Amazon’s Shoppable Video Upgrade, Black Friday Reality Check, and the Rise of AI Shopping Assistants

Selling on Giants: The eCommerce Marketplace Podcast · Dec 2, 2025 · 8m · transcript

Send us Fan Mail

This week on Selling on Giants, Mr. Will breaks down the biggest shifts impacting Amazon sellers, Walmart merchants, and multi-channel eCommerce operators heading into twenty twenty six. Amazon rolled out a major upgrade to Shoppable Videos, Black Friday exposed the widening gap between platform level headlines and seller level profitability, Amazon’s CTO detailed a future where AI systems drive product discovery, and ChatGPT officially entered the comparison shopping landscape with a research tool that can redirect demand before shoppers ever reach a marketplace.

In this…