Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / The "Opt-In" Advantage: Why Intrusive Marketing Fails

Transcript

The "Opt-In" Advantage: Why Intrusive Marketing Fails · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:00
  Hello and welcome. Today on the podcast, we're
• 0:03
  going to be looking at whether you should send broadcast
• 0:06
  messaging to promote your business.
• 0:08
  So whether you should do it, how to do it if you're already doing
• 0:13
  it, how can we do this better? Now, the reason why we're going
• 0:16
  to do that is because I'm sure 98% of us listening to this
• 0:20
  podcast are trying to figure out how to use WhatsApp to promote
• 0:24
  our businesses. So not just WhatsApp, you know,
• 0:26
  Instagram, LinkedIn, any place where you can send multiple
• 0:30
  messages to, you know, hundreds of people, thousands of people.
• 0:35
  Should we be engaging in this kind of activity or OK, you
• 0:39
  can't send messages to thousands of people on WhatsApp, but I
• 0:43
  think you can send messages to thousands of people on Telegram.
• 0:48
  I think I think that's one of the reasons why people who do
• 0:52
  business in, you know, that require high volume.
• 0:54
  I think that's one of the reasons why they prefer
• 0:57
  Telegram, at least in Nigeria anyway.
• 1:00
  So that's what we're going to be looking at on the podcast today.
• 1:03
  Now, of course, I'm making today's podcast recording at
• 1:05
  home. So, you know, it's a weekend,
• 1:07
  everybody's home. So there will be some noise in
• 1:09
  the background. Wifey's listening to her own
• 1:13
  podcast. You know, I said what I said and
• 1:15
  the kids are watching SpongeBob, so expect to hear noise in the
• 1:17
  background. And if you'd love to connect
• 1:20
  then you can call, you can send me a text message or a WhatsApp
• 1:23
  message on 08064662140. Now let's get straight down to
• 1:29
  business. So this is an actual scenario
• 1:33
  that happened to me and I want to use this as a case study to
• 1:36
  try and illustrate some of the ideas that we talk about over
• 1:40
  here on the podcast in general and that we're going to talk
• 1:42
  about on this podcast in particular.
• 1:44
  So on the 6th of May 2025, which was not long ago because we're
• 1:49
  in where we now we're in August. So this was like 4 months ago,
• 1:55
  someone sent me a message, someone I didn't know.
• 1:58
  I was just chilling and then a message into my phone.
• 2:00
  And then of course, was a photo. I didn't click on the photo and
• 2:06
  you know, I've been sending over on the podcast, but lots of you
• 2:10
  are not getting it. This whole thing of your total
• 2:13
  stranger, the first message you send, somebody's a photo or a
• 2:15
  link. You guys be careful now because
• 2:21
  I'm in the business of sales consulting.
• 2:24
  I like to know what is out there.
• 2:27
  So when I see these messages, you know, I will view if I think
• 2:30
  it's safe, you know, I will click.
• 2:34
  But the average person, the average Nigerian is very wary
• 2:38
  about these sorts of things. Now.
• 2:40
  Think about it. School is about to resume in a
• 2:42
  couple of weeks. I was just chilling, doing my
• 2:45
  thing in my small corner, you know, my small makeshift office
• 2:49
  at home. Then my wife came and she said,
• 2:51
  have any of these numbers called you?
• 2:53
  I said no. I said why?
• 2:55
  She said because these spammers, they've started again.
• 2:59
  These are people who managed to hack into the school group
• 3:03
  because most Nigerian schools now, well, it's private schools
• 3:06
  anyway. We have WhatsApp groups where
• 3:08
  you can update parents, you know, things like that.
• 3:11
  So there's some people that have hacked into the school group and
• 3:13
  who, you know, do these things every once in a while, make some
• 3:16
  calls, try to get you to click on the link, try and send
• 3:19
  something for you to download, you know, all these sorts of
• 3:21
  things. So yesterday, four times that
• 3:25
  happened to my wife, I repeat four times.
• 3:29
  So this is what the average Nigerian is going through.
• 3:31
  So when you're sending messages random to people that you're not
• 3:36
  connected with, the first thing you do is you send picture or
• 3:39
  you send links. Honestly ask yourself now how,
• 3:44
  how do you want them to behave? You really think that in this
• 3:49
  current climate in Niger and the world over?
