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Which Self-Publishing Platform Should You Use? · The Expert's Journey: Helping Speakers & Authors Succeed!

• 0:14
  SPEAKER_00: Welcome back to the Experts Journey podcast.
• 0:16
  SPEAKER_00: Today we're answering one of the most common questions for new and experienced authors.
• 0:20
  SPEAKER_00: Which self-publishing platform should I use?
• 0:23
  SPEAKER_00: Is it Amazon KDP?
• 0:24
  SPEAKER_00: Is it Stiller King?
• 0:26
  SPEAKER_00: Should I consider Ingram Spark?
• 0:28
  SPEAKER_00: And what about aggregators like Draft to Digital or Smash Worlds?
• 0:31
  SPEAKER_00: In this episode, we're going to look at exactly how to make the right call based on your goals, budget, and audience.
• 0:36
  SPEAKER_00: So let's get into it.
• 0:38
  SPEAKER_00: Good morning, Dixie.
• 0:39
  SPEAKER_02: Good morning, Brad.
• 0:40
  SPEAKER_02: We're going to talk about one of my favorite subjects, the platforms today.
• 0:44
  SPEAKER_00: Yeah, and look, there's so many platforms, and it's confusing.
• 0:46
  SPEAKER_00: I think sometimes you stick with the one, you say, I'm a bit of a KDP sort of person, mainly because I learned it back in the old days and it's been my brain.
• 0:55
  SPEAKER_00: Ingram Spark, obviously, I use them for publishing when I need books quickly.
• 0:58
  SPEAKER_00: And so sometimes it can be a real mix of things.
• 1:02
  SPEAKER_00: So I suppose what what's the distribution combo, a KDP, Ingram Spark?
• 1:07
  SPEAKER_00: What do you recommend and why?
• 1:10
  SPEAKER_00: I suppose a good place to start.
• 1:12
  SPEAKER_02: Such a great question.
• 1:13
  SPEAKER_02: And interestingly, I'm just doing a couple of books that we're launching this week.
• 1:17
  SPEAKER_02: So I am very much involved in both platforms throughout July as we're starting to get ready for that launch process.
• 1:24
  SPEAKER_02: So I've noticed a few new things that both of the platforms have just done.
• 1:27
  SPEAKER_02: Ingram Spark, for example, has just had some updates in the way it enables the uploading, which is actually easier.
• 1:34
  SPEAKER_02: But they've also introduced some new marketing opportunities for authors.
• 1:38
  SPEAKER_02: So that's interesting and helpful because it also gives you more options on what you can do with regards to the printing and the production.
• 1:46
  SPEAKER_02: So let me just start with Ingram Spark.
• 1:48
  SPEAKER_02: Ingram Spark is what you use if you're wanting printed books.
• 1:52
  SPEAKER_02: And now they will also allow you to upload your digital copies.
• 1:56
  SPEAKER_02: But essentially what I do is I use Ingram Spark for printed and I use Drafter Digital for the non-Amazon e-books and digital versions and for distribution of audiobooks.
• 2:08
  SPEAKER_02: Essentially, Ingram Spark operates like a warehouse, but it's a printing warehouse.
• 2:13
  SPEAKER_02: So it will deal with your distribution.
• 2:16
  SPEAKER_02: It's not somewhere that you necessarily send your clients to go and order your book from like you would with Amazon.
• 2:21
  SPEAKER_02: So with Ingram Spark, you can select a variety of, as an author, a variety of sizes, paper options, colour.
• 2:29
  SPEAKER_02: They also do a hardback version and a large print version if you wish to as well of your book, which is always worth having.
• 2:36
  SPEAKER_02: And then basically you upload your book, you put all of your metadata and your information about the book, you upload the files, and then Bob's your auntie, you are available to print your book directly from Angram Spark.
• 2:49
  SPEAKER_02: So you can access author copies, either from as few as one at a time or as many as I think they print up to 10,000 at a time.
