Latest / Influencer Confidential / Why Pitching Outside Your Niche Gets Creators Paid #286

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Why Pitching Outside Your Niche Gets Creators Paid #286 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the curtain? Well,
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  Speaker 1: let's jump in your niche may be the reason you're
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  Speaker 1: stuck when it comes to getting paid brand partnerships. A
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  Speaker 1: lot of times a quator, let's just say a travel creator,
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  Speaker 1: they feel like they can only pitch travel brands. Right,
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  Speaker 1: you would think I post travel content and itineraries and
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  Speaker 1: things to do on these destinations, so I need to
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  Speaker 1: pitch hers, boards and hotels. Well, what if I told
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  Speaker 1: you that one of the creators I worked with last
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  Speaker 1: year her biggest partnership nineteen thousand dollars partnership as a
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  Speaker 1: travel creator was with a popcorn company. If she only
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  Speaker 1: pitched hotels and tours and boards, she would be capping
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  Speaker 1: her income. And that's why I want to dive deep
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  Speaker 1: today on the importance of pitching outside your niche. And
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  Speaker 1: I'm also going to role play and give you guys
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  Speaker 1: some example so that you can see this in action.
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  Speaker 1: Only pitching withinside your niche is going to cap your
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  Speaker 1: income because basically you're really saying I can only work
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  Speaker 1: with one category, so now you're dependent on that brand cycles.
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  Speaker 1: They're budgets and it doesn't really widen the net. And
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  Speaker 1: here at Sidewalker Daily, we're trying to get you guys
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  Speaker 1: pitching you know, ten to twenty brands a week, you know,
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  Speaker 1: anywhere from twenty to sixty brands a month, And if
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  Speaker 1: you only pitch within your niche, it just feels too tight.
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  Speaker 1: And I want you guys feeling like flowing in your pitches,
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  Speaker 1: like being able to pitch brands that you think makes
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  Speaker 1: sense within you. I always feel like niche is about content, right,
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  Speaker 1: Like when we talk about getting niche and having a
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  Speaker 1: niche account, that's very content driven. To me, that's not
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  Speaker 1: like brand deal driven, because budgets in general are to
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  Speaker 1: solve problems or to help a brand with a specific
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  Speaker 1: launch they're having. They're not really concerned about the niche
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  Speaker 1: as much as they are the angle, the idea, the
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  Speaker 1: vision you are presenting. So to cut right into it,
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  Speaker 1: let's start off by an example, because I feel like
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  Speaker 1: an example is going to help you guys, see what
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  Speaker 1: I'm trying to drive home. So take this blender. Let's
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  Speaker 1: just say I wanted to pitch the magic Bullet, okay,
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  Speaker 1: and I was a family creator. I have young kids
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  Speaker 1: at home, and I want to pitch this blender. I'm like,
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  Speaker 1: this would be a great fit for my content and
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  Speaker 1: what I already do. So the angle I would use
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  Speaker 1: in my pitch as a family creator would probably be
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  Speaker 1: something along the lines of, like, as a mom who's
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  Speaker 1: always trying to sneak veggies into my kids' meals, you know,
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  Speaker 1: the magic bullet allows me to create healthy options for
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  Speaker 1: my kids so they can get all the nutritions they need. Okay, Like,
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  Speaker 1: I don't know. That would be a mom, family sort
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  Speaker 1: of creator. That's how they would address that pitch. Whereas me,
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  Speaker 1: as a business owner and an entrepreneur, I'm also a mom,
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  Speaker 1: but my angle would probably be a little bit different.
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  Speaker 1: I would probably, as an entrepreneur, be like, this magic
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  Speaker 1: bullet has been instrumental in helping me keep my twelve
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  Speaker 1: hour work days. I'm able to make a smoothie on
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  Speaker 1: the go. They're faster, nutritious, It's a convenient thing for
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  Speaker 1: busy working women. Very different than that family pitch. Right.
