Latest / Ecommerce Podcast w/ Will de Bruin
214. More Ads Won’t Fix Bad Ecommerce Economics
More Ads Won’t Fix Bad Ecommerce Economics
If your ecommerce brand isn't profitable online, spending more money on ads probably isn't going to fix it.
Before you scale, the economics of the business need to work.
Your product margins, COGS, shipping, AOV and customer acquisition costs all determine how much you can afford to spend to acquire a customer - and whether paid advertising can actually be profitable.
In this podcast, I break down the numbers you need to understand before trying to scale your ecommerce brand.
You'll learn:
✅ Why your COGS and margins determine how…
The skinny
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