• 2:58
  SPEAKER_02: Not that you'd probably go that way if you were going to do big quantities, because at that point you would probably be looking at using like an offset printer in India or China or somewhere to perhaps do the the very low-cost large scale printing.
• 3:14
  SPEAKER_01: Yeah.
• 3:15
  SPEAKER_02: But if you're wanting to really maximize your opportunity with anything less than 500 copies, as being the rule of thumb, then what you want to do is make sure that you've got the books loaded up to Ingram Spark and then use Ingram Spark to ensure that your distribution goes out to all of the available book outlets around the world.
• 3:36
  SPEAKER_02: So that includes libraries, booksellers, online, offline.
• 3:39
  SPEAKER_02: Anyone who's selling books can access the book through Ingram Spark.
• 3:43
  SPEAKER_02: And one of the best things you can do when you're launching a book or if people want to access your book is tell them to go into the local bookstore if they love buying books through bookstores and just ask for the book.
• 3:54
  SPEAKER_02: And because it's uploaded to Ingram Spark, they should be able to find it easily by just doing a ISBN search.
• 4:01
  SPEAKER_00: So coming into that point, because that's a good one.
• 4:04
  SPEAKER_00: If I go to a bookstore and I ask for a book and then they search their catalogue and then they order it in, does Ingram Spark literally take their order, not nothing to do with you, but takes their order and sends them a copy or a couple of copies of the books?
• 4:18
  SPEAKER_00: So they can actually take orders from bookstores without you being involved.
• 4:22
  SPEAKER_02: That's right.
• 4:24
  SPEAKER_02: Essentially, well, through the bookstores, the wholesaling system that Ingram Spark has set up.
• 4:31
  SPEAKER_02: So if you want to buy your book through your local bookstore, the bookstore will order in book.
• 4:36
  SPEAKER_02: The book will be delivered having been printed within that few days of however quickly you want it, delivered to the bookstore, and the bookstore can give it to you, hand it across the counter and you pay the bookstore.
• 4:48
  SPEAKER_00: So we've actually got print on demand in bookstores basically now.
• 4:52
  SPEAKER_02: Essentially.
• 4:53
  SPEAKER_02: A lot of people now still also want to go on to Barnes and Noble, for example, and buy the books that way.
• 4:58
  SPEAKER_02: And also Ingram Spark will supply through to Amazon for print on demand.
• 5:05
  SPEAKER_00: So if I went to Barnes and Noble, looked up a book, would they be ordering it from Ingram Sparks and then shipping it to me, basically?
• 5:12
  SPEAKER_02: Essentially, yes.
• 5:13
  SPEAKER_02: So you can order the book, have it sent directly to you, or directly to the person that's buying the book.
• 5:18
  SPEAKER_02: And I have many authors who do that.
• 5:20
  SPEAKER_02: They will order the book, have a personalized version, perhaps made where you can, with Ingram Spark also personalize the inside page as an option.
• 5:29
  SPEAKER_02: Uh costs an extra dollar or so to do that.
• 5:31
  SPEAKER_02: But you can have that as an option, which is really handy if you're going to speak at an event and you want to be able to supply your book to everybody at the event, you might want to put something personal related to that event in the inside front inside front's page.
• 5:47
  SPEAKER_00: That makes sense from the Ingram Star perspective.
• 5:50
  SPEAKER_00: But also if we go back to say KDP, which probably my usual, as an author, I can order printed copies from KDP.
• 5:57
  SPEAKER_00: And they actually come pretty quickly, to be honest.
• 5:59
  SPEAKER_00: I'm surprised because I think they're print in Australia now.
• 6:02
  SPEAKER_00: And obviously people can order online through Amazon, so they can get printed or the digital depending on what you've uploaded.
• 6:08
  SPEAKER_00: How does that differ?
• 6:09
  SPEAKER_00: I noticed there's a button that kind of says if you press this button, we'll share it with the world side of things, or you can go to KDP Unlimited as part of Prime membership or whatever.
• 6:19
  SPEAKER_00: How does that differ?