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  Speaker 1: The family pitch was about nutrition and sneaking in veggies,
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  Speaker 1: and my pitch is about like on the go fast,
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  Speaker 1: like entrepreneur, lifestyle founder, lifestyle. Right. So I'm giving that
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  Speaker 1: Magic Bullet company a very different angle. If I was
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  Speaker 1: a yoga teacher or a fitness creator, my angle is
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  Speaker 1: going to be different. I'm going to probably pitch Magic
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  Speaker 1: Bullet and say something like I use the Magic Bullet
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  Speaker 1: for my post workout recovery as a yoga instructor for
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  Speaker 1: twenty years, Like I need these you know, xyz protein
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  Speaker 1: mowterers that I put in and I cannot get in
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  Speaker 1: enough without my Magic Bullet smoothie. Here's my favorite recipe.
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  Speaker 1: So maybe the yoga instructor, the fitness instructor is actually
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  Speaker 1: putting together a recipe and it's a recipe style content.
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  Speaker 1: As an entrepreneur, I'm not doing recipe style content, right.
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  Speaker 1: That's not my angle. But the fitness girly or the
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  Speaker 1: yoga girly who's pitching the same blender, that could be
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  Speaker 1: their angle. Let's try another. Let's talk about a natural
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  Speaker 1: hair creator. I work with a lot of creators in
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  Speaker 1: the natural hair market. They're pitching hair, You're like, wait,
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  Speaker 1: a hair creator can pitch a blender. Absolutely, It's about
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  Speaker 1: finding the angle. So that could maybe sound something like
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  Speaker 1: I'm on my natural hair journey and I'm letting my
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  Speaker 1: hair grow out. And one of the best things that
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  Speaker 1: I have done for my hair is take collagen xyz.
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  Speaker 1: You know collagenpowder, and I love making smoothies in the morning.
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  Speaker 1: I fill up my smoothies with this collagen and look
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  Speaker 1: how much my hair has grown. Now you're not mentioning
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  Speaker 1: the collagen powder's name. You're making it more about like
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  Speaker 1: how this magic bullet is enabling you and helping you
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  Speaker 1: on your hair growth journey, right, or having do you know,
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  Speaker 1: textured curls, or like this is helping you make your
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  Speaker 1: hair shiny and bouncy. Again, I don't know, Like that's
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  Speaker 1: not my space, so bear with me. But the point
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  Speaker 1: I'm striving to make is that we have a yoga girly,
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  Speaker 1: we have a hair creator, we have a family creator,
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  Speaker 1: we have an entrepreneur. All of these people can pitch
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  Speaker 1: this blender. It's about the angle, and that's by when
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  Speaker 1: you are pitching as a creator, you want to pitch angles, ideas, concepts,
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  Speaker 1: and you don't want to limit yourself. If the natural
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  Speaker 1: hair girl the only pitched hair products, how boring would
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  Speaker 1: that be. Right, Now she's able to pitch blenders, she's
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  Speaker 1: able to pitch you know, supplements that she's taking for
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  Speaker 1: her hair. It opens the net and it creates variety
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  Speaker 1: in your pitches, and it also gives brands fresh content
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  Speaker 1: ideas that they may have never thought about. Like they
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  Speaker 1: may have been like, oh, we never thought about going
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  Speaker 1: after this market. We always thought like moms and families
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  Speaker 1: were our market. But now you're telling me fitness people
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  Speaker 1: make smoothies for post workout recovery. I like it. Let's
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  Speaker 1: test it, let's try it. So you're also offering brands
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  Speaker 1: by pitching outside your niche a really cool concept or
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  Speaker 1: story that they can buy into. Now you may have
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  Speaker 1: heard we recently launched our substack, and our subsack shares
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  Speaker 1: a bunch of different opportunities and pitches, and I want
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  Speaker 1: to pull one up here that is for our paid users.
