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Go-to-Market Plays #9: Turning Customer Feedback into Strategy
Customer interviews are a goldmine for information and strategy ideas. But how do you turn their words into action?
Daniel and Tamara talk about how customer feedback is great, but turning their insights into actual change is even better. First, you have to make sure you’re asking the right questions to get the information you need. Next, there’s two types of interviews: generative and concept-testing. Which one should you choose based on your goals?
Tamara shares why “right place at the right time” is important when it comes to buying, churning, or even adopting a feature. You wanna strike…
The skinny
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