• 6:20
  SPEAKER_00: I suppose I'm guessing that the difference is that you don't go through the bookstores.
• 6:25
  SPEAKER_00: It's just going out through other e-publishers or something.
• 6:27
  SPEAKER_00: Is that right?
• 6:28
  SPEAKER_02: Yes, pretty much.
• 6:29
  SPEAKER_02: So coming still let me get to KDP, but sticking with Ingram Spark for a moment, your book buyer, the end user, won't go to Ingram Spark.
• 6:40
  SPEAKER_02: They will go to where wherever they buy their books.
• 6:43
  SPEAKER_02: Wherever they buy their books is who is ordering from K from Ingram Spark.
• 6:48
  SPEAKER_02: Ideally, your bookstore is going to order the book in, they will get it receipted into their store, and then you'll go back and pick it up the following week and pay for it.
• 6:57
  SPEAKER_02: But if you have, for example, web sales on your website, you can either have stock that you've got sitting under your desk or in your garage, or you can just one at a time order the books in and order it directly through Ingram Spark, US the author, and then have it delivered directly to your author.
• 7:15
  SPEAKER_00: Ingram Spark, you mentioned uh last year to me that there was a change coming where you'd be able to put like a Ingram Spark shopping cart on your website.
• 7:23
  SPEAKER_00: What's done there, anything?
• 7:25
  SPEAKER_02: Yes, it is being done in various parts of the world.
• 7:27
  SPEAKER_02: Australia is still waiting to kick in.
• 7:30
  SPEAKER_02: It was supposed to be available now, but it has just been delayed a little bit.
• 7:35
  SPEAKER_02: But it is operating around various parts of the world because Ingram Spark is a global company and they have printing facilities in various countries.
• 7:42
  SPEAKER_02: So what you will be able to do soon is as an author, have people able to buy directly off your website.
• 7:48
  SPEAKER_02: They put the order in off your website as they normally would, and then you have it set up internally.
• 7:54
  SPEAKER_02: So that order goes directly to Ingram Spark, gets shipped out, delivered, and you get for the payment.
• 8:00
  SPEAKER_02: So that is coming.
• 8:02
  SPEAKER_02: And which will be a game changer, I think, for many authors.
• 8:05
  SPEAKER_02: So having your print-on-demand printed copy delivered directly for you to the person who wants to read the book is a really easy option, which I think is going to be a big game changer for the bookstores.
• 8:18
  SPEAKER_00: Okay.
• 8:18
  SPEAKER_00: So we're in Australia, obviously, and we have people in Europe and America and Asia and places that listen to us.
• 8:24
  SPEAKER_00: Does Ingram Spark apply to all of them?
• 8:26
  SPEAKER_00: Are they really well spread out across the world?
• 8:29
  SPEAKER_00: Yes, they are global.
• 8:30
  SPEAKER_00: Very matter which country you're in, you can just go to Ingram Spark and sign up and go for it.
• 8:35
  SPEAKER_02: Also, yes, you can definitely go Ingram Spark as an author.
• 8:39
  SPEAKER_02: And then you wrote your book, and then they will enable various options for distribution.
• 8:44
  SPEAKER_02: But for Amazon and for the printing side of Amazon, Amazon also has its own printing facilities.
• 8:51
  SPEAKER_02: And yes, they do print out of Australia.
• 8:53
  SPEAKER_02: So you can have your book available and load it up as a print book for Australia, uh sorry, for Amazon to supply print on demand in the same way.
• 9:05
  SPEAKER_02: But what will also happen is that Amazon can receive the print on demand facilities.
• 9:13
  SPEAKER_02: It's a very complex situation around the world where Amazon won't necessarily print in every marketplace.
• 9:20
  SPEAKER_02: And so between the two of them, they cover it.
• 9:22
  SPEAKER_00: Yeah, okay.
• 9:23
  SPEAKER_00: Yeah.
• 9:24
  SPEAKER_00: The option.
