Latest / Let's talk Marketplace / Marketplace News Update: Roblox on the Rise, TikTok Shop's amazing Growth and what AI Commerce means for Retail Media #LTM143

Transcript

Marketplace News Update: Roblox on the Rise, TikTok Shop's amazing Growth and what AI Commerce means for Retail Media #LTM143 · Let's talk Marketplace

• 0:00
  I
• 0:00
  do
• 0:00
  think
• 0:01
  it's
• 0:01
  naive
• 0:02
  to
• 0:02
  ignore
• 0:02
  it
• 0:03
  or
• 0:03
  to
• 0:03
  think
• 0:03
  that
• 0:04
  it
• 0:04
  will
• 0:04
  pass
• 0:04
  because
• 0:05
  this
• 0:06
  sort
• 0:06
  of
• 0:07
  commerce
• 0:08
  will
• 0:08
  get
• 0:09
  stronger
• 0:09
  and
• 0:10
  stronger.
• 0:15
  Let's
• 0:15
  Talk
• 0:15
  Marketplace,
• 0:16
  the
• 0:16
  Marketplace
• 0:17
  podcast
• 0:17
  with
• 0:18
  Ingrid
• 0:18
  Lommer
• 0:19
  and
• 0:19
  Van
• 0:19
  Viedrichte.
• 0:23
  Hello,
• 0:24
  everyone,
• 0:24
  and
• 0:24
  welcome
• 0:25
  back
• 0:25
  to
• 0:25
  let's
• 0:25
  Talk
• 0:26
  Marketplace.
• 0:26
  I'm
• 0:27
  Ingrid
• 0:27
  and
• 0:27
  it's
• 0:27
  great
• 0:28
  to
• 0:28
  have
• 0:28
  you
• 0:28
  with
• 0:28
  me
• 0:29
  again
• 0:30
  and
• 0:30
  again,
• 0:31
  it's
• 0:31
  just
• 0:31
  me
• 0:31
  because
• 0:32
  my
• 0:32
  co
• 0:32
  host
• 0:32
  Valerie
• 0:33
  is
• 0:33
  still
• 0:33
  on
• 0:33
  maternity
• 0:34
  leave.
• 0:35
  So
• 0:35
  today,
• 0:36
  as
• 0:37
  it's
• 0:37
  the
• 0:37
  beginning
• 0:37
  of
• 0:37
  the
• 0:38
  month,
• 0:38
  I
• 0:38
  would
• 0:39
  normally
• 0:39
  do
• 0:39
  my
• 0:40
  monthly
• 0:40
  news
• 0:41
  review
• 0:42
  with
• 0:42
  her,
• 0:43
  but
• 0:43
  as
• 0:43
  she's
• 0:44
  not
• 0:44
  here,
• 0:44
  I
• 0:44
  have
• 0:45
  been
• 0:45
  looking
• 0:45
  for
• 0:45
  replacement.
• 0:46
  And
• 0:47
  so
• 0:47
  this
• 0:47
  is
• 0:47
  another
• 0:47
  one
• 0:48
  of
• 0:48
  our
• 0:49
  Marketplace
• 0:50
  universe,
• 0:51
  let's
• 0:51
  Talk
• 0:51
  Marketplace
• 0:52
  friends
• 0:53
  and
• 0:53
  family
• 0:54
  episodes.
• 0:55
  And
• 0:55
  this
• 0:55
  time
• 0:55
  with
• 0:56
  me
• 0:56
  is
• 0:57
  a
• 0:57
  good
• 0:57
  old
• 0:57
  business
• 0:58
  friend
• 0:58
  of
• 0:58
  mine
• 0:58
  which
• 0:59
  I
• 0:59
  have
• 0:59
  known
• 0:59
  for
• 1:00
  years
• 1:00
  on
• 1:00
  LinkedIn,
• 1:01
  and
• 1:01
  we
• 1:01
  just
• 1:02
  debated
• 1:02
  when
• 1:02
  we
• 1:02
  have
• 1:03
  first
• 1:03
  met,
• 1:04
  but
• 1:04
  we're
• 1:04
  going
• 1:05
  to
• 1:05
  talk
• 1:05
  about
• 1:05
  that
• 1:05
  a
• 1:05
  bit
• 1:05
  later.
• 1:06
  So
• 1:06
  very,
• 1:06
  very
• 1:07
  welcome
• 1:07
  to
• 1:08
  Andrea
• 1:09
  Engelmann,
• 1:09
  CEO
• 1:10
  of
• 1:10
  the
• 1:10
  Marketplace
• 1:11
  and
• 1:11
  retail
• 1:12
  media
• 1:12
  consultancy
• 1:13
  on
• 1:13
  Markron.
• 1:14
  So
• 1:14
  greetings
• 1:14
  to
• 1:14
  Hamburg,
• 1:15
  Andrea,
• 1:15
  it's
• 1:16
  great
• 1:16
  to
• 1:16
  have
• 1:16
  you.
• 1:18
  Great.
• 1:18
  Thank
• 1:18
  you
• 1:18
  for
• 1:18
  having
• 1:19
  me.
• 1:21
  Yeah,
• 1:21
  it's
• 1:22
  really
• 1:22
  cool
• 1:22
  that
• 1:22
  you're
• 1:22
  here
• 1:22
  now
• 1:23
  because
• 1:24
  I
• 1:24
  just.
• 1:25
  I.
• 1:25
  We
• 1:25
  were
• 1:25
  just
• 1:26
  wondering
• 1:26
  when
• 1:26
  we
• 1:26
  first
• 1:27
  met.
• 1:27
  I
• 1:27
  think
• 1:27
  we.
• 1:28
  I
• 1:29
  went
• 1:29
  in
• 1:29
  contact
• 1:30
  with
• 1:30
  you
• 1:30
  years
• 1:31
  ago
• 1:31
  on
• 1:31
  LinkedIn
• 1:31
  when
• 1:32
  I
• 1:32
  was
• 1:32
  speaking
• 1:32
  specifically
• 1:33
  looking
• 1:33
  for
• 1:34
  female
• 1:34
  voices
• 1:35
  in
• 1:35
  the
• 1:35
  Marketplace
• 1:36
  business
• 1:37
  and
• 1:38
  stumbled
• 1:38
  upon
• 1:38
  you.
• 1:39
  And
• 1:39
  then
• 1:39
  we
• 1:39
  were
• 1:39
  on
• 1:39
  and
• 1:40
  off
• 1:40
  on
• 1:40
  LinkedIn
• 1:40
  all
• 1:41
  the
• 1:41
  time.
• 1:41
  And
• 1:41
  when
• 1:42
  did
• 1:42
  we
• 1:42
  meet
• 1:43
  live?
• 1:43
  What
• 1:44
  do
• 1:44
  you
• 1:44
  remember?
• 1:45
  I
• 1:45
  thought
• 1:45
  about
• 1:45
  that
• 1:46
  and
• 1:46
  I
• 1:46
  think
• 1:47
  that
• 1:47
  we
• 1:47
  met
• 1:48
  in
• 1:48
  person
• 1:48
  for
• 1:49
  the
• 1:49
  first
• 1:49
  time
• 1:50
  about
• 1:50
  two
• 1:50
  years
• 1:51
  ago
• 1:52
  on
• 1:52
  a
• 1:53
  Marketplace
• 1:54
  Universe
• 1:54
  Connect
• 1:55
  event
• 1:55
  in
• 1:55
  Cologne.
• 1:57
  I
• 1:57
  remember
• 1:58
  that
• 1:58
  evening.
• 1:58
  It
• 1:58
  was
• 1:59
  fantastic,
• 2:00
  great
• 2:00
  conversations.
• 2:01
  It
• 2:01
  was
• 2:02
  so
• 2:02
  many
• 2:02
  nice
• 2:03
  people
• 2:03
  there.
• 2:03
  And
• 2:04
  yeah,
• 2:04
  I
• 2:05
  think
• 2:05
  that
• 2:06
  was
• 2:06
  the
• 2:06
  first
• 2:06
  time
• 2:07
  we
• 2:08
  spoke
• 2:08
  in
• 2:08
  person.
• 2:10
  Yeah,
• 2:11
  I
• 2:11
  think
• 2:11
  you're
• 2:11
  right.
• 2:12
  That
• 2:12
  was
• 2:12
  a
• 2:12
  great
• 2:13
  time
• 2:13
  that
• 2:14
  we
• 2:14
  had
• 2:14
  there.
• 2:14
  Okay,
• 2:15
  so,
• 2:16
  yeah,
• 2:16
  I
• 2:16
  of
• 2:16
  course
• 2:16
  know
• 2:17
  who
• 2:17
  you
• 2:17
  are.
• 2:18
  Our
• 2:18
  listeners
• 2:19
  might
• 2:19
  not.
• 2:20
  So
• 2:20
  why
• 2:20
  don't
• 2:20
  you
• 2:20
  introduce
• 2:21
  yourself?
• 2:22
  Yes,
• 2:22
  sure.
• 2:23
  I'm
• 2:23
  Andrea,
• 2:24
  I'm
• 2:24
  44,
• 2:25
  I
• 2:25
  live
• 2:26
  near
• 2:26
  Hamburg
• 2:27
  and
• 2:27
  I'm
• 2:27
  managing
• 2:28
  director
• 2:28
  at
• 2:29
  Onmacon,
• 2:31
  a
• 2:32
  marketplace
• 2:32
  agency
• 2:33
  specialized
• 2:34
  in
• 2:34
  product
• 2:34
  data
• 2:35
  optimization
• 2:35
  and
• 2:36
  retail
• 2:36
  media
• 2:36
  for
• 2:37
  fashion
• 2:37
  and
• 2:38
  lifestyle
• 2:38
  brands.
• 2:39
  So
• 2:39
  once
• 2:39
  the
• 2:39
  brands
• 2:40
  are
• 2:40
  on
• 2:40
  the
• 2:40
  marketplaces,
• 2:41
  we
• 2:41
  do
• 2:42
  everything
• 2:42
  to
• 2:43
  make
• 2:43
  them
• 2:43
  perform
• 2:44
  better.
• 2:45
  Okay.
• 2:46
  And
• 2:47
  what
• 2:47
  would
• 2:47
  you
• 2:48
  say
• 2:48
  is
• 2:48
  your
• 2:49
  personal
• 2:50
  USP
• 2:50
  in
• 2:51
  the
• 2:51
  marketplace
• 2:51
  world?
• 2:51
  What
• 2:52
  do
• 2:52
  you
• 2:52
  personally
• 2:52
  do
• 2:53
  best?
• 2:54
  I
• 2:55
  think,
• 2:55
  and
• 2:56
  that's
• 2:56
  something
• 2:56
  you
• 2:56
  say
• 2:57
  all
• 2:57
  the
• 2:57
  time.
• 2:57
  Marketplace
• 2:58
  business
• 2:58
  is
• 2:58
  people's
• 2:59
  business
• 3:00
  and
• 3:00
  I
• 3:01
  love
• 3:01
  to
• 3:01
  work
• 3:01
  with
• 3:01
  people
• 3:02
  and
• 3:02
  the
• 3:03
  agents,
• 3:03
  agency.
• 3:03
  We
• 3:04
  value
• 3:04
  the
• 3:05
  contact
• 3:06
  with
• 3:06
  humans.
• 3:07
  Very
• 3:07
  much
• 3:08
  so.
• 3:08
  We
• 3:08
  put
• 3:09
  a
• 3:09
  lot
• 3:09
  of
• 3:09
  effort
• 3:09
  in
• 3:10
  getting
• 3:10
  to
• 3:10
  know
• 3:10
  the
• 3:11
  people
• 3:11
  behind
• 3:11
  the
• 3:11
  brands
• 3:12
  and
• 3:13
  to
• 3:14
  work
• 3:15
  together
• 3:15
  closely
• 3:16
  to
• 3:17
  get
• 3:17
  the
• 3:17
  most
• 3:17
  out
• 3:17
  of
• 3:18
  the
• 3:18
  marketplace
• 3:18
  business
• 3:19
  together.
• 3:19
  And
• 3:20
  I
• 3:20
  think
• 3:20
  that's
• 3:20
  one
• 3:21
  of
• 3:21
  our
• 3:22
  strongest
• 3:23
  points
• 3:23
  there.
• 3:24
  Okay,
• 3:25
  yeah.
• 3:26
  So,
• 3:26
  and
• 3:27
  finally,
• 3:27
  because
• 3:27
  this
• 3:27
  is
• 3:28
  something
• 3:28
  that
• 3:28
  we
• 3:28
  always
• 3:28
  ask
• 3:29
  our
• 3:29
  guests
• 3:29
  here,
• 3:30
  you
• 3:30
  have
• 3:30
  a
• 3:30
  fun
• 3:31
  fact
• 3:31
  about
• 3:31
  yourself.
