Latest / Gym Business Coach Podcast
Consistency Trumps All
Ever wonder why McDonald's sells more burgers than anyone else, even though they aren't among the top 20 best? The answer is simple: consistency.
No matter where you go in the world, a McDonald's burger tastes the same. Whether you're in Japan, Russia, or Arizona, you know exactly what you're getting.
Customers appreciate this predictability because we all enjoy knowing that our favorite meal will taste just as good every time, no matter where we are.
The same principle applies to any business, including gyms – consistency in service and product delivery can trump even the highest-quality…
The skinny
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