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How Decisions Define Our Business Destiny
In this episode of the Duct Tape Marketing Podcast, I interview Steve McKee. He is the co-founder of McKee Wallwork, a nationally recognized marketing advisory firm that made the Inc. 500 list of the fastest-growing private companies in America in its first year of eligibility and has twice won the prestigious Effie Award for marketing effectiveness from the American Marketing Association.
Steve's new book TURNS: Where Business Is Won and Lost talks about how every decision and turn made in business whether it is big or small, can change the direction of our business, and is crucial to…
The skinny
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