• 3:53
  Because even in the West, I mentioned it in podcast episode,
• 3:58
  I think we're like two or three days ago, even in the West,
• 4:00
  people are being very, very skeptical you because you don't
• 4:02
  promote your business. You just be sending picture like
• 4:05
  that, no background or you'll be sending link like that, no prior
• 4:10
  contact. And you really think you'd be
• 4:12
  successful in that kind of business outreach.
• 4:16
  If you want to be using WhatsApp to promote your business and
• 4:20
  you're serious that you want results from WhatsApp, stop
• 4:23
  engaging in this kind of behavior.
• 4:24
  It's not earning you any kind of points.
• 4:26
  So me, because I'm in the business, I will open and I'll
• 4:29
  see, I'll say this one is a scammer.
• 4:32
  And then I will ignore or block other people, normal people,
• 4:36
  regular people that you're trying to sell to.
• 4:40
  What are they doing? They're ignoring or they're
• 4:41
  blocking. So anyway, the guys send the
• 4:45
  photo. What's the photo about?
• 4:48
  The photo was basically the flyer grand opening.
• 4:52
  The person is opening a store in Wusetu in Abuja.
• 4:55
  Now I understand why the person will do this because when you
• 4:58
  have a store, a regular store, you know, you sell corn beef,
• 5:02
  you sell soap, you sell tissue, you sell children's clothes,
• 5:06
  what else? You selling domi, you sell soap,
• 5:09
  you sell slippers, you sell football, you know, all these
• 5:12
  kind of things. Your rationale is that everybody
• 5:15
  needs to know about this kind of business, right?
• 5:19
  Yeah, in a way, yeah. So I understand why somebody
• 5:21
  would send this kind of message because as far as the person is
• 5:23
  concerned, anybody on the WhatsApp contact most likely
• 5:27
  needs this kind of service. And in a way, to be honest,
• 5:29
  yeah, you are correct, You are true.
• 5:33
  You're right. If a neighborhood store is
• 5:37
  opening up, it's nice to know that is another place close to
• 5:40
  me where I can go and buy soap, maybe buy it cheaper, where I
• 5:44
  can go and buy groundhut oil, where I can buy palm oil, I can
• 5:47
  buy a charger for my phone. You know, makes sense.
• 5:51
  So in that sense, the guy is correct.
• 5:53
  When you're opening a retail store, tell as many people as
• 5:56
  possible the guy is absolutely correct, but how he executed on
• 5:59
  it, is that correct? The answer is no.
• 6:02
  He executed on it in the wrong way.
• 6:04
  Because this kind of outreach is intrusive.
• 6:08
  Somebody's a stranger. Even if somebody's not a
• 6:11
  stranger, you just send a picture just like that, without
• 6:17
  any prior context to why you're sending somebody a picture.
• 6:20
  You send a picture, no context. And by the way, Please remember
• 6:27
  these kind of behaviours are considered security risks
• 6:30
  nowadays. Downloading photos or videos
• 6:34
  that you know nothing about and then clicking on links that you
• 6:37
  know nothing about. So the guy's intuition is
• 6:41
  correct. If you're opening your shop,
• 6:43
  please tell as many people as possible because it's retail,
• 6:47
  it's high volume, so you need thousands and thousands of
• 6:51
  people to know. But how he executed on it, he
• 6:54
  went on it the wrong way. So what is the alternative?
• 6:58
  If you're going to do this kind of thing, you want to promote
• 7:01
  your shop. The shop that you're going to
• 7:03
  open in three or four weeks, you want to promote it on WhatsApp
• 7:06
  is what you do. Well, I know I've told you
• 7:10
  before, don't be sending broadcast, but let me break this
• 7:12
  rule one time. This is the case where you will
• 7:15
  send a broadcast and you will send it to everybody on your
• 7:18
  phone, but you will do this only once.
• 7:23
  I repeat, let us assume you're not in the business of sending
• 7:27
  broadcast messages and you're about to open your shop.
• 7:32
  Should you send a broadcast message to everybody on your
• 7:34
  phone? Yes, but you will do this only
• 7:37
  once. This will be the first and the
• 7:39
  last time that you will do it. Because if you do it more than
• 7:44
  once, people will now say you are becoming a pest and they
• 7:48
  will start blocking you or they will move you to archive or they
• 7:51
  will report you as spam. So I repeat, if you will do
• 7:54
  this, especially since you've not been doing it before, this
• 7:57
  will be the first and the last time that you would do a
• 8:00
  broadcast message. But this broadcast message is
• 8:04
  going to have, excuse me, it's going to have a context to it.
