Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / The Indispensable Duo: Why Sales and Marketing Drive Business Innovation & Value

Transcript

The Indispensable Duo: Why Sales and Marketing Drive Business Innovation & Value · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:00
Hello and welcome to the show. For today's episode, I'm
0:04
recording in the living room and the kids are home or they're
0:07
actually in the room doing some mine crafty kind of things or
0:11
roadblocks, Abby, roadblocks or something.
0:13
Anyway, so expect to hear some interruptions in the background.
0:16
Now, the goal of this show is free business education.
0:18
So please share, promote and talk about the show, especially
0:21
if you think you've been getting value from it, so that people in
0:24
Nigeria and abroad can benefit from the questions that we
0:27
tackle. And if you have any sales and
0:29
marketing questions, please call SMS or send a WhatsApp to
0:32
08064662140. The country code is +234 for
0:38
those of you who are not Nigerian.
0:41
Now let's see. OK, today on the show, I'd like
0:44
to look at the question, is there such a thing as a product
0:48
or a service that sells itself? Because there's still this myth
0:53
that is out there that or if I make this perfect thing, people
0:56
will just be rushing me and I'm not going to have to sell
1:01
anything. I still keep running into people
1:03
who have this opinion and I've made some podcast episodes about
1:06
it in the past, but I'm going to make another podcast episode
1:10
about it today with a difference because I want to give my usual
1:13
answer, which is that no, there's no such thing that can
1:15
sell itself. But however, I'm going to assume
1:18
that, OK, let's say there's something that can sell itself.
1:21
You know, what are the implications?
1:22
Let's explore the question. And yeah, so let's look at
1:27
things from that angle, you know, is that sort of thing that
1:29
can tell itself. Let's assume that the answer is
1:31
no, and let me give you the reasons why.
1:33
And if you say that the answer is yes, let's still explore and
1:36
let's see any implications, if it has any implications at all
1:39
for how Anyway, let's just explore from both angles.
1:43
Let me just put it that way. Now, before we continue, I'd
1:46
like to give shout outs. Oh, OK, I had to in mind, but I
1:52
didn't OK, I can't access the other one because, you know,
1:55
obviously it's still on Spotify. I didn't write it down.
1:58
So for. Shout out to Emmanuel Carnaby
2:02
and his colleague Eunice. OK, Emmanuel is a listener of
2:05
the podcast. The Eunice is not just had a
2:09
strategy session not long ago. So yes, Emmanuel, if you're
2:14
listening to this episode, yeah, after I was done with you guys
2:16
and I made this recording, so I will make a podcast episode, you
2:19
know, talking about some of the interesting stuff that Emmanuel
2:23
and I spoke about. Emmanuel is the manager, Unisys
2:26
responsible for sales, I mean sales and business development.
2:31
And they both work with a tech company that is a reseller for
2:38
for auto. Yeah, auto is the free CRM that
2:42
I've been speaking about on the podcast.
2:44
I've mentioned the time and time again, that's all those episodes
2:46
that we talk about. CRMCRM just means customer
2:48
relationship management tool. Now the CRM is just a tool is
2:53
something is a place, is some location, is something where you
2:58
put all your customer data because it makes no sense.
3:02
That's I'm also trying to build a business and while small
3:04
business people and we don't have this place where we can
3:06
refer to where we can find out OK, missing kitchen.
3:09
When did we start doing business with her?
3:11
How long have we been doing business with her?
3:13
How many times did she buy? Did we mess up in the past?
3:16
How did we resolve it? What projects is she currently
3:19
working on? What is important to her?
3:21
What is not important to her? What's her husband's name?
3:24
Does she have children? What are her children's name?
3:27
Just like simple basic stuff, all these kind of random things
3:32
that someday become important when it comes to relationship
3:36
building and establishing commonality with someone and
3:40
greater rapport and also all looking for opportunities to
3:43
upsell and cross sell. You know, the only way you're
3:45
going to know now that it's time to call Madame Kechi and try and
3:50
talk to her about your new product or whatever is precisely
3:53
if you have somewhere or something.
