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The Start-Up Scaling Trap: Escaping Founder-Led Sales | GTM: Get The Money
Are you expecting your first sales hire to sell exactly like you do? If so, you are setting them up to become a sacrificial lamb.
In this episode of GTM: Get The Money® [LIVE], we sit down with Matt Anthony, a fractional go-to-market advisor who has spent 25 years building and running marketing for venture-backed B2B startups.
We tear down the biggest trap early-stage founders fall into: relying on "founder magic." Because founders hold the product knowledge, messaging, and market context in their heads, they naturally pivot and close deals. But when you hand that chaos over to a new rep…
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