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Real Estate Red Cards: Mistakes That Hurt Us All · The Real Estate Agent Playbook

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  Does it seem like everything is hard?
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  And agents seem to kind of be at each other's throats and, and
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  things are really hard right now.
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  Well, that is absolutely the case.
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  The market's a little bit difficult.
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  Things are changing, got commission lawsuits, but I'm here to tell
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  you the three things that agents do that ultimately is tacky and
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  kind of makes my blood boil.
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  So stay tuned, I'm going to help you out, and we're going to dive in.
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  What's up guys, Jeremy Kane with Real Estate Agent Playbook.
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  Today I'm just going to kind of go off the cuff and talk about things that
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  I see agents doing that I think are ultimately huge mistakes they will
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  regret in their career down the road.
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  So while you're here, like, comment, subscribe, join the community.
• 0:46
  I'm all about building the community up.
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  To help real estate agents win every single day at the game of real estate.
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  So let's get into it All right The first things first, I know that content is
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  king and you're getting on video and you're doing all the things But i've
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  been noticing that agents are posting videos Talking about the interest
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  rates going up or their interest rates going down but by the time that the
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  video actually comes to The market so to speak or it comes to being posted
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  That information is just inaccurate.
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  So please make sure that you are providing the utmost current information
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  because there's nothing more tacky than saying interest rates are dropping.
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  You need to get in now.
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  Now's the time.
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  And then a buyer calls you, and even if you don't know that the
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  rates have have ticked up a little bit, then they, you know, get
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  into the flow and all of a sudden they're like, oh, the rates went up.
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  You, what you said was inaccurate.
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  So.
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  It just bugs me.
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  It also really bothers me that we always talk about the rates falling
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  and the rates coming down, but when they tick up, we don't do that.
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  So if you're gonna talk about rates and talk about the market, make sure you're
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  staying up to date and getting that information to the, to, you know, the
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  post as soon as possible, because nothing bugs me more than like, call me now.
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  Hurry up.
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  The interest rates are down when we just see saw a pretty rough
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  month and interest rates are up.
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  So that's the first thing, just making sure that information you're
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  putting out there is accurate.
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  Also, you know, it's a great time to buy, great time to sell, that's, that should
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  be a thing of the past after you watch my video from a couple weeks ago, because
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  it really depends on, on the situation.
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  And so break it down, be more individualized, you know, once you get
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  to that point, but to make a blanket statement such as it's a great time
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  to buy or sell, Is truly just you being selfish and wanting those deals.
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  So that's, that's number one.
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  We'll move past that one.
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  Getting into venting on, you know, in public venting at the
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  office sales meeting, venting.
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  You know, on Facebook groups, whatever it is about your clients
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  and how this transaction is so hard and all of this thing is, is crazy.
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  And I have a psycho buyer.
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  Well, certainly there are some, some crazies out there, and certainly we
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  get into some transactions that are difficult, but ultimately we get
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  paid pretty good amount of money.
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  To do what we do so the constant, you know crazy buyer this happened that
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  happened is really just played out and ultimately it It's tacky as well.
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  And so that's the next thing i'm going to talk about is really hold yourself
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  to that professional standard Obviously understand that the more difficult
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  the clients are the more difficult the transactions are The better it
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  feels when you solve those problems.
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  We are problem solvers.
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  This is a very difficult transaction and process for you know buyers and
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  sellers to go through And so that's absolutely what we need to do.
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  And I just remind you to be professional, and ultimately, it's your job.
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  It's your job to solve the problem, so just solve the problem and move on, right?
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  We get paid pretty well, like I said, to, get buyers and sellers to the finish line.
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  You know, happy ending.
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  However, sometimes it doesn't work out, and that's okay.
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  And sometimes, people are stressed out, and they're doing their thing.
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  But, I promise you that if you help someone in those tougher times,
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  and you don't, you know, put them on blast on social media, whether
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  they're gonna see it or not, is, is something to really consider.
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  And, you know, ultimately, agents and the professionalism, you know, of agents,
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  they could be in these Facebook groups, they could see what you're posting, and
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  it just, it just isn't a good look, in my opinion, to be like, oh, this agent's such
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  a jerk on the other side, this, that, and the other thing, and You know, at the end
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  of the day, we're both paid, you know, to represent our client's best interest.
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  And so however you go about doing that is, is one thing or another, you know, and
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  certainly like, you know, you get, you get kind of tough to work with or whatever.
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  And, you know, I've been guilty of this in the past from like, Oh, can I
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  believe this agent did this or whatever?
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  And, you know, obviously not going to public forums and things
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  is, is probably recommended.