3:57
I was going to say someone, but someone would be a bad idea.
3:59
Because the problem with the someone thing is, you know,
4:02
people leave. So my brother and I, we used to
4:03
be in business and for some reason my brother had this knack
4:06
for remembering all kinds of things that he would just call
4:08
me and say, hey today. So, so his birthday I'll be I
4:12
was like, I don't know, I'm not sure, let me check.
4:14
And then I check and his business birthday, then I can
4:16
call and say, Hey, what's up? How you doing now?
4:18
Happy birthday, How's Madam blah, blah, blah.
4:20
And they say, oh, Tavishima, you remember everything, you know,
4:23
Meanwhile, I don't remember everything was my brother who
4:25
just wake up. I remember that.
4:27
Isn't today somebody's birthday? So you shouldn't be a someone
4:31
that should be acrm. What should be something, a
4:34
book, a diary, an excel sheet, an app, a software, a something
4:42
where you keep all this kind of information.
4:44
So that is where CRM comes in. And the reason why I was had
4:48
been talking about audio on other episodes is because since
4:52
lots of people don't know that they need ACRM and I'm able to
4:55
educate you guys that you need one.
4:57
I like to look for free and readily available solutions so
5:00
that nobody will come and tell me that look, yes, I want to do
5:03
this one, but I can't pay in dollars, so I can't afford it.
5:06
So that is why I spoke about the free audio Cos it was free, the
5:10
free versions of Zoho. Let's see what else.
5:14
And then even if you just check CRM in your, what's it called,
5:20
excuse me, in your Google Play or whatever, you know, you get
5:22
to see all kinds of alternatives that you can use.
5:25
But bottom line is I don't want money to be an excuse for most
5:28
of you guys. Joshua, start with something
5:32
anyway. So we'll talk about more about
5:36
that later. But where was that?
5:39
I just wanted to say shout out to Emmanuel.
5:40
Can you be basically, thank you very much for listening to the
5:43
show, Eunice. Now, I hope you're a listener to
5:45
the show because you weren't before, but after, since our
5:49
session. I hope you are impressed enough
5:51
with the value that I delivered. And I hope you're now listening
5:53
to the show. I hope you're now an advocate
5:55
and I hope you're going to talk to other people about the show
5:58
as well. So now back to the main question
6:02
that we're going to tackle today.
6:04
Excuse me. Now the question is, is there
6:06
such a thing as a product or a service that sells itself?
6:10
Now for those of you who've been listening to me, I mean since
6:13
the beginning, you know that my answer is capital NO with
6:16
exclamation mark and another exclamation mark and seven other
6:21
exclamation marks. The answer is no because
6:25
everything in business involves sales and marketing.
6:30
Marketing is the business function, at least according to
6:33
Professor Professor Drucker, Peter Drucker is the marketing
6:36
function. That's that tells people who you
6:40
are, tells people that you exist, tells people what you do,
6:44
tells people the problems you solve, tells people how you can
6:47
help and tells people how you can engage.
6:50
So the business function that does all of this tells your
6:54
friends, your neighbors, your family members, your countrymen,
6:57
your whatever, your ideal audience, the business function
7:00
that tells people, this is who I am, this is what I do, This is
7:03
the problem I can solve. This is how much I how much I
7:05
cost. This is how I can help.
7:07
This is how you can engage with me all that, that is the
7:11
marketing function. Now, the marketing function is
7:14
exercised through a number of departments or a number of sub
7:18
sub disciplines. So, marketing is exercised
7:20
through advertising because advertising tells the whole
7:23
world this is who we are. We've rolled out, we've
7:25
launched, we are here, we're in Inugu, we're in Asaba, we're in
7:31
Abuja, we're in Sokoto, that's advertising.