• 9:24
  SPEAKER_02: But again, print on demand is an awful lot easier than ordering thousands of copies or even dozens of copies to sit beside your desk.
• 9:33
  SPEAKER_00: Yeah, I will in my latest book, I just ordered 10 copies because I wanted a copy that I could show people.
• 9:38
  SPEAKER_00: And if I wanted to give someone, I had one.
• 9:41
  SPEAKER_00: So I don't order hundreds of copies anymore.
• 9:43
  SPEAKER_00: I'll just order 10 or 20 or something like that for my own personal use and link up online for them to order through Amazon or whatever if they want a hard copy.
• 9:52
  SPEAKER_00: And obviously, from an ebook perspective, you can sell the PDF, you can sell it through Amazon, you can sell it through all the other places.
• 9:59
  SPEAKER_00: Absolutely.
• 9:59
  SPEAKER_00: Um and it's funny because people have different ideas about what they want.
• 10:02
  SPEAKER_00: I I seem to assume people want ebooks because I've tried to stop buying printed books because it just takes up so much space.
• 10:10
  SPEAKER_00: And realistically, I just want to be able to access them when I access them.
• 10:13
  SPEAKER_00: So it I will tend to buy through KDP myself.
• 10:16
  SPEAKER_00: But a lot of people still like them.
• 10:17
  SPEAKER_00: And as a speaker, it's good to have that physical book to be able to give away.
• 10:21
  SPEAKER_00: So even if you've got 10 copies, you can give one away at each gig you're doing or whatever.
• 10:25
  SPEAKER_02: Absolutely.
• 10:25
  SPEAKER_02: And also, of course, with Ingram Spark, as I said before, you can organize to have maybe 20, 30, 50, 200 copies shipped directly from Ingram Spark's printing facilities to wherever you're about to speak if you're going to give copies to everyone in the audience or something.
• 10:40
  SPEAKER_00: Absolutely.
• 10:41
  SPEAKER_00: Is there any real difference in the quality of the printing, cover, size, all things like that?
• 10:45
  SPEAKER_00: I suppose they got a mixture of things, have they?
• 10:47
  SPEAKER_02: Yeah, I've printed books from offset printers locally and also internationally in India.
• 10:53
  SPEAKER_02: And I have to say that the quality of the books coming out of Ingram Spark are very good.
• 10:59
  SPEAKER_00: One thing we noticed was that I used to get a much heavier paper.
• 11:03
  SPEAKER_00: Yes.
• 11:03
  SPEAKER_00: And a lot of them have got rid of that, it seems.
• 11:06
  SPEAKER_00: Is that right?
• 11:06
  SPEAKER_02: Yes.
• 11:07
  SPEAKER_02: We've just done a book where we actually opted to have the premium option of paper that is available through Ingram Spark.
• 11:13
  SPEAKER_02: And that's meant that we've extended the size of the spine and the book is a little heavier for this particular book, which is a good option.
• 11:20
  SPEAKER_02: So they do have a heavier option of paper.
• 11:24
  SPEAKER_02: But if you're wanting something that's premium, then you're really needing to go to the offset.
• 11:32
  SPEAKER_02: And that means quantity.
• 11:35
  SPEAKER_00: Why?
• 11:38
  SPEAKER_00: When you log in, I'll often say do you want white or yellow white or there's slightly different colouring?
• 11:43
  SPEAKER_02: Oh yeah, basically it's it really comes down to either cream or white.
• 11:48
  SPEAKER_02: Cream is traditionally used for fiction.
• 11:52
  SPEAKER_01: Oh, okay.
• 11:53
  SPEAKER_02: And it's slightly heavier.
• 11:54
  SPEAKER_02: And then you've got basic white and then a premium white.
• 11:59
  SPEAKER_02: And the premium white is often really good for if you've got colour photos and things like that.
• 12:04
  SPEAKER_02: So it's just really a matter of ideally what you want to do is if you're going through this process and you're completely green as grass about it, then you want to talk to someone like myself or someone who works in the industry and walk you through what needs to happen.