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  Speaker 1: But it's a Taco Bell launch. Now, this is a
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  Speaker 1: paid opportunity, so I will not be releasing the contact,
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  Speaker 1: but I will share with you guys a little bit
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  Speaker 1: about how my brain operates so that you guys can
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  Speaker 1: see what I'm thinking here. So Taco Bell launches a
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  Speaker 1: new sauce. Okay, they're launching this like volcano, uh sauce.
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  Speaker 1: It's bold, it's fun. Okay. So this now gets me
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  Speaker 1: thinking like, how are we going to pitch this Taco
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  Speaker 1: Bell sauce? Right? Who would be a good angle for that?
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  Speaker 1: So I feel like food creators, they could do taste
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  Speaker 1: tests or food reaction videos. You know, this would be
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  Speaker 1: a great angle for a food creator to pitch. It
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  Speaker 1: could be family and friend dynamics, after sports, after school,
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  Speaker 1: we're going and getting our Taco Bell and we're trying
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  Speaker 1: the new sauce. Maybe it's great for families with teens. Right.
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  Speaker 1: Another angle can be for lifestyle entertainment creators who are
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  Speaker 1: doing really fun you know, Get Ready with Me is
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  Speaker 1: or day in the Life content and they're showing that
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  Speaker 1: they went and tried this new sauce over at Taco
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  Speaker 1: Bell and then inside of here, we're going to give
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  Speaker 1: you different angles. Right, my first time trying the volcano sauce,
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  Speaker 1: family taste. Who can handle the heat volcano glazed with
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  Speaker 1: new sauce spice levels I can handle? So again, you're
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  Speaker 1: now entering and you're saying, as a family creator, I
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  Speaker 1: want to show how our kids love this new sauce,
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  Speaker 1: like after school, we go and get our burritos at
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  Speaker 1: Taco Bell after sports, right, or maybe your creator that
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  Speaker 1: does you know food stuff and local food and bites
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  Speaker 1: and things, and you want to share something a little
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  Speaker 1: bit different. Again, some of you may be like, I
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  Speaker 1: would never promote Taco Bell and you don't have to.
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  Speaker 1: You don't have to pitch them. Okay, we can move on.
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  Speaker 1: That's the whole thing with like just thinking about brands
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  Speaker 1: in general. But the example I'm trying to share with
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  Speaker 1: you is when you hear something like Taco Bell launched
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  Speaker 1: a volcano sauce, so many people are like, how could
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  Speaker 1: that even make sense for me? I hope today's video
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  Speaker 1: showed you how you don't have to be a food
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  Speaker 1: creator to only pitch Taco Bell's new sauce. Right, And
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  Speaker 1: ultimately it's going to come down to the PR team
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  Speaker 1: and to the marketing team. What angle do they like?
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  Speaker 1: Did they like that after school, like having kids in
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  Speaker 1: the uniforms and everyone's going to get Taco Bell for
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  Speaker 1: late night dinner. Do they want to see the call
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  Speaker 1: co kid that's getting taco bell after bites do they
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  Speaker 1: want to do like families or that are doing taste
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  Speaker 1: tests or team content. Again, it will come down to
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  Speaker 1: the angle that they like. But that does not mean
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  Speaker 1: that you shouldn't shoot your shot and pitch it, because again,
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  Speaker 1: you're just one pitch away from a brand getting excited
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  Speaker 1: about your ideas and wanting to work with you. Now,
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  Speaker 1: if you're interested in subscribing to our substack, I will
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  Speaker 1: leave the link below. We have a free version, so
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  Speaker 1: y'all can just subscribe to the free opportunity. Or if
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  Speaker 1: you want those emails and you want those angles, and
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  Speaker 1: you want a bit more direction so that you can
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  Speaker 1: move faster in your pitching, then you can go ahead
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  Speaker 1: and subscribe who are paid either monthly or yearly membership
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  Speaker 1: over on substack. Now, one of the things I always
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  Speaker 1: tell creators when you're thinking of a pitch, and you're
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  Speaker 1: thinking of pitching outside of your niche, there are some
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  Speaker 1: really interesting things that you guys can do to get
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  Speaker 1: the brand's attention. You can call it out, you can
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  Speaker 1: be like For example, I had a makeup creator Pitch Hotel,
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  Speaker 1: and she was very much like listen I know I'm
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  Speaker 1: a makeup creator and I'm not your typical travel creator.
