Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Why Content Marketing Doesn't Pay the Bills Overnight

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Why Content Marketing Doesn't Pay the Bills Overnight · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:00
  Lots of Nigerian self-employed people want to be on YouTube
• 0:05
  these days and to make a business or a career out of it,
• 0:08
  but haven't properly considered what it is that it takes.
• 0:12
  And so on today's podcast episode, we're going to be
• 0:14
  looking at some of those questions, how to get on
• 0:16
  YouTube, how to make money on YouTube, whether you should be
• 0:20
  in fact on YouTube. So those are some of the things
• 0:22
  that we're going to consider if this is your first time
• 0:24
  listening to the podcast. My name is Tavis Shema Ayede.
• 0:27
  I am a former lawyer now turned business consultant and I solve
• 0:32
  business problems. And so that's what I do over
• 0:35
  here on the podcast almost every other day, right?
• 0:39
  Sorry, excuse me. There will be some interruptions
• 0:41
  in the background because I'm making today's recording at
• 0:43
  home. So expect to hear interruptions
• 0:46
  in the background. Now, the reason why we're
• 0:49
  looking at these sorts of issues today is because listen of the
• 0:52
  show reached out. Let's see, what should we call
• 0:56
  him now? What should we call him?
• 1:00
  Let's just call him Kingsley, not his real name.
• 1:03
  So anyway, so Kingsley reached out.
• 1:04
  He said he listens to my podcast on Spotify and he's thinking of
• 1:08
  starting his own YouTube channel, but he doesn't know how
• 1:12
  to structure the YouTube channel.
• 1:14
  And the reason why he reached out is because I've been saying
• 1:16
  on the podcast a lot that we should move from dreaming and
• 1:20
  start executing because too many people stay stuck in this whole
• 1:23
  dreaming, dreaming, planning, planning.
• 1:25
  Too many people are, you know, planning to execute, dreaming to
• 1:29
  execute, and, you know, just stuck in weird faces.
• 1:33
  And since I am a sales coach and business development consultant,
• 1:38
  my own primary concern when dealing with my clients is to
• 1:42
  make sure that people actually start getting work done.
• 1:46
  Because it's only when you start getting the work done.
• 1:49
  It is only when you execute on the things that we agree upon
• 1:52
  that we can validate the idea to be sure that this is a good
• 1:55
  thing you ought to be doing and you ought to be spending your
• 1:58
  time in. So my chief concern is to make
• 2:01
  sure that you guys get traction on your ideas quickly so that if
• 2:06
  this thing will work, we will know quickly.
• 2:10
  If you're no longer interested in this thing, let us finish.
• 2:12
  Let us figure it out quickly. Either way, let's get all the
• 2:16
  data that we need so we can start making future decisions.
• 2:21
  Then I noticed that Kingsley, again, not his real name, is a
• 2:23
  fan of Gary Vee. And I, I think that's one thing
• 2:26
  we have in common because I also like Gary Vee's approach.
• 2:30
  But a warning for those of you who like to listen to Gary Vee
• 2:35
  and, you know, other such kinds of people.
• 2:37
  OK, well, not a warning, but here's a perspective that I want
• 2:41
  you guys to have. A lot of times people see Gary
• 2:44
  Vee and figures like Gary Vee, and what you see is the finished
• 2:48
  product and you fall in love with that and you want to be
• 2:51
  that exact same thing. But even Gary Vee himself says
• 2:54
  it. Gary Vaynerchuk.
• 2:56
  Now, you ought to look at these things in perspective.
• 2:58
  Now, the reason why he is where he is today is because of
• 3:02
  actions that he started taking 1520 years ago.
• 3:08
  All right, so Gary Vee is big today, but he started his
• 3:13
  journey 2025 years ago making content.
• 3:17
  So Gary Vee has blown up today, but this is a journey that has
• 3:24
  taken roughly 2 decades, 2 1/2 decades depending on how you
• 3:29
  count it. So it is enough to be in love
• 3:32
  with these individuals who have blown and who are big.
• 3:36
  But just remember that there is a prior context.
• 3:39
  So Gary Vee has said it himself. Now, the proper way to look at
• 3:43
  it is you don't look at somebody that you like and admire today
• 3:48
  and then you want to be that person today.
• 3:51
  But rather you ask yourself, this person you love and admire,
• 3:55
  where was this person when this person started their journey?