• 12:18
  SPEAKER_02: There is value and much time saving in talking with and working with a publishing coach or a consultant to just get your head around how to do it easily rather than spending days trying to knot out some of the intricacies of it.
• 12:33
  SPEAKER_00: So how does each platform's revision and update policies impact on someone's ability to tweak or put new additions up?
• 12:42
  SPEAKER_02: That's a great question.
• 12:43
  SPEAKER_02: So Ingram Spark will enable you to, up to a point, update your files without any real penalty.
• 12:51
  SPEAKER_02: And of course, be remembering that those are printed versions that you'll be producing.
• 12:54
  SPEAKER_02: If you are updating your digital version of a book, Amazon, for example, KDP will enable you, if you have people who follow us of which is a good reason to have followers, if they have purchased your book and they've downloaded a copy and then you update the version, your followers will be notified that you've got a new version.
• 13:17
  SPEAKER_02: Which is also useful to have and a good way of marketing revised editions and things.
• 13:22
  SPEAKER_02: But essentially you can update your your digital version as often as you want or need to.
• 13:29
  SPEAKER_02: And often people will get their books finished, and after a few weeks, they'll say, I really wish I had changed this, or maybe I should have just found a mistake on page 83, and I just want to go back through it and maybe revise a few things.
• 13:42
  SPEAKER_02: So often people will do that after a few weeks.
• 13:46
  SPEAKER_00: I suppose on Amazon it's almost like you self-check, whereas uh Ingram Smark uh Sparks, I think there's a someone checks it, and is that right for the printed version?
• 13:54
  SPEAKER_02: Oh no, with both companies, as far as I'm aware, there is a human component.
• 13:58
  SPEAKER_00: Oh wow.
• 13:59
  SPEAKER_00: Okay.
• 14:00
  SPEAKER_00: I didn't realise that for Amazon.
• 14:01
  SPEAKER_00: I thought it was just like, yeah, I think it looks good.
• 14:04
  SPEAKER_00: Send it.
• 14:05
  SPEAKER_02: There are many stories of books that have been very badly produced and uploaded.
• 14:10
  SPEAKER_02: If you get a lot of people so mostly what they will do is they will check that the the file has reproduced properly.
• 14:19
  SPEAKER_02: But if your file is not up to standard, then it basically will come down to how many complaints you get about the book as to whether or not people they'll step in and say this book is actually substandard.
• 14:31
  SPEAKER_02: And I do know personally of a woman who had loaded a book that was regularly complained about and Amazon basically suggested that it be removed because the quality of the content was so badly written with errors and mistakes and it sounds so funny these days because there's so much stuff.
• 14:50
  SPEAKER_00: Sell the write books for Amazon and sell them on Kindle and make a fortune, and like they're obviously low-quality books, but to have them one person gets tagged and other people are selling absolute garbage.
• 15:02
  SPEAKER_00: I suppose it comes down to their own functions on the It's a little more complex than that.
• 15:07
  SPEAKER_02: For example, if they're doing a human check on the content, it's not that someone's sitting there and reading it through and doing a proofing.
• 15:14
  SPEAKER_02: They're checking that the files are loading properly, that you haven't got something in there that is flagged as being hate speech, for example, I would imagine, would be something that would trigger some of their I'm just to say, you know, we need to actually go through and double check this, and a human being needs to check this situational page 83.
• 15:34
  SPEAKER_02: I don't know for sure exactly to what degree the human element kicks into the checking, but I do know that there is more than just robotic checking files and all that.
• 15:46
  SPEAKER_02: It really does come down to the fact that if you want a good quality book, then you have to create good quality files that look good when they're reproduced, that are well laid out and typeset, nicely designed, and have been edited.
• 16:00
  SPEAKER_02: Make sure that you're putting good quality stuff on there to start with.
• 16:04
  SPEAKER_02: And that's not up to someone on Amazon to be your editor.
• 16:08
  SPEAKER_01: No.
• 16:09
  SPEAKER_02: So that sort of thing is important to note.
