Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Stop Planning, Start Doing

Transcript

Stop Planning, Start Doing · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Today's podcast is going to be a very brief 1, and I'm going to
• 0:04
  be talking about the importance of putting things in practice.
• 0:09
  And also I'm going to repeat something I've been saying a lot
• 0:11
  on the podcast about how the reason why you're stalling in
• 0:15
  your business is not because you don't have any ideas, but it's
• 0:19
  because you're not executing on the good ideas that you already
• 0:22
  have, all the good ideas that are within reach.
• 0:27
  Hello and welcome. My name is Tavishima Aide, I'm
• 0:30
  the host of the podcast making today's recording at home.
• 0:32
  So there will be noise in the background.
• 0:35
  Now over here we tried to solve business problems.
• 0:38
  And if you're trying to move your business forward, then this
• 0:40
  is the podcast for you. So subscribe Spotify, YouTube,
• 0:44
  Apple, or any player of your choice.
• 0:46
  And if you'd love to connect, you can call, send me a text
• 0:49
  message or WhatsApp message on 08064662140.
• 0:57
  Now recently I was chatting with a guy.
• 1:02
  He described himself as a painter, as in, you know, when
• 1:06
  people reach out, you know, we just general shooting issue,
• 1:08
  just general chatting. So he described himself as a
• 1:11
  painter and as a Tyler and as a graphics designer and as a
• 1:16
  motion graphics designer and as a printer and as an interior and
• 1:21
  exterior decorator and event sets designer, scenery designer,
• 1:25
  you know, just plenty, plenty, plenty.
• 1:27
  But basically this guy, let me not review his name and protect
• 1:32
  his privacy or basically this guy started off and because of
• 1:39
  family connects, you know, stuff that Pops used to do.
• 1:42
  That's how the guy just aligned as he entered this world of
• 1:47
  everything to do with paint. Unlike most of us that are
• 1:51
  creative, you can see that this guy is up to a lot.
• 1:55
  So the guy gets skill, the guy get talent and he has learnt
• 1:57
  everything. Let me repeat, he's a painter.
• 2:01
  As for a painting building, the guy can do tying as in tyres in
• 2:04
  your house. Graphics design, the guy for
• 2:06
  dorm motion graphics, the guy the dorm printing, the guy the
• 2:10
  dorm. Interior design, he can do it.
• 2:12
  Exterior decorator, the guy has done the work.
• 2:15
  Event sets, the guy has done it. Designing scenery, the guy has
• 2:20
  done it. So that's a lot.
• 2:23
  Now, some of you know or remember that I've been saying a
• 2:27
  lot on the podcast that part of making your job easy in sales or
• 2:31
  easier when it comes to selling something is to decide exactly
• 2:36
  what it is that you want to do. So typically what I would advise
• 2:42
  people to do is narrow down because this is wide.
• 2:44
  I repeat painter for the house, Tyler for the house, graphics
• 2:49
  design, motion graphics design, printing, exterior, interior and
• 2:54
  exterior decoration, event decoration, scenery design.
• 2:59
  So normally what I've told a guy like this guy, you guys focus is
• 3:03
  too much as a withdrawal you sell.
• 3:06
  So I decided to go 1 route because I thought about it.
• 3:11
  OK, all of them are plenty, but is it possible that if we try
• 3:19
  and figure out what the commonality is, we might be able
• 3:22
  to find two or three Icps? The ICP is the ideal customer
• 3:26
  profile or the target audience or the customer avatar.
• 3:30
  So I just forgot. Is it possible that if we take
• 3:32
  this thing, run them through char GPT or some AI tool, we can
• 3:37
  find some commonalities and narrow it down to two or three
• 3:39
  personas that this guy can chase because we have multiple skills
• 3:43
  like this would be a whole lot easier to go and chase after one
• 3:46
  or two personas. And they're based on the
• 3:48
  discussion, how the discussion of flow, You now know which
• 3:51
  service to chook, which service to promote.
• 3:54
  You understand, you get what I'm saying.
• 3:56
  So what you can do, if you're like this guy, I think that what
• 4:01
  do they call themselves? They call that multiple.
• 4:03
  I can't remember what they call. They call that multiple,
• 4:07
  something people that have, you know, multiple talents, multiple
• 4:10
  skills. So the approach can be either
• 4:12
  pick one or look at all these things you can do, see if you
• 4:17
  can narrow it down to two or three personas and then find
• 4:20
  ways to start conversations with these personas.
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  And then eventually you can get into need analysis.