• 8:08
  The context to the WhatsApp message is going to explain why
• 8:15
  you are sending this broadcast message in the first place.
• 8:19
  And it also has to explain from the viewpoints of the person who
• 8:24
  is receiving the message. It has to talk about benefits
• 8:27
  that they will receive. OK, so we're going to send one
• 8:33
  broadcast message and only one, and we will never do it again.
• 8:37
  Then we'll put a context to show why this message is important
• 8:41
  and why we're reaching out. So I took the liberty of
• 8:44
  crafting 1 already. Now listen, this is the scope.
• 8:47
  These are your broadcast messages.
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  We say your best broadcast message.
• 8:50
  We say hi or hello or good morning or, you know, whatever.
• 8:55
  But don't write good AM or good PM.
• 8:56
  That's just lazy. Just go ahead and write good
• 8:58
  morning. So your message will be hi,
• 9:02
  apologies for intruding. This is a general broadcast
• 9:06
  message that I'm sending to all my contacts, including you,
• 9:10
  because I personally want to let you know that I'm opening a
• 9:12
  store a few weeks from now where you can buy everyday goods,
• 9:18
  everyday food, beverages, household items, ETC.
• 9:23
  Join us for this grand opening where you will get a 3% discount
• 9:28
  on every single thing you buy all day.
• 9:32
  And if you'd like to stay updated on promos or deals from
• 9:36
  my store, please reply to this message so I can add you to a
• 9:40
  dedicated WhatsApp group. Thank you for your support.
• 9:46
  I look forward to seeing you soon.
• 9:48
  You now send and that will be the only broadcast message that
• 9:54
  you will send. Lots of people will ignore,
• 9:58
  that's normal. No problem.
• 10:01
  But for the people that they respond, who respond, you will
• 10:05
  now because, you know, people respond for different things.
• 10:07
  Some people who respond and say congratulations from there start
• 10:11
  having a private conversation, a very private personal
• 10:16
  conversation now as if you're responding, you know, like a bot
• 10:20
  or something. Some people respond and say
• 10:22
  congratulations, follow them. I'm be yawning.
• 10:26
  Some people say congratulations, I can't come.
• 10:30
  What else? Some people say yes, I want to
• 10:32
  be added to the WhatsApp group. You get different kinds of
• 10:35
  responses. We'll continue to yarn in the
• 10:37
  box, but this will be the only broadcast messaging that you're
• 10:41
  going to send. Before I go on to the next
• 10:43
  steps, let me just go and do a breakdown for the message again.
• 10:47
  So remember how this message is going to start.
• 10:50
  Hello, hi, good morning. Whatever.
• 10:52
  Apologies for intruding. We have to call that out because
• 10:55
  let's face it, nowadays broadcast messages are a big
• 10:58
  intrusion and nobody likes them. Even you that you're sending
• 11:03
  broadcast messages, even you you don't like it.
• 11:06
  So why do you assume they are not an intrusion?
• 11:08
  You are an intrusion. So on up.
• 11:11
  Be honest. Hi, apologies for intruding.
• 11:15
  Then explain The problem with those of you who send broadcasts
• 11:18
  is that you would like to pretend as if it's a broadcaster
• 11:21
  where you're trying to look for ways to mask it.
• 11:23
  So it's not a broadcast, a broadcast or needs be honest and
• 11:27
  own that it is a broadcast. We can tell you're trying to
• 11:32
  play on our intelligence when you're sending a broadcast, but
• 11:35
  you're trying to pretend, trying to personally like Jaws, say
• 11:38
  with your full chest, this is a broadcast.
• 11:44
  Honesty, it helps. So apologies for intruding.
• 11:48
  This is a general podcast that I'm sending to all my contacts
• 11:52
  because I want to personally let you know that I'm opening my
• 11:55
  store in a few weeks. That's the context.
• 11:58
  We now talk about things from their own point of view, the
• 12:01
  benefits in the store. We're going to be selling
• 12:04
  everyday goods, food, beverages, and household items.
• 12:09
  Join us for a grand opening where you will get a 3% discount
• 12:14
  on every single purchase that you make on that grand launching
• 12:18
  day, October 1st. See, we're going into what's in
• 12:23
  it for them. Then you also now ask, because
• 12:30
  the next step we're going to do is we're going to create a
• 12:32
  dedicated WhatsApp group so that people who are in those WhatsApp
• 12:35
  groups, we can be broadcasting to them all the time.
