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The First Call Builds Trust: Real Estate Lead Follow-Up

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The first follow-up call can begin with a simple act of service: making sure someone received the information they requested.

Bart Gurley and Larry Smith discuss how real estate agents can follow through on a promise, establish trust, and open a useful conversation about a prospect's timing, location and needs. Bart demonstrates his opening, and Larry explains how "by the way" can lead naturally into a…

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