How Mid-Market Firms Win With Customer Data

Scaling Up with Fexingo: How Small Businesses Become Mid-Market Companies · Oct 22, 2026 · 10m · transcript

Most mid-market companies treat customer data as a compliance burden rather than a growth engine. In this episode, Lucas and Luna examine how firms like Stitch Fix and Warby Parker turned first-party data into a competitive moat during the post-cookie era. We look at the specific operational shift from vanity metrics to predictive unit economics, why thirty percent of mid-size firms still rely on spreadsheets for segmentation, and the concrete steps leaders can take to build a privacy-first data culture by October twenty twenty-six.

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