Latest / Influencer Confidential / Don't Do This! 8 Vlogging Mistakes New Creators Make #241

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Don't Do This! 8 Vlogging Mistakes New Creators Make #241 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the curtain? Well,
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  Speaker 1: let's jump in. So I have started vlogging and I
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  Speaker 1: can't tell you how much I am loving it. It
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  Speaker 1: feels so liberating. After years of doing traditional styles of
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  Speaker 1: YouTube videos, blogging has given me a renewed energy and
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  Speaker 1: sense of creativity in the video space. So what I
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  Speaker 1: want to share with you today are some mistakes that
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  Speaker 1: I've been learning so that you don't make them and
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  Speaker 1: can also get inspired to put yourself out there and
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  Speaker 1: vlog more. Because I really think that this type of
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  Speaker 1: content is going to make a major comeback. So the
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  Speaker 1: first thing that I have learned is to not overthink it.
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  Speaker 1: Vlogging is not meant to have a recipe. There is
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  Speaker 1: no recipe. I think all of us, especially people who
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  Speaker 1: are a little that like controlling maybe with our content.
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  Speaker 1: We want to be told do this, do this, do this,
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  Speaker 1: do this. There's nothing, there's no recipe and the minute
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  Speaker 1: you kind of accept that, wait a second, you can
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  Speaker 1: do whatever you want. You can literally vlog b roll,
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  Speaker 1: you can vlog wide shots, you can vlog close up,
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  Speaker 1: you could be the one holding it, you can move
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  Speaker 1: your camera around, you can have a tripod, whatever. And honestly,
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  Speaker 1: once I accepted that there is no right way to vlog,
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  Speaker 1: it made it so much more liberating because I think
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  Speaker 1: where I got stuck, and maybe where you're getting stuck,
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  Speaker 1: is that you feel like you're not doing it right,
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  Speaker 1: but there is no right way. And once you kind
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  Speaker 1: of just embrace that there's no right way to log,
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  Speaker 1: then you kind of get really really free in it.
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  Speaker 1: Something that's also a big mindset thing when it comes
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  Speaker 1: to vlogging is that your life is boring. How many
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  Speaker 1: of us feel that our lives are boring. My life
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  Speaker 1: is so boring, and that has stopped me from vlogging.
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  Speaker 1: Also because I'm like, who the heck wants to see
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  Speaker 1: me like shoot a YouTube video? Who the heck would
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  Speaker 1: ever even care that I'm like cooking for my kids.
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  Speaker 1: One of the things that my Inner Circle community has
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  Speaker 1: taught me is that people actually want to see that.
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  Speaker 1: They don't want to see the perfect stuff. They want
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  Speaker 1: to see you cutting onions. I know it sounds crazy,
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  Speaker 1: and even though maybe the vlogs have less views, the
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  Speaker 1: people that are watching them are so much more invested
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  Speaker 1: in you and excited by you. So don't let the
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  Speaker 1: mindset of your life being boring stop you. One of
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  Speaker 1: the girls from my Inner Circle community actually told me
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  Speaker 1: her audience loves to watch her like wash dishes. I'm
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  Speaker 1: so sorry, Wait what? And it's funny because my business
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  Speaker 1: partner and I talk about this all the time and
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  Speaker 1: she's like, who would ever want to watch you wash dishes?
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  Speaker 1: And I'm like, I don't know. I think there's people
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  Speaker 1: out there that are really invested in my journey that
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  Speaker 1: maybe do right. And this leads to my second point.
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  Speaker 1: If you don't watch vlogs, how can you be expected
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  Speaker 1: to make a vlog? So, if you're sitting here today
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  Speaker 1: and you're like, I want to blog, I want to blog,
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  Speaker 1: I want to ask you a very brutal question. Do
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  Speaker 1: you watch vlogs? How can you want to do what
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  Speaker 1: you yourself don't watch, which that is why so many
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  Speaker 1: of us are confused. I want it to vlog forever,
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  Speaker 1: but I don't even watch vlogs. So the first thing
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  Speaker 1: I kind of had to get into was watching others
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  Speaker 1: people's blogs and then I realized, wait, that's what they're doing.
