Latest / The Real Estate Agent Playbook / 3 Game-Changing Strategies to Get More Listings in the New Year (That No One Is Fully Executing)

Transcript

3 Game-Changing Strategies to Get More Listings in the New Year (That No One Is Fully Executing) · The Real Estate Agent Playbook

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  after a wild year and everybody focusing on
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  the NAR lawsuits and everything that's going on
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  in the New Year
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  are you focusing on trying to get listing still
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  or have you just adjusted to the status quo
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  and you're okay being a buyers agent
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  if you wanna get more listings
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  watch this video I'm gonna give you three strategies
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  that not one agent in any market is fully executing on
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  and provides massive opportunity
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  even
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  if you just fully execute on one of these strategies
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  you will absolutely increase your listings
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  in the New Year stay tuned
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  what's up guys Jeremy Kane
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  real estate Agent playbook
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  excited for this one because as you guys know
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  I love organic lead generation and real estate growth
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  and this is exactly in my wheelhouse
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  these are things that I have done
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  I myself haven't fully executed to the highest level
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  on any of these strategies
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  but I am trying to hold myself accountable
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  and I know that if I do fully execute on these
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  they will absolutely work
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  because just partial execution has helped me
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  absolutely level up my game over my 11 year career
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  so let's dive into that but first
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  like comment subscribe if this video helps you
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  if you have any comments
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  if you wanna put something down there
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  and you wanna be held accountable
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  I'm here for it
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  that's what we do here at the Real State Agent Playbook
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  hopefully to get you a win today and every day
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  in the game of Real State
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  let's go alright so strategy No. 1 my try and true
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  this is the one that I execute almost to the fullest
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  here is my annual reviews
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  I need to be better about getting every single
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  one of my past clients
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  an annual review that's bought a home
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  that's in the home that they purchased
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  but I am fully executing on most of these things
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  I provide an annual review not a CMA shotgun approach
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  but an interview for every one of my clients
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  I feel that as a real estate agent
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  if you are a professional
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  you are in a position to help your clients
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  past clients people that own homes
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  manage the most
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  expensive asset that most people have
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  in their entire lifetime that's our home
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  and so we meet with our financial planners
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  as our stock accounts you know
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  start little and grow hopefully bigger um for you
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  but we don't really do this in homes
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  and we just kind of talk about the value
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  and all the things
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  but we don't look at these other options
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  and how to actually manage this
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  and how to season this and
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  and the things that we
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  we do talk about our to our financial planner
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  the truth is
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  financial planners have very limited knowledge on
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  the housing market how that works as an investment
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  I mean they'll put it into your plan for the most part
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  and absolutely it's not across the board
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  but all the ones I've talked to
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  kind of leave it to us as professionals
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  and we fail to carry that
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  you know opportunity to serve our clients forward
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  so simple strategy I just have the
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  you know estimated market value
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  doesn't have to be super dialed in
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  you know plus or minus 25 k
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  the whole point of this is not to have
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  the person that were sitting in front of lists
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  their house then I talk about the equity position
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  then I talk about how we can utilize that equity
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  are the we in the right loan
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  do we have the you know
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  best insurance policy for our current situation
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  have we updated our insurance policy
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  are there contractors
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  are there people that I can connect
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  these homeowners too that are in my vendor list
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  that if I connect with them more and more clients
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  they're gonna
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  connect me with more and more of their sphere
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  in their clients so that's kind of the the take home
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  then I talk a little bit about my generational wealth
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  building uh
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  do we have anything earmarked for these you know
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  for this equity paying for college
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  paying for my daughter's weddings
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  all the things that kind of relate to me
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  but it's just an annual review of all the things house
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  this provides me so many opportunities
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  connect my clients with people that I
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  you know know like and trust already right
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  contractors designers
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  you know people that run community businesses
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  and if I can make those connections
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  and those people in the community
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  and those small business owners
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  know that I'm pushing their business
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  they're also gonna push mine
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  so that's you know
