drawn down.
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As your self control, your attention span, your ability to focus is sapped throughout
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the day, much like a cell phone that doesn't recharged, use your willpower when it's at
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its full strength on what matters most.
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Don't spread your willpower too thin, decide what matters most and reserve your willpower
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for it.
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If that's making calls to agents, if that's calling your past database, if that's getting
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belly to belly and meeting agents, if that's giving a presentation in front of a group
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of agents, if that's getting your CRM setup, if that's setting up your perfect loan process
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with your loan officer assistant or processor, whatever it is, whatever, your one thing is
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for that day, right?
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Do it when you're at your best, when your battery is fully charged.
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And then monitor it throughout the day, right?
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Never let what matters most be compromised simply because your brain is under fueled and
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what does this mean?
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It means eat, right?
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Right?
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Get rest, exercise, take care of you, the machine, the vehicle that's going to get you to the destination.
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And then lastly, do what matters most for each day when your willpower is stronger.
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Maximize your willpower means maximize success, okay?
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Don't fight it.
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And by the way, it's okay.
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It's all right to take the little, you know, you want to recharge, take time away.
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As I said earlier, on episode one about time blocking, block out your time, get your task
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done and take a break, come back, recharged, you're ready to go at it again.
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Okay?
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All right, let's move on to the fifth lie.
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We're getting to it.
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Are you liking this so far?
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I hope so, okay?
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The fifth lie, a balanced life, right?
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So is a balanced life possible?
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Well, I think it is, but in order to do so, you've got to choose what matters most, right?
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What are the important buckets in your life?
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Let me read a quote from you by Keith Hammons.
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The truth is balance is bunk.
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It's an unattainable pipe dream.
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The quest for balance between work and life as we've come to think of it is it isn't just
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a losing proposition, it's a hurtful destructive one.
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So as I read a few excerpts from the book here, a balanced life is a lie.
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The idea of a balance is exactly that, an idea.
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In philosophy, the golden mean is the moderate and middle between polar extremes.
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It's a grand idea, but not a very practical one.
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Idealistic, but not realistic.
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Wow.
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This is tough to conceive.
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For me, in particular, because I'm all about, let's have some balance, right?
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But you know, here I need more balance, right?
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We hear about balance so much, we automatically assume it's what we should be seeking.
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Let's put this in the context, right, of balance.
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So in your effort to attend to all things, everything gets short-changed.
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So the desire for balance makes sense, right, enough time for everything and everything
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done in time.
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It sounds appealing, but it's just not true because if you look at the history of the work
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life balance, there was a study that was done from 1986, all the way to 2011, and the
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work life balance is way out of whack.
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It's continued to grow more out of whack as time has grown, and that's probably just a
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sign of the times that we live in, right?
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The real reason we shouldn't pursue balance, I'll think about this now, the real reason
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we shouldn't pursue balance is because magic never happens in the middle.
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Magic never happens by just riding the median line.
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Magic happens at the extremes, I'll say that again, magic happens at the extremes.
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And by the way, it's not about long hours because when we work too long, obviously our
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personal life suffers, our health suffers.
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So don't fall prey to the belief that long hours is some type of a virtuous activity
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or task to take on, right?
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And that's of course propagated a lot in today's world on social media, 24-7 work ethic
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and up at 430 and work until midnight and all that stuff, that is also a lie.
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So sometimes we face personal and professional demands where things just suffer and something
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has to give, right?
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Okay, so let's try and make sense of the whole this thing, right?
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So to achieve an extraordinary result in your business, if you've got a goal, if you
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want to grow your origination volume, you want to hit president's club, you want to make
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a certain amount of money, right?
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To achieve an extraordinary result, you've got to choose what matters most and give it
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all the time it demands.
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And for a period of time, this may require getting extremely out of balance in relation
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to all the other work issues with only infrequent counterbalances to address them.
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So what does that mean?
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That means that you're one thing.
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If it is to get in front of real estate agents, more of them, other things in your work
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life are probably going to have to suffer.
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And this is where having your processes set up, meaning you can't spend your days babysitting
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loans.
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You can't spend your day chasing down conditions.
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You've got to spend your focus time on your one thing that's going to make the biggest
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impact on your business.
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And therefore, if you're doing that, other things naturally have to suffer.