• 3:32
  Yes,
• 3:32
  yes,
• 3:33
  of
• 3:33
  course.
• 3:33
  My
• 3:33
  fun
• 3:33
  fact
• 3:34
  is,
• 3:34
  and
• 3:34
  you
• 3:34
  know
• 3:34
  this
• 3:35
  already,
• 3:35
  but
• 3:36
  I
• 3:36
  literally,
• 3:37
  I
• 3:37
  just
• 3:37
  returned
• 3:38
  from
• 3:38
  a
• 3:38
  four
• 3:38
  week
• 3:38
  trip
• 3:39
  to
• 3:39
  Australia
• 3:40
  and
• 3:40
  I
• 3:40
  did
• 3:40
  my
• 3:41
  very
• 3:41
  best
• 3:41
  not
• 3:42
  to
• 3:42
  follow
• 3:42
  any
• 3:42
  marketplace
• 3:43
  news
• 3:43
  whatsoever.
• 3:44
  So
• 3:44
  every
• 3:45
  news
• 3:45
  is
• 3:45
  very
• 3:45
  new
• 3:46
  to
• 3:46
  me
• 3:46
  and
• 3:47
  I'm
• 3:47
  really
• 3:47
  glad
• 3:47
  that
• 3:48
  we
• 3:48
  get
• 3:48
  a
• 3:48
  chance
• 3:48
  to
• 3:48
  discuss
• 3:49
  it
• 3:49
  today
• 3:50
  to
• 3:50
  bring
• 3:50
  me
• 3:50
  up
• 3:51
  to
• 3:51
  date.
• 3:52
  Yeah,
• 3:52
  that's.
• 3:52
  That's
• 3:53
  glorious.
• 3:53
  That's
• 3:54
  that
• 3:54
  fun
• 3:54
  fact.
• 3:54
  You
• 3:55
  do
• 3:55
  that
• 3:55
  regularly,
• 3:56
  do
• 3:56
  you?
• 3:56
  Like
• 3:56
  full
• 3:56
  of
• 3:57
  several
• 3:57
  weeks
• 3:57
  going
• 3:57
  to
• 3:58
  Australia.
• 3:58
  It
• 3:58
  was
• 3:59
  a
• 3:59
  ninth
• 3:59
  time.
• 4:00
  The
• 4:00
  ninth
• 4:00
  time.
• 4:01
  Okay,
• 4:02
  wow.
• 4:02
  Well,
• 4:03
  it
• 4:03
  is
• 4:03
  a
• 4:03
  big
• 4:03
  continent.
• 4:04
  There's
• 4:04
  lots
• 4:04
  to
• 4:04
  see,
• 4:04
  of
• 4:05
  course.
• 4:05
  Yes,
• 4:05
  that's
• 4:06
  true.
• 4:06
  And
• 4:06
  I
• 4:06
  hope
• 4:06
  that
• 4:06
  next
• 4:07
  time
• 4:07
  I
• 4:07
  get
• 4:07
  one
• 4:08
  free
• 4:08
  so
• 4:11
  I
• 4:11
  get
• 4:12
  to
• 4:12
  stay
• 4:12
  there
• 4:12
  maybe.
• 4:14
  In
• 4:14
  which
• 4:14
  area
• 4:14
  were
• 4:14
  you?
• 4:16
  We
• 4:16
  were
• 4:16
  in
• 4:16
  Tasmania
• 4:17
  first
• 4:17
  and
• 4:17
  then
• 4:19
  went
• 4:19
  on
• 4:19
  to
• 4:20
  southwestern
• 4:21
  Australia.
• 4:23
  Okay.
• 4:23
  I
• 4:23
  won't
• 4:24
  let
• 4:24
  you
• 4:24
  talk
• 4:24
  to
• 4:24
  my
• 4:24
  husband
• 4:25
  because
• 4:25
  he
• 4:25
  always
• 4:25
  tries
• 4:26
  to
• 4:26
  get
• 4:26
  me
• 4:26
  to
• 4:26
  Australia
• 4:26
  and
• 4:27
  always.
• 4:27
  And
• 4:27
  I
• 4:27
  always
• 4:28
  go
• 4:28
  like,
• 4:28
  no,
• 4:28
  I'm
• 4:29
  not
• 4:29
  going
• 4:29
  to
• 4:29
  Australia.
• 4:29
  Too
• 4:30
  many
• 4:30
  poisonous
• 4:31
  things
• 4:31
  there.
• 4:32
  We
• 4:32
  can
• 4:32
  talk
• 4:32
  about
• 4:32
  that
• 4:33
  later.
• 4:33
  And
• 4:34
  I
• 4:34
  can
• 4:35
  assure
• 4:36
  you
• 4:36
  I've
• 4:36
  not
• 4:36
  seen
• 4:37
  any
• 4:37
  poisonous
• 4:37
  animals.
• 4:38
  They
• 4:39
  are
• 4:39
  there,
• 4:39
  but
• 4:40
  usually
• 4:40
  you
• 4:41
  don't
• 4:41
  see
• 4:41
  them.
• 4:42
  That's
• 4:42
  good.
• 4:43
  Okay.
• 4:44
  Right.
• 4:44
  So
• 4:45
  I'm
• 4:45
  really
• 4:45
  happy
• 4:46
  that
• 4:46
  you're
• 4:46
  here
• 4:46
  today
• 4:46
  and
• 4:47
  that
• 4:47
  we.
• 4:47
  I
• 4:47
  can
• 4:47
  give
• 4:47
  you
• 4:48
  an
• 4:48
  update
• 4:48
  on
• 4:48
  everything
• 4:48
  that
• 4:49
  happened
• 4:49
  in
• 4:49
  the
• 4:49
  last
• 4:50
  four
• 4:50
  weeks
• 4:50
  in
• 4:51
  the
• 4:51
  marketplace
• 4:52
  area.
• 4:53
  And
• 4:54
  yeah,
• 4:54
  I
• 4:55
  think
• 4:55
  we
• 4:55
  can
• 4:56
  dive
• 4:56
  right
• 4:56
  in,
• 4:56
  I
• 4:57
  guess,
• 4:58
  because
• 4:58
  the
• 4:58
  first
• 4:58
  thing
• 4:59
  that
• 4:59
  I'd
• 4:59
  like
• 5:00
  to
• 5:00
  talk
• 5:00
  about
• 5:00
  is
• 5:00
  something
• 5:01
  that
• 5:02
  I
• 5:03
  think
• 5:03
  is
• 5:03
  something
• 5:03
  that
• 5:04
  you
• 5:04
  as
• 5:04
  an
• 5:05
  Amazon
• 5:05
  and
• 5:06
  retail
• 5:06
  media
• 5:06
  expert
• 5:07
  have
• 5:07
  been
• 5:08
  hearing
• 5:09
  a
• 5:09
  lot
• 5:09
  and
• 5:10
  that
• 5:10
  is
• 5:10
  this
• 5:10
  idea
• 5:10
  of
• 5:11
  peak
• 5:11
  Amazon,
• 5:12
  this
• 5:12
  idea
• 5:13
  of
• 5:13
  that
• 5:14
  Amazon
• 5:15
  is
• 5:15
  reaching
• 5:15
  its
• 5:15
  peak,
• 5:16
  that
• 5:16
  then
• 5:17
  it's
• 5:17
  going
• 5:17
  to
• 5:17
  decline.
• 5:18
  And
• 5:18
  this
• 5:18
  is
• 5:19
  a
• 5:19
  story
• 5:19
  that
• 5:19
  I've
• 5:19
  been
• 5:20
  hearing
• 5:20
  over
• 5:20
  the
• 5:20
  last
• 5:21
  five
• 5:21
  years,
• 5:21
  I
• 5:22
  think
• 5:22
  at
• 5:22
  least
• 5:22
  seven
• 5:22
  times,
• 5:23
  and
• 5:24
  it
• 5:24
  hasn't
• 5:24
  happened
• 5:24
  so
• 5:25
  far.
• 5:25
  And
• 5:25
  now
• 5:26
  again,
• 5:26
  it's
• 5:26
  being
• 5:27
  told
• 5:28
  when
• 5:28
  it
• 5:28
  comes
• 5:28
  to
• 5:29
  agent
• 5:30
  E
• 5:30
  commerce
• 5:30
  that
• 5:30
  Amazon
• 5:31
  is
• 5:31
  lagging
• 5:31
  behind.
• 5:33
  Well,
• 5:33
  up
• 5:33
  to
• 5:34
  now
• 5:34
  the
• 5:34
  numbers
• 5:35
  are
• 5:36
  telling
• 5:36
  a
• 5:36
  different
• 5:36
  story
• 5:37
  because
• 5:38
  for
• 5:38
  the
• 5:39
  first
• 5:39
  time
• 5:39
  in
• 5:39
  13
• 5:40
  years,
• 5:40
  Amazon
• 5:40
  has
• 5:41
  now
• 5:41
  officially
• 5:42
  surpassed
• 5:42
  Walmart
• 5:43
  in
• 5:43
  its
• 5:44
  annual
• 5:44
  revenue.
• 5:45
  They
• 5:45
  reported
• 5:46
  some
• 5:47
  amazing
• 5:48
  US$717
• 5:49
  billion
• 5:52
  for
• 5:52
  the
• 5:52
  fiscal
• 5:53
  year
• 5:53
  of
• 5:53
  2025,
• 5:54
  which
• 5:55
  is
• 5:55
  about
• 5:56
  4
• 5:57
  billions
• 5:57
  more
• 5:57
  than
• 5:58
  Walmart
• 5:58
  did.
• 6:00
  And
• 6:01
  there's
• 6:02
  another
• 6:02
  one
• 6:02
  of
• 6:02
  those
• 6:03
  shifts
• 6:03
  that
• 6:03
  happening
• 6:04
  that
• 6:04
  is
• 6:04
  happening
• 6:05
  not
• 6:06
  when
• 6:06
  it
• 6:07
  comes
• 6:07
  to
• 6:07
  GMV
• 6:08
  but
• 6:08
  when
• 6:08
  it
• 6:08
  comes
• 6:08
  to
• 6:09
  search
• 6:09
  volume.
• 6:10
  And
• 6:10
  that
• 6:10
  is
• 6:11
  has
• 6:11
  happened
• 6:12
  in
• 6:12
  the
• 6:12
  Netherlands
• 6:13
  where
• 6:13
  Amazon
• 6:14
  is
• 6:14
  now
• 6:14
  aggressively
• 6:15
  challenging
• 6:16
  the
• 6:16
  local
• 6:17
  champion
• 6:17
  bull.com
• 6:18
  they
• 6:18
  have
• 6:19
  overtaken
• 6:19
  Bull
• 6:20
  in
• 6:20
  search
• 6:21
  volume
• 6:22
  and
• 6:22
  organic
• 6:22
  visibility,
• 6:24
  which
• 6:24
  is
• 6:25
  huge
• 6:25
  for
• 6:25
  the
• 6:25
  Netherlands,
• 6:26
  which
• 6:26
  has
• 6:26
  been
• 6:27
  a
• 6:27
  bull
• 6:28
  years.
• 6:29
  So
• 6:30
  yeah,
• 6:31
  how
• 6:31
  are
• 6:31
  you
• 6:31
  looking
• 6:32
  at
• 6:32
  Amazon?
• 6:35
  Is
• 6:35
  there
• 6:35
  an
• 6:35
  end
• 6:36
  to
• 6:37
  the
• 6:38
  success
• 6:38
  story
• 6:39
  of
• 6:39
  Amazon
• 6:39
  somewhere
• 6:40
  inside
• 6:40
  in
• 6:40
  your
• 6:41
  opinion?
• 6:43
  Actually,
• 6:43
  I
• 6:44
  think
• 6:44
  a
• 6:44
  lot
• 6:44
  of
• 6:44
  people
• 6:45
  hope
• 6:45
  that
• 6:46
  there
• 6:46
  is
• 6:46
  an
• 6:47
  end,
• 6:47
  but
• 6:48
  your
• 6:49
  figures
• 6:50
  show
• 6:51
  Amazon
• 6:51
  decides
• 6:52
  when
• 6:52
  there's
• 6:53
  an
• 6:53
  end
• 6:53
  and
• 6:54
  it
• 6:54
  doesn't
• 6:55
  look
• 6:55
  like
• 6:55
  it,
• 6:55
  to
• 6:56
  be
• 6:56
  honest.
• 6:56
  And
• 6:58
  yeah,
• 6:58
  I
• 6:58
  think
• 7:00
  to
• 7:00
  look
• 7:00
  at
• 7:01
  the
• 7:01
  local
• 7:01
  heroes
• 7:01
  like
• 7:02
  Bull,
• 7:03
  this
• 7:03
  is
• 7:03
  very
• 7:04
  romantic.
