Latest / Event Industry News Podcast / Meet Super Benji: The AI Sales Dog Rewriting Event Lead Gen

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Meet Super Benji: The AI Sales Dog Rewriting Event Lead Gen · Event Industry News Podcast

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  The Event Industry News Podcast is sponsored by Present Communications.
• 0:04
  Present provides broadcast-quality live, hybrid, and virtual
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  event production trusted by organizations where reliability really matters.
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  they design and deliver fully resilient systems that work first time.
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  Hello everybody and welcome along to the Event Industry News Podcast
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  with me, James Dixon, wishing you all a very good morning, afternoon, or evening
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  whenever or wherever you tune in to today's podcast from.
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  I'm in a little bit more sort of casual attire today, t-shirt. It's another lovely
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  warm day in the summertime here in the UK.
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  So yeah, looking forward to having a relaxed conversation with
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  my guest today, and we're gonna be talking all things AI,
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  which is very apropos a lot of discussions that we're having at the moment in
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  the events industry. But on a more specific level today,
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  an AI-powered sales tool. To tell us more about it is my
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  guest today and the CEO and founder of SuperBenji,
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  Jeremy Bassett. Jeremy, a very warm welcome to the podcast.
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  Great to be here, James. And thanks from a
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  lovely sort of office hub setting where you are, I believe in Oxford
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  this morning. I did ask when Jeremy joined the line this morning if it was
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  a virtual background. It looked far too sort of polished to be real.
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  You might see some of my colleagues popping into the background here, James.
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  Fabulous. So yeah, Jeremy, a warm welcome along to the Event
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  Industry News Podcast for the first time. And I mentioned in my introduction there that
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  we're going to be talking sort of AI, and more specifically AI-powered sales
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  tool. Before we sort of dive into what SuperBenji is,
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  let's start with yourself joining the podcast for the first time.
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  Tell us a little bit about yourself, Jeremy, and what your background is.
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  Yeah, sure. Well, look, I mean, I'm passionate about
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  events and passionate about business. And it's really a combination
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  of those 2 things that have led us to this point. My background, I used
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  to be a marketing director. I was at Unilever for 14 years.
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  And when I was at Unilever, I was responsible for organizing events that brought together
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  our brands and startups, startups that were inventing the future of
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  marketing. And I then left Unilever and set up a consultancy that
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  effectively did that. What we did actually was we would work with
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  an event organizer we would effectively take over a share
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  of their floor plan and we were responsible for selling that
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  to startups. So we had to find innovative startups,
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  pitch in the idea of you should be at events, and then educate
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  them on how to make the most of that opportunity. And we had to do
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  that in a way that was better and more efficient than the event organizer
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  themselves, otherwise they would do it themselves. And so what we're
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  effectively doing was creating the the innovation zone or the discovery zone
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  or the startup zone for loads of different events. And, and what
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  that forced us to do is to be able to find interesting companies
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  better than event organizers, reach out to them and sell to them
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  in a more efficient way than the event companies.
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  And with the onset of AI, I mean,
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  goodness, what is that? Almost so almost
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  4 years ago now. Wow. The— when ChatGPT
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  3.0 launched, that was a game changer for us because it realized—
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  we realized we could actually fully automate a lot of that process.
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  And so we started playing around with that. And basically over the last
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  3, 4 years, we've been optimizing that workflow initially
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  for ourselves and then realizing actually we've solved a huge
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  problem here, a problem for the event industry. Um,
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  and so we then spun it out as a separate business, uh, 2,
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  2 and a half years ago now. And, um, yeah, and that was the
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  start of Super Benji. So really understanding what it takes
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  to find interesting exhibitors and sponsors, reach out to them
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  and get them on board. And then, you know, my team,
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  they hated doing sales. Uh, when I say that, I say,
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  uh, they hated doing the outreach. Actually closing
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  the deal and coming up with the idea and how you might come to life
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  at a show was quite interesting, um, but doing the outreach
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  was quite painful. And so that's the part that we've focused
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  on with Super Benji. So, so it's an AI sales
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  and kind of lead generation tool. Is that fair to sort of
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  a fair overview of what it actually is? Yeah, exactly. So literally,
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  if you were to go to our website and you drop your email in,
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  it would understand, it would look up who are you, what are your shows or
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  show that you might be focused on, who would be the
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  ideal exhibitor or sponsor or speaker for that show or delegate
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  for that show. And then it does a deep dive into,
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  you know, going to competing shows and scraping their list
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  of exhibitors, understanding who's new in the industry that could be interesting as
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  a sponsor. Finding the right person, validating their email,
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  and then it does deep research on each person. You know, the number one sales
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  mechanism that we've found worked, whether that's manual or through AI,
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  is showing someone that you're interested in them and
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  that you think what they're doing could be an important feature at your show.