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  Speaker 1: That's so easy, Like they're literally so chill. There's no animations,
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  Speaker 1: there's nothing. This is amazing. So the best piece of
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  Speaker 1: advice I can give you two if you're getting in
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  Speaker 1: this vlogging journey, is not only not to overthink it,
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  Speaker 1: but watch other people's vlogs so that it can reinforce
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  Speaker 1: the fact that there is no structure and there is
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  Speaker 1: no perfect format. Also, you never know who is watching
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  Speaker 1: your content, and maybe people that are watching your vlogs
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  Speaker 1: are actually people on the brand side who are invested
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  Speaker 1: in you and invested in your journey, and you want to,
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  Speaker 1: you know, integrate brands into your vlogs more naturally, you
• 3:45
  Speaker 1: know that I am obsessed with all things pitching brand deals.
• 3:48
  Speaker 1: It is the most profitable way for any creator of
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  Speaker 1: blogger to make money is through brand sponsorships. And if
• 3:54
  Speaker 1: you are someone who wants to work more with brands
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  Speaker 1: and actually pitch to brands to sponsor yours or your
• 4:00
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  Speaker 1: So a major roadblock and mistake in vlogging is the
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  Speaker 1: horizontal vertical conundrum. This has been something I literally have
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  Speaker 1: been dealing with even until this morning. Vlogging today. So
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  Speaker 1: many of us are like, okay, are we vlogging horizontal
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  Speaker 1: for YouTube? Are we'vlogging vertical for short form? And then
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  Speaker 1: it becomes this stressy moment of having two devices like
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  Speaker 1: your phone and your vlog camera and you don't know
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  Speaker 1: how to hold it and you're just kind of doing
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  Speaker 1: both at the same time, and it gets super confusing,
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  Speaker 1: and then you just don't do anything. That has happened
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  Speaker 1: to me. I'll literally be midfilming and I'm like, Okay,
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  Speaker 1: I give up, it's too much. So if you're just
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  Speaker 1: getting started, pick one. That's what has given me some
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  Speaker 1: solace here. I'm like, you know what, I'm just gonna
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  Speaker 1: be blogging YouTube right now, because if you're trying to
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  Speaker 1: vlog for horizontal and then you're like, wait, let me
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  Speaker 1: repeat that moment. For vertical it ends up being super
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  Speaker 1: inauthentic and you're like redoing a moment. So pick a format.
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  Speaker 1: Pick a format. In the beginning. There are days that
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  Speaker 1: I'm like, I'm just doing short form blogs. There's days
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  Speaker 1: that I'm doing long form blogs. If you ask me
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  Speaker 1: which one I would have to pick from the bottom
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  Speaker 1: of my heart, I would have to say team long form.
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  Speaker 1: And this is just me because I am very long winded.
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  Speaker 1: I love YouTube for this reason. I feel like I
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  Speaker 1: can just talk and talk and talk. And vlogs you
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  Speaker 1: can talk and talk and talk. There's no time limit,
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  Speaker 1: there's no like spit under two minutes, fit under thirty seconds.
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  Speaker 1: That just doesn't work for me. Clearly, look at my
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  Speaker 1: YouTube channel. I have all long videos on here, and
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  Speaker 1: even with the vlog I'm like, oh my god, should
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  Speaker 1: it only be twenty minutes? No, it could be an
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  Speaker 1: hour vlog. If I want to post an hour vlog,
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  Speaker 1: I can do that. I have the permission to do that.
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  Speaker 1: So choose a format that works for you, that makes
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  Speaker 1: sense with your lifestyle, what you feel most confident in shooting. Now,
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  Speaker 1: a big mistake I face when I started my vlogging
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  Speaker 1: journey was trying to film everything and then being like, wait,
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  Speaker 1: what am I even doing? So the biggest is to
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  Speaker 1: plan your content and literally think of the title. So
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  Speaker 1: my vlog is, come spend a day with me shooting
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  Speaker 1: YouTube videos. I know what that video is going to be.
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  Speaker 1: It's going to show that process, right. Vlogging is a
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  Speaker 1: chronological story, so you're going to walk your viewer through
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  Speaker 1: this process. If my vlog is spend a week with
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  Speaker 1: me at the new office, that's a week's worth of content.
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  Speaker 1: I can just have little pieces, and you want to
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  Speaker 1: think of it in that chronological way. Have the title
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  Speaker 1: before you shoot. That way you know what you're doing.