• 4:00
  close to my own circumstance. So if you are in love with Gary
• 4:05
  Vaynerchuk, just like Kingsley is, again, not his real name,
• 4:09
  the challenge for you is not to figure out how you can be like
• 4:13
  Gary Vaynerchuk today. But the challenge is to try and
• 4:16
  figure out what Gary Vaynerchuk did 20 years ago when he had no
• 4:22
  following and when he had no name.
• 4:25
  All right, So please just bear that in mind.
• 4:28
  It doesn't matter whether it's Gary Vee or Jay-Z or who else.
• 4:35
  OK, let's look for some Nigerian alternatives, Mr. Macaroni or
• 4:42
  who else? Shay Shay or Burner Boy or
• 4:45
  whatever the goal is not oh, I love burner boy.
• 4:48
  How can I be burner boy today? The question is when burner boy
• 4:53
  was at my level, what did burner boy do?
• 4:57
  You start from there. OK, so that's just a warning
• 5:00
  just to make sure that we have the proper perspective then.
• 5:05
  Now one question that I asked the Kingsley, again, not his
• 5:07
  real name. I asked him, why are you in love
• 5:09
  with the platform? The reason why I'm asking is
• 5:12
  this. Lots of you are trying to be on
• 5:14
  YouTube because you want to make money.
• 5:19
  If you're listening to this podcast, I'm assuming that you
• 5:21
  want to make money. Now, the problem is a lot of you
• 5:25
  are making these business decisions, but you're not
• 5:27
  thinking about the strategy first.
• 5:30
  You're thinking about the platform first.
• 5:34
  Now, some of you, like Kingsley would say, what's the
• 5:36
  difference? This is the difference.
• 5:39
  First of all, you think of the strategy.
• 5:41
  Who am I? Where am I heading?
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  What am I good at? How am I going to make money?
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  It is the strategy that will determine whether you get on
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  YouTube or that will determine whether you get on TikTok or
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  that will determine whether you get on Pinterest or that you
• 5:56
  start a blog or whether you should be on a radio station.
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  Hope you guys are listening. You don't fall in love with the
• 6:03
  platform first, you don't say I love YouTube, therefore let me
• 6:08
  be on YouTube. This is not a love thing, this
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  is a money thing. I want to make money by doing
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  XYZ. What is the best way to make
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  money doing XYZ? Working backwards, you will now
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  be able to figure out that OK, the people that I want to talk
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  to spend all that time on TikTok.
• 6:27
  Therefore, I should start a TikTok account.
• 6:32
  Maybe I can now republish videos on YouTube, but the strategy
• 6:37
  will determine that you'll be on TikTok and then other things
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  will follow. So don't start this journey by
• 6:43
  falling in love with the platform.
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  Now I hope Kingsley, if you're listening to this again, not his
• 6:49
  your name. I hope you honest appreciate
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  what it is I'm trying to say now for those of you who reach out
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  in the future and I'm going to ask you this question, why XYZ
• 6:57
  platform? It is because we shouldn't fall
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  in love with the platform first. We think strategically first.
• 7:04
  Who am I? Where am I heading?
• 7:07
  What are my skills? What am I selling?
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  How will I make money? Where are my potential customers
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  at? That is what will determine what
• 7:15
  you will do next, not the platform.
• 7:19
  So that's one of my questions. Be him, why YouTube?
• 7:23
  And also to try and get him to think, what is your strategy?
• 7:27
  So let's see what else? Oh, then some side talk.
• 7:32
  He said that Gary Vee is his mentor.
• 7:33
  And I thought that was really good.
• 7:35
  Then later on he said Gary Vee was his idol.
• 7:36
  And so I had to check him. I said, Kingsley, you say yes.
• 7:40
  I say Kingsley, take it easy when say somebody's your idol.
• 7:43
  That's going a bit too far. You can say the person is your
• 7:46
  mentor, but the guy no, be idol. Sure, you understand?
• 7:48
  You know, Kingsley laughed and he understood.
• 7:51
  And I know some of you say I'm nitpicking, but I'm not.
• 7:57
  How will I put it? Now, how will I put it?
• 7:59
  How will I put it? Let us put our loves in the
• 8:01
  right perspective. It is OK to love Gary Vee.