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  And that just works, um, 9 times out of 10. So what
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  we do is we listen to their podcast, we read their blogs, we check out
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  their LinkedIn, we look at what are the things that your prospects are excited about,
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  and then we effectively take that content,
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  work out what's relevant to the show itself, and then say,
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  we loved what you said about this, that's exactly what we'd love to be showcasing
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  at our upcoming show. We'd love to explore how we can feature that
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  as a sponsor or exhibitor or speaker, um, at our upcoming show.
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  Can we have a, have a call? And we're getting fantastic reply rates.
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  And I mean, one thing that springs to mind is, you know, when it comes
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  to sales in any shape or form,
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  yes, you've got to have processes, you've got to have a good approach
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  to it, but it also boils down to it being a
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  numbers game. Anybody who's ever worked in sales will say, you know, ultimately it's
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  a numbers game. You know, if you need to sell 10 spaces,
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  then you know, you need to contact at least X amount of people.
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  And if you've got even more leads, even more companies that you weren't aware of
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  before to potentially contact, then statistically you're going to improve
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  your chances of selling whatever it is you've got to sell. Yeah,
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  I think that's right. It definitely— there is an element here of quantity,
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  um, but I think you can change the numbers a lot through quality.
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  Uh, if you think about most event organizers, they're not just organizing
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  a show, they're building a community. And what
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  you don't want to do when you're building a community is start to,
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  um, you know, be known as a spammer within that
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  community. You want every touchpoint with everyone, whether they're paying you or not,
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  whether they're an exhibitor or a potential exhibitor, to be a very positive
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  interaction. Um, and one of the things we've realized is that,
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  you know, if you're building a community, the way you do outreach to that community
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  determines the community you become. If you do outreach in a very transactional
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  way, you'll probably attract very transactional people to that community and
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  you'll probably become a transactional community. If you do outreach in a very relational
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  way, you probably get people that are a bit more willing to invest
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  in the relationships in that community and it will become more vibrant.
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  So yeah, we're a big advocate for not just quantity
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  but also quality. Yeah, and forgive me, maybe I didn't quite frame
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  it in the right way, but we've all been there with events or, you know,
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  I started my career in advertising sales, you know, for print
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  B2B print publishing, and we've all been there where, you know, the latest issue of
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  a magazine gets published and printed and it goes out there with a special feature
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  in there, and then, you know, a week later you see 2 or 3 companies
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  that you'd never heard of before that you think, oh well, they would have been
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  really, really suitable. So when I say a numbers game, what I
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  mean is really just a tool that is, is helping you identify more
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  potential good leads rather than just throwing as much out there to irrelevant companies.
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  The beauty of these AI tools is they are able to refine down
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  and tell you these guys are actually really suitable, they tick all the
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  boxes, it is a quality lead, and it's potentially people that
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  you've not heard of before. Yeah, exactly. Yeah, exactly.
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  And I think that's what's great about, um, Superbenji is you
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  don't have to compromise quality for quantity.
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  You can take that white glove service that you might give to your, your VVIP
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  guests or sponsors, and you can make that available to a much
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  wider audience. What, um,
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  when, when it comes to startups in, again, in, in any industry, one thing
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  I've found is that, um, is that actually this, this is not just
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  a sort of a one-way process in terms of
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  assisting the organizer to find new startups
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  and startups and new leads that could have the potential to
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  exhibit at their event, but startups in any industry might not actually be
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  aware of all the relevant events to their industry.
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  So it's not just a one-way process. This could be as much
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  to the benefit of the startups themselves by introducing them to events
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  that they might not have actually been aware of that could be a big benefit
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  to their business. Yeah, absolutely. Yeah, that's exactly right.