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  the annual review strategy
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  I typically provide all of my clients in their home
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  anniversary month uh
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  I send them uh
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  crumble cookies order they get the crumble cookies
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  I say it's time for your annual review
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  here's a link to you know
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  let's connect and take 30 minutes of time
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  and you know
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  for the most part they
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  they respond or they don't and
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  you know kind of goes from there
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  so I need to be better about getting all of them done
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  because just that 30 minutes could be my
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  entirely generation for the entire year
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  if I just serve the past clients that I have
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  with an actual item of value
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  that specific to them that's not just like
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  oh here's your CMA
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  this is what your house is worth
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  because we don't often understand that
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  equity is basically non liquid
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  and it really isn't in our bank account
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  so we can we can certainly be educational on that front
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  and help our clients do that
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  so that strategy No. 1
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  I do turn it into a listing opportunity
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  um at the end
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  because I just say
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  if anyone's asking you these questions
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  asking about home improvements
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  asking about their you know
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  market value or whatever please let me know
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  I would be happy to do this free service for them
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  and get them all dialed in right
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  so that's me asking for a referral by me just saying
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  I'll do this for all of the people that you love
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  in your circle that are talking to you
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  um about you know
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  home improvements or putting the house in the market
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  their homes value or anything like that
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  so
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  this is where it really turns into a massive referral
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  opportunity as well
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  when I'm managing my clients
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  asset through the life of their time at the home
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  hopefully my contractors earn their
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  my designers and all the things
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  so
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  I have a beautiful product to list when the time comes
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  alright now No. 2 a listing centric program right
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  we've all heard about the first time
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  home buyer programs and the first responder programs
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  and all of these things but you can have a first
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  you know time seller
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  program or a downsize program
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  where you're really serving a need of a population that
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  you know is likely the list of home
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  so some ideas would include maybe a downsizing
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  home selling program right
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  you can you're gonna list the house
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  but you're also gonna provide
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  you know cleaning and staging
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  move out cleaning and staging right
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  if you're serving the elderly population where there
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  you know maybe moving out um
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  of the home into
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  you know their next place an assisted living
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  a main floor thing whatever that is
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  they've been in the home for a long time
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  maybe you offer some sort of
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  you know curbio
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  or some sort of improvement piece in the downsizing
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  homeselling program that you can create
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  so what I want you to do is create a program
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  that's based on a population
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  that is likely to list their home right
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  we obviously know death divorce
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  relocation for job
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  those kind of things are likely to create listenings
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  right a
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  you know young family
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  you know you wouldn't say young family
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  but a move up seller program
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  or something along those lines
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  that's really targeted right
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  where maybe you are looking at okay
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  these people had one kid I just saw it on Facebook
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  they're having another like
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  maybe there's a program that you can fit in
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  that's going to meet that growing family
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  or maybe this family has an aging
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  you know parent that's looking to move into their home
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  well that's likely a chance where
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  you know there's that
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  so maybe it's a multigenerational um
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  home processor program or whatever that looks like
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  so creating a program that's based around
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  somebody that has a home to sell is absolutely huge
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  so kind of look at these populations
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  see what you like to serve
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  what you can do there's all kinds of certifications
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  I'm not a huge fan of the over certification piece
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  but if that's the case we can absolutely do that right
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  I have you know
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  an agent in my organization
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  and she does a flawless job of doing a
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  you know sell then buy
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  you know kind of programming
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  she does a great job with that
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  she gets a lot of you know
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  sellers and buyers with that program
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  she has a guide she's marketed everything to it
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  she calls it something specific
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  and it's been great for her
