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Channel Strategy, Tiering, and Lights on Mars with Chris Greco | GTM: Get The Money® [LIVE]
Building a highly profitable Go-To-Market channel in the industrial sector requires ruthless prioritization and flawless systems. Today on GTM: Get The Money [LIVE], we are joined by Chris Greco, VP of Growth at G&G Lighting. With over three decades of experience as a commercial executive traversing 30+ countries, Chris brings unmatched insights into scaling operations without losing momentum.
We discuss his battle-tested approach to conducting intense 30-day discovery phases, rolling out strict deal registration programs to protect partners, and the tactical necessity of tiering your…
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