• 16:11
  SPEAKER_02: You're garbage in, garbage out.
• 16:13
  SPEAKER_02: But if it's really bad garbage, then someone's going to pick it up and say, we can't even get this to print because there's all of these problems with how it's structured from a technical side perspective.
• 16:24
  SPEAKER_00: So you recommend obviously, from the sounds of things, like a bit of a mixed bag when it comes to publishing, you've got different things for different audiences, for different reach, for different sales and styles and things like that?
• 16:36
  SPEAKER_02: Yes.
• 16:37
  SPEAKER_02: So what we do is we make sure that the book goes up on Amazon first as a KDP or digital version, and then we promote the heck out of that for the first week before it's going to be launched.
• 16:49
  SPEAKER_02: Get as much traction as possible with pre-sales.
• 16:53
  SPEAKER_02: Then we have the live date for the KDP or the digital version.
• 16:57
  SPEAKER_02: Then we have a live date for the printed version.
• 17:00
  SPEAKER_02: Sometimes people will have a launch around that time or not.
• 17:04
  SPEAKER_02: That's entirely a whole other conversation.
• 17:06
  SPEAKER_02: And then we'll also make sure at that point that the print version is available on Ingram Spark.
• 17:13
  SPEAKER_02: And we'll also load the book onto Draft a Digital for the audio and or digital versions.
• 17:19
  SPEAKER_02: So that populates all of the other online options, including libraries and all that sort of thing.
• 17:26
  SPEAKER_00: Okay, cool.
• 17:27
  SPEAKER_00: Yeah, look, it can be confusing when you sit down.
• 17:29
  SPEAKER_00: And this is why you work with people like yourself, is that you can get advice and you can get that.
• 17:33
  SPEAKER_00: But some people are always going to go it alone.
• 17:36
  SPEAKER_00: So it's good to talk about the different options.
• 17:38
  SPEAKER_00: So at least they get an idea of why someone would suggest going a certain way, you know, the differences.
• 17:43
  SPEAKER_02: I'll give you an example of something that came across my desk the other day.
• 17:46
  SPEAKER_02: Someone had asked me for help with a book that they have produced, which I still am struggling with how best to advise them, I have to admit.
• 17:53
  SPEAKER_02: By the time this episode has come out, I would have covered that.
• 17:57
  SPEAKER_02: But they send me a book that they have had designed and produced in terms of the files, and it's going through a printing company, they think.
• 18:05
  SPEAKER_02: But it is an unusual shape book.
• 18:08
  SPEAKER_02: So they're thinking it's a coffee table book based on a movie that was done or a documentary.
• 18:12
  SPEAKER_02: It's 400 odd pages.
• 18:15
  SPEAKER_00: Whoa.
• 18:15
  SPEAKER_00: It's a big book.
• 18:16
  SPEAKER_00: That's a thumper, that one is.
• 18:18
  SPEAKER_02: That's a big thumper.
• 18:19
  SPEAKER_02: And it is packed with colour photographs.
• 18:22
  SPEAKER_02: That book is going to cost a fortune to produce as a offset print or as a even more so obviously as a print-on-demand option.
• 18:31
  SPEAKER_02: Now, Ingram Spark, for example, could probably print that quite easily, but it will cost a lot to produce it.
• 18:39
  SPEAKER_02: Now, if you then want your book, that particular book, to be available to go out to bookstores, which is what they're aiming for, they're saying, can we get this book into bookstores?
• 18:48
  SPEAKER_02: Technically, Ingram Spark could make that available.
• 18:52
  SPEAKER_02: Now, I'm just going to run a couple of figures, which are arbitrary figures, don't quote me on this.
• 18:56
  SPEAKER_02: But if you said, for example, a normal book is going to be a wholesale cost of around, I don't know,$7 per copy.
• 19:05
  SPEAKER_02: And then you add some photos and you make it deluxe paper, etc., and it's still a standard size book, and you're adding some colour into it.