• 7:05
  So
• 7:05
  it's
• 7:05
  a
• 7:05
  very
• 7:06
  romantic
• 7:06
  look.
• 7:07
  And
• 7:07
  there's
• 7:07
  one
• 7:08
  small
• 7:08
  country
• 7:09
  and
• 7:10
  there's
• 7:10
  one
• 7:11
  marketplace
• 7:11
  and
• 7:12
  Amazon
• 7:12
  doesn't
• 7:12
  play
• 7:13
  a
• 7:13
  huge
• 7:13
  role
• 7:13
  there.
• 7:14
  And
• 7:15
  yeah,
• 7:16
  the
• 7:16
  figures
• 7:17
  show
• 7:17
  that
• 7:18
  it
• 7:18
  is
• 7:19
  Amazon's
• 7:19
  decision
• 7:20
  on
• 7:20
  how
• 7:20
  important
• 7:21
  a
• 7:21
  country
• 7:21
  is
• 7:22
  and
• 7:22
  if
• 7:22
  they
• 7:22
  want,
• 7:22
  they
• 7:23
  do
• 7:23
  have
• 7:23
  the
• 7:23
  investment
• 7:24
  power
• 7:24
  to
• 7:25
  go
• 7:25
  in
• 7:25
  there
• 7:26
  and
• 7:27
  like
• 7:27
  take
• 7:28
  it.
• 7:28
  So,
• 7:29
  okay,
• 7:29
  that's
• 7:30
  an
• 7:30
  interesting
• 7:30
  take.
• 7:31
  So
• 7:31
  you're
• 7:32
  saying
• 7:33
  Amazon
• 7:33
  is
• 7:33
  now
• 7:34
  taking
• 7:35
  the
• 7:35
  Netherlands
• 7:35
  seriously
• 7:36
  and
• 7:36
  this
• 7:36
  is
• 7:37
  why
• 7:37
  they
• 7:37
  are
• 7:37
  now
• 7:37
  like
• 7:38
  on
• 7:38
  their
• 7:38
  victory
• 7:38
  march
• 7:39
  here?
• 7:39
  Yes,
• 7:40
  I
• 7:40
  think
• 7:40
  so.
• 7:40
  The
• 7:41
  huge
• 7:41
  investment
• 7:42
  plan
• 7:43
  in
• 7:44
  infrastructure
• 7:45
  logistics
• 7:46
  shows
• 7:46
  that
• 7:47
  they
• 7:47
  want
• 7:48
  to
• 7:48
  have
• 7:49
  the
• 7:49
  Netherlands
• 7:50
  and
• 7:51
  yeah,
• 7:52
  I
• 7:52
  think
• 7:53
  you
• 7:53
  should
• 7:53
  take
• 7:53
  that
• 7:54
  seriously.
• 7:54
  And
• 7:55
  it's,
• 7:55
  it's
• 7:55
  difficult
• 7:56
  for
• 7:57
  the
• 7:57
  local
• 7:58
  platforms
• 7:59
  to
• 7:59
  compete
• 7:59
  with
• 7:59
  Amazon
• 8:00
  if
• 8:00
  they
• 8:00
  try
• 8:00
  to
• 8:01
  be
• 8:01
  like
• 8:01
  Amazon.
• 8:02
  I
• 8:02
  think
• 8:02
  there's
• 8:03
  a
• 8:03
  chance
• 8:03
  if
• 8:03
  they
• 8:03
  try
• 8:04
  to
• 8:04
  differentiate.
• 8:05
  But
• 8:06
  yeah,
• 8:06
  but.
• 8:06
  Well,
• 8:07
  Bull
• 8:07
  basically
• 8:07
  is
• 8:08
  a
• 8:08
  generalist
• 8:08
  and
• 8:09
  ongoing
• 8:10
  for
• 8:10
  the
• 8:10
  same
• 8:10
  market
• 8:11
  here.
• 8:12
  The
• 8:12
  huge
• 8:13
  investment
• 8:13
  you
• 8:13
  were
• 8:14
  talking
• 8:14
  about
• 8:14
  is
• 8:15
  1.4
• 8:16
  billion
• 8:16
  euro
• 8:17
  in
• 8:17
  investment
• 8:18
  that
• 8:18
  Amazon
• 8:18
  has
• 8:19
  now
• 8:19
  aiming
• 8:20
  at
• 8:20
  the
• 8:20
  level
• 8:21
  at
• 8:21
  the
• 8:21
  Dutch
• 8:21
  market,
• 8:22
  which
• 8:22
  is
• 8:22
  pretty
• 8:22
  huge
• 8:23
  going
• 8:23
  for
• 8:24
  logistics,
• 8:24
  of
• 8:24
  course,
• 8:25
  and
• 8:25
  infrastructure
• 8:25
  mostly.
• 8:27
  So
• 8:27
  yeah,
• 8:27
  that
• 8:29
  speaks
• 8:29
  a
• 8:29
  lot
• 8:29
  about
• 8:30
  them
• 8:30
  taking
• 8:30
  the
• 8:31
  market
• 8:31
  seriously.
• 8:32
  Yeah,
• 8:33
  I'm
• 8:34
  in
• 8:35
  two
• 8:35
  minds
• 8:35
  on
• 8:35
  this,
• 8:35
  I
• 8:35
  have
• 8:36
  to
• 8:36
  say,
• 8:36
  because
• 8:36
  I
• 8:37
  know
• 8:37
  the
• 8:38
  guys
• 8:38
  from
• 8:38
  Bol
• 8:38
  and
• 8:39
  they
• 8:39
  are
• 8:39
  fighting
• 8:39
  back
• 8:40
  of
• 8:40
  course,
• 8:40
  and
• 8:41
  they
• 8:41
  are
• 8:41
  doing
• 8:41
  good
• 8:42
  things
• 8:42
  and
• 8:43
  they
• 8:43
  have
• 8:44
  a
• 8:45
  strong
• 8:45
  position
• 8:45
  as
• 8:45
  well.
• 8:46
  So
• 8:46
  it's
• 8:46
  going
• 8:47
  to
• 8:47
  be
• 8:47
  interesting.
• 8:47
  But
• 8:47
  yeah,
• 8:48
  Amazon's
• 8:50
  taking
• 8:52
  bit
• 8:52
  by
• 8:52
  bit
• 8:53
  the
• 8:53
  market.
• 8:53
  That's
• 8:54
  true.
• 8:54
  You
• 8:54
  can
• 8:54
  just
• 8:55
  hope
• 8:55
  that
• 8:56
  it
• 8:56
  will
• 8:56
  be
• 8:57
  enough
• 8:57
  in
• 8:58
  fighting
• 8:58
  back
• 8:58
  because
• 9:00
  in
• 9:01
  the
• 9:01
  end
• 9:01
  it's
• 9:01
  the
• 9:02
  decision
• 9:02
  of
• 9:02
  the
• 9:02
  customer.
• 9:03
  Right.
• 9:04
  And
• 9:05
  the
• 9:05
  customer
• 9:06
  values
• 9:06
  very
• 9:07
  much
• 9:07
  fast
• 9:08
  decision
• 9:08
  making,
• 9:08
  fast
• 9:09
  delivery
• 9:10
  and
• 9:11
  if
• 9:11
  they're
• 9:11
  presented
• 9:12
  by
• 9:12
  this
• 9:12
  and
• 9:13
  there's
• 9:14
  not
• 9:14
  more
• 9:15
  against
• 9:15
  it,
• 9:16
  it's
• 9:16
  going
• 9:16
  to
• 9:17
  be
• 9:17
  difficult.
• 9:18
  Absolutely.
• 9:20
  Talking
• 9:21
  about
• 9:21
  what
• 9:22
  the
• 9:22
  customer
• 9:22
  wants.
• 9:24
  We
• 9:24
  can
• 9:24
  move
• 9:24
  over
• 9:25
  to
• 9:25
  the
• 9:25
  next
• 9:25
  topic
• 9:26
  on
• 9:26
  my
• 9:26
  list,
• 9:27
  which
• 9:27
  is
• 9:28
  some
• 9:29
  developments
• 9:30
  in
• 9:31
  social
• 9:31
  and
• 9:31
  immersive
• 9:32
  commerce.
• 9:33
  And
• 9:34
  I've
• 9:34
  been
• 9:34
  looking
• 9:35
  at,
• 9:35
  for
• 9:35
  example,
• 9:36
  news
• 9:36
  on
• 9:37
  TikTok
• 9:37
  shop.
• 9:37
  I
• 9:38
  mean,
• 9:38
  TikTok
• 9:38
  shop
• 9:38
  has
• 9:39
  now
• 9:39
  hit
• 9:40
  a
• 9:40
  massive
• 9:41
  GMV
• 9:42
  milestone.
• 9:42
  They
• 9:43
  are
• 9:43
  now
• 9:43
  up
• 9:44
  to
• 9:44
  US$100
• 9:45
  billion
• 9:46
  in
• 9:47
  GMV,
• 9:49
  which
• 9:49
  is
• 9:50
  quite
• 9:51
  a
• 9:51
  thing.
• 9:52
  They
• 9:53
  are
• 9:53
  not
• 9:53
  as
• 9:53
  as
• 9:54
  strong
• 9:54
  in
• 9:55
  Germany
• 9:55
  and
• 9:55
  other
• 9:56
  central
• 9:56
  European
• 9:57
  markets,
• 9:57
  but
• 9:58
  the
• 9:58
  main
• 9:59
  markets
• 9:59
  is
• 9:59
  of
• 9:59
  course
• 10:00
  the
• 10:00
  us
• 10:02
  but
• 10:02
  also
• 10:02
  UK
• 10:03
  is
• 10:03
  really
• 10:03
  going
• 10:04
  strong
• 10:04
  and
• 10:05
  it
• 10:05
  has
• 10:05
  very
• 10:06
  strong
• 10:06
  growth
• 10:07
  rates
• 10:07
  in
• 10:08
  Europe
• 10:08
  as
• 10:08
  well.
• 10:09
  So,
• 10:10
  yeah,
• 10:10
  TikTok
• 10:11
  shop,
• 10:12
  what
• 10:12
  you're
• 10:12
  thinking
• 10:12
  about
• 10:13
  them.
• 10:14
  I
• 10:14
  have
• 10:15
  to
• 10:15
  say
• 10:15
  that
• 10:15
  my
• 10:15
  relationship
• 10:16
  to
• 10:16
  TikTok
• 10:17
  has
• 10:17
  completely
• 10:18
  changed
• 10:18
  over
• 10:18
  the
• 10:18
  last
• 10:18
  two
• 10:19
  years.
• 10:19
  I
• 10:20
  remember
• 10:20
  that
• 10:20
  two
• 10:20
  years
• 10:21
  ago
• 10:21
  I
• 10:21
  said,
• 10:21
  I
• 10:22
  don't
• 10:22
  want
• 10:22
  anything
• 10:23
  to
• 10:23
  do
• 10:23
  with
• 10:23
  TikTok.
• 10:24
  Leave
• 10:24
  me
• 10:24
  alone.
• 10:25
  And
• 10:26
  now
• 10:27
  it's
• 10:27
  not
• 10:27
  a
• 10:27
  very
• 10:28
  popular
• 10:28
  take,
• 10:28
  but
• 10:29
  I
• 10:29
  think
• 10:29
  I'm
• 10:29
  a
• 10:29
  fan
• 10:30
  So
• 10:30
  I
• 10:30
  use
• 10:30
  TikTok
• 10:31
  daily.
• 10:31
  Ever
• 10:32
  bought
• 10:32
  something
• 10:32
  on
• 10:33
  TikTok
• 10:33
  shop?
• 10:33
  Yes.
• 10:34
  Okay.
• 10:36
  And
• 10:36
  yeah,
• 10:37
  I
• 10:38
  do
• 10:38
  think
• 10:39
  it's
• 10:39
  naive
• 10:39
  to
• 10:40
  ignore
• 10:40
  it
• 10:41
  or
• 10:41
  to
• 10:41
  think
• 10:41
  that
• 10:42
  it
• 10:42
  will
• 10:42
  pass
• 10:42
  because
• 10:43
  this
• 10:44
  sort
• 10:44
  of
• 10:45
  commerce
• 10:46
  will
• 10:46
  get
• 10:47
  stronger
• 10:47
  and
• 10:47
  stronger.
• 10:48
  And.
• 10:50
  Yeah.
• 10:50
  So
• 10:52
  are
• 10:52
  you
• 10:52
  having
• 10:53
  customers
• 10:53
  as
• 10:53
  well
• 10:54
  that
• 10:54
  are
• 10:54
  Already
• 10:54
  live
• 10:55
  on
• 10:55
  TikTok
• 10:55
  shop?
• 10:56
  Not
• 10:56
  at
• 10:56
  the
• 10:56
  moment,
• 10:57
  no.