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  But The thing is everything, how will I put it?
• 8:08
  There are different things we love, but we love everything in
• 8:10
  the right order. OK, so there's a place for God,
• 8:13
  there's a place for family, there's a place for
• 8:15
  relationships, there's a place for influencers, there's a place
• 8:17
  for neighbors, there's a place for everybody.
• 8:19
  We just make sure make sure that everything in the right place.
• 8:22
  So if you love Gary Vee, cool, but he's not your idol, OK, He's
• 8:26
  your mentor. Very good.
• 8:28
  Dan Gote is your mentor, Very good.
• 8:32
  Let me see, what else? So anyway, let me move on
• 8:35
  because this is not a spiritual podcast.
• 8:37
  This is actually a business broadcast.
• 8:39
  Now, Kingsley, again, not his real name.
• 8:42
  He said he wants to be a public speaker.
• 8:47
  And then, of course, I had some questions for him.
• 8:50
  I wanted to know why he wants to be a public speaker, what he's
• 8:52
  interested in. And Kingsley, again, not his
• 8:55
  real name, says he has a passion for psychology, that he wants to
• 8:59
  talk about things like religion, things like politics.
• 9:02
  He wants to explore ideas around actualization, how you get to be
• 9:06
  live your best life and some topics in financial freedom.
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  So those are the things he's interested in.
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  And then he said that he wants to learn by teaching.
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  And yes, that's a valuable option.
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  You can become the expert eventually by teaching people
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  and sharing the little that you have learned today.
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  In fact, it's a similar strategy to what it is that I'm doing
• 9:31
  over here on the podcast. I was not born a sales expert.
• 9:36
  I was a wedding photographer. I was a lawyer first of all.
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  Eventually I became a wedding photographer and then I was in
• 9:42
  an export business with my brother.
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  Along the way, people said, oh boy, you're good at this sales
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  thing. And then I started studying and
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  then I started teaching and I was getting better and better
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  and better and over time getting results for people.
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  So it's a similar approach that I took.
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  So it's equally valid. That's one reason why I say that
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  for those of us who get on social media and share, you
• 10:03
  know, don't position yourself as an expert.
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  Some people say, oh, I'm a thought leader.
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  I'm a this. I'm like, relax, take it easy.
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  The time will come when people salute you and call you thought
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  leader and call you expert. But just bid your time, you
• 10:15
  know, relax, be humble, be patient.
• 10:17
  Don't try to oversell yourself. If you're learning, you're
• 10:20
  learning. If you're growing, you're
• 10:21
  growing. If you're sharing, you're
• 10:22
  sharing. Don't go and say Nigeria's
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  number one top most expert in something, something, something.
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  Relax. You haven't gotten there yet.
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  You will get there. And then of course, I had the
• 10:33
  money, the conversation with Kingsley concerning money.
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  So I asked him, now look, all these things that you're trying
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  to pursue, it takes time. It takes time to have a public
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  speaking career. And then if you're going to
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  publish content by sharing content, by learning and
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  growing, it takes a while before things pop off.
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  Content marketing and all these sorts of ideas, these are medium
• 10:54
  to long term strategies. So in other words, these are
• 10:57
  things that if they're going to make money, you're not going to
• 10:59
  see money in in about, you know, let's say three years or so.
• 11:03
  If it happens quick, it will be between one or three years, but
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  either way you're going to be making content for like a whole
• 11:09
  year without people noticing, without you seeing any results.
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  So I asked him what are you going to do for the money?
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  And he responded, I work full time and I said very good.
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  Now for those of you who don't have full time work, we don't
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  have any source of income. Can you see the reason why some
• 11:27
  of you start and then you struggle and then you fail?
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  Money is a fact of life. You have to pay house rent, you
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  have to pay for fuel, you have to pay for Internet, you need
• 11:37
  food, if you have kids, you need to pay children's school fees
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  and stuff like that. If there is no money coming in
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  from another place, you will struggle in this your
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  enterprise. OK, it is so clear to see.
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  I don't know why I have to explain it to people, but I
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  still have to. Where's the money going to come
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  from? Ask yourself, if you're trying
• 12:01
  to get into business and you're trying to make a living, but
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  you're pursuing all these routes that involve you being an
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  influencer or that involve you being a thought leader.
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  The money has to come from somewhere.