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You're juggling these balls, right?
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Now, here's the thing though, in your personal life, awareness is key.
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Awareness of your energy, your spirit, your body, your family, your friends, your personal
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needs, none of these can be sacrificed if you intend to have a life.
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So don't forsake them for work or one for the other.
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Here's the secret I want you to take away from this, the distinction, listen up.
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You can move back and forth quickly between these areas and often combine the activities
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around them.
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But you can't neglect any of them for long, right?
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Your personal life requires tight counter-balancing.
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So, whether you go out of balance or not really isn't the question, question is, you go
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shorter long.
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In your personal life, you go short and avoid long periods where you're out of balance.
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No, going short lets you stay connected to all the things that matter most and move
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them along together.
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In your business, right, go long and make peace with the idea that the pursuit of extraordinary
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results may require you to be out of balance for long periods.
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So, let me say this again, in your personal life, go short and avoid long periods where
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you're out of balance.
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What does that mean?
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Again, you can go out of balance for short periods, especially if you have the right communication
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with the people around you, your friends, your family, your kids.
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You can simply explain to them, look, for the next two days, for the next week, I'm going
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to be devoting a lot of time to this project, to work, right?
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But after that, I'm going to come back and we're going to spend some quality time together.
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So, that would be an example of a proper communication plan, right?
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And that's okay because you need to stay in check with those things, right?
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So, going short on that still allows you to stay connected.
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Everybody's aware, everybody's on the same page, you're not just going dark and going
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rogue, right?
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So, going short in your personal life still allows you to connect to all the things and
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people that matter to the most and to move them along together with the focus on your
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one thing in your business.
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So, this makes sense?
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It's a concept you've got to take on over time.
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So, in your business, go long and make peace with the idea that pursuing the results you
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want may require you to be out of balance in your business for long periods.
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So, what again, this means is allowing you to focus on what matters most even at the expense
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of the other lesser priorities.
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And again, if you can set up the systems, the communication plan with people and processes
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to minimize, right, the impact of those, then you'll be that much more successful there.
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So, in your personal life, nothing gets left behind.
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At work, it's required.
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How many of those little distractions, little interruptions, little, you know, tasks that
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are other people's emergencies and urgencies, but they're not yours.
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So, think about it like this.
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Let me wrap up with a couple of ideas.
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Think about two balancing buckets, right?
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You separate your work life and your personal life into two distinct buckets.
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Not to compartmentalize them, but just for counterbalancing.
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Each has its own counterbalancing goals and how you approach that.
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So, you want to counterbalance your work bucket, right?
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You work as, right, these are skills and knowledge that must be mastered, skills like getting
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in front of agents, giving effective presentations, converting better, right?
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Having better presentation, scripting, and so forth, okay?
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Focusing on this on your work bucket will cause you to give disproportionate time to your
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one thing, that one thing that you must focus on, that if you do, everything else becomes
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easier or unnecessary.
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Focusing your one thing, it'll throw the rest of your workday, your week, your month,
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and your year out of balance, right?
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Your work life, those divided into two distinct areas, what matters most and everything else.
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You'll have to take what matters most to the extremes of your focus and your time,
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and you'll have to be okay with what happens to the rest.
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So again, in your work bucket, you have to be okay with focusing on your one thing,
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and that's going to throw off the other things that you've got in play related to loans
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in process, maybe administrative stuff, maybe, you know, taking those online, continuing
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ed courses that everybody's got to take, but you've got to set up some systems to be
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able to deal with that and counterbalance that over there, right?
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It's about communication, particularly in the area of, you know, your loans and file loans
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in process and things like that, right?
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Okay.
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And then let's talk about your personal life bucket, right?
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Is it your life actually does have multiple areas and each requires a minimum of attention
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for you to feel like you have a life?
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Don't ever want to be one of those people who say, I have no life.
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That means you're out of balance, yes.
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And as I said, we go, we swing in and out of balance.
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But if you feel like you have no life, that means you haven't gone short on your personal
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life with being out of balance, you've gone long.
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Does this make sense?
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So this requires you to be constantly aware, right?
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Where's the needle out?
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You must never go for too long or too far without counterbalancing your personal life bucket.
