#330: The Biggest Change in Hotel Distribution | with Oshick Shams
How can independent hotels build a profitable distribution strategy while navigating OTAs, direct bookings, metasearch, and AI-driven travel discovery?
In this special Independent Hotel Show Miami episode of The Modern Hotelier, David Millili and Steve Carran sit down with Oshick Shams, Partner Manager at SiteMinder, to explore how hotel distribution is evolving and what independent hoteliers need to know to stay competitive.
Oshick shares his career journey from sports management and recruiting to hotel technology and partnerships, along with the lessons that shaped his approach to sales…
The skinny
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