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Interview with Ann Green
In this episode of The Last Analog Marketers podcast, Ann Green, a seasoned expert at the intersection of research and creative development, discusses how the creative development process has evolved from the analog era to the digital and AI-driven age. She explores how shifts in the media landscape and technology have changed the way brands develop and evaluate advertising ideas and how AI is reshaping the future of creativity. The conversation also addresses the enduring tension between building brands and driving performance.
The skinny
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