• 12:38
  See, broadcasting is good, but only when people have given you
• 12:41
  permission the way they broadcast me.
• 12:44
  When people have given you permission, then you can be
• 12:47
  broadcasting. So that is why we have to put it
• 12:51
  there in the message, the call to action.
• 12:53
  Now, Luko, I'm creating a WhatsApp group.
• 12:55
  If you're interested in the WhatsApp group, you want to know
• 12:58
  what's going on promo discount, this dot dot dot dot, let me
• 13:02
  know and I will add you to the group.
• 13:06
  So that's what the call to action in the message is about.
• 13:10
  If you would like to stay updated on promos and deals,
• 13:13
  reply to this message so I can add you to the dedicated
• 13:16
  WhatsApp group. And then thank you for your
• 13:18
  support. Look forward to seeing you soon.
• 13:21
  You can see that the message should be back, back, back as in
• 13:24
  sharp and straight to the point. All those broadcast messages
• 13:27
  that are paragraphed, that scroll, scroll, scroll.
• 13:29
  No, don't do that. I've said it time and time
• 13:32
  again, a very simple rule. Before you send this message,
• 13:36
  send it to yourself. Open it on your phone.
• 13:39
  If on your phone you have to scroll 3 or 4 flicks, your
• 13:42
  message is too long. The ideal thing is the message
• 13:45
  should be able to be consumed in one viewing.
• 13:48
  You click it, the thing, everything just fits into one
• 13:50
  screen. That's the ideal thing.
• 13:53
  If you have to scroll twice is OK.
• 13:56
  If you're scrolling 3 times, problem 4 * 5 * 6 times, forget
• 14:02
  it. People are ignoring your message
• 14:04
  because they will open and then they will see long paragraph as
• 14:07
  if it's the Holy Bible or the Holy Quran.
• 14:10
  No Bible. I mean people are busy, they'll
• 14:12
  just ignore you. So send it to yourself first.
• 14:18
  Most of us have two phones. Send it to the second phone
• 14:21
  first. Open it on your phone.
• 14:24
  That will give you a good sense of OK, this message is too long
• 14:28
  or this may well in fact, there's nothing else too short.
• 14:30
  The shorter the better when it comes to text messaging.
• 14:35
  So now the next step is you will now create your WhatsApp group.
• 14:39
  And this is how you populate the WhatsApp group.
• 14:42
  People who attend the ground opening on Oktoberfest, when
• 14:47
  you're opening your shop, it is part of the things that you will
• 14:49
  get from them when they're leaving.
• 14:52
  Thank you very much. Well, thank you very much, Sir.
• 14:54
  I hope you've been able to serve you today.
• 14:55
  Hope you're happy with the purchase, blah, blah, blah,
• 14:57
  blah, blah. I hope you don't mind.
• 14:59
  We have a dedicated what's our group where we're letting people
• 15:02
  know about promos and newest deals and things like that.
• 15:05
  Would you like to be added to the group?
• 15:07
  OK, ma'am, can you take this card please, and just fill in
• 15:09
  your details and you will get a message from us today adding you
• 15:12
  to the group. Simple.
• 15:15
  That's what people who attend. Then of course, you'll now
• 15:20
  notice that some people are like regular customers.
• 15:23
  Those kind of people, you know, even if you add them to the
• 15:25
  group without permission, I guess, you know, there's not,
• 15:28
  there's not a problem. But anyway, take permission from
• 15:31
  everybody. So people who attended that
• 15:33
  October 1st launch had them, current and regular customers
• 15:37
  add them. Those are the people that you'll
• 15:39
  be adding to your group. Some of you like to look too
• 15:41
  much at the numbers. You'd like to look at big, big,
• 15:44
  big. What you guys will be doing is
• 15:46
  you look at your phone, you see that you have 4000 contacts on
• 15:48
  your phone and you think it makes sense to be sending
• 15:51
  broadcast messages to 4000 people?
• 15:53
  No. If you're sending a message,
• 15:58
  broadcast message to 4000 people and you're doing it 12 * a year,
• 16:03
  but you're pissing off 3998 of them.
• 16:09
  I mean, what's, what's the value?
• 16:12
  You're only reaching two people, in all honesty.