• 10:57
  Okay,
• 10:58
  interesting.
• 10:59
  This
• 10:59
  is
• 10:59
  something
• 10:59
  that
• 10:59
  I
• 11:00
  often
• 11:00
  hear,
• 11:00
  especially
• 11:00
  from
• 11:01
  the
• 11:01
  German
• 11:01
  market,
• 11:01
  that
• 11:02
  brands
• 11:02
  are
• 11:03
  still
• 11:03
  very
• 11:04
  hesitant.
• 11:04
  They're
• 11:05
  very
• 11:05
  hesitant
• 11:05
  and
• 11:06
  looking
• 11:06
  at
• 11:06
  this
• 11:06
  like,
• 11:07
  how
• 11:07
  does
• 11:07
  this
• 11:07
  work
• 11:08
  and
• 11:08
  what
• 11:08
  do
• 11:08
  I
• 11:09
  do
• 11:09
  if
• 11:09
  things
• 11:09
  go
• 11:09
  viral
• 11:10
  and
• 11:10
  how
• 11:11
  I
• 11:11
  go
• 11:11
  out
• 11:11
  of
• 11:11
  stock?
• 11:11
  And
• 11:12
  this
• 11:12
  is
• 11:13
  strange,
• 11:13
  this
• 11:13
  is
• 11:13
  not
• 11:14
  working
• 11:14
  like
• 11:14
  Amazon
• 11:15
  does.
• 11:15
  I
• 11:16
  don't
• 11:16
  like
• 11:16
  it.
• 11:18
  So
• 11:18
  yeah,
• 11:19
  I
• 11:19
  mean,
• 11:19
  how
• 11:19
  could
• 11:20
  you
• 11:20
  overcome
• 11:20
  this
• 11:20
  kind
• 11:21
  of
• 11:21
  hesitance?
• 11:23
  I
• 11:23
  don't
• 11:23
  know.
• 11:23
  I
• 11:24
  think
• 11:24
  you
• 11:24
  have
• 11:24
  to
• 11:24
  think
• 11:25
  back
• 11:25
  on
• 11:26
  what
• 11:26
  does
• 11:27
  work
• 11:27
  and
• 11:28
  the
• 11:29
  question
• 11:29
  is
• 11:30
  what
• 11:30
  products
• 11:30
  do
• 11:31
  work
• 11:31
  on
• 11:31
  TikTok
• 11:31
  shop?
• 11:32
  And
• 11:32
  I
• 11:32
  think
• 11:32
  that
• 11:32
  will
• 11:32
  change
• 11:33
  as
• 11:33
  well.
• 11:34
  Because
• 11:35
  if
• 11:35
  you
• 11:35
  think
• 11:36
  on
• 11:36
  what
• 11:37
  has
• 11:37
  always
• 11:37
  existed
• 11:38
  is
• 11:38
  like
• 11:38
  something
• 11:39
  like
• 11:39
  tailor
• 11:39
  shopping,
• 11:40
  it
• 11:40
  works
• 11:41
  if
• 11:41
  you
• 11:41
  see
• 11:41
  videos
• 11:42
  of
• 11:42
  tv,
• 11:42
  how
• 11:43
  products
• 11:43
  are
• 11:43
  used
• 11:43
  and
• 11:44
  shown.
• 11:44
  Because
• 11:45
  the
• 11:46
  biggest
• 11:46
  weakness
• 11:47
  in
• 11:48
  online
• 11:48
  shopping
• 11:49
  is
• 11:49
  that
• 11:49
  you
• 11:49
  have
• 11:49
  to
• 11:49
  rely
• 11:50
  on
• 11:50
  product
• 11:50
  images
• 11:51
  and
• 11:51
  product
• 11:51
  descriptions
• 11:52
  to
• 11:53
  make
• 11:53
  a
• 11:53
  decision
• 11:53
  and
• 11:54
  to
• 11:54
  see
• 11:55
  the
• 11:55
  products
• 11:55
  in
• 11:56
  use,
• 11:56
  that
• 11:57
  makes
• 11:57
  a
• 11:57
  huge
• 11:57
  difference.
• 11:58
  And
• 11:58
  if
• 11:59
  the
• 11:59
  platforms
• 12:00
  are
• 12:00
  used
• 12:01
  more
• 12:01
  and
• 12:01
  more
• 12:01
  by
• 12:02
  more
• 12:02
  and
• 12:02
  more
• 12:02
  people,
• 12:02
  even
• 12:03
  by
• 12:03
  me,
• 12:04
  then
• 12:05
  this
• 12:06
  will
• 12:06
  become
• 12:06
  a
• 12:07
  thing.
• 12:07
  So
• 12:07
  you
• 12:08
  can't
• 12:08
  ignore
• 12:08
  it.
• 12:10
  Which
• 12:10
  actually
• 12:10
  fits
• 12:11
  the
• 12:11
  study
• 12:11
  that
• 12:11
  I
• 12:11
  just
• 12:11
  read
• 12:12
  before
• 12:12
  we
• 12:13
  went
• 12:13
  into
• 12:13
  our
• 12:13
  recording
• 12:14
  today
• 12:15
  which
• 12:15
  told
• 12:16
  me
• 12:16
  that
• 12:16
  millenniums
• 12:17
  millennials
• 12:18
  have
• 12:18
  now
• 12:19
  taken
• 12:19
  over
• 12:20
  Gen
• 12:20
  Z
• 12:20
  as
• 12:21
  the
• 12:21
  biggest
• 12:21
  users
• 12:22
  of
• 12:22
  TikTok.
• 12:23
  So
• 12:23
  you
• 12:23
  are
• 12:23
  right
• 12:24
  on
• 12:24
  trend
• 12:25
  so
• 12:25
  it
• 12:25
  will
• 12:26
  soon
• 12:26
  become
• 12:26
  uncool
• 12:28
  and
• 12:29
  they're
• 12:29
  going
• 12:29
  to
• 12:29
  be
• 12:29
  looking
• 12:30
  for
• 12:30
  a
• 12:30
  new
• 12:30
  platform.
• 12:30
  Which
• 12:31
  actually
• 12:31
  brings
• 12:32
  me
• 12:32
  nicely
• 12:32
  to
• 12:32
  my
• 12:32
  next
• 12:33
  topic
• 12:34
  because
• 12:35
  there
• 12:35
  is
• 12:35
  this
• 12:36
  very
• 12:36
  fast
• 12:37
  growing
• 12:37
  channel
• 12:38
  for
• 12:38
  Gen
• 12:38
  Z
• 12:39
  which
• 12:39
  is
• 12:39
  called
• 12:40
  Roblox,
• 12:40
  which
• 12:41
  is
• 12:41
  basically,
• 12:42
  yeah,
• 12:42
  you
• 12:42
  could
• 12:43
  say
• 12:43
  something
• 12:43
  of
• 12:44
  a
• 12:44
  TikTok
• 12:44
  for
• 12:45
  gamers
• 12:45
  in
• 12:45
  a
• 12:46
  way.
• 12:47
  I
• 12:47
  have
• 12:47
  no
• 12:48
  idea.
• 12:48
  I
• 12:48
  mean
• 12:48
  I'm
• 12:49
  Gen
• 12:49
  X,
• 12:49
  I
• 12:49
  haven't
• 12:50
  used
• 12:50
  it
• 12:51
  and
• 12:51
  I
• 12:51
  don't
• 12:52
  let
• 12:52
  my
• 12:52
  sons
• 12:52
  use
• 12:52
  it,
• 12:53
  so
• 12:53
  I
• 12:53
  haven't
• 12:53
  seen
• 12:53
  it
• 12:53
  live.
• 12:54
  But
• 12:54
  I
• 12:55
  have
• 12:55
  seen
• 12:55
  the
• 12:55
  growth
• 12:55
  rates
• 12:56
  and
• 12:56
  they
• 12:56
  are
• 12:57
  quite
• 12:58
  impressive.
• 13:00
  They
• 13:00
  are
• 13:01
  now
• 13:01
  the
• 13:01
  fastest
• 13:02
  growing
• 13:03
  shopping
• 13:04
  channel
• 13:04
  for
• 13:04
  Gen
• 13:05
  Z
• 13:06
  with
• 13:06
  Roblox
• 13:07
  and
• 13:08
  the
• 13:08
  numbers
• 13:09
  of
• 13:09
  users
• 13:10
  are
• 13:10
  growing
• 13:11
  fantastically.
• 13:12
  And
• 13:12
  what
• 13:13
  is
• 13:13
  also
• 13:13
  very
• 13:14
  strange
• 13:14
  on
• 13:14
  Roblox
• 13:15
  is
• 13:15
  the
• 13:15
  high
• 13:15
  retention
• 13:16
  rate.
• 13:16
  So
• 13:16
  users
• 13:17
  are
• 13:17
  staying
• 13:18
  on
• 13:18
  the
• 13:18
  platform
• 13:19
  much
• 13:19
  longer
• 13:19
  than
• 13:19
  they're
• 13:20
  staying
• 13:20
  on
• 13:20
  any
• 13:20
  other
• 13:21
  channel
• 13:21
  which
• 13:21
  is
• 13:22
  of
• 13:22
  course
• 13:22
  very
• 13:22
  nice
• 13:22
  for
• 13:23
  commerce
• 13:24
  driven
• 13:25
  brands
• 13:26
  here.
• 13:26
  So
• 13:27
  yeah,
• 13:27
  have
• 13:27
  you
• 13:28
  heard
• 13:28
  of
• 13:28
  Roblox
• 13:28
  before?
• 13:29
  No,
• 13:31
  I
• 13:31
  haven't.
• 13:32
  To
• 13:32
  be
• 13:32
  completely
• 13:33
  honest,
• 13:33
  I
• 13:33
  don't
• 13:33
  have
• 13:33
  kids,
• 13:35
  I'm
• 13:35
  not
• 13:35
  a
• 13:36
  gamer
• 13:36
  and
• 13:37
  I'm
• 13:38
  44
• 13:39
  as
• 13:39
  I
• 13:39
  said.
• 13:40
  So
• 13:40
  I
• 13:40
  don't.
• 13:41
  But
• 13:42
  I
• 13:42
  don't
• 13:43
  know
• 13:43
  it,
• 13:43
  but
• 13:44
  I
• 13:45
  was
• 13:45
  very,
• 13:45
  I
• 13:46
  had
• 13:46
  very
• 13:46
  mixed
• 13:47
  feelings
• 13:47
  about
• 13:47
  TikTok
• 13:48
  two
• 13:48
  years
• 13:48
  ago
• 13:48
  and
• 13:49
  see
• 13:49
  where
• 13:50
  we
• 13:50
  are
• 13:50
  now.
• 13:50
  So
• 13:51
  yeah,
• 13:52
  yeah,
• 13:52
  yeah,
• 13:52
  I'm
• 13:53
  really
• 13:53
  excited
• 13:53
  about
• 13:54
  what
• 13:54
  happened,
• 13:55
  what
• 13:55
  happens
• 13:56
  with
• 13:56
  Roblox.
• 13:57
  Yeah,
• 13:57
  me
• 13:58
  too.
• 13:58
  I'm
• 13:59
  still
• 13:59
  not
• 13:59
  sure
• 13:59
  what
• 13:59
  I
• 14:00
  have
• 14:00
  what
• 14:00
  I
• 14:00
  should
• 14:00
  think
• 14:01
  about
• 14:01
  it.
• 14:01
  As
• 14:01
  I
• 14:02
  said,
• 14:02
  it's
• 14:02
  a
• 14:02
  platform
• 14:03
  that
• 14:03
  I
• 14:03
  wouldn't
• 14:03
  let
• 14:03
  my
• 14:03
  kids
• 14:04
  use,
• 14:04
  which
• 14:04
  is
• 14:04
  normally
• 14:05
  not
• 14:05
  a
• 14:05
  good
• 14:05
  sign
• 14:06
  for
• 14:06
  platform.
• 14:07
  But
• 14:07
  yeah,
• 14:08
  we
• 14:08
  will
• 14:08
  look
• 14:09
  into
• 14:09
  it
• 14:09
  definitely
• 14:10
  because
• 14:10
  I
• 14:10
  think
• 14:11
  there's
• 14:11
  something
• 14:11
  growing
• 14:12
  here
• 14:12
  that
• 14:12
  people
• 14:13
  don't
• 14:14
  have
• 14:14
  on
• 14:14
  their
• 14:16
  agendas
• 14:16
  and
• 14:17
  maybe
• 14:17
  should.
• 14:18
  So
• 14:18
  yeah,
• 14:20
  watch
• 14:20
  out
• 14:20
  for
• 14:21
  a
• 14:21
  soon
• 14:22
  coming
• 14:22
  marketplace
• 14:23
  universe
• 14:24
  portrait
• 14:24
  of
• 14:24
  blocks
• 14:25
  and
• 14:25
  then
• 14:25
  we'll
• 14:25
  have
• 14:25
  a
• 14:26
  deeper
• 14:26
  look
• 14:26
  into
• 14:26
  this.
