Sliding into the DM is a "Boss Move": Why the Pro Always Reaches Out First

Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint · Mar 31, 2026 · 16m · transcript

This happens a lot! a Nigerian business owner or salesperson puts up a great post on LinkedIn, Instagram, or TikTok to stay accessible to their audience. Then, a potential lead—a real person ready to spend money—comments with a simple question: "How much is the cost of this service?" Instead of closing the deal, the business owner responds with: "Kindly reach out to us via DM to discuss how we can be of service. Thank you."

You might think there’s nothing wrong with that, but you are actually costing yourself business and money. By telling a customer to DM you, you have abdicated your…