7:35
Then there is sales that also exercises a marketing function.
7:39
Sales is where people like me go and start talking to people
7:42
one-on-one to try and figure out what their problem is or the
7:46
vision that they're trying to reach so we can see if their
7:48
product, so the product that we're selling or the service
7:51
we're selling can help them solve that problem.
7:53
So advertising is a marketing function.
7:56
Sales is a marketing function. For those of you who want to
7:59
argue, you know I beg, I'm not in the mood to argue.
8:01
Just go back to uni. Go and talk to anybody who's in
8:05
uni right now studying bizarre mean if I even go to secondary
8:09
school. For those of your people who are
8:10
doing business studies, go and check your, your cousins, your
8:15
book, your niece's book. You see there that marketing is
8:19
the mother. All these other things are
8:20
children because people keep people just keep on going on and
8:23
on. Which is more important?
8:24
Which one came first? Look, the the thing has been
8:26
settled and it's been settled for a very long time.
8:29
Marketing is the mother, sales is the child, advertising is the
8:32
child. Branding and public relations is
8:34
a child is also part of a marketing function.
8:37
Promotions is also the child of marketing.
8:39
So just take it. That's the way it is.
8:41
So it's no matter of which one is better, which one is worse.
8:44
Marketing, want to know to let the whole world know that we
8:46
exist. These are the other functions
8:48
that we do it advertising, sales, brand, PR, promotion,
8:51
blah, blah, blah. There are plenty.
8:54
So in the summary, no, because any business that you want to do
9:00
is going to involve any of this function.
9:02
There's no business that does also involve you shopping from
9:05
the rooftops. This is who we are.
9:07
We are launching, we are brand new.
9:09
We are now here. We are now in your city, 20%
9:11
discount. You can come and meet us in a
9:13
suburb. These are the people that we
9:15
help the most. This is the best way to use our
9:17
product. I mean, whatever the messaging
9:19
is, there is no business that is not putting out any kind of
9:22
messaging whatsoever. So the answer is capital handle,
9:26
full stop, end of story. However, for the sake of
9:30
argument, let us agree. OK, yes, there's a product that
9:32
sells itself. How is that product going to
9:35
sell itself? Especially for people who are
9:37
coming at you from that angle, People assume that you can make
9:40
a product that is so remarkable. The thing is so innovative, The
9:45
thing is so sci-fi, so futuristic, so Gibbs, so
9:50
everything that people will just rush the moment they see it.
9:55
OK, I agree with you. It's possible.
9:57
Yes, we can create that kind of special product, not mythical
10:02
product. Let's assume you even have it
10:04
right now. Now this is my question to you.
10:08
How will people know that this thing exists before they start
10:11
to rush? Why you answer me?
10:15
You really think you will make this magical thing leave it in
10:20
your house, in your bedroom, in your living room, in the store
10:24
of your shop, and then somehow people will just know it exists
10:28
and they will rush to it? Answer me that question.
10:33
The answer to the question is, even when you have this
10:36
remarkable product that everybody will rush, that
10:39
everybody needs, that everybody wants, that is going to solve
10:43
every single problem, you still have to tell everybody that this
10:50
thing exists and how they can get it and where they should
10:54
come to and how much it can cost.
10:57
And this is how you are going to use the product.
11:01
You still have to tell them somehow.
11:05
Hope you're catching my drift now about when I say that
11:10
there's no way you can get rid of the sales or the marketing
11:13
function even when you have this magical thing people talk about,
11:16
oh iPhone, Steve Jobs, blah, blah blah blah blah and or what
11:20
not. Like what do you, what the hell
11:22
do you think he did? You don't call that marketing.
11:25
Standing on the stage, dressing up as a fine boy running
11:29
advertising campaign. The world will never be the same
11:32
again, blah blah, blah, 1986. The world is for visionary
11:35
something. So what do you think all of that
11:37
is? That's the marketing function.