• 14:27
  And
• 14:28
  another
• 14:28
  platform
• 14:29
  that
• 14:29
  is
• 14:29
  actually
• 14:30
  coming
• 14:30
  right
• 14:30
  into
• 14:31
  this
• 14:31
  tale
• 14:32
  of
• 14:32
  social
• 14:33
  and
• 14:33
  immersive
• 14:34
  commerce
• 14:34
  is
• 14:35
  Reddit,
• 14:36
  which
• 14:36
  is
• 14:37
  something
• 14:37
  like
• 14:37
  a,
• 14:38
  I
• 14:38
  don't
• 14:38
  know,
• 14:38
  a
• 14:38
  forum
• 14:39
  quality
• 14:40
  social
• 14:40
  network
• 14:41
  that
• 14:41
  is
• 14:41
  much
• 14:42
  bigger
• 14:42
  in
• 14:42
  the
• 14:42
  US
• 14:43
  as
• 14:43
  it
• 14:43
  is
• 14:43
  here
• 14:44
  and
• 14:45
  they
• 14:45
  are
• 14:45
  now
• 14:45
  also
• 14:46
  looking
• 14:46
  for
• 14:47
  ways
• 14:47
  to
• 14:49
  monetize
• 14:50
  their
• 14:50
  platform
• 14:51
  through
• 14:51
  community
• 14:52
  validated
• 14:53
  commerce,
• 14:54
  which
• 14:54
  I
• 14:54
  also
• 14:55
  find
• 14:55
  interesting
• 14:55
  that
• 14:56
  a
• 14:56
  platform
• 14:56
  like
• 14:56
  that,
• 14:57
  that
• 14:57
  is
• 14:57
  mostly
• 14:57
  known
• 14:58
  for
• 14:58
  questions
• 14:59
  and
• 14:59
  answers
• 15:00
  and
• 15:00
  sometimes
• 15:01
  very
• 15:01
  in
• 15:01
  depth
• 15:02
  discussions
• 15:02
  of
• 15:03
  very
• 15:03
  niche
• 15:04
  topics
• 15:05
  is
• 15:05
  now
• 15:05
  also
• 15:05
  looking
• 15:06
  for
• 15:06
  this
• 15:06
  general
• 15:07
  route
• 15:07
  of
• 15:09
  monetization
• 15:10
  through
• 15:10
  commerce.
• 15:12
  How
• 15:12
  many
• 15:12
  of
• 15:12
  those
• 15:12
  social
• 15:13
  platforms
• 15:13
  can
• 15:13
  we
• 15:13
  have?
• 15:15
  That's
• 15:16
  a
• 15:16
  good
• 15:16
  question
• 15:16
  and
• 15:17
  I
• 15:17
  think
• 15:17
  why
• 15:17
  does
• 15:18
  every
• 15:18
  platform
• 15:19
  has
• 15:19
  to
• 15:19
  look
• 15:20
  into
• 15:20
  that
• 15:20
  route?
• 15:21
  Because
• 15:22
  Reddit
• 15:23
  it
• 15:23
  stands
• 15:24
  for
• 15:24
  like
• 15:25
  research
• 15:26
  as
• 15:27
  you
• 15:27
  mentioned,
• 15:27
  very
• 15:28
  in
• 15:28
  depth
• 15:28
  discussions
• 15:29
  on
• 15:29
  several
• 15:29
  topics
• 15:31
  and
• 15:31
  if
• 15:31
  they
• 15:31
  are
• 15:32
  looking
• 15:32
  to
• 15:33
  place
• 15:34
  some
• 15:34
  buy
• 15:34
  now
• 15:35
  buttons
• 15:36
  everywhere,
• 15:37
  I
• 15:37
  don't
• 15:37
  know
• 15:38
  if
• 15:39
  that
• 15:39
  will
• 15:39
  do
• 15:40
  them
• 15:40
  good.
• 15:41
  Yeah,
• 15:42
  yeah,
• 15:45
  when
• 15:45
  I
• 15:45
  read
• 15:45
  that
• 15:46
  I
• 15:46
  was
• 15:46
  mostly
• 15:47
  confused
• 15:47
  I
• 15:47
  think.
• 15:48
  But
• 15:48
  again,
• 15:49
  something
• 15:49
  to
• 15:50
  keep
• 15:50
  an
• 15:50
  eye
• 15:50
  on,
• 15:51
  something
• 15:52
  that
• 15:53
  you
• 15:53
  should
• 15:53
  definitely
• 15:54
  not
• 15:54
  just
• 15:54
  keep
• 15:54
  an
• 15:54
  eye
• 15:55
  on
• 15:55
  but
• 15:56
  get
• 15:56
  more
• 15:56
  information
• 15:57
  and
• 15:58
  keep
• 15:58
  up
• 15:59
  with
• 15:59
  is
• 15:59
  the
• 16:00
  whole
• 16:00
  topic
• 16:00
  of
• 16:01
  agentic
• 16:01
  commerce.
• 16:02
  And
• 16:02
  of
• 16:03
  course
• 16:03
  you
• 16:03
  can't
• 16:04
  go
• 16:04
  by
• 16:05
  for
• 16:05
  a
• 16:05
  week
• 16:05
  without
• 16:06
  having
• 16:07
  at
• 16:07
  least
• 16:07
  three
• 16:08
  new
• 16:08
  news
• 16:08
  items
• 16:09
  on
• 16:09
  gente
• 16:09
  commerce
• 16:10
  at
• 16:10
  the
• 16:10
  moment
• 16:10
  things
• 16:11
  are
• 16:11
  moving
• 16:11
  extremely
• 16:12
  fast.
• 16:12
  And
• 16:13
  of
• 16:13
  course
• 16:13
  things
• 16:14
  were
• 16:14
  also
• 16:14
  happening
• 16:15
  in
• 16:15
  February
• 16:16
  on
• 16:16
  that.
• 16:17
  I
• 16:18
  think
• 16:18
  the
• 16:18
  one
• 16:18
  thing
• 16:18
  that
• 16:18
  I
• 16:19
  wanted
• 16:19
  to
• 16:19
  debate
• 16:19
  with
• 16:20
  you
• 16:20
  because
• 16:20
  there's
• 16:21
  actually
• 16:21
  this
• 16:21
  is
• 16:21
  too
• 16:22
  much
• 16:22
  to
• 16:22
  go
• 16:22
  over
• 16:22
  all
• 16:23
  the
• 16:23
  things
• 16:23
  that
• 16:23
  were
• 16:24
  happening.
• 16:24
  But
• 16:24
  the
• 16:25
  most
• 16:25
  interesting
• 16:26
  thing
• 16:26
  for
• 16:27
  an
• 16:28
  Amazon
• 16:28
  advertising
• 16:29
  specialist
• 16:30
  such
• 16:30
  as
• 16:30
  yourself
• 16:31
  might
• 16:31
  be
• 16:31
  the
• 16:31
  creative
• 16:32
  agent
• 16:33
  which
• 16:34
  Amazon
• 16:34
  has
• 16:35
  launched
• 16:35
  in
• 16:36
  February.
• 16:36
  An
• 16:37
  agentic
• 16:37
  AI
• 16:38
  that
• 16:38
  researches
• 16:39
  brand
• 16:39
  guidelines
• 16:40
  and
• 16:40
  product
• 16:40
  pages
• 16:42
  to
• 16:42
  build
• 16:42
  entire
• 16:43
  multi
• 16:43
  scene
• 16:43
  video
• 16:44
  campaigns
• 16:44
  autonomously.
• 16:47
  And
• 16:47
  sellers
• 16:48
  are
• 16:49
  supposed
• 16:49
  to
• 16:50
  be
• 16:50
  able
• 16:50
  to
• 16:50
  use
• 16:50
  this
• 16:51
  creative
• 16:51
  agent
• 16:52
  now
• 16:52
  for
• 16:52
  their
• 16:52
  own
• 16:53
  Amazon
• 16:54
  campaigns.
• 16:55
  So
• 16:56
  first
• 16:56
  of
• 16:56
  all,
• 16:56
  what
• 16:56
  are
• 16:57
  you
• 16:57
  thinking
• 16:57
  about
• 16:58
  these
• 16:58
  kind
• 16:58
  of
• 16:58
  tools
• 16:59
  that
• 16:59
  Amazon
• 16:59
  is
• 16:59
  launching
• 17:00
  at
• 17:00
  the
• 17:00
  moment?
• 17:03
  Well,
• 17:04
  I
• 17:04
  think,
• 17:05
  I
• 17:06
  think
• 17:06
  it's
• 17:06
  a
• 17:07
  logical
• 17:07
  next
• 17:08
  step,
• 17:08
  right,
• 17:09
  because
• 17:09
  there
• 17:10
  is
• 17:10
  AI
• 17:11
  and
• 17:11
  there
• 17:12
  are
• 17:12
  tools
• 17:13
  and
• 17:13
  Amazon
• 17:13
  wants
• 17:14
  to
• 17:14
  implement
• 17:14
  them
• 17:15
  and
• 17:15
  to
• 17:17
  have
• 17:17
  the
• 17:17
  control
• 17:18
  about
• 17:18
  what
• 17:19
  people
• 17:19
  do
• 17:19
  and
• 17:20
  what
• 17:20
  they
• 17:20
  use.
• 17:21
  So
• 17:23
  that
• 17:23
  seems
• 17:23
  like
• 17:23
  a
• 17:24
  logical
• 17:24
  step.
• 17:24
  We
• 17:24
  have
• 17:25
  to
• 17:25
  see
• 17:25
  how
• 17:25
  that
• 17:25
  works
• 17:26
  because
• 17:26
  if
• 17:27
  a
• 17:27
  platform
• 17:27
  itself
• 17:28
  offers
• 17:29
  tool
• 17:29
  that
• 17:29
  automatically
• 17:29
  optimizes
• 17:30
  everything,
• 17:31
  it
• 17:32
  can
• 17:32
  go.
• 17:32
  Well,
• 17:33
  it
• 17:33
  can
• 17:33
  go
• 17:33
  wrong.
• 17:34
  So
• 17:34
  it's
• 17:35
  always
• 17:35
  good
• 17:35
  to
• 17:36
  have
• 17:37
  a
• 17:37
  good
• 17:37
  look
• 17:38
  at
• 17:38
  what
• 17:39
  is
• 17:39
  happening
• 17:39
  and
• 17:40
  yeah,
• 17:41
  but
• 17:41
  we
• 17:41
  will
• 17:42
  see
• 17:43
  what
• 17:43
  is
• 17:43
  this
• 17:44
  doing
• 17:44
  to
• 17:45
  the
• 17:45
  scene
• 17:46
  of
• 17:47
  Amazon
• 17:47
  agencies.
• 17:51
  We
• 17:51
  have
• 17:52
  this
• 17:52
  waves
• 17:52
  of.
• 17:53
  I
• 17:53
  think
• 17:54
  I
• 17:54
  can
• 17:54
  do
• 17:55
  everything
• 17:55
  by
• 17:55
  myself
• 17:56
  in
• 17:57
  sellers
• 17:58
  every
• 17:59
  couple
• 17:59
  of
• 17:59
  years
• 18:00
  and
• 18:01
  sometimes
• 18:01
  it
• 18:01
  goes
• 18:02
  away
• 18:03
  faster,
• 18:03
  sometimes
• 18:04
  it
• 18:04
  stays
• 18:05
  longer.
• 18:05
  But
• 18:06
  still
• 18:06
  I
• 18:07
  think
• 18:07
  you
• 18:07
  need
• 18:08
  people
• 18:08
  who
• 18:08
  know
• 18:08
  what
• 18:09
  they're
• 18:09
  doing
• 18:09
  to
• 18:10
  use
• 18:11
  that
• 18:11
  tools
• 18:11
  or
• 18:11
  to
• 18:12
  operate
• 18:12
  the
• 18:12
  tools.
• 18:13
  But
• 18:14
  yeah,
• 18:14
  of
• 18:14
  course
• 18:15
  the
• 18:15
  TO
• 18:16
  dos
• 18:16
  will
• 18:16
  shift
• 18:17
  towards
• 18:19
  data
• 18:21
  analyzing
• 18:22
  and
• 18:23
  reporting
• 18:24
  and
• 18:25
  other
• 18:25
  things
• 18:26
  than
• 18:27
  maybe
• 18:27
  building
• 18:28
  campaigns
• 18:29
  or
• 18:29
  making
• 18:30
  videos.
• 18:30
  So
• 18:31
  it
• 18:31
  is
• 18:32
  a
• 18:32
  shift,
• 18:32
  it
• 18:32
  is
• 18:32
  a
• 18:33
  natural
• 18:33
  shift.