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  Speaker 1: You're almost like on assignment. You're like, this is the title,
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  Speaker 1: this is what the vlog is going to be about,
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  Speaker 1: and this is what I'm gonna shoot, versus just shooting
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  Speaker 1: everything in your life and being stuck with so much
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  Speaker 1: footage and then being like, wait what am I even
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  Speaker 1: doing with all this footage? And again you know, end
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  Speaker 1: up posting it, it ends up collecting digital dusts and
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  Speaker 1: it's just sitting there. So give yourself a title and
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  Speaker 1: assignment and think of yourself as like the editor to
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  Speaker 1: your own vlog a big mistake. A lot of new
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  Speaker 1: creators make vloggers, myself included. Again, a lot of this
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  Speaker 1: is so mindset related, but it's over complicating the gear setup.
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  Speaker 1: Oh well, I don't have a vlogging camera, I can't vlog.
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  Speaker 1: You know what you can blog with? How many of
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  Speaker 1: you have a phone. I have a phone. You have
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  Speaker 1: a phone. You can blog on your phone. Again, we overcomplicate,
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  Speaker 1: we stop ourselves from doing stuff. Now. I have mentioned
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  Speaker 1: this before on some of YouTube videos I've made about blogging.
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  Speaker 1: I am in love with the dji Osmo. I will
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  Speaker 1: link it below in my Amazon shop. I love this.
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  Speaker 1: First of all, look how tiny it is without the
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  Speaker 1: little stand. It is so tiny, And for someone like
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  Speaker 1: me who hates blogging in public, I feel so confident
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  Speaker 1: with this guy. If I had to have some big
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  Speaker 1: old camera walking around, I would be way more nervous.
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  Speaker 1: This I can just kind of like shoot quietly and
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  Speaker 1: then it's good, you know. Secondly, like I said, there
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  Speaker 1: is like a little bit of a stand, and I
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  Speaker 1: think that this is the easiest way to vlog. The
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  Speaker 1: quality is good, the sound is good, and it can
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  Speaker 1: get you just vlogging really really fast. So again, I
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  Speaker 1: totally recommend this product. I stand by it, and it
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  Speaker 1: is in my Amazon shop if you guys are interested
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  Speaker 1: in purchasing it. Another thing that I think that a
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  Speaker 1: lot of us are not doing myself included is taking
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  Speaker 1: the time to really plan out our affiliates. So for example,
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  Speaker 1: if I know I'm doing come blog my YouTube videos
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  Speaker 1: with me. I know the equipment I use for a YouTube,
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  Speaker 1: I know I have certain affiliates already set up. So
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  Speaker 1: making sure we have our affiliate links in place so
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  Speaker 1: that the viewer that watches your vlog is like, oh
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  Speaker 1: my gosh, I loved what Nino was using. It's all
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  Speaker 1: in the description. All your affiliates are done. That requires
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  Speaker 1: some work ahead of time. You have to think like, oh,
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  Speaker 1: when you're watching your video, what did I include? What
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  Speaker 1: did I put? Let's put those affiliates. It's these little
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  Speaker 1: things that can also help you monetize your vlog faster.
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  Speaker 1: So also if you are going to be vlogging more,
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  Speaker 1: one of the things that someone once told me, and
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  Speaker 1: I want to pass it to you is don't just
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  Speaker 1: focus on you. I forget getting b roll all the time.
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  Speaker 1: I'm always just talking to it and I talk to
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  Speaker 1: my vlog a lot in the car because that has
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  Speaker 1: always been the easiest way for me to vlog. Is like,
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  Speaker 1: once I'm done with a meeting, okay, I get in
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  Speaker 1: the car and I share my story. I'm always vlogging
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  Speaker 1: in the car. I should just do a whole like
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  Speaker 1: carvlog series because truly that's where I feel like I'm
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  Speaker 1: just talking to you guys as a friend. But b
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  Speaker 1: role is also clutch, So don't just focus on yourself
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  Speaker 1: always like talking head if you can get some b
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  Speaker 1: roll again, vlogging is meant to have your person like
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  Speaker 1: go through it with you, so have them experience walking
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  Speaker 1: into places with you. That requires putting your camera in
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  Speaker 1: a certain spot and you walking and getting b roll
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  Speaker 1: shots right or b roll shots of the area that
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  Speaker 1: you're in, or b roll shots of the things that
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  Speaker 1: you're talking about close ups, far away medium. So, yes,
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  Speaker 1: the vlog is about you, and yes there's no perfect
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  Speaker 1: way to do. I'm just sharing that. I think in
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  Speaker 1: terms of making a vlog more dynamic, when I watch
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  Speaker 1: vlogs on YouTube, I'm like, oh, that looks so good
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  Speaker 1: because there's b roll. So b role is also an
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  Speaker 1: important part of planning out your content and knowing the
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  Speaker 1: type of b roll shots you want to get to
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  Speaker 1: make the video more dynamic. So this, I think change
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  Speaker 1: the game for me and vlogging. So when I do
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  Speaker 1: YouTube videos, I get very can teach your mode. I
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  Speaker 1: find that I like speak differently and I'm just kind
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  Speaker 1: of a little bit more put together. So when i' vlog,
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  Speaker 1: I feel like I'm talking to my best friend. It's
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  Speaker 1: just such a different Nina. And the more you vlog,
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  Speaker 1: the more your personality is going to show. So make
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  Speaker 1: sure that your content from a vlog perspective does not
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  Speaker 1: feel staged, rehearsed. It has to feel really authentic. The
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  Speaker 1: viewer is not dumb. They know if you had to
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  Speaker 1: like redo it and make it fake. So I'll tell
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  Speaker 1: my team they're like, oh, can you do that again?