• 4:26
  And then you'll be able to sell the particular service at the at
• 4:29
  the time. So to test this guy like I do
• 4:33
  most of you, I just sent the guy an assignment.
• 4:35
  I just said put all these things in ChatGPT and ask it who your
• 4:40
  ICP is. That's all I said.
• 4:42
  I didn't explain to the guy what is ICPI didn't say anything.
• 4:45
  I just sent it. The guy said, OK, Sir, thank you
• 4:48
  very much Sir. I will do it and I will revert.
• 4:51
  By the way, stop saying that. You know, you who say our revert
• 4:55
  and that's too, it's too official.
• 4:57
  You know when you're chatting with someone, you know, keep it
• 4:59
  cool, keep it casual, especially if you're talking to clients.
• 5:02
  Don't say our revert. You know, when you're with your
• 5:04
  clients, keep it cool and casual, especially if you're on
• 5:07
  the SME level. We're trying to build
• 5:09
  relationships here. So no formal language, or rather
• 5:13
  no excessively formal language. So you guys say you revert like
• 5:20
  2 minutes later I sent another message said working on it
• 5:22
  already. After that he sent another
• 5:25
  message saying I intend to go prospecting tomorrow.
• 5:30
  So I was like, wow, that's quite a job when we have read it.
• 5:34
  So today now I sent the guy a message.
• 5:36
  I said, So what was the result of your, of your prompt?
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  The guy responded very, very happily.
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  He said good afternoon Sir. He said that sincerely.
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  He has been listening to my podcast and he's been learning a
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  lot. Then he now said the result was
• 5:50
  awesome and he said that he kept exploring ideas on how to
• 5:56
  approach establishments and he has contacted the hotel.
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  He's going to the hotel tomorrow to go and see the owner of the
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  hotel. Summary.
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  What happened is this. The guy took that prompt
• 6:10
  threatening to ChatGPT. Some things came out.
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  He decided to treat ChatGPT like a conversational tool like I
• 6:17
  advise you guys to. And he continued leaning in,
• 6:20
  asking more questions, asking more questions, you know, like
• 6:23
  if you say what is my ICP and then, you know, char GBT gives
• 6:27
  you whatever I say. Oh, I don't understand, please
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  explain ICP and you just treat like a conversational tool.
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  So from chatting with this thing back and forth, he was able to
• 6:34
  get some good outreach ideas. Now, because he's excited and
• 6:39
  he's rushing off in the field, You know, I'll find out later
• 6:41
  exactly what was the prompt, what was the result.
• 6:45
  But basically in treating this thing like a conversational
• 6:48
  tool, he was able to come up with some ideas about possible,
• 6:55
  about possible prospects, possible contacts that he could
• 7:00
  be having conversations with. And he even came up with an
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  outreach plan that he's going to go and execute on.
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  And it involves hotels. And to be honest, if you had
• 7:10
  asked me to say what is the commonality, if you have skills
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  of painter, tiler, graphics design, motion graphics,
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  printer, interior and exterior decorator, events design and
• 7:23
  scenery design, To be honest, if you had asked me even in one
• 7:27
  month, I would never have thought of a hotel.
• 7:30
  But actually it does make sense. Hotels need painters because you
• 7:35
  need to paint the interior and the exterior of a hotel.
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  Hotels need tilers because you need tiles, you know, tiles in
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  the bathroom, that sort of thing.
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  Hotels also need graphic designers because whether it's
• 7:47
  Hilton Hotel or or Sheraton hotel on their social media, you
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  know, they do graphic stuff and putting our Flyers and stuff
• 7:54
  like that. Hotels also need motion graphics
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  designers. Hotels also need printers,
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  interior decorators, events, set designers, you know, and to be
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  honest, it's one of the reasons why I say we should use these
• 8:07
  tools because if you had asked me by myself, I said I never
• 8:11
  would have thought of hotels. So what he's going to go and say
• 8:17
  when he meets the owner of the hotel, I have absolutely no
• 8:20
  idea. But The thing is, I like this
• 8:22
  guy's vein. I like the guys also, I give him
• 8:26
  one question. All those things I said, put it
• 8:29
  all in ChatGPT and ask ChatGPT who your ICP is.
• 8:34
  I asked him one question from one question and from chatting
• 8:38
  with this thing, from using it in a very conversational style,
• 8:43
  not only did he come up with an ICP with a possible target
• 8:51
  audience, he also came up with ideas for outreach.
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  And The thing is, he's running ahead to go and execute on this
• 8:58
  thing. This guy is a dua.
• 9:02
  And to be honest, that's the reason why for some of you,
• 9:05
  after we talk, I say no, you're going to go far because there's
• 9:09
  some of you that just catch any small thing and you run with it.
