Latest / Influencer Confidential / How Creators Land Speaking Opportunities #296

Transcript

How Creators Land Speaking Opportunities #296 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the curtain? Well,
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  Speaker 1: let's jump in. You guys know that I am so
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  Speaker 1: passionate about outreach and pitching, and recently we're trying to
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  Speaker 1: help you guys understand that pitching doesn't only mean brand deals.
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  Speaker 1: So many of the creators in my program or influencers
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  Speaker 1: I work with, or founders entrepreneurs in our community, they
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  Speaker 1: want to land speaking jobs, paid speaking gigs, and I
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  Speaker 1: am all for that. As someone who is also a
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  Speaker 1: paid speaker, I find that speaking is such a great
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  Speaker 1: way to establish your authority, your credibility. It's a great
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  Speaker 1: way to monetize, an awesome way to also network with
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  Speaker 1: other industry leaders, people that are in your zone of genius,
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  Speaker 1: and obviously create different revenue opportunities because when you are speaking,
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  Speaker 1: it just gives you such a higher level of access
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  Speaker 1: to all the attendees, and if you're obviously selling something
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  Speaker 1: direct or wanting people to join your community or your list.
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  Speaker 1: It's an awesome way to do so. Now, Funny enough,
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  Speaker 1: when I talk to the creators in my inner circle
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  Speaker 1: and I ask them, are any of you guys pitching
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  Speaker 1: speaking jobs? They don't even think about it, Like they're
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  Speaker 1: so focused on you know, UGC and brand deals and
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  Speaker 1: reaching out to partners for sponsorships that they don't even
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  Speaker 1: realize that they can make money doing paid speaking. But
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  Speaker 1: even from a growth strategy or a pure networking strategy,
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  Speaker 1: being on certain stages gives you visibility. I'll give you
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  Speaker 1: an example. Let's just say you are an influencer that
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  Speaker 1: is known for family travel and parenting, travel hacks and tips,
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  Speaker 1: and you go to a conference where there are tourism
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  Speaker 1: boards at this conference and you are a speaker at
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  Speaker 1: said conference. It gives you visibility with every single person
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  Speaker 1: that's at that conference. But from a brand partnership perspective,
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  Speaker 1: like let's just say you wanted to go and meet
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  Speaker 1: a tourism boarder. You wanted to meet a brand that
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  Speaker 1: was you know, having a booth there. Being a speaker
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  Speaker 1: almost helps you cut the line. So I often tell
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  Speaker 1: my creators, I'm like, you, guys, you need to pitch
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  Speaker 1: more speaking opportunities, so that when you go to these
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  Speaker 1: expos these conferences, you are also seen as an expert.
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  Speaker 1: You are also seen as a go to and psychologically,
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  Speaker 1: it just changes the conversations when you are talking to
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  Speaker 1: other booths and you're introducing yourself, You're now introducing yourself
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  Speaker 1: as a speaker, and I'm telling you the credibility that
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  Speaker 1: comes with that is going to help you because again,
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  Speaker 1: these brands are paying for booths at this conference and
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  Speaker 1: they also want to network and coming in as a
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  Speaker 1: speaker is just a surefire away to skip the line
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  Speaker 1: and get your pitch, your media kit scene. So many
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  Speaker 1: creators go in as speakers and leave with paid partnerships.
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  Speaker 1: So that's why I think being a paid speaker is
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  Speaker 1: a two part strategy. It helps you in your business
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  Speaker 1: growth expertise, authority, but it also helps you with partnerships
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  Speaker 1: and paid brand deals, so it is a win win.