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  Speaker 1: I'm like, no, it's inauthentic. It feels staged. Like vlogging
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  Speaker 1: needs to be so natural that you can't shoot the
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  Speaker 1: scene again. It feels weird. I've done it. Sometimes I
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  Speaker 1: do it because I'm like, oh God, I need that shot,
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  Speaker 1: but the viewer will catch on. So the less rehearsed,
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  Speaker 1: the more natural you are, and just tell yourself I
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  Speaker 1: am facetiming my best friend. I am facetiming my best friend,
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  Speaker 1: and that should be how you speak to the camera
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  Speaker 1: because if you develop this tone, when you start speaking
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  Speaker 1: to the camera as if you're face timing with them,
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  Speaker 1: you create this connection with your audience where they like,
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  Speaker 1: really feel like they know you. One of the things
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  Speaker 1: that I have to work on every single day as
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  Speaker 1: I start blogging more and more is getting out of
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  Speaker 1: my car. Why do I like to vlog in my car,
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  Speaker 1: you guys, because I'm scared. I want to be safe
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  Speaker 1: in my little cocoon. I don't want to film in public.
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  Speaker 1: Filming in public and the DJ has been really, really
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  Speaker 1: helpful for me in that case. I'm not gonna lie
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  Speaker 1: like if I'm at a restaurant or if I'm somewhere,
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  Speaker 1: I feel like way safer vlogging. But one of the
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  Speaker 1: biggest mistakes you can do is stay in your car
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  Speaker 1: the whole time. You got to push yourself. You've got
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  Speaker 1: to put yourself out there. People want to see dynamic backgrounds.
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  Speaker 1: Don't be afraid to shoot in public. Literally, no one cares.
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  Speaker 1: No one is watching you, and the people that are
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  Speaker 1: watching you are more interested than they are hating and judging.
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  Speaker 1: I know we all feel like everyone's like judging us,
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  Speaker 1: but literally no one cares. And the people that are
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  Speaker 1: judging you too bad for them, and they're not really
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  Speaker 1: judging you. It's mostly you who are judging yourself. This
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  Speaker 1: is something I have to tell myself every day and
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  Speaker 1: I'm working on it. And last but not least, we
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  Speaker 1: kind of talked about this briefly about not making the
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  Speaker 1: content feel staged or rehearse that goes with FX and
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  Speaker 1: transitions and edits. When we were talking about how I
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  Speaker 1: want to edit the vlogs like, I want it to
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  Speaker 1: feel old school. I don't want it to have any like
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  Speaker 1: effects or insane transitions. I want it to be like normal,
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  Speaker 1: like more like timestamps and it feel kind of crunchy. Again,
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  Speaker 1: it is a vlog video diary, right, It's not meant
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  Speaker 1: to be like this talking head professional video where there's
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  Speaker 1: more effects. Make sure that your content when it comes
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  Speaker 1: to your vlogging, that you stay really clear of any
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  Speaker 1: effects and animation because it takes away from the authenticity
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  Speaker 1: of the video. I hope you enjoyed today's episode. If
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  Speaker 1: you did, make sure to rate, review, and subscribe to
• 12:28
  Speaker 1: our show and visit Sidewalkerdaily dot com for more resources
• 12:33
  Speaker 1: on all things influencer, marketing and social media. Until next time,