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  So, just know that, you know, playing the sandbox fair is, is
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  definitely the way to go about it.
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  But, you know, some people are just different.
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  Some people operate their business differently.
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  And that's the beauty of real estate is we're all
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  entrepreneurs and we can do that.
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  And so that is Absolutely.
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  My next point is you never know when you're going to see
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  an agent on the other side.
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  So keeping that professional relationship, making sure, understanding
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  that every transaction is different.
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  So, you know, if this agent is extremely difficult to work with on this deal, they
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  might not be extremely difficult to work with on this deal, but even if they are,
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  you're helping your client out and you're helping them get to the finish line.
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  So those are three things that I'm seeing.
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  And I pride myself on Making sure that I'm building relationships
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  with other agents and this goes brokerage to brokerage, right?
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  There's no secret.
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  I'm at AXP.
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  I love where I'm at, but I'm friends with people at real people
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  at LPT people at KW You know and ultimately it's about building a
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  community, especially locally, right?
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  I you know, the brokerages are our brokerages wherever you're at is great And
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  you know, if it's not then make a change.
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  However, there's nothing wrong with You know the different brokerage
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  models they vibe with some people they don't with others and that's where
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  we really have to step back as agents and maintain that professional level
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  right and Understand that everybody's just trying to make their way, right?
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  And you know certainly I'll shout from the rooftops of the opportunities that
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  have been provided to me the XP and the things that I've seen Since I've
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  changed to this brokerage but I have buddies at real that could say the same
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  thing or I have people at Sotheby's are like, that's, that's not my cup of tea.
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  I want to, you know, roll this traditional route and, and that's amazing.
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  And so, agent to agent stuff is really, getting under my skin lately.
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  So, understand that, you know, everybody's in it to help each other.
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  We're all on the same team.
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  As these commission lawsuits kind of get sorted out and so
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  on, we have to understand that we must band together, right?
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  We're stronger together than Then, on islands here fighting
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  our little civil war, so to speak.
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  And so that's, that's just what I want to say about that.
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  And I approach every single relationship, every single lunch,
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  every single opportunity to build a relationship with another agent.
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  As an opportunity for me to put my best foot forward.
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  If I have a client that's offering on their listing, right?
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  You never know who you're going to run into.
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  It's actually a smaller world than you think.
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  And so that's what I do, right?
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  I, and I can learn so much.
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  I can learn so much from a brand new agent.
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  I can learn obviously a lot from a tenured agent or a broker.
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  And so if you have that, you know, common, common ground, where it's just
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  talking about the industry, talking about ideas and sharing ideas, swapping ideas.
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  No matter what flag they fly, is absolutely an advantage to you.
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  And I'm not saying, you know, go out to lunch with a real estate agent
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  every single day, but honestly, it's not a terrible idea for those newer
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  agents to kind of pick up some ideas and the skills of the trade and so on.
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  I'm always here to help.
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  As you know, you're always available to book a realtor game plan call.
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  I would be happy to, you know, dive into anything about your business.
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  Cause as I just said, I learned so much from other agents and so on.
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  Let's stay out of the Facebook groups and let's, you know, with our
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  problems and, you know, whatever.
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  Also, in those Facebook groups, be kind to people, right?
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  A typo here, you know, miss, misspelling here, whatever that may be.
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  Something that's probably not very smart.
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  What, what good does it do to beat somebody up like that, right?
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  Clearly they, they either misunderstood something or you know, they're in a tight
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  spot if they're going to a Facebook group.
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  So let's just pick each other up, especially as this year goes on and
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  the changes happen in the industry might be a little bit stressful.
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  So let's pick each other up as a community and move forward.
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  So I hope that helps you guys.
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  As a new agent, I would definitely stay away from those three things
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  specifically, in just to repeat them.
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  Spreading inaccurate information on the market and all of that is, is key.
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  Make sure that you're allowed and have a license to say the things you're saying.
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  Not that I'm here to tell you what to do or not to do.
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  But definitely don't tell somebody the rates have dropped and you
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  know, they've come down so much when by the time that post, they've
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  gone up a little bit or more.
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  So that's, that's number one.
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  Next is let's keep the venting and transaction, you know, talk,
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  this agent did this, my buyer, my seller, can you believe this?
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  Telling these stories in public forums probably isn't
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  a super ethical, my opinion.
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  And then finally, obviously let's all get along and absolutely crush a game.
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  So I hope that helps please reach out.
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  If you need anything, comment below.
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  If you have any questions or concerns about this, this video, share the
• 9:39
  podcast we're over there on the podcast.
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  So if you're on the road, definitely check out the real estate agent playbook on
• 9:43
  podcasts, and we'll catch you next time.
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  We'll see.