• 18:35
  But
• 18:35
  yeah,
• 18:36
  well,
• 18:37
  yeah,
• 18:38
  this
• 18:38
  is,
• 18:39
  I'm
• 18:39
  looking
• 18:39
  at
• 18:39
  this
• 18:40
  and
• 18:40
  I'm
• 18:40
  thinking
• 18:41
  like
• 18:41
  okay,
• 18:41
  let's
• 18:41
  see.
• 18:42
  I
• 18:42
  mean
• 18:42
  I'm,
• 18:43
  I'm
• 18:43
  using
• 18:43
  AI
• 18:44
  extensively
• 18:45
  every
• 18:45
  day
• 18:46
  and
• 18:46
  I'm,
• 18:46
  I'm
• 18:46
  using
• 18:47
  I
• 18:47
  think
• 18:47
  three
• 18:47
  different
• 18:48
  agents
• 18:49
  to
• 18:50
  do
• 18:50
  my
• 18:50
  work.
• 18:51
  So
• 18:52
  yeah,
• 18:53
  I'm,
• 18:53
  I'm
• 18:53
  absolutely
• 18:54
  not
• 18:54
  against
• 18:54
  it.
• 18:54
  But
• 18:54
  then
• 18:55
  I
• 18:55
  also
• 18:55
  realize
• 18:56
  every
• 18:56
  day
• 18:57
  the
• 18:57
  limitations
• 18:58
  that
• 18:58
  you
• 18:58
  have
• 18:59
  with
• 18:59
  Even
• 18:59
  simple
• 19:00
  tasks
• 19:01
  and
• 19:02
  the
• 19:02
  way
• 19:02
  that
• 19:03
  things
• 19:03
  are
• 19:03
  not
• 19:03
  reproducible.
• 19:05
  Like
• 19:05
  on
• 19:05
  one
• 19:05
  day
• 19:06
  it's
• 19:06
  really
• 19:06
  good
• 19:07
  and
• 19:07
  smart
• 19:07
  and
• 19:08
  fast,
• 19:08
  and
• 19:08
  on
• 19:08
  the
• 19:08
  other
• 19:09
  days
• 19:09
  I
• 19:09
  just
• 19:09
  want
• 19:10
  to,
• 19:10
  I
• 19:10
  don't
• 19:10
  know,
• 19:10
  slam
• 19:11
  the
• 19:11
  AI
• 19:12
  head
• 19:12
  somewhere
• 19:12
  in
• 19:14
  the
• 19:14
  AI
• 19:14
  desk
• 19:15
  because
• 19:15
  it's
• 19:15
  being
• 19:15
  so
• 19:15
  stupid.
• 19:16
  So,
• 19:17
  yeah,
• 19:18
  I
• 19:18
  don't
• 19:18
  think
• 19:18
  you
• 19:18
  can
• 19:19
  really
• 19:19
  rely
• 19:19
  on
• 19:20
  it
• 19:20
  completely
• 19:20
  autonomously.
• 19:21
  And
• 19:21
  the
• 19:22
  same
• 19:22
  goes,
• 19:22
  of
• 19:22
  course,
• 19:23
  for
• 19:23
  things
• 19:23
  like
• 19:24
  campaigns,
• 19:24
  which
• 19:24
  are
• 19:25
  an
• 19:25
  extremely
• 19:26
  complex
• 19:27
  matter.
• 19:28
  But
• 19:29
  yeah,
• 19:30
  we'll
• 19:30
  see.
• 19:31
  But
• 19:31
  if
• 19:31
  we
• 19:32
  turn
• 19:32
  this
• 19:32
  on
• 19:32
  the
• 19:33
  other
• 19:33
  side.
• 19:33
  So
• 19:33
  on
• 19:34
  the
• 19:34
  side
• 19:34
  of
• 19:34
  the
• 19:34
  consumer,
• 19:36
  I
• 19:36
  find
• 19:36
  it
• 19:36
  interesting
• 19:37
  that
• 19:37
  Amazon
• 19:37
  is
• 19:38
  pushing
• 19:38
  for
• 19:38
  the
• 19:38
  use
• 19:38
  of
• 19:39
  AI
• 19:39
  towards
• 19:40
  its
• 19:40
  sellers
• 19:41
  a
• 19:41
  lot
• 19:42
  and
• 19:42
  is
• 19:42
  also,
• 19:43
  you
• 19:43
  know,
• 19:44
  letting
• 19:44
  off
• 19:44
  people
• 19:45
  because
• 19:45
  they
• 19:45
  are
• 19:45
  now
• 19:45
  focusing
• 19:46
  much
• 19:46
  more
• 19:47
  on
• 19:47
  AI
• 19:47
  inside
• 19:48
  their
• 19:48
  own
• 19:48
  company.
• 19:49
  But
• 19:49
  on
• 19:49
  the
• 19:50
  other
• 19:50
  hand,
• 19:50
  they
• 19:51
  are
• 19:52
  shutting
• 19:53
  out
• 19:53
  AI
• 19:54
  agents.
• 19:55
  They
• 19:55
  have
• 19:56
  now
• 19:56
  enforced
• 19:56
  this
• 19:56
  with
• 19:57
  a
• 19:57
  new
• 19:57
  business
• 19:58
  solution
• 19:58
  agreement
• 20:00
  that
• 20:00
  is
• 20:01
  going
• 20:01
  on,
• 20:02
  that
• 20:02
  is
• 20:02
  going
• 20:03
  on
• 20:03
  into
• 20:03
  effect
• 20:04
  today,
• 20:04
  actually,
• 20:05
  which
• 20:06
  legally
• 20:06
  requires
• 20:07
  all
• 20:07
  AI
• 20:08
  agents,
• 20:08
  including
• 20:09
  pricing
• 20:09
  and
• 20:09
  advertising
• 20:10
  bots,
• 20:11
  to
• 20:11
  identify
• 20:12
  themselves
• 20:13
  so
• 20:14
  that
• 20:14
  Amazon
• 20:14
  can
• 20:15
  shut
• 20:15
  them
• 20:15
  out
• 20:15
  whenever
• 20:16
  they
• 20:16
  want.
• 20:17
  So
• 20:17
  I
• 20:18
  find
• 20:18
  that
• 20:18
  interesting.
• 20:19
  Do
• 20:20
  you
• 20:20
  think
• 20:20
  Amazon
• 20:20
  can
• 20:20
  keep
• 20:21
  that
• 20:21
  up,
• 20:21
  shutting
• 20:22
  out
• 20:23
  shopping
• 20:23
  agents,
• 20:24
  like
• 20:24
  forever?
• 20:26
  I
• 20:26
  do
• 20:26
  think
• 20:26
  it's
• 20:27
  interesting,
• 20:27
  but
• 20:27
  I
• 20:28
  don't
• 20:28
  think
• 20:28
  it's
• 20:29
  surprising
• 20:29
  because
• 20:29
  of
• 20:30
  course
• 20:30
  they
• 20:30
  want
• 20:30
  to
• 20:31
  keep
• 20:31
  control.
• 20:33
  But
• 20:34
  yeah,
• 20:34
  it
• 20:35
  will
• 20:35
  be
• 20:35
  questionable
• 20:36
  if
• 20:36
  they
• 20:37
  can
• 20:37
  hold
• 20:38
  up
• 20:38
  to
• 20:38
  this
• 20:39
  forever.
• 20:40
  I
• 20:40
  don't
• 20:40
  think
• 20:40
  so.
• 20:41
  Yeah.
• 20:43
  What
• 20:43
  do
• 20:43
  you
• 20:44
  actually
• 20:44
  think
• 20:44
  about.
• 20:44
  And
• 20:45
  again,
• 20:45
  as
• 20:46
  an
• 20:46
  expert
• 20:47
  for
• 20:48
  advertising
• 20:48
  as
• 20:49
  well,
• 20:50
  what
• 20:50
  is
• 20:51
  all
• 20:51
  this
• 20:51
  agent
• 20:52
  E
• 20:52
  commerce
• 20:52
  doing
• 20:52
  to
• 20:53
  retail
• 20:54
  media
• 20:54
  if
• 20:55
  we
• 20:55
  only
• 20:55
  have
• 20:56
  bots
• 20:56
  shopping
• 20:56
  on
• 20:57
  marketplaces?
• 20:57
  Do
• 20:57
  you
• 20:57
  even
• 20:58
  need
• 20:58
  retail
• 20:58
  media
• 20:59
  anymore?
• 21:00
  First,
• 21:01
  I
• 21:02
  can't
• 21:02
  imagine
• 21:03
  having
• 21:04
  only
• 21:04
  bots
• 21:05
  shopping
• 21:05
  everything
• 21:06
  and
• 21:08
  that.
• 21:08
  I
• 21:09
  think
• 21:09
  you
• 21:09
  have
• 21:09
  to
• 21:09
  differentiate
• 21:10
  that.
• 21:11
  What
• 21:11
  kind
• 21:12
  of
• 21:12
  products
• 21:12
  are
• 21:12
  you
• 21:12
  talking
• 21:13
  about?
• 21:13
  Is
• 21:13
  it,
• 21:14
  I
• 21:14
  need.
• 21:15
  I
• 21:15
  know
• 21:16
  exactly
• 21:16
  what
• 21:16
  I
• 21:16
  need
• 21:16
  and
• 21:17
  I
• 21:17
  need
• 21:17
  it
• 21:17
  quick
• 21:18
  or
• 21:19
  I.
• 21:19
  I
• 21:20
  wouldn't
• 21:20
  trust
• 21:21
  any
• 21:21
  AI
• 21:22
  agent
• 21:22
  to
• 21:23
  buy
• 21:23
  fashion
• 21:24
  for
• 21:24
  me,
• 21:25
  for
• 21:25
  example.
• 21:26
  Not
• 21:26
  yet.
• 21:27
  Maybe
• 21:27
  in
• 21:27
  the
• 21:27
  future,
• 21:28
  but
• 21:28
  not
• 21:29
  yet.
• 21:29
  So
• 21:30
  there
• 21:31
  are,
• 21:31
  there
• 21:32
  will
• 21:32
  always
• 21:32
  be
• 21:33
  places
• 21:33
  for
• 21:34
  retail
• 21:34
  media
• 21:34
  and
• 21:35
  the
• 21:35
  platforms
• 21:36
  are
• 21:36
  looking
• 21:36
  into
• 21:36
  monetization
• 21:37
  as
• 21:37
  well.
• 21:39
  And
• 21:40
  look
• 21:40
  at
• 21:40
  the
• 21:41
  revenue
• 21:41
  Amazon
• 21:42
  makes
• 21:42
  from
• 21:43
  marketing
• 21:43
  budgets.
• 21:44
  So
• 21:45
  this
• 21:45
  will
• 21:46
  not
• 21:46
  go
• 21:46
  away.
• 21:46
  But
• 21:47
  it
• 21:47
  might
• 21:48
  shift.
• 21:48
  Yes,
• 21:49
  it
• 21:49
  might
• 21:49
  shift
• 21:50
  and
• 21:50
  it
• 21:50
  also
• 21:50
  might
• 21:50
  shift
• 21:51
  to
• 21:52
  the
• 21:52
  agents
• 21:52
  themselves.
• 21:53
  I
• 21:53
  mean,
• 21:53
  thinking
• 21:54
  about
• 21:54
  Shopify
• 21:55
  ads
• 21:55
  now
• 21:55
  being
• 21:56
  directly
• 21:56
  integrated
• 21:57
  into
• 21:57
  ChatGPT
• 21:58
  or
• 21:59
  OpenAI
• 22:01
  generally
• 22:01
  opening
• 22:02
  its
• 22:02
  platform
• 22:03
  to
• 22:03
  ads
• 22:04
  now.
• 22:05
  So,
• 22:05
  yeah,
• 22:05
  and
• 22:06
  definitely.
• 22:06
  And
• 22:06
  if
• 22:07
  you
• 22:07
  think,
• 22:07
  I
• 22:07
  think
• 22:08
  back
• 22:09
  when
• 22:09
  Google
• 22:10
  Shopping
• 22:10
  started,
• 22:11
  Google
• 22:11
  product
• 22:12
  ads
• 22:12
  started,
• 22:12
  they
• 22:13
  were
• 22:13
  free.
• 22:15
  And
• 22:15
  then
• 22:16
  once
• 22:16
  it
• 22:16
  was
• 22:16
  running,
• 22:18
  they
• 22:18
  became.
• 22:20
  Google
• 22:20
  monetized
• 22:21
  this,
• 22:21
  of
• 22:21
  course.
• 22:22
  And
• 22:23
  so
• 22:23
  this
• 22:24
  kind
• 22:24
  of
• 22:24
  history
• 22:25
  is
• 22:25
  Repeating
• 22:25
  itself.