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Your personal life requires it so that you don't ever feel like I don't have a life anymore.
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Don't ever let your life be 100% consumed by the work bucket.
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This is again, why it's important to focus on your one thing because remember, the qualifying
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question is, what's the one thing you can do every day?
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So that by doing it, everything else becomes easier or unnecessary.
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For many of you, it comes down to sheer numbers of agents on your bus.
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If you're focused on building a referral-based business, most of you don't have enough referral
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agent partners.
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And so you're out of balance because you're spending a lot of time searching, chasing,
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looking, turning over stones and looking for these referrals and these agents and these.
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And you meet with these agents and you don't get any referrals after the lunch meeting,
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or they don't even show for the lunch meeting.
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And this is why for you, perhaps, deciding your one thing that you need to do is get more
21:51
agent referral partners.
21:53
And if that's you, if you haven't yet checked out, get powerfulpresentations.com, check
21:59
it out.
22:00
It is a highly leveraged one thing activity that when you do it, the act of attracting,
22:10
and converting agents to referral partners becomes much easier and eventually unnecessary.
22:17
So check it out.
22:18
Get powerfulpresentations.com.
22:19
It will put you in front of the law of large numbers, maximizing agents in minimum
22:25
time.
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Okay.
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So to recap, everything matters equally, not true, multitasking.
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It's a lie.
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A disciplined life.
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It's about habits, building habits.
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The power is always on will call.
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No, it's not.
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You have to structure and plan for your highest and best energy.
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A balanced life doesn't exist.
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And number six, the final one, big is bad.
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Here's a quote from Robert Brolt.
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We are kept from our goal, not by obstacles, but by a clear path to a lesser goal.
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I don't know where you sit with big, the whole big is bad thing, right?
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And this started during the too big to fail phase and all the big banks and the big corporations
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just becoming huge and there's probably some of it behind that, but big is bad is a lie.
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What's wrong with wanting an extraordinary life?
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A big opportunity is better than a small one, isn't it?
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But a small problem is better than a big one.
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Because you want the biggest present under the tree and sometimes you want the smallest.
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Often a big laugh or a big cry is just what you need.
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And every so often, a small chuckle and a few tears will do the trick.
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This is all about what the meaning you give to the words.
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Big and bad are no more tied together and small and good.
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And this is quite possibly, according to the book, the one thing.
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It's quite possibly the worst lie of all.
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If you fear big success, you'll either avoid it or sabotage your efforts to achieve it.
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Because really, what's your ceiling?
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What's your ceiling of success?
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You may have consciously decided that, oh, I only want to do so much because this is my age
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and this is my stage in life, right?
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Remember, when they used to believe that the earth was flat?
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How many ships didn't sail because of that belief, right?
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How about the belief that man wasn't supposed to breathe underwater, fly or go into outer space?
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None of us knows our limits.
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You can't see borders and boundaries.
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They're good for a map.
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But when you apply them to your life, the lines aren't so apparent.
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How many of you listening right now look back on your life where you're at today?
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You're in a place that you never thought you would be at.
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Do you know what your limits are?
24:46
I don't think anybody does.
24:48
How about allowing yourself to accept that big isn't necessarily about money?
24:53
It's not necessarily about loan volume and closed units and the wonderful stats we see
24:59
of the top 200 producers in the country.
25:02
What if you allow yourself to simply accept that big, going big, going for it, right?
25:08
Go big or go home?
25:10
What if that's really more about who you can become?
25:15
How about visualizing you at your best?
25:18
Being the best person, human being, that you can be.
25:23
The best business professional, mortgage loan originator.
25:27
Speaking of that, have you ever thought about your why?
25:29
We'll do another session on your why.
25:32
Why are you here?
25:32
Why are you even a mortgage loan originator?
25:35
Hopefully it's not just to pay the bills.
25:38
So obviously success requires action.
25:40
Action requires thought, but here's the catch.
25:42
The only actions that become springboards to succeeding are succeeding big.
25:47
Are those informed by big thinking to begin with?
25:52
And make this connection and the importance of how big you think begins to sink in.
25:57
So we've all got the same amount of time in a day, right?
26:01
24 hours.
26:02
Hard work, it's hard work.
26:04
So what you do in the time that you work determines what you achieve.