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  And It's not even just that, it's educating them sometimes
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  that events exist and that events could be a part of their marketing
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  strategy. For a lot of startups, it's not even necessarily
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  on their horizon or their radar. But what
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  we've realized though is that this approach to sales of finding
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  new prospects, doing deep research and very highly personalized outreach
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  is not just for startups, it's for any sponsor.
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  It's been really interesting to see the way people have used the tool. They're starting
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  to use it, use SuperBenji as a way of reaching out to, you know,
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  very senior, very big sponsors, right through to
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  helping them accelerate their discovery zone, which is obviously where we started.
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  Let's get into some of the sort of the hands-on aspects of it, if we
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  could. Is it something that is kind
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  of operated and managed by the client themselves,
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  Is it something that's done with your support? How does the process work initially if
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  you have a customer that comes to you and says, look, we've heard about the
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  SuperBengi tool, we'd love to use it, how do we do so? How do we
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  take it from here? Yeah, yeah, great, good question. So, um,
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  there's different approaches. You've got, uh, managed-for-you service which
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  we provide, uh, and then there's a do-it-yourself,
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  self-managed service which some people prefer. Um, it really depends on
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  where you are at. Uh, but for both people regardless,
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  um, all we're doing is taking your name and your
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  email and your LinkedIn, um, and then we're putting that to
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  work using SuperBenji. So for instance, James,
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  if you wanted people for the podcast, uh, what we would do is
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  either you would log on to our platform or we would do this
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  for you, but Benji would find you 300 prospects that
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  are perfect, um, speakers for the podcast. He would research
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  why would they be, um, interesting speakers,
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  what sort of content could we cover. He would brainstorm big ideas
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  for each of those people, and then he'd start to send emails
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  from James Dixon, um, from your email as
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  James Dixon to those people. And then he'd send a follow-up
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  on LinkedIn from James Dixon's LinkedIn.
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  So each one of your potential podcast guests could receive
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  a series of emails, a series of LinkedIn messages, all from you.
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  Wow. And from a, you know,
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  a process point of view, finding the leads,
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  finding the prospects, you know, is one thing, but then to be able to provide
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  the sort of the assistance in maybe to how to target each one of those
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  in a very, very specific manner so that it becomes a
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  bespoke thing. So it doesn't just become one generic email
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  that's being sent out to all of these prospects. That's another sort of key
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  feature, isn't it, of SuperBenji that I noticed, that really there's that level of
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  sort of, you know, bespoke fit to each level
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  of communication that goes out. That's right. Yeah.
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  And that's important for several reasons. The problem with templated
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  messages is that the spam filters often pick up that they are templated.
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  And we'll filter them off. So you don't want them for that reason.
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  The second reason though is that as to why personalization works
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  so well is we can customize a message based on the recipient's
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  tone of voice rather than the sender's. So if you're sending a message to someone
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  who prefers something short, to the point, we can
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  make sure the message is short and to the point. If you're sending something
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  to someone who prefers a bit more of the backstory
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  and a bit more of the detail, we can send a message that reflects their
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  tone of voice as well. So it's really amazing what you can do. We do
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  say to people, don't worry so much about this as being a way for you
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  to express what you want to say. Think of it more as a way for
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  you to engage people based on their terms. And AI allows you to do that.
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  You mentioned that you're sort of 2 and a half in, 2 and a half
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  years into the launch of Superbenches at all.
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  What are some of the results that you've seen with clients that you've worked with?
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  Because Zoombee, that's given you probably
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  2 cycles. When you look at some of the, you know, events maybe that are
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  run on an annual basis, you've probably had 2 cycles to reflect on
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  now where clients have used it. What have the results been? Yeah,
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  we've been working with a whole range of event organizers,
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  but let me start with Informa just because they're probably quite well
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  known. So we've been working with them for over 18 months and
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  And in their words, SuperVenge has been an absolute game changer.
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  So what it's doing for them is all the heavy lifting on
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  prospecting. So it will find people, big or
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  large sponsors, big or large exhibitors for their shows. And we're
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  going, you know, in some cases super specific. So we might be looking at
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  the latest sustainable packaging solutions
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  for the pharma industry, for instance.
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  Or we might be looking at new drug discovery solutions
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  for a specific part of pharmaceutical drug development.