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  so once we can kind of create those programs
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  that we usually kind of connect with home buyers
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  unbeknownst to us
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  even though we wanna be listing agents
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  this is where we can really make that step forward
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  and connect with people that own homes
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  and actually sell their home for them
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  and finally it's a modern neighborhood adoption program
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  we're not talking about just sending out flyers
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  every single year doing the Turkey Trot or whatever
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  right we're talking about an entire
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  all encompassing marketing strategy for a neighborhood
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  what should this include
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  I would start with a social media group for sure
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  um people are a little bit burned out on the next store
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  stuff so you wanna kind of keep it um
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  you know positive in a way
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  any way you can you can do fun things
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  you can you know
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  but you want to have a place where everybody can easily
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  you know clock into so to speak
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  so that you can absolutely extend invites to events
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  small group gatherings like
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  you know niche gatherings within the neighborhood
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  moms nights dads nights
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  whatever that looks like
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  but if you can have a hub or a Facebook group
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  specifically where most people are on
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  that you can kind of talk about the things
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  and people can say hey
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  you know I'm doing this
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  can you watch this or whatever um
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  where people can connect
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  where neighbors can connect a safe space
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  hopefully it doesn't become
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  you know a bicker fest like some of those other ones
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  but this is the first step to this
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  but then we're driving everything to it right
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  we're doing small events I have some great friends
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  some agents in my organization
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  that do an amazing job with this
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  whether it's Christmas light
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  um contest or Easter egg hunts where uh
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  the actual agent goes out and puts a
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  you know entire Easter egg hunt together in
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  the front yards of the homes
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  in the community
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  a lot of different ideas that you can do
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  around certain holidays depending on the location
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  depending on you know
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  the population and what people are into in that area
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  right also partnering with local businesses doing
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  you know night trivia nights at the brewery
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  local brewery all of those things
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  are things that you can put into this
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  you know kind of neighborhood takeover that
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  you know will all go back to that Facebook group right
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  hey the dads are all going here
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  the moms are all going here
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  the kids you know
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  movie night in the park here right
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  because obviously
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  not one neighborhood's gonna be one thing
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  but you can absolutely dial in those small
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  you know niche events into the neighborhood group
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  where it really starts to gain steam
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  creates community which is absolutely huge
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  and then unfortunately when someone wants to move away
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  they're gonna think of you and they're gonna be like
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  oh I'm so sad that I'm leaving this neighborhood
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  cause this agent has done so well
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  or maybe they just move up the next block
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  higher on the hill and get that bigger house
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  you never know but this is absolutely a piece that
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  if we really dedicate to people all the time
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  still in my business I don't ever lose listings to this
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  but people are like well
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  you know should we interview the neighborhood
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  you know expert
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  and the truth is that they're not doing these things
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  are not even having these engaging pieces
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  but they constantly
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  for years and years and years have been sending
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  you know a calendar on this day
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  and putting flags up on this day and all the things
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  and so you have the opportunity
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  to bring a little bit more value
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  than just putting a sign in a yard
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  and saying okay
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  get out of my neighborhood right
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  so those are things that can work
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  so any three of these things
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  if you fully execute on
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  you're gonna be in front of homeowners
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  and communities that you want to be
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  the beauty of it all is
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  you can really focus and make it um
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  centric to your personality
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  what you like to do how you wanna build your business
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  and will absolutely help
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  you scale your listings in the New Year
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  so if you're interested in any of this
• 12:18
  I love talking organic lead generation
• 12:21
  book a Realtor game plan call with me
• 12:23
  if you're interested in seeing this
• 12:25
  being a part of my group
• 12:26
  being part of my life masterminds
• 12:28
  getting free access to my course
• 12:29
  please book a call to partner with me
• 12:32
  but I want this to be the best year ever
• 12:34
  and if getting more listings
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  and creating a business that is listing centric
• 12:39
  is for you any of these strategies
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  can absolutely take you to the next level
• 12:43
  so we'll see you next time
• 12:45
  please like this video throw me any comments
• 12:47
  and share it with an agent
• 12:48
  if you listen on the podcast
• 12:49
  thank you guys so much that community is growing
• 12:52
  and absolutely love all things real estate
• 12:55
  agent playbook so we'll talk to you next time bye bye