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  Speaker 1: I'll actually give you guys a real life example. I
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  Speaker 1: was a keynote speaker at t BEEX. I have hosted
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  Speaker 1: workshops at TBEX and gigs Guy was one of their partners,
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  Speaker 1: one of their sponsors, and because you know, we were
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  Speaker 1: able to also meet them at different events. At different conferences,
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  Speaker 1: we developed relationships and then they became a sponsor. Remember
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  Speaker 1: when I did a few videos on this channel about
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  Speaker 1: eSIMs for my travel creators. First of all, I believed
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  Speaker 1: in the company, and second of all, having that expertise
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  Speaker 1: where I met them in person obviously helped the partnership
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  Speaker 1: go through. So it's just so important altogether. So we
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  Speaker 1: actually have this list on our website called events. These
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  Speaker 1: are some of the conferences that we are going to
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  Speaker 1: be going to speaking at as well as attending. So
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  Speaker 1: if you guys are interested in seeing our specific ones,
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  Speaker 1: I will include that conference link below. However, as a creator,
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  Speaker 1: as a business owner, you guys probably want to find
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  Speaker 1: niche conferences that speak to your business. So, like I
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  Speaker 1: have this girl, she's going to like some global wellness expo.
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  Speaker 1: Maybe you're a makeup artist and you're going to want
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  Speaker 1: to find conferences that are for beauty exposed. You know,
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  Speaker 1: beauty conferences. They exist, and one of the easiest ways
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  Speaker 1: to do that is just to search them. You know,
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  Speaker 1: put in your niche like beauty maybe that's to your niche,
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  Speaker 1: and then put conferences in expos literally, go on Google.
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  Speaker 1: You can go on AI and start to search and
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  Speaker 1: see what are the conferences that are there. Now, all
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  Speaker 1: my Pitching a Brand's master course students know this, but
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  Speaker 1: I want to let you guys know. Step one is
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  Speaker 1: always going to be lists building and generating your list,
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  Speaker 1: and the same goes when you want to be a
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  Speaker 1: paid speaker. You have to literally identify the conferences or
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  Speaker 1: the events that you want to speak at. So that's
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  Speaker 1: always going to be the first step. Step two, similarly,
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  Speaker 1: is going to be like the step two in our
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  Speaker 1: pitching program, which is all about finding the contact directly
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  Speaker 1: so you pitch the decision maker. Now, one of the
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  Speaker 1: things that when you're doing a pitch to a brand deal,
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  Speaker 1: we talk about value. We talk about pitch with value,
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  Speaker 1: value based pitching, right, Well, it goes very similar when
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  Speaker 1: you're pitching a speaking job. You don't just want to
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  Speaker 1: be like, hey, I'm amazing, I want to speak at
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  Speaker 1: your event, No, because why it makes it about you.
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  Speaker 1: I Rather, I want you to flip the script and
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  Speaker 1: ask yourself, what can you provide to that conference, to
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  Speaker 1: that event that is going to help their attendees. I've
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  Speaker 1: actually been asked to go back to events because people
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  Speaker 1: are like your session was so mind blowing that we
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  Speaker 1: need to have you back. People still talk about your session,
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  Speaker 1: So you want to lead with value. So inside of
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  Speaker 1: your pitch, you guys give session names like don't say
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  Speaker 1: what the session is about. So for example, like if
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  Speaker 1: you were in beauty, don't say you know, I want
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  Speaker 1: to teach beauty. This at the other being like a
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  Speaker 1: makeup artist like hot take partnerships or hot takes. How
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  Speaker 1: makeup artists do this at the other notice I use
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  Speaker 1: the word hot take. Now again, you guys are already
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  Speaker 1: good at hooks. I know you are your content creators,
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  Speaker 1: your influencers. You know how to put a together, and
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  Speaker 1: if you don't, you can again go ahead and ask
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  Speaker 1: AI to give you some type of conference sessions that
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  Speaker 1: you could host. You want these ideas to be exciting,
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  Speaker 1: to show, like wow, like I want to go to
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  Speaker 1: that session. You want the person receiving your pitch to
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  Speaker 1: see a couple examples of what that session would look like.