26:09
And since what you do is determined by what you think, how big you think becomes the
26:15
launching pad for what you achieve.
26:19
And remember, I said this concept of big, what if you just took on for a moment that the
26:24
concept of thinking big is about who you can become, who you can become, the impact you
26:30
can have in your personal and professional life.
26:33
So only by thinking, living big, by focusing on you becoming the best version of you, only
26:41
that type of thinking will allow you to experience your true life and work potential and
26:48
your potential.
26:49
Obviously as a human being, the impact you have as a human being, what type of impact
26:52
do you want to have?
26:53
Do you want to leave?
26:54
Are you playing close to your heart?
26:56
Are you keeping your cards close, checked in?
26:58
Are you sitting on the stands on the sideline?
27:01
Are you in the game?
27:03
Are you applying the things we're talking about here today to be the best version of
27:07
you can be?
27:09
An example that would be asked for, you know, ask yourself bigger questions, right?
27:14
Set a goal so far above what you want that you'll be building a plan that requires
27:19
you become that person to achieve it.
27:21
Who do you need to become?
27:22
See, it's not about the goals necessarily.
27:26
That's part of it, but it's more about how you become in the process, okay?
27:30
Act boldly.
27:31
Big thoughts go nowhere without bold action.
27:35
As you've asked the big question, pause to imagine what life will look like with that
27:39
answer.
27:40
When you ask yourself, who do I really want to be at my core?
27:43
What do I want my business to look like?
27:45
Who am I impacting on a daily basis?
27:47
Who am I touching, right?
27:49
An impacting in a positive way.
27:52
Imagine what that looks like.
27:54
Picture it in your mind.
27:55
How are you walking?
27:56
How are you talking?
27:57
How are you presenting yourself?
27:58
How do you enter a room?
27:59
How do you carry a conversation?
28:01
Are you in more control?
28:02
You take more charge of those conversations with agents and with borrowers who are working
28:09
you on price, are you more confident in your interactions?
28:13
And if you still can't see yourself, there's study those who've already achieved what
28:16
you want to achieve.
28:17
Look at some of the models, the systems, the habits and relationships.
28:21
Oftentimes the seeds of what we want to accomplish are found by the achievements of those
28:26
who've gone before us.
28:28
So act boldly, ask yourself the big question, imagine what you look like with that answer.
28:34
And then look also at some models that might have been left for you in advance.
28:39
And of course, don't fear failure, right?
28:43
Guess what failure is?
28:44
It's a part of the journey, right?
28:47
It's a part of the journey.
28:48
There is no success without failure, there is no growth without failure, right?
28:53
Adopt a growth mindset and don't be afraid of where it can take you.
28:56
Maybe this is your greatest challenge ever.
28:57
Maybe you're bumping up against the ceiling of your greatness.
29:02
Like if you envision a white circle, like draw a circle on a white piece of paper, right?
29:08
And then inside that circle is a tiny little dot.
29:11
And all the white space within that circle where the tiny little dot is, that's your comfort
29:16
zone.
29:17
And all you've got to do, perhaps, is shift your thinking just a little bit, just a tad
29:22
outside the outer edge of that comfort zone.
29:26
Go ahead, jump over that circle, that little dot inside that white circle now just stepped
29:32
outside of its comfort zone.
29:34
And now look at the white space, it has its new level.
29:40
That's what's available to you on the other side.
29:42
But extraordinary results are also built on failure.
29:46
It'd be accurate to say we fail our way to success.
29:49
When we fail, we stop, we pause, we evaluate.
29:53
What do we need to do to succeed?
29:54
We learn and grow.
29:56
So don't be afraid, failure, embrace it, embrace it, because it's part of the journey.
30:03
Don't let small thinking cut your life down to size.
30:05
Think big, aim high, act bold, and see just how big you can blow up your life in who you
30:11
can become, in order to have it all, in order to have more, we need to become more.
30:19
We have to make choices, we have to make priorities, we have to be smart about choosing
30:23
the right priorities.
30:25
And the most important resource, most precious resource you have in your life is your time.
30:32
Each of your areas of your life have different levels of priority.
30:34
You have to choose your one thing, that by doing it, everything else will become easier
30:42
or unnecessary.
30:44
What's your one thing I'd like to know?