11:39
They now stand on stage and you say, oh, today the
11:42
revolutionary, the something, you know, unveiled the thing,
11:45
music, lights, everything. And then you now say 1000 songs
11:49
in your pocket. What do you think he was doing?
11:52
Not in sales and marketing. The next person that runs up on
11:56
me and tells me about that Steve Jobs thing, he didn't have to
11:59
say, I will knock you on the head.
12:00
And I'm being straight up. Yeah, let's not be children
12:04
here. And I don't worry.
12:05
I'm not going to physically assault anybody.
12:07
I'm knocking on the head. Don't mind me.
12:09
The thing just gets to me. But there's no.
12:13
Anyway, let's go back to the whole thing.
12:14
Yes, you can create a remarkable product, but The thing is people
12:17
only rush you when they know that this thing exists.
12:21
So you have to start figuring out some things.
12:23
You're on your Co founder or you're on your wife, or you're
12:25
on your husband, or you're on Popsy and Momsy or you're on
12:28
your investors, you're on your stakeholders.
12:30
You guys have to start asking yourself some questions.
12:32
We have this remarkable product, this innovative thing is here.
12:35
It's in the house, it's in the store, it's in the shop, it's in
12:38
wherever. We still have to decide, OK, how
12:41
are we going to tell the whole world that we exist?
12:43
What is the best way to go about it?
12:44
Are we going to be going online or offline?
12:46
Are we going to go on NTA or are we going to go on channels TV or
12:49
are we going to use Radio Nigeria?
12:53
What channel are we going to use when it comes to rolling these
12:55
things out? Are we going to sell it in our
12:57
shop or are we going to try and partner with Ground Square or
13:03
partner with, you know, some shopping channel or something?
13:08
I'll be, are we going to put this thing on Jumia?
13:10
I'll be, are we going to put this thing on Amazon?
13:13
OK, Now that we've decided how we're going to tell people on
13:15
the channels that we're going to use, what kind of words are we
13:18
going to use in the copy? What kind of color, what kind of
13:21
font? What kind of this, what kind of
13:22
that? I hope you guys are feeling me
13:24
now from the implications of this question that I'm asking.
13:28
I hope you guys are feeling where I'm coming from.
13:31
What distribution channels are we going to use?
13:33
What kind of partners are we going to use?
13:34
I hope you guys are feeling me now where where I'm coming from.
13:38
I do not deny that what you're working on is remarkable and
13:40
it's going to change the whole world.
13:41
And if people knew that they were rush it.
13:43
But The thing is, right now, nobody knows all these strategic
13:48
imperatives, all these strategic questions, all these things that
13:51
we're talking about. That is the crux of sales and
13:55
marketing. And that is the reason why there
14:00
is no product on this earth that you can avoid the sales and the
14:07
marketing equation. You can't because even if this
14:11
thing is so revolutionary, even this thing is going to change
14:14
the world. And even if this thing is oh, if
14:16
everybody knew they were rushed, but people still have to know
14:21
about this thing. So once you and your Co founder
14:25
or your brother or your sister or your mom or your pastor or
14:29
your imam or your investor, once the one you will start sitting
14:33
down to start asking yourself this question, how are we going
14:36
to launch? When are we going to launch?
14:39
In fact, people like saying all these, what do you think it
14:42
launches? I was talking about going to
14:47
your younger sibling or your niece who is still doing
14:50
business studies in secondary school.
14:52
Go and check now. Go and open her textbook.
14:54
Even if the text was written in 1986, go and check there.
14:56
If you won't see, launch there. Anyway, I think I've answered
15:06
the question assuming that yes, even if your product is
15:10
revolutionary, what are the kind of things you still have to
15:15
think about? Can we still consider those
15:17
things as marketing and selling? But for those of you who are
15:23
still not convinced, because some people will say I'm not
15:25
convinced, it is possible. I can make this remarkable thing
15:29
and the thing will sell itself and I don't have to do anything.