• 16:16
  But if you take this other approach, you take permission,
• 16:20
  you are people. I know you'll be looking at the
• 16:21
  fact that in the first week you probably have only 200 or 300
• 16:25
  people. You'll be thinking 300 people is
• 16:27
  small now. But The thing is, if those 300
• 16:30
  people are the people who actually wants to hear from you
• 16:34
  and have given you permission that they want to hear from you,
• 16:36
  doesn't not make sense to be sending that message to them,
• 16:41
  you know, twice a month. And then all of them are reading
• 16:44
  the message rather than sending it to 4000 people and then
• 16:48
  98.99999% of them are ignoring you.
• 16:54
  So we'll create the group and then that's how we're going to
• 16:57
  add people to it. Then what are the kind of
• 17:05
  broadcast messages they're going to send?
• 17:08
  These are the messages you sent. You send messages on new
• 17:11
  arrivals. Whenever you have new stock, you
• 17:14
  put it up there in the group program new.
• 17:21
  So, so, so, and so sausages just arrived today. 15% of, if you're
• 17:27
  interested, you know, come and buy.
• 17:30
  And if I forgive me, I'm not in the retail space, so I don't
• 17:32
  know how to couch it, but basically that's what you'll be
• 17:34
  putting there. When you receive new batch of
• 17:36
  chicken, put it there. New batch of sausage, put it
• 17:40
  there. If it is holiday period and
• 17:43
  you're ordering a new batch of footballs, put it there.
• 17:47
  Football now in store. Are you worried about what you
• 17:49
  do with your children? Come and buy football for them.
• 17:52
  Let them be playing When school is ready to resume, you know,
• 17:57
  broadcast that we now have cocoa pops in store.
• 18:01
  Breakfast of champions, you know, for your children before
• 18:03
  they go to school, put it there. So new arrivals, put it there.
• 18:08
  If you're doing flash sale, end of year discount, salad
• 18:11
  discount, Christmas discount, put it there.
• 18:15
  Exclusive deals, put it there. We're having an exclusive deal.
• 18:21
  If you buy this plus this plus this plus that, you'll be
• 18:23
  entitled to so, so, so and so. Discount, put it there.
• 18:26
  Holiday and seasonal offers, put it there in the WhatsApp
• 18:29
  message. Valentine's Day discount put it
• 18:33
  there, then tips and tricks also put it there as well.
• 18:39
  Do you have eggs and sausages and bacon lying around in your
• 18:43
  fridge and you don't know what to do?
• 18:44
  Here are 5 tips and tricks 5 recipes that you can use to
• 18:50
  prepare breakfast for your family.
• 18:53
  Do you only have a goosey and palm oil and this in your on
• 18:57
  your kitchen counter? Here are 6 or 7, you know,
• 19:01
  recipes that you can use to prepare food for your family or
• 19:04
  something. Community news, put it there.
• 19:07
  Sorry, it's raining here, so that's the noise in the
• 19:09
  background. Then service and feedback put it
• 19:12
  there as well. Thank you very much for now to
• 19:16
  the middle of the year. We appreciate all of you who've
• 19:18
  been doing business with us. We want to be sure that we can
• 19:22
  serve you better. Because of that, we have created
• 19:24
  this brief survey. Please feel it to let us know
• 19:27
  how we've been doing and how we can serve you better.
• 19:30
  Put it there now. If you notice, sending all these
• 19:35
  kinds of messages to people, even if you're sending it once a
• 19:38
  week or twice a month, you are not disturbing anybody because
• 19:43
  the people in your regular contacts will not be seeing all
• 19:46
  these messages. It will only be people who have
• 19:48
  opted in, who have given you permission, who have sent, who
• 19:52
  have said send me these messages.
• 19:55
  You are not disturbing anybody. So that is the right way to send
• 20:01
  broadcast messages without pissing people off.
• 20:07
  So back to real knife now and the reason why I made this
• 20:10
  episode. I told you that this guy sent
• 20:12
  the first message from 6th of May.
• 20:14
  I just ignored the guy, now sent another for all. 30th, you know
• 20:21
  about the store as well and I'm like look, this guy just taking
• 20:25
  a piece. So I sent him a message back.
• 20:27
  I said guy, why are you sending me all these messages?
• 20:30
  Please remove me for your broadcast list.
• 20:32
  He now started apologizing the other people who are upset, but
• 20:37
  the only thing is, you know, I'm the one who decided to speak up
• 20:41
  now because the guy is someone in my circle.