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  So we can go super niche, find, you know,
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  interesting innovations in those spaces. The results that they're
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  getting though, just to cut a long story short, I mean, sometimes campaigns
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  will get a +20% reply rate, which is phenomenal. You know,
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  most spam tools are generating 0.1 to 0.3%.
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  So we're getting— wow, is that the statistic?
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  That's the statistic. So in some cases we're getting over 200%—
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  200 times, not 200%, 200 times,
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  um, the, the leads that you get. And that's why you don't
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  always have to go with quantity. You can, if you can improve quality and
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  keep quantity high, you can get amazing results. Um,
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  on average for our event organizers, we're getting just over Uh,
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  just around 11% reply rates. So off the
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  back of 300 prospects a month, you'd normally get about 30 phone calls,
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  uh, which is enough to fill one salesperson's calendar
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  with a steady stream of leads in the lead-up to a show.
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  Yeah, well, and, and I mean, when it comes to breaking
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  those numbers down, we've talked for decades in
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  the events industry about ROI and ways of
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  measuring it. I mean, presumably with a tool like
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  this, because of its— of how
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  it's built, you know, it's able to sort of quantify,
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  I guess, in a way. Once you understand how many of those leads that it's
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  helped generate have converted, you know, presumably the statistical output at
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  the end of a sales cycle is very accurate as well. So you can see
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  how productive the platform has been. Yeah, yeah, it's a no-brainer. I mean,
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  our ambition all along is that people should be able to get a
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  10-fold return on the investment they're making. And then that just makes
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  Superbenji an easy decision for anyone.
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  But our ambition has always been to be the
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  highest quality, lowest price way for event companies to
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  generate leads. So it's far more cost effective than LinkedIn ads, Google ads.
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  And, you know, we really believe in events.
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  Our business is built on them. They're an important thing
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  in terms of lead generation for us as well. Um,
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  and we've seen them work. Business is not based on transaction, it's based on trust,
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  and trust is built through connection, and connection happens at events.
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  And so, uh, we're very bullish on the sector.
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  We're really doubling down and building products around it, um,
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  and it's working really, really well. The nice thing
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  about this as well is you don't have to sort of put
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  it to work and then wait 6 months and hopefully we'll tweak things and get
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  things right. You put it to work and literally in the first few days you'll
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  start to see replies coming in. It's very, very quick.
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  And, you know, of course those replies then go into a funnel
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  and eventually will convert. But what
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  we're doing is we're putting high-quality leads straight into your inbox.
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  So that you can move them forward, and we're doing that in the most cost-effective
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  way possible. The whole AI
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  evolution is one that I'm watching keenly because I'm
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  part of it. You know, we all have to accept that we are all part
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  of the AI revolution. It will affect everybody in some
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  way, shape, or form. And working in the events industry, you know, I've now
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  used all the sort of the the commonly known tools that are out there to
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  help, right? Yeah. And I've kind of been on a process, I guess, of experimentation,
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  you know. I've used ChatGPT, I've used Gemini,
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  I've used Copilot, I've started using Claude recently,
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  um, and, and I'm interested to see how each one performs
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  and what its strengths and weaknesses are. Because I think there's still a
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  lot of people who are caught in this, oh well, I've got an AI tool
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  here, I can just use Copilot. And I think people are and maybe being
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  just not deceived a little bit, but thinking that maybe one AI
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  tool can do everything that they need to. And I've slowly
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  sort of seen a shift, and platforms like Super Benji are going to be great
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  for showing people that AI is not one size fits
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  all. Find, oh, just use Gemini every day and that'll do everything that it want—
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  you want— you need it to do. Yeah, there are ways of, of getting very
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  specific tools that utilize AI in the background to do very,
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  very specific things. And I think that's kind of gonna be the next sort of
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  cycle of evolution as I see it in certainly events and in business is that
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  people have done their initial experimentation with the big
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  branded common platforms that a lot of people are aware of, and then they
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  will start to merge and use individual platforms to do certain
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  tasks that they need to achieve. I'm just wondering what your take
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  on that might be and whether or not you think similar.
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  Yeah, absolutely. No, I think it's really important for everyone to be experimenting
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  with a whole range of different AI tools at the moment. Having said that,
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  um, what we don't want to do is
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  like what's happened over the last couple of years with all these AI
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  tools is you've got the rise of the sales engineer. Um, so you've got someone
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  that is then responsible for stitching all these tools together.
