Latest / AdTech Heroes - Interviews with Advertising Technology Executives
Ep. 23: What the Metaverse Means for Brands with Alex Thomas, GroupM
In the latest episode of the AdTech Heroes podcast, our host Dal sits down with Alex Thomas (Brand & Safety at groupM) to discuss the Metaverse and what it means for brands.
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During the conversation, they discussed:
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✅ The definition of the "Metaverse" and how we've got here (Web 1.0, Web 2.0 & Web 3.0)
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✅ The types of activations brands are using in the Metaverse.
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✅ Brand & human safety in the Metaverse.
The skinny
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