15:32
It will sell itself. OK, no problem.
15:34
You can't convince everybody, so I give up.
15:36
I want to argue with you guys. However, this is what I'm going
15:40
to beg you people. Ask yourself this question.
15:45
Should you be using selling tactics for your revolutionary
15:48
product even though you think there's no need to sell or
15:53
market this thing? No problem, I agree with you,
15:55
the thing will sell itself. OK, I accept you have one.
16:01
But will there be other benefits of using sales and marketing
16:05
tactics even though this thing can sell itself?
16:07
The answer is the capital YES with an exclamation mark and
16:12
another and 12 other exclamation marks after it.
16:16
Even if this thing was held itself, you should still be
16:19
using good sales statics, good business development principles
16:22
and frameworks. And this is the reason why for
16:27
your remarkable product to become a hit or for you guys to
16:32
become billionaires off of this thing, you have to learn how to
16:34
maximize cost of my lifetime value.
16:40
It's a big word, but it's just what it means.
16:42
It just means that the big money comes when people buy from you
16:45
again and again and again and again.
16:47
So for the iPhone, the reason why the life of the iPhone
16:51
people, there's people who shareholders an iPhone company,
16:54
the reason why their life is sweet.
16:56
It's not because somebody bought one iPhone.
16:57
I didn't come back. That was me, by the way, I
16:59
bought one set of iPhones, one for me, one for my wife.
17:02
And The thing is, I never came back.
17:04
So they didn't make money from me.
17:08
Apple makes money from people like one of my cousins who has
17:12
bought every single iPhone whether she needs it or she
17:16
doesn't. As it's coming out, she's
17:17
buying. If it's 500K, she's buying.
17:21
If it's 800K, she's buying. I don't know if it has ever
17:24
reached 1,000,000, but every single episode she's buying.
17:29
So Apple makes money from my cousin but not from me 'cause I
17:33
bought one for me, I bought one for my wife.
17:36
We enjoyed it. But after a while we say, you
17:38
know what, let's just stick to Android and then that's it.
17:40
So I wouldn't make gain from me because you sell your phone, I
17:45
don't know, $600.00 or something or $500.
17:50
Production cost was maybe $200. You only make, you know, 300 on
17:53
top. You know, that's, that's not
17:54
really big money, but the person who is coming back again and
17:57
again and again and again, that's where the money is.
18:01
Now, unfortunately, you don't get to maximize customer
18:04
lifetime values without sales and marketing.
18:07
So the iPhone was truly this revolutionary thing that sells
18:09
itself, Steve Jobs there. But they would have only done
18:12
that first whatever and then release the headphone and then
18:14
they wouldn't have bothered. But This is why they do this
18:17
whole song and dance every single year a new one is coming
18:19
out. You leak the press, you leak the
18:21
news, something is coming out. You do small mock up.
18:25
You know, this, this, this, not that, that.
18:27
And then there's the release. People like you in for days and
18:31
you know, the whole thing becomes a spectacle.
18:33
So they do this spectacle every two, three years or every year,
18:37
however long it takes to release an iPhone.
18:39
And they engage in all these things because this sweet money
18:42
is coming from maximizing customer lifetime value.
18:45
It's not from the person that bought once, it's from the
18:48
person that comes again and again and again.
18:50
So this thing is revolutionary to sell itself.
18:52
People will rush it, but people will not rush it in perpetuity.
18:56
So you will still have to think about selling tactics, selling
19:00
frameworks, marketing frameworks, marketing
19:02
principles, so that we can get people to come back again and
19:06
again and again. And not just to buy for
19:07
themselves, but also to refer, you know, for their friends,
19:10
their family members and their associates to come and buy as
19:13
well. So for my cousin, yes, every
19:16
single iPhone, she must buy. After a while, hobby started
19:20
buying too. So you can see that for me and
19:23
my wife, there's not much money. We buy only one set of iPhone.