• 22:27
  Yeah,
• 22:28
  absolutely.
• 22:30
  Yeah.
• 22:30
  Right.
• 22:31
  That
• 22:32
  about
• 22:33
  wraps
• 22:33
  up
• 22:33
  the
• 22:34
  most
• 22:34
  important
• 22:35
  things.
• 22:36
  Just
• 22:36
  one
• 22:36
  other
• 22:37
  topic
• 22:37
  that
• 22:37
  I
• 22:37
  wanted
• 22:38
  to
• 22:38
  bring
• 22:38
  to
• 22:38
  your
• 22:39
  attention
• 22:39
  which
• 22:39
  you
• 22:39
  might
• 22:40
  not
• 22:40
  have
• 22:40
  seen
• 22:40
  because
• 22:40
  you
• 22:41
  were
• 22:41
  in
• 22:41
  Australia.
• 22:41
  I'm
• 22:42
  having
• 22:43
  great
• 22:43
  holidays
• 22:44
  because
• 22:44
  that
• 22:44
  was
• 22:45
  something
• 22:46
  that
• 22:46
  blew
• 22:47
  up
• 22:47
  in
• 22:47
  the
• 22:47
  beginning
• 22:48
  of
• 22:48
  the
• 22:48
  month,
• 22:49
  especially
• 22:49
  in
• 22:49
  the
• 22:49
  German
• 22:50
  market.
• 22:51
  The
• 22:51
  German
• 22:52
  Kartel
• 22:52
  office,
• 22:53
  the
• 22:53
  Bundeskartelamt
• 22:55
  has
• 22:57
  released
• 22:58
  a
• 22:58
  statement
• 22:58
  which
• 22:59
  prohibits
• 22:59
  Amazon
• 23:00
  from
• 23:01
  suppressing
• 23:02
  the
• 23:02
  buy
• 23:02
  box
• 23:03
  access
• 23:03
  based
• 23:04
  on
• 23:04
  higher
• 23:05
  prices
• 23:05
  compared
• 23:06
  to
• 23:06
  external
• 23:06
  websites.
• 23:07
  So
• 23:08
  the
• 23:09
  regular
• 23:09
  later
• 23:10
  fined
• 23:10
  Amazon
• 23:11
  59
• 23:12
  million
• 23:12
  euro
• 23:13
  and
• 23:13
  ordered
• 23:13
  a
• 23:14
  cessation
• 23:14
  of
• 23:14
  the
• 23:14
  price
• 23:15
  control
• 23:15
  mechanisms
• 23:16
  that
• 23:16
  forced
• 23:17
  third
• 23:17
  party
• 23:17
  sellers
• 23:18
  into
• 23:18
  price
• 23:18
  matching
• 23:19
  parity
• 23:19
  across
• 23:19
  the
• 23:19
  web.
• 23:21
  That
• 23:21
  was
• 23:22
  a
• 23:22
  big
• 23:22
  one.
• 23:24
  And
• 23:24
  we
• 23:25
  also
• 23:25
  saw
• 23:25
  how
• 23:25
  big
• 23:26
  it
• 23:26
  was
• 23:26
  by
• 23:27
  Amazon's
• 23:27
  reaction
• 23:28
  because
• 23:28
  that
• 23:28
  was
• 23:29
  very,
• 23:29
  very
• 23:29
  harsh.
• 23:30
  I
• 23:30
  mean
• 23:30
  the,
• 23:31
  the
• 23:31
  press
• 23:31
  release
• 23:32
  that
• 23:32
  was
• 23:33
  released
• 23:33
  by
• 23:34
  Amazon,
• 23:34
  I
• 23:34
  think
• 23:34
  just
• 23:35
  a
• 23:35
  day
• 23:35
  later
• 23:37
  was
• 23:38
  basically
• 23:38
  telling
• 23:38
  the
• 23:39
  cartel
• 23:39
  amp
• 23:39
  that
• 23:40
  they
• 23:40
  didn't
• 23:40
  have
• 23:40
  any
• 23:40
  idea
• 23:41
  how
• 23:41
  E
• 23:41
  commerce
• 23:41
  worked
• 23:42
  and
• 23:42
  that
• 23:43
  Amazon
• 23:43
  was
• 23:44
  ready
• 23:45
  to
• 23:45
  fight
• 23:45
  this
• 23:46
  to
• 23:46
  the
• 23:47
  last
• 23:47
  instance.
• 23:48
  Which
• 23:48
  shows
• 23:49
  me
• 23:49
  that
• 23:49
  the
• 23:50
  cartel
• 23:50
  office
• 23:51
  stroke
• 23:51
  a
• 23:51
  nerve
• 23:52
  here.
• 23:52
  So,
• 23:53
  and
• 23:53
  I
• 23:54
  looked
• 23:54
  at
• 23:54
  that
• 23:54
  and
• 23:54
  I
• 23:55
  wondered,
• 23:55
  okay,
• 23:55
  what
• 23:55
  does
• 23:56
  this
• 23:56
  mean?
• 23:56
  Is
• 23:57
  this
• 23:57
  the
• 23:57
  end
• 23:58
  of,
• 23:58
  you
• 23:58
  know,
• 23:59
  the,
• 24:00
  the
• 24:00
  price
• 24:00
  crawlers
• 24:01
  that
• 24:01
  Amazon
• 24:02
  is
• 24:02
  sending
• 24:02
  all
• 24:02
  over
• 24:02
  the
• 24:03
  web
• 24:03
  to
• 24:04
  look
• 24:04
  for
• 24:05
  lower
• 24:05
  prices
• 24:06
  than
• 24:06
  on
• 24:06
  their
• 24:06
  own
• 24:06
  website
• 24:08
  and
• 24:08
  then
• 24:08
  using
• 24:08
  this
• 24:09
  information
• 24:09
  to
• 24:10
  basically,
• 24:12
  yeah,
• 24:13
  push
• 24:13
  the
• 24:14
  sellers
• 24:14
  in
• 24:15
  question
• 24:15
  out
• 24:15
  of
• 24:15
  the
• 24:15
  buy
• 24:15
  box?
• 24:16
  Is
• 24:16
  that
• 24:16
  the
• 24:16
  end
• 24:17
  of
• 24:17
  this?
• 24:18
  So
• 24:18
  yeah,
• 24:18
  I
• 24:19
  thought
• 24:19
  that
• 24:20
  was
• 24:20
  quite
• 24:20
  juicy.
• 24:21
  Did
• 24:21
  you
• 24:22
  look
• 24:23
  at
• 24:23
  that
• 24:23
  at
• 24:23
  all?
• 24:24
  Yes,
• 24:24
  when
• 24:25
  I
• 24:25
  read
• 24:25
  that
• 24:25
  news
• 24:26
  I
• 24:26
  thought,
• 24:26
  at
• 24:26
  first
• 24:27
  I
• 24:27
  thought
• 24:27
  that's
• 24:27
  fantastic
• 24:29
  because
• 24:29
  of
• 24:29
  course
• 24:30
  it
• 24:30
  opens
• 24:30
  so
• 24:30
  much
• 24:31
  opportunities
• 24:32
  sellers.
• 24:32
  It
• 24:33
  could
• 24:33
  be
• 24:33
  in
• 24:34
  theory
• 24:34
  a
• 24:34
  huge
• 24:35
  step
• 24:35
  towards
• 24:35
  profitability
• 24:37
  on
• 24:37
  Amazon,
• 24:38
  especially
• 24:39
  if
• 24:39
  you,
• 24:39
  if
• 24:39
  you're
• 24:40
  struggling,
• 24:40
  you
• 24:41
  have
• 24:41
  more
• 24:42
  freedom
• 24:42
  in
• 24:44
  pricing
• 24:44
  articles
• 24:45
  on
• 24:46
  different
• 24:46
  platforms.
• 24:47
  Sounds
• 24:48
  really
• 24:48
  good,
• 24:48
  but
• 24:48
  I
• 24:49
  think
• 24:49
  it's
• 24:49
  much
• 24:49
  too
• 24:49
  early
• 24:50
  to
• 24:50
  open
• 24:50
  the
• 24:50
  champagne
• 24:51
  on
• 24:51
  this
• 24:51
  because
• 24:52
  Amazon
• 24:54
  will
• 24:54
  find
• 24:54
  ways
• 24:55
  and
• 24:56
  they
• 24:56
  can
• 24:57
  control
• 24:57
  their
• 24:58
  algorithm
• 24:58
  as
• 24:59
  they
• 24:59
  want.
• 24:59
  So
• 25:00
  they
• 25:00
  will
• 25:00
  have
• 25:01
  means
• 25:01
  to
• 25:03
  decrease
• 25:04
  visibility
• 25:05
  if
• 25:05
  they
• 25:05
  want
• 25:06
  to
• 25:06
  and
• 25:07
  factor
• 25:07
  other,
• 25:09
  other
• 25:09
  things
• 25:09
  more
• 25:10
  than
• 25:10
  price.
• 25:10
  And
• 25:11
  then
• 25:12
  it's
• 25:12
  reviews
• 25:13
  or
• 25:13
  delivery
• 25:14
  times
• 25:15
  or
• 25:16
  stock
• 25:16
  or
• 25:16
  whatever.
• 25:17
  And
• 25:18
  yeah,
• 25:18
  so
• 25:19
  yeah,
• 25:19
  could
• 25:20
  be
• 25:20
  good
• 25:21
  but
• 25:22
  I'm
• 25:22
  a
• 25:22
  bit
• 25:22
  pessimistic.
• 25:25
  Yeah,
• 25:25
  I
• 25:25
  actually
• 25:25
  saw
• 25:26
  one
• 25:26
  of
• 25:26
  the
• 25:26
  things
• 25:26
  that
• 25:27
  Amazon
• 25:27
  could
• 25:27
  do
• 25:28
  which
• 25:28
  I
• 25:29
  found
• 25:29
  quite
• 25:29
  ingenious.
• 25:31
  Some
• 25:32
  Amazon
• 25:33
  expert
• 25:33
  I
• 25:33
  think
• 25:34
  from
• 25:34
  the
• 25:34
  US
• 25:34
  found
• 25:36
  signs
• 25:36
  of
• 25:37
  Amazon
• 25:37
  using
• 25:38
  a
• 25:38
  new
• 25:38
  label
• 25:39
  on
• 25:41
  listings
• 25:42
  that
• 25:42
  were
• 25:43
  more
• 25:43
  expensive
• 25:43
  on
• 25:44
  Amazon
• 25:44
  than
• 25:44
  on
• 25:44
  other
• 25:45
  platforms.
• 25:46
  And
• 25:46
  then
• 25:46
  this
• 25:46
  listing
• 25:47
  said
• 25:47
  like
• 25:48
  cheaper
• 25:48
  elsewhere.
• 25:49
  And
• 25:50
  I
• 25:50
  was
• 25:50
  like,
• 25:50
  okay,
• 25:50
  that's
• 25:51
  interesting.
• 25:52
  I
• 25:52
  mean
• 25:52
  this
• 25:52
  is
• 25:53
  basically
• 25:53
  okay,
• 25:53
  we're
• 25:54
  letting
• 25:54
  you
• 25:54
  be
• 25:54
  on
• 25:54
  the
• 25:55
  platform.
• 25:55
  We're
• 25:55
  not
• 25:55
  taking
• 25:56
  off
• 25:56
  your,
• 25:57
  your
• 25:57
  listing
• 25:58
  because
• 25:58
  you
• 25:58
  are
• 25:58
  not
• 25:58
  matching
• 25:59
  our
• 26:00
  low
• 26:00
  price
• 26:01
  policy.
• 26:02
  But
• 26:02
  we
• 26:02
  are
• 26:02
  actually
• 26:03
  telling
• 26:03
  the
• 26:03
  customer
• 26:04
  to
• 26:04
  shun
• 26:05
  away
• 26:05
  from
• 26:05
  your
• 26:06
  listing
• 26:06
  because
• 26:07
  you're
• 26:07
  the
• 26:07
  bad
• 26:07
  boy
• 26:08
  and
• 26:08
  you're
• 26:08
  listing
• 26:08
  it
• 26:09
  more
• 26:09
  expensive
• 26:09
  fear.
• 26:10
  I
• 26:10
  found
• 26:10
  that
• 26:10
  interesting,
• 26:11
  but
• 26:11
  actually
• 26:11
  cheaper
• 26:12
  elsewhere
• 26:12
  could,
• 26:13
  could
• 26:13
  mean
• 26:14
  if
• 26:14
  you
• 26:14
  have
• 26:14
  an
• 26:14
  online
• 26:15
  shop
• 26:15
  that
• 26:16
  people
• 26:16
  go
• 26:17
  directly
• 26:17
  to
• 26:17
  your
• 26:17
  shops.
• 26:18
  Yeah,
• 26:19
  I
• 26:19
  don't
• 26:19
  know.