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  In the meantime, luckily Kingsley works and this is one
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  of the reasons why I know he's going to be successful because
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  he is currently paying the bills through something else.
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  So the level of discouragement that he's going to go through
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  will not be as high as someone who doesn't have anything doing.
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  But the person insists that they want to be a public speaker.
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  They insist that they want to be an influencer.
• 12:39
  All right, so where's the money going to come from?
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  If you're going to work full time like how Kingsley is
• 12:43
  working full time, very good. Be working full time.
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  You close your work 5:00, then you jump in traffic.
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  You're stopping in traffic maybe 2 hours.
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  You get home, 8:00, no problem. 8930, eat something.
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  You chill with your wife, you chill with your girlfriend for a
• 12:59
  bit. Everybody goes to bed.
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  You make your content between maybe 9:00 and 11:00.
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  You sleep, you wake up, you start the whole process over
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  again. If you don't, if you don't have
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  money coming in from anywhere, excuse me.
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  If you don't have money coming in for anywhere and you don't
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  have what it is that you're doing that's putting food on the
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  table. My brother, my sister, this
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  thing is going to be hard. Then of course, we discussed
• 13:22
  other options concerning, like I said, this whole thing about the
• 13:26
  platform YouTube. Why YouTube?
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  The audience that you're running after, where are they?
• 13:31
  Is the audience on YouTube? Because you can't be in love
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  with YouTube. But if your audience, the people
• 13:37
  who actually pay you money or the people who need to hear what
• 13:40
  it is you have to say, if your audience spends all their time
• 13:42
  on Facebook, you are wasting your time.
• 13:45
  Let me repeat this thing that I said in the beginning about
• 13:49
  being strategic. Part of your strategic
• 13:51
  considerations are where is your audience?
• 13:54
  If your audience is not the in the place that you're in love
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  with, you are wasting your time. If you love YouTube, you want to
• 14:00
  put things on YouTube, but your audience is on Facebook, you're
• 14:03
  wasting your time. If you find out that your
• 14:05
  audience is on Facebook, you're better off doing Facebook Live,
• 14:09
  Facebook, real Facebook, whatever, whatever, whatever,
• 14:12
  and connect with your audience. If you want to now figure out a
• 14:15
  way to migrate them from Facebook to YouTube, that has a
• 14:18
  different question, but needs to be clear, where's our audience?
• 14:22
  So please be strategic. The reason these things well,
• 14:26
  well, well before you begin. Then the conversation started
• 14:32
  getting a wieldy and I told her, look, you know what, I'm in a
• 14:35
  hurry. I'm going to have to run for
• 14:36
  podcast listeners. I answer one question if you
• 14:39
  want, but if you want me to walk through this, then we need to
• 14:43
  book a consulting session and I can start walking you through
• 14:45
  all these things so that we solve this, all these problems
• 14:49
  bit by bit by bit to make sure that you start your successful
• 14:54
  YouTube show. And I haven't given the example
• 14:56
  of my most famous student so far or my most successful student,
• 15:01
  at least when it comes to using content.
• 15:03
  Her name is Mobila Adekola. She is a former classmate of
• 15:07
  mine back in the UNI days because remember, I'm a former
• 15:10
  lawyer. Mobila is still a practicing
• 15:12
  lawyer. Then Mobila has a broadcast that
• 15:15
  is called, also called Trade Beyond Borders, and it's about
• 15:20
  the African Free Trade Continental Treaty, I think.
• 15:24
  I think that's what it's called. And then the AFCTCA or something
• 15:28
  like that. So the AFCTCA, the Free Trade
• 15:32
  Treaty basically is the law, is the legislation that governs how
• 15:38
  goods and services are going to move across the African
• 15:41
  continent. So how are Nigerians going to
• 15:43
  sell into Ghana? How will Ghanaians selling to
• 15:46
  Cameroon? How will Cameroonians selling to
• 15:51
  Congo? How will Congo leads people
• 15:53
  selling to Uganda? How will people in Uganda
• 15:55
  selling to South Africa? How will South Africa do
• 15:59
  business with Nigerians? That essentially is what the
• 16:01
  AFCTCA is, the free Trade Treaty.
• 16:05
  And so my former classmate Mobila wanted to start the
• 16:08
  podcast around that topic. And her first concern was, would
• 16:13
  it work? And I told her the same thing
• 16:15
  that I told Kingsley because Kingsley also wanted to know,
• 16:18
  will it work? See, this is the answer.