19:26
And after a while we say, look, it's not worth the stress.
19:28
We never buy again of my cousin and for her husband, you know,
19:31
every single iPhone, you can see that that's where the sweet
19:33
money comes. And we're not putting, we're not
19:37
going through all the stress of creating a business so that we
19:40
can so we can make sweet money. So it's not one of purchase.
19:43
It's about people who keep coming back again and again.
19:48
All right then. So that's one reason why we need
19:50
to still think about sales and marketing.
19:53
Then another reason why we should use good selling practice
19:59
is because it is sales that owns the relationship with the
20:02
customer. It's an individual sales person
20:04
who is talking with the customer who knows exactly what it is
20:06
that this customer likes or what this customer does not like.
20:10
So because sales people own the relationship with the customer
20:13
and are having conversations with the customer all the time,
20:16
it is sales people who know when something is working and who
20:19
knows when something is not working.
20:21
The last people who know that is a problem is the people in the
20:24
boardroom if there's a problem with Apple or Apple products.
20:28
Is the people what do you call them?
20:31
Is it innovation manager? I'll be something the people,
20:33
the sales people on on the on the floor in the Apple shop,
20:38
those are the first people who know that man something is wrong
20:41
with this app or with this battery or with this design or
20:44
with this whatever it is, people on the ground who know what's
20:47
up, not people in the boardroom people in the strategy room.
20:54
So you still engage in good sales and business development
20:56
practice because since you're in touch with the customer, you can
21:03
do need analysis. You know how things are working
21:06
in the field. That is where you get all the
21:08
data that you need for product innovation.
21:11
Because The thing is this remarkable product that you're
21:13
working on, this whole thing, this thing that is
21:14
revolutionary, that will change the world, you will still have
21:19
to change it. I mean, nothing is perfect.
21:20
You can't start with a bang, but still next year, 2 years, three
21:24
years, five years, 10 years. You have to change one or two
21:27
things because nothing is stagnant in life.
21:30
The only way you will know for good reason what it is that you
21:34
need to change is if you have good sales practice, you've been
21:37
keeping in touch with your customers.
21:38
And so because of that, you know what is working, what is not
21:41
working, what is breaking, what is not breaking, what they like,
21:44
what they don't like. Because sometimes you go into
21:47
business assuming that people will like this thing and then
21:50
surprisingly, do you think you thought they would like is not
21:53
what they like. It's something else apart from
21:55
for your product or service that they're actually feeling.
21:58
So yes, we still have to use good sales tactics even if our
22:04
product can sell itself. Now, this is the final reason.
22:08
And with this, if you're not convinced, I'll leave you to
22:11
yourself. Not only will I leave you to
22:14
yourself, I'll even ask you that please start this your business
22:18
with your revolutionary product and you know be giving me
22:22
updates. I always give my phone number at
22:24
the beginning of the show and at the end right is my phone number
22:26
again 08064662140. So please take my number store
22:33
it be sending me updates because I want to know and I want to see
22:38
this product that truly, truly you just create this and then
22:41
you see back the thing will just begin to sell itself.
22:44
I really want to see it. So if we just find out one, if
22:47
you're not convinced there, no problem.
22:49
Just keep my phone number, be showing me the updates, be
22:53
peppering me and prove to me that I was wrong.
22:59
Eventually you start something that is remarkable, that is
23:03
innovative, that is groundbreaking.
23:05
Nobody has seen this thing before.
23:06
One in town, best in class. Of course, people will say
23:09
iPhone, but you know, I still disagree.
23:11
Touch phones existed before iPhones.
23:13
The thing is just that. What's his name?
23:16
I was about to say Zuckerberg. What's his name?
23:19
This guy, an Apple guy, OK, Jobs, Steve Jobs found a better
23:25
way to sell it. People who had touchscreen
23:27
before, they didn't do a good job of selling.
