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Email, SMS, and CRM Playbook with Brian Best, Senior CRM Lead at Samsung | Ep. 351
A lot of customers add items to their carts, but never buy. It’s time to fix that.
Daniel is joined by Brian Best, current Senior CRM Lead @ Samsung. They talk about the impending holiday season (yes, it’s right around the corner) and how you can pull shoppers back in using CRM and retargeting strategies.
Brian talks about making SMS, push, and email into a seamless journey, even if we’re trained to think they’re separate items. This journey also works for retargeting. With things like smart emails to category-specific nudges, you can move customers down the funnel…and have them coming back…
The skinny
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