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  We actually think that's a distraction. Um, we think that role shouldn't have to exist,
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  and we think technology should be so easy and so intuitive that
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  anyone, regardless of their confidence in AI or their confidence with
• 19:57
  technology, can use it. And so what we've done with SuperBenji is tried
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  to make it so easy that whether or not you're experimenting
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  with all the different LLMs and trying different AI tools, or whether
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  you're fresh to this, you can use SuperBenji. So we've
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  worked really hard to make the UX super simple and hopefully
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  super easy for anyone, regardless of your technology um, confidence.
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  Um, but it is exciting, isn't it, James, how much stuff's coming
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  out and the opportunity that all creates for people? Well,
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  yeah. And the other thing that I've been giving some consideration to is, is,
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  is actually the use of the, the term AI
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  alongside platforms, you know, AI-powered tool,
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  such and such AI-powered tool, or our AI integration.
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  I, I dare say that there's going to come a point fairly rapidly where
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  companies no longer have to publicize the fact that they have an AI tool
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  built into it, that it becomes sort of de rigueur, that,
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  that platforms and tools that we use have that element running in the background anyway.
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  Do you know what I mean? But everything at the moment seems to want to
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  publicize that it has an AI tool running alongside it. Yes.
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  You know, I dare— in a decade's time, I don't see that being the case.
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  I think we'll just— it'll just be living there in the background of everything.
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  What we do. I think so. I mean, we don't talk about ourselves as being
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  available on the internet, for instance, um, anymore, and haven't done
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  for, you know, a decade or two. And I think AI is the same,
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  um, in the adoption. But yeah, these tools, they really make life
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  easy for us. We're using a whole range of tools that are sort
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  of a very complex workflow that's baked into one very easy-to-use interface.
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  So hopefully as a user, you wouldn't have to see that complexity.
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  It's hidden below the surface for you so that you can just get on with
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  what you're doing and your role as sales and closing deals for the
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  company. For people who are listening to the podcast or watching the podcast
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  today and thinking, well, how does a tool like this actually come about? You know,
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  you started as a, you know, you worked in events and in marketing.
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  You then, you know, moved and evolved
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  yourself into, like you said, these consultancy roles with events and finding
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  the leads yourself using probably quote-unquote traditional methods,
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  how do you then effectively become a tech startup yourself?
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  And people will be asking, how long is the process to launch? 2 and a
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  half years ago, how long was the process to actually get to that point?
• 22:24
  Yeah, it is funny. That is one of the deceptions
• 22:28
  with AI. It looks really easy because I could ask ChatGPT,
• 22:33
  write an email from James to Sarah
• 22:37
  inviting her to a podcast, and you'd get an 80% good email
• 22:41
  just with that prompt. Um, would Sarah reply?
• 22:45
  Almost definitely no, because it would be so generic and so AI-written that it
• 22:49
  would be obvious. Um, and so you can get 80%
• 22:53
  in 5 minutes. Refining that 20% and making sure you're developing
• 22:57
  something that Sarah would reply to is what then has taken the
• 23:01
  last 2 and a half years. And And a huge investment. You know, we've taken
• 23:05
  on third-party capital. We've got a team of 10 people.
• 23:08
  I'm based here in Oxford. This is our office in Oxford.
• 23:11
  So we've got access to some amazing minds in this space.
• 23:17
  And what we've basically been doing over the last 2 and a half years is
• 23:20
  taking that 80% good model and refining it and refining
• 23:24
  it and refining it. And to get to what is
• 23:28
  now a very, very good model that works for, for the Informers
• 23:32
  of the world, but also works for much smaller event organizers.
• 23:35
  Um, we even had it working to find
• 23:38
  sponsors for our local cricket club. My sons love playing cricket here
• 23:42
  in Oxford, and, uh, and we put it to work for the local cricket club.
• 23:46
  Within 2 weeks, they had, um, over 60 phone
• 23:50
  calls, and they'd closed, um,
• 23:53
  3 deals that brought in $20K of sponsorship revenue to the club,
• 23:56
  which is a huge game changer for a local cricket club. So It works
• 24:00
  for the big and the small organizations alike. Well, and that's
• 24:04
  great because, you know, I know, you know, when it comes to the AI
• 24:08
  tools, we said that there's ultimately not going to be a one-size-fits-all approach. But I
• 24:12
  suppose the paradox of that is that you've created something from a sales point of
• 24:15
  view where it doesn't matter, I guess, what you're selling,
• 24:19
  you know, as long as you give it the right information and
• 24:23
  access to what you need it to do.