• 16:20
  Truth of matter is, anything can work and he can.
• 16:23
  Anything can flop. It all depends on the execution.
• 16:26
  All right, So is this a good idea?
• 16:29
  Is this a bad idea? You know, it depends.
• 16:31
  Are you executing well and have you done taken steps to validate
• 16:35
  the idea to ensure that people are interested?
• 16:38
  There is no shame with starting something and figuring out that
• 16:41
  there's no demand, there's no market, there's no shame.
• 16:44
  At least now you know, you stop and then you go and do something
• 16:46
  else. You pivot as or you both
• 16:49
  brothers and sisters like to say.
• 16:52
  So for Mobila, the answer was very simple.
• 16:54
  Now look, this is a niche topic and because it is niche, it's
• 16:58
  the chances of it succeeding are high.
• 17:00
  Some of you think I didn't hear you correctly.
• 17:03
  Let me repeat, you heard me correctly.
• 17:05
  Because it is niche, the chances of it succeeding are high.
• 17:08
  The thing with niche topics are not everybody likes it, but the
• 17:12
  people who like it, they care a lot about it.
• 17:15
  Let me give an example. My wife likes to crochet.
• 17:18
  Crocheting is when you knit like you take wool and you take those
• 17:21
  two fancy sticks and then you start knitting.
• 17:23
  You need sweaters, you need teddy bears, you need you need
• 17:25
  all kinds of things. My wife loves to crochet, right?
• 17:29
  But guess what Nigerians is Nigeria is not really a crochet
• 17:34
  place. But when you find a Nigerian who
• 17:36
  likes to crochet, they like crocheting.
• 17:39
  Die. My wife has spent money buying
• 17:42
  wool, she has spent money buying pins, she subscribes to
• 17:47
  different channels and one of my sons has also taken up
• 17:51
  crocheting and he likes it. So if you go to 9, if you go out
• 17:56
  to Nigeria and you say crochet, people will be like like Croat
• 18:00
  Crocini, They don't know what you're saying.
• 18:02
  But you meet a Nigerian who likes to crochet, they like
• 18:05
  crocheting, die. That is the thing about niche,
• 18:11
  niche communities. The people who don't care, they
• 18:15
  don't care. But the people who care, hey,
• 18:18
  they care about it. So I told Momola that, look,
• 18:21
  this thing is perfect. The average Nigerian won't give
• 18:25
  a hoot about the free trade treaty because what do they
• 18:28
  care? What do they know?
• 18:30
  But for the lawyers who like international trade, especially
• 18:36
  trade on the African continent, and who are looking at things
• 18:39
  from a policy perspective about how can we develop Africa
• 18:42
  through international trade, they would like this team die.
• 18:46
  And she started and my idea was correct.
• 18:52
  Her podcast will never be a top ten, will never be a top five.
• 18:55
  It'll never be spoken about, you know, on a national stage
• 18:59
  because it is niche. But among those lawyers, they
• 19:03
  want to hear what she has to say.
• 19:05
  She has been invited to speak in different African countries.
• 19:09
  Excuse me about this topic. And if my prediction pans out
• 19:12
  correctly, after a while, they will start to call her in the UK
• 19:16
  and in the USA to say, Madam, you are a specialist in the Free
• 19:20
  Trade Continental Treaty. Come here and educate us on this
• 19:23
  thing. You are an important voice.
• 19:26
  You're a stakeholder in this space.
• 19:27
  And another reason why I told her I was going to work was
• 19:29
  because there was nobody else who was podcasting about it.
• 19:34
  The last time I checked, she still has the only podcast
• 19:38
  around the African Free Trade Continental Treaty.
• 19:44
  So I knew it was going to work because it's niche.
• 19:47
  So for those of you who have an idea, are you afraid because you
• 19:51
  know, it's niche, that actually is the idea why it's going to
• 19:54
  succeed. So if you like to crochet, you
• 19:59
  look around and you see that you're the only person who
• 20:00
  crochets in your family. Don't worry, the Nigerians who
• 20:05
  love to crochet, when they see that you have a podcast or a
• 20:09
  YouTube channel, they will love you die because you're the only
• 20:14
  Nigerian who is podcasting about those sorts of things.