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  Now, even if you're absolutely hopeless, let's face it,
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  nobody's going to be useless 100% of the time.
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  So if you're one of these people who pick something and then you
• 9:21
  run with it, eventually one day you will land on the one that
• 9:25
  will click. And this is how we can tell who
• 9:27
  is going to be successful and who is not going to be.
• 9:31
  This guy just picked and he ran. Some of you will run the search.
• 9:37
  Oh, that seems interesting. And then you do nothing.
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  And then another search, and you do nothing.
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  And you listen to a podcast, then you do nothing.
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  Then you read A blog, then you do nothing.
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  Then you watch a YouTube video, then you do nothing.
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  Before you know it, three months have passed.
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  You're acquiring knowledge, and you're doing nothing.
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  Meanwhile, other people once more spark.
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  They don't begin to roar. Sharp, sharp, sharp.
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  So anyway, I was glad I told him.
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  I'm very glad to hear that later on, when I'm free, I'll continue
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  to chat. Like, how far?
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  What exactly is that, GPTC? What part of the plan excited
• 10:17
  you like this so much? And the conversation with the
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  hotel owner, how did it go? But whether the thing went well
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  or not, to be honest, this guy's going to go far.
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  Pops introduced him to painting. He lent all these other things
• 10:35
  from my podcast. He heard about AI tools.
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  I gave him one small assignment. He is just running with it then.
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  Plus, he's a young dude. As he continues to run and run
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  and run like this. This is how his classmates will
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  see him in future. On the black hair, is it not so,
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  so, so, so, this is how it starts.
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  So please, brothers and sisters listening to this podcast, I beg
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  especially those of you who are waiting for the right idea, for
• 11:01
  the perfect idea, stop waiting for this perfect idea.
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  The idea is not a problem. Execution is the problem.
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  The people that are passing us by is because they are doing is
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  because they're executing. It's because they move.
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  OK, this one seems workable. What can I do to mitigate risk?
• 11:19
  OK, it seems workable and then you're wrong with it.
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  So please stop waiting for perfect ideas and stop listening
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  to podcasts endlessly. Stop blending things endlessly.
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  Some of you have been learning about ChatGPT, Google, Gemini.
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  So you've been learning, learning, learning, learning,
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  learning. You know, from January to now,
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  this is September, you've still been learning.
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  What have you done with it? Nothing.
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  OK, You've been using the ideas that you generated.
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  Which one did you execute on? Nothing.
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  If we check your phone, it's just one brilliant idea after
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  another brilliant idea after another brilliant idea.
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  Please, brothers and sisters, let us be doing.
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  You know, I'm not saying we should be as enthusiastic as
• 12:00
  this guy because to be honest, man, this guy is enthusiastic.
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  You know, some people say there's one people I was
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  toasting when I was in uni. She didn't agree for me, I said,
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  what's the problem? She said I believe that life is
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  a Disney movie. I say how what do you mean by
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  that? She said for me, I'm, you know
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  that I look at life through colored lenses.
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  That is as if I believe things always work out well and
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  everything. I was shocked.
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  I say, never mind. I'm thinking how's I problem if
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  a guy thinks that life is a Disney movie, does that not mean
• 12:31
  that he's a good candidate anyway?
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  But on what I'm just trying to say is even for somebody like me
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  who thinks life is a Disney movie, to be honest, I'm not as
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  enthusiastic as this guy that we were chatting 2:00 in the
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  afternoon, 24 hours later when I say oh boy, how far the guy is
• 12:50
  ready in the field executing. So to be honest, me, I'm not
• 12:53
  that enthusiastic. But anyway, sure, that's it.
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  Execution is what's going to set you apart from other people.
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  Then summary, just to repeat what I started off, the part has
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  episode with, which is if you're one of these people, what do
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  they call them again, multiple something, not multiple
• 13:18
  entrepreneurs. There's a name that they call
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  themselves is a multiple empathor.
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  Be multiple, multiple something. Sure, if you're one of these
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  people because of these AI tools, now you have another
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  option because traditionally it would be in a matter of decide
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  what are you going to do? Are you going to do painting,
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  tiling, graphics design, set design like pick one and pursue.
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  But with these tools now where we can come up with loads of
• 13:47
  options, we actually can look at all these multiple skill sets
• 13:51
  that we have and to try and see if we can find one or two
• 13:58
  personas that we can run after. It's a way of simplifying
• 14:00
  things. So instead of simplifying your
• 14:02
  skill set, we simplify the personas and it gives us an easy
• 14:07
  set of targets to chase. The whole point we're
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  simplifying is just this. We're human beings, we're
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  limited, so we can't run after five options at the same time.
