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What is marketing? · The Galaxy of Marketing

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  Welcome, the marketing explorers, and thank you
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  for joining us on the voyage to the galaxy of
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  marketing. The podcast where we decode marketing
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  concepts so clearly you can launch them straight
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  into real results. Today, in our first episode,
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  we are starting our journey right at the core,
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  the gravitational force that holds every successful
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  campaign, idea, and brand universe together –
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  analytics. But first, let us ask a seemingly
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  very simple question. What is marketing? We all
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  know that marketing is about promotion, creative
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  campaigns and crafting ads that make people stop
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  mid -scroll. And yes, all of that is true. But
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  there is another part, a monstrous supermassive
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  black hole right in the middle of the marketing
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  department that connects everything. The analytics
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  that help you understand what to offer, to whom
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  and how to communicate it. For example, imagine
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  that you are a marketing student who wants to
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  land an internship. You go on a platform, but
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  in search results, it shows hundreds of job positions
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  and only a few internships that are not suitable
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  for you. Disappointing? Yes. Time -consuming?
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  Yes. Productive? No. But let us add Steve to
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  the equation, who understood your struggles and
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  created Internship .com, a platform where companies
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  post exclusively internships. Now it's easy,
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  fast, understandable and productive process.
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  To summarize, marketing analytics is about finding
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  the pain points of the market, determining your
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  target audience, and finding right channels to
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  connect with it. And what about the promotional
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  part? Analytics haven't bypassed that one either.
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  Before launching any campaign, banner, post,
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  or even reels, you need to map four key coordinates.
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  First, is there really a need in your product?
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  It's common knowledge that 97 % of startups don't
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  pass a 3 -year threshold, and in 35 % of cases,
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  it's because there is no need in their offer.
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  In other words, they don't create value for your
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  customers. But how do we figure out the needs
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  and wants? You can create online surveys asking
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  people to share if they have a problem you are
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  aiming to solve, how do they feel about it, and
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  would they be willing to pay for this solution?
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  Another thing is asking what value do I bring
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  to them. With an internship .com example, the
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  value wasn't the product itself, because finding
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  internship was possible without it, but it saves
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  time and nerves. That's where the actual value
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  lies. Second point is determining who is your
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  target audience. Sounds easy, but it actually
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  isn't. Let us get back to the internship .com
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  example. A bad target audience statement would
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  say something like, we target students. A good
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  one, on the other hand, would say, we target
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  young students and recent graduates aged from
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  18 to 22 who seek internships and part -time
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  jobs. Why is this one better? Because it gives
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  you clarity and specific portrait of your customer
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  that you can work with. Moving to the third point,
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  how can your target audience interact with you?
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  Or to put it simply, where will they see the
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  ads? Money is like fuel of your ship, it's finite,
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  so you have to pick channels wisely. If you are
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  targeting young people, it makes sense to use
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  Instagram and TikTok, but definitely not television
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  or newspapers. By choosing the right channels,
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  you make sure ads will be seen by the potential
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  customers. Next, consider customers' values.
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  This one is very tricky, but crucial to understand.
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  A good ad must not only be seen, but also create
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  positive emotions and be remembered. A great
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  ad also boosts engagement and buzz among your
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  audience. We will delve into the topic in further
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  episodes, but generally, think of what emotions
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  can you trigger? And how do so respectfully to
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  your audience? Because you don't want to get
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  cancelled in the very beginning, right? This
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  was the end of our first short episode. Thank
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  you for joining me on this opening exploration
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  into the analytical side of marketing. If today's
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  journey sparked new ideas or clarified familiar
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  ones, stay on board of our ship as we continue
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  to uncover the insights, tools and strategies
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  that will strengthen your marketing mindset.