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  Speaker 1: And you wanted to evoke excitement and curiosity so that
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  Speaker 1: the person you know vetting you is like, oh, that
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  Speaker 1: sounds like a really great opportunity. Now, a lot of
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  Speaker 1: times these websites have you know, speaker applications are open
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  Speaker 1: and they make you fill out a Google form. Again,
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  Speaker 1: those exist, I love them, and you need to fill
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  Speaker 1: them out, even me. I have to go in and
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  Speaker 1: fill them out. However, is that the only way you're
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  Speaker 1: going to reach out. No, I still want you to
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  Speaker 1: pitch direct, so that still means finding the exact contact
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  Speaker 1: information and making sure your pitch is very valuable. Now,
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  Speaker 1: there is a little bit of a key difference in
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  Speaker 1: terms of our pitching materials. When you guys are pitching
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  Speaker 1: sponsorships and brand deals, you probably are including your media kit. However,
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  Speaker 1: I feel like there needs to be some tweaks in
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  Speaker 1: your media kit to make it very speaker friendly. So
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  Speaker 1: I would definitely recommend not just sending your traditional media kit,
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  Speaker 1: use certain pages from that media kit, maybe around your
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  Speaker 1: analytics or your growth or you're a bell. But then
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  Speaker 1: I would also create slides that position you as a speaker,
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  Speaker 1: that maybe show you either speaking at past events or
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  Speaker 1: again show you as an expert or authority. If you
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  Speaker 1: are someone who is really serious about pitching speaking jobs
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  Speaker 1: and you want a speaker deck for yourself, you don't
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  Speaker 1: want to make it, and you want our team to
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  Speaker 1: you can go ahead and book a call with our
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  Speaker 1: success manager. Let her know that you want our design
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  Speaker 1: studio to design you a speaker deck and she will
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  Speaker 1: set you up for success, and that we do media kits.
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  Speaker 1: We do company decks, but we also can help you
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  Speaker 1: build your own speaker deck. And again, if you want
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  Speaker 1: to get paid partnerships, you want your materials to support
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  Speaker 1: the pitch. So this isn't going to be a traditional
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  Speaker 1: media kit, you guys, We do need to make it
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  Speaker 1: very speaker sense. Now. A lot of times when creators
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  Speaker 1: do have speaking opportunities, we talk about setting up a
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  Speaker 1: demo reel or a video that shows you doing multiple speaking.
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  Speaker 1: This obviously is going to help. But of course, if
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  Speaker 1: you don't have any of those sort of opportunities, you're
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  Speaker 1: not going to have a demo reel that makes obvious sense.
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  Speaker 1: But if you do have past jobs, even if they
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  Speaker 1: were free speaking jobs, we still want to put together
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  Speaker 1: a demo reel. Just like any pitch, you guys, you
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  Speaker 1: want to make sure you follow up. Following Up is
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  Speaker 1: a critical part of any pitch. You don't just want
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  Speaker 1: to send one follow up, right, You want to send
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  Speaker 1: at least three, and don't forget the power of LinkedIn
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  Speaker 1: follow ups. A lot of the students in our community
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  Speaker 1: know that linked In is key because you can go
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  Speaker 1: ahead and network with those people ahead of time. Follow
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  Speaker 1: the conference online, follow the founders, get in there, connect
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  Speaker 1: with them, you know, create rapport. So many times creators
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  Speaker 1: want to speak at conferences, but again they don't warm
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  Speaker 1: up the lead. And a critical part of being a speaker,
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  Speaker 1: a paid speaker, or just working in general is having
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  Speaker 1: warm leads to come to. I always say pitch conferences
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  Speaker 1: that you yourself have gone to already, because this makes
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  Speaker 1: it a very warm pitch. I went last year, I
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  Speaker 1: went to this topic. I'd love to submit on this one.
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  Speaker 1: These are the type of warm style pitches that obviously
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  Speaker 1: get better responses and open to. However, don't let that
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  Speaker 1: stop you. If you want to pitch to an event
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  Speaker 1: that you've never been to, go for it. I am
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  Speaker 1: all about shooting your shot and making sure you reach
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  Speaker 1: out to these conferences, these workshops, these events to position
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  Speaker 1: yourself as that authority so you can do the speaking now.