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  You know, there's a Yoruba proverb who says that if you
• 14:18
  chase 5 rabbits you won't catch anyone, which makes a lot of
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  sense actually. Sorry.
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  Chickens. Yeah, I think it's chickens.
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  So that's your rope over. They say if you're chasing 5
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  chickens, you won't catch anyone.
• 14:28
  So that's the whole idea. So you have to narrow down the
• 14:31
  skill sets or the services that you're going to provide, or you
• 14:35
  narrow down on the personas that you're going to be running
• 14:38
  after. So that's an option that's
• 14:41
  available. And yeah, that's it.
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  That's all for the podcast today.
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  Wishing this chap well. For those of you who are
• 14:49
  listening to the podcast and who get value from it and who who
• 14:53
  really love it, if you're in this guy's situation, the only
• 14:56
  thing you can do to pay me back, especially since you're not
• 14:58
  giving me any money, is to tell other people about the show.
• 15:02
  The show is cool, the show is nice.
• 15:04
  I learned this, I did this, this was the result.
• 15:08
  I think you should listen to this too.
• 15:10
  But of course, let them know as you are listening, be applying.
• 15:14
  That is where the chief benefit comes from, especially me.
• 15:19
  I am concerned about results. I really, really like it when
• 15:24
  you guys reach out and say I listened, I disagree with this,
• 15:28
  and then we have a conversation, or I listened, it seemed like a
• 15:31
  good idea, I tried it, the thing failed, and then we have a
• 15:35
  conversation. I tried it, the thing worked,
• 15:38
  and then we have a conversation. But either way, we're having
• 15:41
  very constructive conversations. Oh, and by the way, so another
• 15:48
  thing I've said on the podcast that another reason why this
• 15:53
  approach is, is good is because for someone like him that
• 15:56
  actually has tried his hand on all these things and he had my
• 16:00
  suggestions, he went to go and try it.
• 16:02
  If he decides to go and meet a business consultant tomorrow,
• 16:06
  whether it's me or somebody else, they're going to have a
• 16:09
  very, very constructive conversation because there's
• 16:11
  something that they can start with.
• 16:14
  He can say, these are the things I learned from POPC, These are
• 16:17
  the things I learnt in the field.
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  This is how I tried to move this business.
• 16:21
  This is how I tried to move this business.
• 16:23
  I tried this form of outreach. I tried this form of outreach.
• 16:25
  This is what worked. This is not this one didn't
• 16:28
  work. Then they cannot have a
• 16:29
  productive conversation now. OK, you made an error here.
• 16:33
  Optimize this, improve this, be very, very constructive
• 16:35
  conversation. Unlike people who say I could do
• 16:39
  this, I could do this, I'm thinking of this, I'm thinking
• 16:41
  of that, you know, those kinds of questions, you know, too
• 16:45
  broad. Anything can be an approach.
• 16:50
  And anyway, let me just stop there, Sha.
• 16:54
  You guys just join me and pray for this young man that the
• 16:57
  hustle will will pay at the end of the day.
• 17:00
  And May God make all our hustles pay.
• 17:03
  So that is all for today. So that's it and that's all.
• 17:07
  Remember, if you'd love to connect, you can call, send me a
• 17:09
  text message or a WhatsApp message on 08064662140.
• 17:15
  Thank you very much for your time and attention.
• 17:17
  I'll catch you next time. Same place in your headphones or
• 17:20
  in your speakers. And just to warn you that if you
• 17:24
  do get in touch like this young man did, not going to say his
• 17:30
  name to protect his privacy, if you do get in touch, I will be
• 17:34
  giving you an assignment because to be honest, that is how I
• 17:37
  separate the wheat from the shaft.
• 17:38
  Because there's some people that give them a small assignment.
• 17:40
  They disappear. You never hear from them again.
• 17:42
  And I'm like, OK, good. So I don't need to waste my
• 17:45
  time. I can pay attention to the
• 17:47
  clients, you know, who pay me money and who make this podcast
• 17:50
  possible. So yeah, you reach out.
• 17:52
  I will be giving you an assignment.
• 17:54
  Whether you do the assignment or not is up to you.
• 17:56
  And of course, if you do the assignment, that is what
• 17:59
  determines, you know, the level of conversations that we're
• 18:01
  going to be having in the future.
• 18:03
  So let me wrap it up here. I have to be off anyway so I'll
• 18:06
  catch you guys.