30:47
Leave a comment if you like the direction we're going with this one thing and you want
30:51
more.
30:52
Leave a comment.
30:53
Love your feedback.
30:54
Do you think I'm full of bull?
30:55
Leave a comment.
30:56
Once again, much of what I'm sharing with you has come out of the book, the one thing
31:00
by Gary Keller and Jay Papasan, if you haven't got it, I encourage you to check it out.
31:04
I'm going to continue this dialogue with you guys and we're going to be bringing on some
31:09
special guests in the coming episodes as well, so that is coming.
31:13
So stay tuned for that, make sure you subscribe.
31:17
And once again, if you are at a point in your business where you recognize that the one
31:21
thing you need to do so that everything else becomes easier or unnecessary is get more
31:27
referral partners, real estate agents sending you deals every month, consider checking
31:33
out, get powerful presentations.
31:35
It is the law of large numbers in your favor.
31:37
You know capturing and converting and attracting agents is a numbers game.
31:42
And you don't want to be chasing agents.
31:44
And if you're done with coal calling and door knocking and looking for a more effective
31:47
leveraged way to get in front of and present your value proposition to agents and doing
31:52
it away that has agents becoming attracted to you and having the competition fall by
31:58
the wayside and you becoming known as the go to lender in your local market and actually
32:03
having a proven system and plan for getting in front of groups of agents every single
32:09
month so that you can sift, sort, convert, add, delete and doing it at scale so that much
32:15
like when I started the same process and many other loan officers, you'll get to where
32:21
you need to get much quicker if you put the law of large numbers to work in your favor.
32:26
And that's what teaching agent classes can do.
32:29
So imagine for a moment a library of done for you agent classes, turn key PowerPoints,
32:34
speaker notes, handouts, video tutorials, teaching you how to conduct the class and share
32:40
the topic.
32:41
By the way, you do not need to be an expert in the class topics.
32:45
We're talking about teaching agents how to get started with video marketing, millennial
32:49
marketing for real estate, content marketing, Facebook.
32:52
These are topics they are hungry to learn.
32:55
You are hungry to learn.
32:57
Check out getpowerfulpresentations.com.
33:00
You'll see some of the success stories over there.
33:02
And if it's for you, check it out.
33:04
If you want to contact me personally, email me info at mortgagemarketinginstitute.com.
33:11
To answer your questions any time.
33:13
So I hope you enjoyed this episode.
33:14
Look forward to another one coming.
33:16
And as always, I appreciate you.
33:19
This is Jeff Simford.
33:20
Thanks for tuning in to Mortgage Marketing Radio.
33:22
Go out there, get you one thing done, and I'll see you on the next one.
33:28
Bye for now.
33:29
Thanks for listening to Mortgage Marketing Radio.
33:32
One more truth in Mortgage Marketing, get more free training and resources at MortgageMarketingInstitute.com.
33:41
Hey guys, what's up real quick?
33:56
You've heard about the Mortgage Marketing Pro membership before, and I just want to quickly
33:59
remind you of that you're in a place in your business where you simply need more purchased
34:03
loans.
34:04
You need to fill your pipeline with purchased business.
34:06
Let's just face it, agents are still a solid pillar of business and sources of
34:11
purchase business for you.
34:13
Well, good news.
34:14
Our Mortgage Marketing Pro membership helps loan officers like you close more loans
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without the hassle of chasing agents or cold calling.
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automates the entire process for you, everything you need to build your personal brand in your
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local market, attract and convert agents into referral partners, plus done for you proven
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marketing materials and plug and play content to make promoting your class, getting agents,
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But that's not all.
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You'll also get access to our weekly mastermind calls with top LOs, authors, speakers and coaches
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to learn the best strategies to grow your business right now in today's market.
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And as an extra bonus for limited time, for all new members, you'll get access to a database
35:03
of 200 agents in your local market that have closed anywhere from eight to 50 transactions
35:09
in the last 12 months.
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And we'll provide that list uploaded into our platform for you, so you can get off to
35:15
a fast start in reaching actually productive agents.
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So what are you waiting for?
35:20
You can check out more at MortgageMarketing.pro, see more of the success stories there.
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And if you feel compelled to do so, book a call, we'll have a chat, we'll see if it's
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35:34
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