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Why Gen Z Chooses Colleges Out of Fear, Not Hope | Gjergj Dollani
Gjergj Dollani joins the Education Marketing Leader Podcast to unpack why fear — not prestige — now drives college choice, and what it means for higher ed marketing.
Today's students aren't chasing the "best" college anymore — they're trying to avoid picking the wrong one. In this episode, originally recorded for Chris Raposo's Education Marketing Leader Podcast, Gjergj Dollani (ClearCourse Advisory) breaks down why fear — not hope — now drives the enrollment decision, and what that means for how universities need to market themselves.
Gjergj and Chris dig into why college closures and…
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