• 19:12
  SPEAKER_02: If you're printing one colour page, you've got to print every page colour.
• 19:16
  SPEAKER_02: So that is still going to maybe be on around about a hundred and fifty page book.
• 19:22
  SPEAKER_02: By comparison to the seven dollar standard plain black and white book, then you may be looking at nearly double.
• 19:28
  SPEAKER_02: Now a book like I've just described that these people want some help with is by comparison probably going to cost them upwards of$30 per copy just for an individual print version.
• 19:40
  SPEAKER_02: And I'm saying upwards of$30.
• 19:42
  SPEAKER_02: So if you're thinking about a book like that that might sell in the bookstores for, I don't know, would you pay more than$60 or$70 for a book of that size and style?
• 19:53
  SPEAKER_02: Probably not.
• 19:54
  SPEAKER_02: But your book is going to have to wholesale at over your normal retail value in order to be a commercial success.
• 20:05
  SPEAKER_02: So then you're looking at a book that's going to be retailing for well over$100, and people aren't going to pay that kind of money, regardless of how big and fancy and beautiful it is.
• 20:14
  SPEAKER_00: Yeah, it's funny because like you go past all of the bookstores and you've got all the cheap books.
• 20:18
  SPEAKER_00: There's often a lot of books that are 100, 200 pages of full colour photos, like a designer book or a interior design or something like that.
• 20:27
  SPEAKER_00: They tend to be along that style art.
• 20:29
  SPEAKER_00: And yeah, you don't really think about it because you think, oh, that's just normal.
• 20:32
  SPEAKER_00: Everybody prints in full colour outside of like business books or the kids' books are all full colour.
• 20:37
  SPEAKER_00: So you don't tend to think about it so much as how it works from a business perspective.
• 20:44
  SPEAKER_02: Anything unusual, you really need to be working with someone who understands the industry, knows what your options are, and doing that before you go ahead and start creating your product, because otherwise you are setting yourself up for an awful lot of heartbreak.
• 21:00
  SPEAKER_00: Well, yeah, because often those books are like 10 bucks on the run-out table.
• 21:04
  SPEAKER_00: So you might think they're actually not worth that much, but but not the case.
• 21:08
  SPEAKER_00: Yeah.
• 21:08
  SPEAKER_00: Yeah.
• 21:08
  SPEAKER_00: So look, I think we've just about covered everything about the platforms.
• 21:12
  SPEAKER_00: There's always going to be new platforms, I suppose.
• 21:14
  SPEAKER_00: It's a case of reading up on what they do, having a look at some reviews, talking with an expert, those sorts of things as time goes forward, because companies change and what they offer changes as well.
• 21:27
  SPEAKER_00: So definitely keeping up on it's probably pretty important, I suspect.
• 21:30
  SPEAKER_02: Yeah, definitely.
• 21:32
  SPEAKER_02: And as many traps for the unwary.
• 21:34
  SPEAKER_02: So yes.
• 21:37
  SPEAKER_00: Excellent.
• 21:38
  SPEAKER_00: Thank you for tuning in to the Experts Journey podcast.
• 21:40
  SPEAKER_00: If you picked up some useful tips today, take a moment to subscribe and share this episode with a fellow speaker or expert in your network.
• 21:47
  SPEAKER_00: It really helps us help more people.
• 21:49
  SPEAKER_00: And don't forget to check out our books on Amazon, Dixie's Start with the Draft, How to Easily Plan and Write a Nonfiction Book.
• 21:55
  SPEAKER_00: And my MicroCourse Profits, I build a seven figure income with bite-sized courses.
• 21:59
  SPEAKER_00: Both are packed with practical tools to help you grow your business faster.
• 22:03
  SPEAKER_00: Catch you next time.
• 22:04
  SPEAKER_00: And remember keep writing, keep selling, keep speaking, and enjoy your life.
• 22:12
  SPEAKER_02: Great.
• 22:12
  SPEAKER_02: Thanks, Brand.
• 22:13
  SPEAKER_02: Talk soon.