• 26:21
  Could
• 26:22
  lead
• 26:22
  to
• 26:22
  interesting
• 26:23
  strategies.
• 26:24
  Yeah,
• 26:24
  this
• 26:25
  was
• 26:25
  a
• 26:25
  test
• 26:25
  of
• 26:26
  Amazon.
• 26:26
  Let's
• 26:26
  see
• 26:27
  if
• 26:27
  they
• 26:27
  actually
• 26:28
  pulling
• 26:28
  that
• 26:28
  through.
• 26:29
  But
• 26:29
  that
• 26:29
  was
• 26:30
  a
• 26:30
  nice
• 26:31
  thing
• 26:31
  that
• 26:31
  I
• 26:31
  found
• 26:32
  because
• 26:32
  I
• 26:32
  thought,
• 26:32
  okay,
• 26:33
  is
• 26:33
  this
• 26:34
  like
• 26:34
  a
• 26:34
  direct
• 26:34
  reaction
• 26:35
  to
• 26:35
  the
• 26:35
  Bundeskatertellamt
• 26:36
  or
• 26:36
  what
• 26:36
  is
• 26:37
  this?
• 26:37
  But
• 26:37
  yeah,
• 26:37
  we'll
• 26:38
  see.
• 26:39
  Yeah,
• 26:39
  things
• 26:39
  are
• 26:40
  still
• 26:40
  moving.
• 26:41
  Yeah.
• 26:42
  I
• 26:42
  guess
• 26:42
  that
• 26:43
  concludes
• 26:43
  my
• 26:44
  news
• 26:44
  for
• 26:44
  today.
• 26:45
  Thanks
• 26:46
  for
• 26:46
  debating
• 26:47
  with
• 26:47
  me,
• 26:48
  Andrea.
• 26:49
  Before
• 26:49
  we
• 26:49
  wrap
• 26:49
  this
• 26:50
  up,
• 26:50
  I'll
• 26:50
  tell
• 26:50
  you
• 26:51
  very
• 26:51
  quickly
• 26:51
  what
• 26:51
  we're
• 26:52
  going
• 26:52
  to
• 26:52
  do
• 26:52
  in
• 26:52
  our
• 26:53
  next
• 26:53
  episode.
• 26:58
  Yes.
• 26:59
  In
• 26:59
  our
• 26:59
  next
• 26:59
  episode
• 26:59
  of
• 27:00
  let's
• 27:00
  Talk
• 27:00
  Marketplace,
• 27:01
  we
• 27:01
  will
• 27:01
  talk
• 27:01
  about
• 27:01
  something
• 27:02
  that
• 27:02
  will
• 27:02
  feel
• 27:02
  familiar
• 27:03
  to
• 27:03
  many
• 27:03
  of
• 27:04
  you
• 27:04
  and
• 27:04
  that
• 27:04
  is
• 27:05
  the
• 27:05
  constant
• 27:05
  chaos
• 27:06
  that
• 27:06
  is
• 27:07
  marketplace
• 27:08
  business.
• 27:08
  At
• 27:08
  least
• 27:09
  very
• 27:09
  often.
• 27:10
  Different
• 27:10
  feeds,
• 27:12
  varying
• 27:12
  requirements
• 27:13
  across
• 27:13
  platforms,
• 27:14
  manual
• 27:14
  workarounds
• 27:15
  and
• 27:16
  a
• 27:16
  lack
• 27:16
  of
• 27:16
  visibility.
• 27:18
  All
• 27:18
  these
• 27:18
  problems
• 27:19
  are
• 27:19
  part
• 27:20
  of
• 27:20
  our
• 27:20
  solution
• 27:20
  of
• 27:21
  our
• 27:21
  episode
• 27:22
  next
• 27:22
  week
• 27:22
  and
• 27:23
  also
• 27:23
  their
• 27:23
  solution
• 27:24
  because
• 27:24
  we
• 27:24
  will
• 27:24
  talk
• 27:24
  to
• 27:25
  the
• 27:25
  drugstore
• 27:25
  brand
• 27:26
  Koro,
• 27:27
  which
• 27:28
  experienced
• 27:28
  just
• 27:28
  this
• 27:29
  chaos
• 27:29
  and
• 27:30
  also
• 27:30
  learned
• 27:31
  ways
• 27:31
  on
• 27:31
  how
• 27:31
  to
• 27:31
  stop
• 27:32
  it.
• 27:32
  Koro
• 27:33
  is
• 27:33
  known
• 27:33
  for
• 27:33
  its
• 27:33
  natural
• 27:34
  food
• 27:34
  products
• 27:34
  and
• 27:35
  now
• 27:35
  sells
• 27:35
  multi
• 27:36
  channel
• 27:36
  in
• 27:36
  physical
• 27:37
  retail
• 27:37
  through
• 27:38
  its
• 27:38
  own
• 27:38
  online
• 27:38
  shop
• 27:39
  and
• 27:39
  on
• 27:39
  marketplaces
• 27:39
  such
• 27:40
  as
• 27:40
  Amazon
• 27:40
  and
• 27:40
  Kaufland.
• 27:41
  And
• 27:42
  Adrian
• 27:42
  Costelli
• 27:43
  from
• 27:43
  Koro
• 27:44
  will
• 27:44
  explain
• 27:44
  to
• 27:44
  us
• 27:45
  how
• 27:45
  the
• 27:45
  team
• 27:45
  structured
• 27:46
  its
• 27:46
  marketplace
• 27:47
  operations
• 27:48
  and
• 27:48
  how
• 27:48
  operational
• 27:49
  complexity
• 27:50
  was
• 27:50
  finally
• 27:50
  turned
• 27:51
  back
• 27:51
  into
• 27:51
  control.
• 27:53
  The
• 27:53
  case
• 27:53
  will
• 27:53
  be
• 27:53
  supported
• 27:54
  by
• 27:54
  Lucas
• 27:54
  Basse,
• 27:55
  product
• 27:55
  lead,
• 27:56
  Marketplaces
• 27:57
  at
• 27:57
  Channable,
• 27:58
  the
• 27:59
  service
• 27:59
  provider
• 28:00
  who
• 28:00
  helped
• 28:00
  co
• 28:00
  with
• 28:01
  this
• 28:01
  problem.
• 28:02
  At
• 28:02
  the
• 28:02
  core
• 28:02
  is
• 28:02
  one
• 28:03
  central
• 28:03
  question.
• 28:04
  How
• 28:04
  can
• 28:04
  marketplaces
• 28:06
  turn
• 28:06
  feed
• 28:07
  Marketplace
• 28:07
  teams
• 28:08
  turn
• 28:08
  feed
• 28:08
  chaos
• 28:09
  into
• 28:09
  a
• 28:09
  scalable
• 28:10
  setup
• 28:11
  without
• 28:11
  starting
• 28:12
  from
• 28:12
  scratch
• 28:12
  every
• 28:13
  time?
• 28:13
  So
• 28:14
  if
• 28:14
  you're
• 28:14
  responsible
• 28:14
  for
• 28:15
  marketplaces
• 28:16
  in
• 28:16
  your
• 28:16
  brand
• 28:17
  or
• 28:17
  your
• 28:18
  retailer
• 28:18
  so
• 28:19
  scaling
• 28:19
  your
• 28:19
  business
• 28:21
  or
• 28:21
  are
• 28:21
  already
• 28:22
  operating
• 28:22
  at
• 28:23
  an
• 28:23
  expert
• 28:23
  level,
• 28:23
  then
• 28:24
  you
• 28:24
  should
• 28:25
  really
• 28:25
  tune
• 28:25
  in
• 28:25
  next
• 28:26
  week
• 28:26
  because
• 28:26
  this
• 28:27
  case
• 28:27
  will
• 28:27
  definitely
• 28:28
  be
• 28:28
  worth
• 28:28
  it.
• 28:29
  Happy
• 28:29
  to
• 28:29
  see
• 28:30
  you
• 28:30
  there.
• 28:35
  Okay.
• 28:36
  Right.
• 28:36
  So
• 28:37
  Andrea,
• 28:37
  I
• 28:38
  hope
• 28:38
  you
• 28:39
  had
• 28:39
  just
• 28:39
  as
• 28:39
  much
• 28:39
  fun
• 28:40
  as
• 28:40
  I
• 28:40
  had
• 28:40
  on
• 28:41
  the
• 28:41
  show.
• 28:41
  It
• 28:41
  was
• 28:41
  great
• 28:42
  having
• 28:42
  you.
• 28:42
  Thank
• 28:43
  you.
• 28:43
  Thank
• 28:43
  you
• 28:43
  for
• 28:43
  having
• 28:43
  me.
• 28:45
  Great.
• 28:45
  And
• 28:45
  I
• 28:45
  hope
• 28:45
  you're
• 28:45
  now
• 28:46
  up
• 28:46
  to
• 28:46
  date
• 28:46
  again
• 28:47
  and
• 28:48
  ready
• 28:48
  to
• 28:48
  start
• 28:48
  into
• 28:50
  the
• 28:50
  next
• 28:51
  weeks
• 28:51
  where
• 28:51
  you
• 28:52
  will
• 28:52
  have
• 28:53
  to
• 28:53
  get
• 28:54
  used
• 28:54
  to
• 28:54
  working
• 28:54
  again,
• 28:55
  I
• 28:55
  guess.
• 28:55
  So
• 28:55
  what
• 28:55
  is
• 28:56
  on
• 28:56
  your
• 28:56
  agenda
• 28:57
  at
• 28:57
  the
• 28:57
  moment.
• 28:57
  What
• 28:57
  is
• 28:58
  the
• 28:58
  most
• 28:58
  pressing
• 28:58
  thing
• 28:59
  that
• 28:59
  you're
• 28:59
  working
• 28:59
  on?
• 29:00
  The
• 29:01
  calendar
• 29:01
  is
• 29:01
  full.
• 29:01
  A
• 29:02
  lot
• 29:02
  of
• 29:02
  meetings,
• 29:03
  a
• 29:03
  lot
• 29:04
  of
• 29:05
  getting
• 29:05
  up
• 29:06
  to
• 29:06
  date
• 29:06
  on
• 29:06
  everything.
• 29:07
  So,
• 29:08
  yeah,
• 29:08
  nothing
• 29:08
  specific,
• 29:09
  but
• 29:10
  a
• 29:10
  lot.
• 29:11
  Okay.
• 29:12
  And
• 29:12
  on
• 29:13
  which
• 29:13
  events
• 29:14
  could
• 29:14
  someone
• 29:14
  meet
• 29:14
  you
• 29:15
  if
• 29:15
  they
• 29:15
  wanted
• 29:15
  to
• 29:15
  talk
• 29:15
  to
• 29:16
  you?
• 29:17
  I'll
• 29:18
  be
• 29:19
  at
• 29:20
  ECD
• 29:21
  Munich
• 29:22
  and
• 29:23
  K5
• 29:24
  in
• 29:24
  Berlin.
• 29:25
  That's
• 29:25
  the
• 29:26
  next
• 29:26
  two.
• 29:26
  And
• 29:27
  the
• 29:27
  others?
• 29:28
  Not
• 29:28
  decided
• 29:28
  yet,
• 29:29
  but
• 29:30
  yeah.
• 29:31
  Okay.
• 29:31
  Keep
• 29:31
  your
• 29:31
  eyes
• 29:32
  open.
• 29:32
  Yeah.
• 29:33
  Then
• 29:33
  we'll
• 29:33
  definitely
• 29:33
  meet
• 29:34
  each
• 29:34
  other
• 29:34
  in
• 29:35
  ecd
• 29:35
  because
• 29:35
  we.
• 29:36
  Halloween
• 29:36
  will
• 29:37
  also
• 29:37
  be
• 29:37
  there.
• 29:38
  Perfect.
• 29:40
  Right.
• 29:40
  Okay.
• 29:41
  So
• 29:41
  thank
• 29:41
  you
• 29:42
  for
• 29:42
  today,
• 29:43
  and
• 29:43
  thanks
• 29:43
  to
• 29:44
  everyone
• 29:44
  out
• 29:44
  there
• 29:45
  for
• 29:45
  listening,
• 29:45
  and
• 29:45
  I
• 29:45
  hope
• 29:46
  you
• 29:46
  tune
• 29:46
  in
• 29:46
  next
• 29:46
  time
• 29:47
  again.
• 29:48
  Bye.
• 29:48
  Bye.
• 29:53
  You
• 29:53
  listen
• 29:54
  to
• 29:54
  let's
• 29:55
  Talk
• 29:55
  Marketplace,
• 29:56
  the
• 29:56
  Marketplace
• 29:56
  podcast
• 29:57
  with
• 29:57
  Ingrid
• 29:57
  Lommer
• 29:58
  and
• 29:58
  Vanari
• 29:59
  Dichtel.