Social Proofing: How to Ask for a Testimonial (And Use It!)

Talk Copy to Me | Content + Copywriting Podcast · Jun 9, 2022 · 29m

As a business owner, it's vital to have testimonials on your website —and basically throughout all your marketing content and social channels. In today's economy, consumers want to feel like they can trust the brands and businesses they purchase from. Social proofing your copy and content helps your clients gain confidence and makes the decision-making process so much easier for them.

Plus, testimonials can help with SEO and storytelling, especially if you can turn your client's answers into case study marketing assets.

But, do you know how to ask for a testimonial, and even more importantly…