• 20:43
  The guy will take my advice. He will take dressing.
• 20:48
  You might be pissing people off on your phone right now and
• 20:50
  people are blocking and spamming you unnecessarily.
• 20:53
  You don't know. And we forget that all these
• 20:56
  things, all these signals are picked up by other algorithms.
• 21:00
  There's one of the people who I'm coaching right now who is a
• 21:02
  salesperson for another business.
• 21:04
  They sell infrastructure solutions.
• 21:07
  And the guy told me that, oh, I tried calling my sister and my
• 21:11
  sister said my number was showing up as spam on
• 21:14
  Truecaller. And you wonder how this is the
• 21:16
  reason why you're broadcasting the hell out of people.
• 21:20
  People are receiving messages that they don't want, so they're
• 21:22
  clicking on block and clicking on report as spam.
• 21:25
  The algorithms talk to each other.
• 21:26
  This is how Truecaller will now pick it up.
• 21:29
  And then one day you're a legit business personal.
• 21:31
  You're trying to do business with someone.
• 21:35
  You say, no problem, let me flash you.
• 21:36
  And then you flash the person in your presence.
• 21:39
  The person stands there and then the person sees.
• 21:42
  Truecaller says that 672 people have reported this number as
• 21:45
  spam. The average Nigerian.
• 21:48
  You think he's going to tell you that?
• 21:50
  Oh, people have body of spam? That reason I will keep quiet.
• 21:52
  I'll be saying you want to catch me, Abby, God pass you.
• 21:59
  They'll say sure, sure, sure. No problem.
• 22:00
  I'll be in touch. I'll be in touch.
• 22:01
  I'll call you. I'll call you.
• 22:04
  Your name is Connie. Abby, No worries.
• 22:06
  No worries, Connie. I'll call you.
• 22:07
  I'll give you a call. I'll give you a call and they
• 22:08
  will never call because 657 people on Truecaller reported
• 22:14
  your number and spam. And this is how lots of us
• 22:18
  innocently are getting in trouble.
• 22:21
  We're trying to grow our business.
• 22:23
  Innocent Leo. No bad malice, no 419, no bad
• 22:27
  intent. We're just trying to grow our
• 22:29
  business. Daily bread name.
• 22:31
  We define just simple daily bread, that's all.
• 22:35
  And this is how we enter into trouble because you're sending
• 22:38
  broadcast messages to people who don't care, who don't want to
• 22:42
  hear from you. So if you follow simple tips
• 22:44
  like this, you should be able to be reaching out to people who
• 22:47
  have only elected to hear from you.
• 22:50
  And then you stop this embarrassing thing.
• 22:52
  That's for those of us who try to make a living using our
• 22:57
  phone, you know, by calling people, by whatsapping people,
• 23:00
  trying, you know, trying to hustle market, you avoid this
• 23:03
  embarrassing thing that your number is you're showing up
• 23:06
  everywhere as spam. These are some of the reasons
• 23:08
  why your number is showing up as spam.
• 23:11
  So this is how you send a broadcast message.
• 23:15
  If you are interested in these sorts of things, keep listening
• 23:18
  to the show every single day, OK, Well, not every single day.
• 23:21
  I mean, ideally I would like it to be everyday, but you know how
• 23:24
  life can be. But sure, I know which way, Sir.
• 23:26
  Two or three times a week you'll be hearing from me where we'll
• 23:29
  discuss these kinds of things, how we can grow our businesses,
• 23:33
  how we can look for customers, how we can get people to buy,
• 23:37
  how we can make sure people are happy, how we can make sure that
• 23:40
  they come back and buy again. How we make sure that they come
• 23:43
  back and buy again when they're coming, that they bring somebody
• 23:46
  that's referral. So those are the kind of things
• 23:52
  you talk about over here on the podcast.
• 23:53
  This your first time ever listening.
• 23:54
  Welcome. Subscribe on Spotify, Apple,
• 24:00
  where else any podcast play of your choice also available on
• 24:03
  YouTube. Hope to have you guys come back
• 24:07
  here again, you know, tomorrow, next, tomorrow, next week,
• 24:09
  whenever and if you'd love to connect, call, send a text
• 24:13
  message or a WhatsApp message on 08064662140.
• 24:20
  Thank you very much for your time and attention.
• 24:22
  I'll catch you guys at the next episode.