23:30
So in the beginning, you're groundbreaking.
23:34
Eventually this is what happens. If this thing can sell itself.
23:39
And if you're making lots of money, you think your neighbors
23:42
are idiots or just sit down. You think don't wake up and say,
23:45
look, Tavi Schumer started this thing is selling like crazy or
23:49
more or less copy this thing. Everybody will copy you If this
23:54
thing is so groundbreaking, so remarkable, so innovative, yes,
23:59
you can use intellectual property protection, you know,
24:01
use legal means, try and protect yourself.
24:03
But these things don't last forever.
24:07
The law allows you certain kinds of limitations and protections
24:11
only for a while. Eventually the IP, IP
24:15
protections, you know, are going to fail and and people are going
24:20
to be able to copy you, although find clever ways to copy you.
24:23
When people start copying you, this will help.
24:25
This will not be the problem. Now that there are other things
24:30
in the market that seem to be as remarkable, that seem to be as
24:35
innovative, that seem to be as groundbreaking because whether
24:39
they like it or not, you know, there's that debate that which
24:41
one is better, Samsung or iPhone?
24:44
In fact, I use the Xiaomi and I think that these Chinese phones
24:48
are mad. I think they're wonderful.
24:51
So eventually it's not just you anymore, the other people out
24:55
there in that space. The question now becomes, how
24:58
are you going to distinguish this revolutionary product that
25:01
you have? That is the reason why you're
25:06
going to have to use sales and marketing principles and
25:10
frameworks and discipline because eventually we all get to
25:16
the stage where we have to distinguish ourselves.
25:21
Nowadays, commoditization not a problem.
25:24
I mean, think about it now. Somebody reached out to me
25:26
yesterday saying they love the podcast.
25:28
This is the first Nigerian business podcast that have
25:30
listened to, you know, where have you guys been?
25:34
I'm so glad that you have. Oh, sorry, 1 moment.
25:39
OK, sorry about that. That is the beauty of recording
25:42
podcast live. So that was just one of my kids
25:45
coming to tell me that, you know, don't watch TV, they're
25:49
hungry, blah, blah, blah, you know, the usual.
25:51
So then I'll sort them out. Let me just round up this thing
25:53
real quick. Well, that's true.
25:55
I won't have a meeting to get to soon, so I should be getting
25:58
ready to leave the house. So I was talking about any last,
26:04
last. Yes, there will be competition.
26:06
So we'll have to distinguish ourselves because everything
26:09
becomes commodity. Commodity also would
26:11
commodified. I'd be commodified, I'd be
26:13
commoditized. So whatever the word is, you
26:16
know what I'm trying to say. So eventually we are going to
26:19
have to distinguish ourselves. We can only do that through
26:21
sales and marketing. So I hope with this few points
26:25
of mine, as you should say back then, the Debaters Club, I hope
26:28
I've been able to convince with these few points of mine, Fellow
26:34
debaters, Immaculate time keeper, panel of judges.
26:37
I hope I've been able to convince you with these few
26:41
points of mine. That is no such thing as a
26:43
product which sells itself, but that even if there were a
26:47
product that could sell itself eventually would have to use
26:50
good sales and marketing principles.
26:52
I hope I've been able to convince you.
26:53
If I haven't been able to convince you, I give my phone
26:56
number at the end of every episode and I'll give it again
26:59
so that if you're that success story, please send me the
27:02
messages, let me know how you're doing.
27:06
You know, pepper me, show me that I was wrong.
27:09
So that's all for today, folks. If you've got sales and
27:11
marketing questions or you want the region, get outreach in
27:14
touch with me to tell me that, look, I have this perfect
27:16
product and I don't sell it at all.
27:18
This is how well I'm doing. Then reach out, call SMS or
27:22
WhatsApp on 08064662140. The country code is +234.
27:30
Thank you very much for your time and attention.
27:31
I'll catch you guys at the next episode.