• 24:27
  Um, you know, generating leads is applicable
• 24:31
  in, in so many different businesses, even though obviously your primary focus
• 24:34
  at the moment is on events. Yeah, yeah, exactly. I think, I mean,
• 24:38
  we are primary, we are the only company that's doubled
• 24:42
  down on events. Everyone else is sort of in the generic lead gen space,
• 24:45
  but we've chosen events as our strategy, um, as our target to go
• 24:49
  after. Um, I would say take a broad
• 24:53
  view of events. It's more about sponsorship, anything that's got an audience that's trying to
• 24:57
  be monetized. So, um, definitely event companies, also publishers,
• 25:02
  um, works very well for like award companies, companies that are trying to
• 25:05
  get people to apply for awards. They often have, um,
• 25:09
  yeah, and then, yeah, and most event companies
• 25:13
  often have like a publishing element to them as well.
• 25:17
  Um, so we're able to help with that whole stack of sales across
• 25:21
  the event publishing industry. Yeah,
• 25:24
  and, you know, I said recently to somebody that events— there's
• 25:28
  a lot more sort of what I consider to be entrepreneurial events that have
• 25:32
  sprung up since the pandemic. You know, you've mentioned, you know,
• 25:35
  Informa, and there is, you know, big global organizations that
• 25:39
  are responsible for huge swathes of events around
• 25:43
  the world. But since the pandemic, I seem to have seen a lot more
• 25:46
  of, you know, independently owned entrepreneurial sort of style events
• 25:51
  coming to, you know, big exhibition venues,
• 25:54
  places like Excel, places like the NEC, you know, that they're
• 25:57
  coming to market with relatively small teams managing them,
• 26:01
  serving really sort of niche markets, often born out of communities
• 26:05
  that they've built, you know, prior to actually deciding to
• 26:08
  launch an event. And I see tools like this as a great resource
• 26:12
  actually for those sort of smaller entrepreneurial events that have got a great
• 26:15
  basis but maybe not a huge resource of people there to
• 26:19
  be able to go and do lead generation. Yeah, yeah, I think definitely
• 26:24
  that's the case, and we're trying to work hard to make this relevant to smaller
• 26:27
  companies as well. So, um, one of the things we've done is worked
• 26:31
  hard to get our price down. For instance, we used to charge, um,
• 26:34
  £2,000 a month, um, for everyone, and now
• 26:38
  we've got price points that start at £99 a month. So we're making
• 26:42
  it easy and accessible regardless of whether you're the Informer of the world
• 26:46
  or you're just starting a new local show. Uh, this is hopefully something
• 26:50
  that is accessible and affordable for you. Um, and if you stick around,
• 26:53
  we'll give you a promo code so you can try it out for free for
• 26:57
  a month as well. Well, fabulous. No, that's great. And, and my— the
• 27:01
  next thing on my, on my lips was, was going to be, you know,
• 27:03
  how do people get in touch? You know, um, if people want to find out
• 27:07
  more about, uh, Super Benji, what it does, get in touch with you, Jeremy,
• 27:10
  how do they do that? Yeah, well, I think I'd love to talk.
• 27:13
  Um, you can reach out to me on email,
• 27:16
  jeremy@superbenji.ai. Uh, you can
• 27:19
  go to our website, uh, superbenji.ai as well.
• 27:24
  And on the website, you can actually just get yourself live. So you can click
• 27:28
  on Get Started there. Uh, you can go through the onboarding flow,
• 27:32
  and it takes about between 5 minutes and 40
• 27:36
  minutes depending on how much you want to edit and change things.
• 27:40
  But yeah, and there's a promo code for you. So if you enter EINFREE,
• 27:47
  you can try this out for free for a month and see.
• 27:51
  You'll see results. Like I said, you'll see results within the first few days.