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  Speaker 1: She said that. In the pitch, she was like, however,
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  Speaker 1: I notice that your spa sells a lot of the
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  Speaker 1: skincare products that I use on my clients, and I
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  Speaker 1: think there's something there where I would love to show
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  Speaker 1: off your spa, how you sell these products? Whatever? That
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  Speaker 1: was the end, right, So now you have a makeup
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  Speaker 1: creator pitching a hotel. It's all about finding a problem
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  Speaker 1: and a solution. We talk a lot about this inside
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  Speaker 1: my Pitching a brand's master course. We talk about link strategies.
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  Speaker 1: How do we have the brand have the aha moment?
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  Speaker 1: How do we find a link that makes the pitch land. Also,
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  Speaker 1: something I love about pitching outside of your niche is
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  Speaker 1: growing your LinkedIn contacts. Remember how LinkedIn works, you guys,
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  Speaker 1: every single person you're connected to now you are connected
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  Speaker 1: to their people, right, That's just like the LinkedIn game.
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  Speaker 1: And the more you expand the type of people on
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  Speaker 1: the influencer marketing side you're connecting with, the more connections
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  Speaker 1: you're going to have and it's going to help you
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  Speaker 1: in your outreach. So not only having certain types of
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  Speaker 1: people that you're connected to opens you up for more
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  Speaker 1: opportunity and opportunities that you may not even be aware of.
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  Speaker 1: So definitely use all your pitching and all your efforts
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  Speaker 1: to also lean in and grow your LinkedIn connections. At
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  Speaker 1: the end of the day, your job as a creator
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  Speaker 1: is to pitch and you know, knock on the door
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  Speaker 1: and shoot your shot and give an angle, and if
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  Speaker 1: the brand doesn't like it, it doesn't matter. You can
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  Speaker 1: reach out again with a new angle, a new idea,
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  Speaker 1: a new concept. And I have seen this happen so
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  Speaker 1: many times where creator will pitch and the brand will
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  Speaker 1: go some them or not respond or say not now
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  Speaker 1: or later, et cetera, et cetera. There's always an excuse
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  Speaker 1: and then boom they hit them with an angle and
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  Speaker 1: the brand's like, I love it, Let's move forward. So
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  Speaker 1: don't let, you know, rejection be something that stops you.
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  Speaker 1: Let it just be like, hey, that wasn't an angle
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  Speaker 1: that they were interested in. And pitching outside of your
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  Speaker 1: niche again allows you to try different ideas, different content ideas.
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  Speaker 1: That allows you to expand on your content and it's
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  Speaker 1: an overall win win financially but also creatively. So I
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  Speaker 1: hope this helped you, guys. I hope this helped get
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  Speaker 1: you guys thinking about pitching outside your niche again. If
• 11:01
  Speaker 1: you need support in pitching, y'all, don't be shy. Book
• 11:05
  Speaker 1: a call with our success manager. They can let you
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  Speaker 1: know how I can help you in your pitches. We
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  Speaker 1: have DIY solutions. I do one on ones. I can
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  Speaker 1: dive in your business with you, get you in the arena,
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  Speaker 1: get you intensively pitching. So whatever it is that you're
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  Speaker 1: looking for, our team can help support you. So you
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  Speaker 1: can always book a free discovery call if that's something
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  Speaker 1: you're looking into, because that's my niche is pitching brand deals,
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  Speaker 1: monization and partnerships, y'all, and I'm here to help. I
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  Speaker 1: hope you enjoyed today's episode. If you did, make sure
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  Speaker 1: to rate, review, and subscribe to our show and visit
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  Speaker 1: Sidewalkerdaily dot com for more resources on all things influencer
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  Speaker 1: marketing and social media. Until next time,