Live from eTail -"What if AI Agents Are Better Media Buyers?" with Mark McMaster
Such an interesting conversation with Mark McMaster, Head of Sales/Partnerships from MAI Agents. This incredibly cool new AI tech brings smarter buying on paid media, but uses the best marketers as the guide. So it is performance marketers as agents! They can forecast better, gain efficiencies faster and adapt to the algorithms of google, meta, Bing and more. Always Off Brand is always a Laugh & Learn!
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The skinny
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