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  Speaker 1: People will often ask me, Nina, like, if I was
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  Speaker 1: to go and do an event as a speaker, what
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  Speaker 1: should I be asking for and it's going to be
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  Speaker 1: a little bit of all over the place, right. My
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  Speaker 1: goal at Sidewalker Daily is to get you a paid
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  Speaker 1: speaking job. We have seen creators land ten thousand dollars
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  Speaker 1: speaking jobs. We've seen creators land five thousand dollars speaking jobs,
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  Speaker 1: and of course it continues to go and grow. We
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  Speaker 1: have one creator in our community, Terry Rice. His testimonial
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  Speaker 1: was amazing. We helped him generate two hundred thousand dollars,
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  Speaker 1: one hundred thousand with speaking jobs, one hundred thousand dollars
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  Speaker 1: with brand deals, and his media kit is inside our course.
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  Speaker 1: So that's a fun little fact there. We designed it
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  Speaker 1: for him. But again, what is so important is like,
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  Speaker 1: don't get so set on like what that fee looks like,
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  Speaker 1: but what is it that you're also getting in exchange.
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  Speaker 1: Maybe they're going to give you a booth in addition
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  Speaker 1: that has a value to it, maybe to three to
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  Speaker 1: five thousand dollars value, Maybe the conferences offered to comp
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  Speaker 1: your travel and your food and you know, tickets to
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  Speaker 1: the event. And again, obviously for some of you, you're like,
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  Speaker 1: that is not enough. I need to get paid, and
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  Speaker 1: I totally feel you. But again, if you're just starting
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  Speaker 1: and you want speaking opportunities something for you to consider,
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  Speaker 1: because again, maybe you're gonna make money in other ways. Actually,
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  Speaker 1: something I've never shared with you guys, but I'm excited
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  Speaker 1: to see right now. It just came up while I
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  Speaker 1: was sharing this video, is that one of our biggest clients.
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  Speaker 1: You guys know, we worked with jet Setter, which was
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  Speaker 1: a trip advisor brand, and the way we got that
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  Speaker 1: business when we did influencer camp for them and press
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  Speaker 1: trips and we got to work with them on really
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  Speaker 1: cool video activations was through me speaking out a conference.
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  Speaker 1: I was literally on stage and the guy came up
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  Speaker 1: to me after and he was like, you are literally
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  Speaker 1: what I've been waiting for. I need to work with you.
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  Speaker 1: And I remember at that time it was not a
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  Speaker 1: paid speaking job, but I ended up making money on
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  Speaker 1: the side end because we've got this client as a
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  Speaker 1: retainer client. So again, I just want you guys to
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  Speaker 1: think bigger about your businesses. I want you to think
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  Speaker 1: of yourselves as the empire that you are and not
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  Speaker 1: necessarily limiting yourself only to brand deals, but thinking about
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  Speaker 1: how can you leverage these conferences, these opportunities to work
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  Speaker 1: for you. Remember there is no better pitching or brand
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  Speaker 1: deals or networking than in person networking. I will die
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  Speaker 1: on this hill. I am ten toes down on it.
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  Speaker 1: In person is the best. Then we got zoom and
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  Speaker 1: virtual and then of course there's email. But when you
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  Speaker 1: are in person, you, guys, this just strengthens the pitch
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  Speaker 1: so much more. People get to feel your energy, they
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  Speaker 1: get to see you in action, and it helped your
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  Speaker 1: conversion rates. So it's a great place to go and
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  Speaker 1: also not only get paid as a speaker or put
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  Speaker 1: yourself in these rooms, but it's a great way, like
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  Speaker 1: I said, to meet other things that you don't even
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  Speaker 1: know exists until you're in the space. I hope you
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  Speaker 1: guys enjoyed this episode of our getting you to pitch
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  Speaker 1: outside of brand deals and getting you paid speaking jobs.
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  Speaker 1: Let me know if you guys enjoyed it below, and
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  Speaker 1: make sure you tune in next week, which will be
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  Speaker 1: our final episode of the series, which of course we
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  Speaker 1: save the best for last. We will talk about pitching
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  Speaker 1: brands even if you are not a traditional influencer. I
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  Speaker 1: hope you enjoyed today's episode. If you did, make sure
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  Speaker 1: to rate, review, and subscribe to our show and visit
• 12:42
  Speaker 1: Sidewalkerdaily dot com for more resources on all things influencer,
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  Speaker 1: marketing and social media. Until next time,