#499 - Starting Before You’re Ready: How Jess Armstrong Built Fuca Through Chemo

Your Dream Life with Kristina Karlsson · Oct 13, 2026 · 46m

Hi there!

What would you build if a hard season showed you exactly what was missing?

In this episode, I sit down with Jess Armstrong, founder of the skincare brand FUCA. Jess was diagnosed with breast cancer at 35, with a five-year-old and a three-year-old at home, and she started creating FUCA while she was still in treatment.

She shares why she couldn't find skincare she felt safe using, or a beauty industry she could see herself in, how many rounds it took to get her first moisturiser right, and how MECCA came on board before she had sold a single product.

We also talk about what helped…