🎧 What the NHL gets wrong about women

Open Tabs · Oct 7, 2026 · 36m · transcript

This week’s tabs: The NHL tried to capitalize on the hockey romance boom and listicles are making a comeback in the age of AI.

Timestamps:

🏒 0:00 - The NHL tried getting into hockey romance. The league launched “Hot for Hockey,” a series of fan fiction-inspired audio stories featuring real NHL players. They quickly scrapped the entire project just days after launching. We’re unpacking why it felt so off, what the league is missing about its growing female audience, and how sports can tap into women’s fandom without reducing it to romance and WAG culture [not that there’s anything wrong with…