Latest / Event Industry News Podcast
Meet Super Benji: The AI Sales Dog Rewriting Event Lead Gen
Jeremy Basset, CEO and founder of Super Benji, joins James Dickson to explain how his AI-powered sales tool automates prospecting, personalises outreach, and helps event organisers find sponsors, exhibitors and speakers more efficiently. They discuss real-world results, use cases for big and small shows, and how AI can improve lead quality and reply rates.
The episode covers Super Benji’s origins, pricing approach, and quick time-to-results, and highlights practical tips for event teams looking to scale outreach without sacrificing community trust and personalised engagement.
EIN listeners…
The skinny
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