• 27:54
  Hopefully you can even perhaps start to think about closing deals
• 27:57
  within the first month. Who knows? But you'll definitely see leads
• 28:01
  coming into your inbox and you can compare the quality of those leads and
• 28:05
  the cost of those leads versus your other methods of bringing in leads and hopefully
• 28:09
  try things out for yourself. Fabulous, very generous. So just let's just repeat that,
• 28:13
  EINFREE is the promo code. So anybody listening or watching today's
• 28:17
  podcast that wants to have a little bit of a deeper dive into SuperBenji,
• 28:21
  see what its capabilities are, EINFREE is the
• 28:25
  promo code that you can enter on the superbenji.ai website in order
• 28:29
  to get that discount and, uh, and go and give it a try for yourselves.
• 28:32
  One thing we've not mentioned, Jeremy, um, before we wrap up today is,
• 28:36
  is the creation of Benji themselves.
• 28:39
  Benji the dog. And this might seem,
• 28:42
  this might seem trivial, but in the world of AI,
• 28:46
  there's a lot of platforms and they all have a little logo or a brand.
• 28:50
  But I like the idea that you, that Super Benji is,
• 28:54
  you know, is a character. You know, there is that— if you go to the
• 28:57
  website, everybody, you'll see Benji the dog there, ready to— ready. I should have brought
• 29:01
  a plushie here, James, too. It's great. And,
• 29:04
  and I'm hoping that you're going to say that, you know, that was a,
• 29:07
  a really sort of a calculated decision. Like, yeah, let's have, you know, a character
• 29:11
  or some sort of, you know, uh, figure that represents what Super
• 29:15
  Benjin, what it is. Yeah, you know, we're trying to make
• 29:18
  this easy, accessible, friendly, and fun for everyone. You don't have to
• 29:22
  be like a techie to use this tool. This is, um, something that is— it
• 29:27
  performs better than high-tech tools but easier. Um, and is
• 29:31
  accessible for anyone. And so yeah, Benji is very much a creation from that.
• 29:34
  It's definitely not replacing your job. It's here to be
• 29:38
  your best friend in sales. That's our ambition, um, that we take the hard work
• 29:42
  out, we do the heavy lift for you, and we allow you to do the
• 29:44
  fun parts of sales. And that's why it's a dog. Uh, well, there we go.
• 29:47
  They always said that dogs are man's best friend, and Benji
• 29:52
  is now the salesperson in events' best friend. There we
• 29:55
  go. Boom. It's a great way to wrap up today's
• 29:59
  episode with my guest today, Jeremy Bassett, the CEO and founder of
• 30:02
  SuperBenji. Just one more shout out before we go today,
• 30:05
  superbenji.ai. That's Benji,
• 30:08
  B-E-N-J-I dot A-I,
• 30:10
  superbenji.ai. And that promo code again,
• 30:13
  EINFREE, if you, uh, want to give the platform a
• 30:17
  little bit of a test out. And, uh, my thanks to Jeremy for joining us
• 30:19
  today and having a bit of a chat. Give us a bit of an insight
• 30:22
  into that. Thanks very much, Jeremy. Great to be here, James. Thanks for going through
• 30:26
  it. Before we end today's episode, just a couple of little mentions, as I
• 30:29
  always do at the end of each show,
• 30:32
  for some of our own stuff. Of course, if you've started today's journey by
• 30:36
  watching the podcast on the Event Industry News website,
• 30:39
  thank you very much for tuning in. Please do make sure that you go to
• 30:42
  wherever you get your audio podcasts from and make sure that you are
• 30:45
  subscribed and you like the podcast to make sure that you get notified when when
• 30:49
  the new episodes drop so you can listen to those while you're out and about
• 30:52
  on the go. Of course, that's where you may have started your journey today by
• 30:56
  listening to us. If you've done that, thanks very much. Please do make sure that
• 30:59
  you go in the opposite direction. Head over to eventindustrynews.com when you
• 31:03
  get a second. Make sure that you check out all the latest news features.
• 31:06
  Special supplements are available on the website as well, of course, as the A to
• 31:10
  Z Supplier Directory. If you work in the events industry and you're looking for a
• 31:14
  product, service, or supplier, the chances are you will find it on the A to
• 31:18
  Z Supplier Directory the eventindustrynews.com website.
• 31:21
  My thanks again to my guest today, Jeremy Bassett from SuperBenji. My name
• 31:26
  is James Dixon, and we will see you all again on the next edition of
• 31:29
  the Event Industry News Podcast. Goodbye,