• 20:18
  The people who don't care. They can't be bothered.
• 20:21
  The people who care, hey, they will love it, they will love
• 20:24
  you. So the thing can work.
• 20:26
  But remember, we always strive for validation.
• 20:29
  So we will start if we see that this progress will continue, if
• 20:34
  we see that there's no progress. You've been doing this thing for
• 20:37
  like 9 months, 10 months now. Not only your Mama with the
• 20:41
  watch your mom, she's the only person that is supporting you
• 20:43
  and maybe it's time to bring it to a close, but generally shall.
• 20:49
  If it's niche, you stand the chance because there are people
• 20:53
  who niche things have very strong, very strong communities
• 20:59
  like this podcasting thing. You're listening to this podcast
• 21:01
  right now, You're enjoying it right now, but you know that
• 21:04
  Nigeria is not a podcasting nation.
• 21:07
  You don't believe me. Go talk to your family members.
• 21:09
  Go talk to your dad, your uncle, your cousins, your classmates
• 21:12
  and say, oh, there's this podcast.
• 21:13
  I like most people who say, what is the podcast?
• 21:17
  That's the question most Nigerians will ask you.
• 21:20
  So the Nigerians who love podcasts, they love podcasts
• 21:23
  die. They listen to podcasts every
• 21:25
  single day. The other ones can't be bothered
• 21:30
  and don't even care. So my mother, you will never get
• 21:33
  her to listen to a podcast. Never.
• 21:35
  Even if you drag her, she won't listen.
• 21:38
  I listen to podcasts and so I listen every day.
• 21:41
  My wife listens to podcasts and so she listens every day.
• 21:43
  You listen to a podcast and guess what?
• 21:46
  You listen every day. That's how it is.
• 21:50
  OK, So what was that? So I told him, look, time is
• 21:57
  running. I have to run.
• 21:59
  I've already given you enough advice as it is.
• 22:01
  I remember I told you guys that anybody who reaches out to me, I
• 22:04
  definitely will answer one question for you.
• 22:05
  So you can call, send me a text message or a WhatsApp message on
• 22:09
  08064662140. I definitely will answer one
• 22:14
  question to make sure that we set you up on the right path.
• 22:17
  But then if you want us to go in depth, come on now, let's be
• 22:21
  fair. There's a certain amount of work
• 22:23
  that has to be done through it. If you're going to create your
• 22:26
  YouTube channel, we're going to come up with a content calendar.
• 22:28
  We want to make sure that strategy is right.
• 22:30
  You want to implement correctly, You want us to discuss all the
• 22:34
  technology issues, you know, recording equipment, you know,
• 22:36
  blah, blah, blah, stuff like that.
• 22:39
  You want us to come up with a selling framework for eventually
• 22:43
  when you start getting audiences, how you have
• 22:45
  conversations with them so that you can end up selling your
• 22:47
  course or selling yourself as a public speaker.
• 22:50
  There's a lot of work that is involved, so let's be fair.
• 22:52
  You guys shouldn't stop trying to be smart, All right?
• 22:55
  Don't try to be smart here. There's a lot of work involved.
• 22:58
  So it's only fair that we sit down, we'll come up with the
• 23:00
  session, and then we start discussing some numbers.
• 23:03
  If you're afraid that I'm expensive, don't worry, I'm
• 23:05
  reasonably priced. And there are different options.
• 23:07
  We can have hourly or daily coaching sessions, weekly
• 23:10
  coaching sessions, monthly coaching sessions, or quarterly
• 23:13
  coaching sessions. But either way, just reach out
• 23:17
  if you don't get money. No problem.
• 23:18
  I'll answer one question for you.
• 23:22
  So my advice to him was, look, don't overthink this thing.
• 23:25
  Begin because he was worried about being different, being
• 23:30
  distinct. And look, excuse me, let me say
• 23:34
  this in loud and clear. Too many of you are worried
• 23:36
  about having a distinct voice. What are you worried about?
• 23:40
  You are overthinking this thing. The fact that you are a
• 23:44
  different person means that so long as you stay in your lane,
• 23:47
  you will already be different. Like look at me, I'm not trying
• 23:52
  hard to sound different, I just am different.
• 23:56
  I'm a Nigerian kid. I love sales.
• 24:00
  I love business problems. So I'm just being me on the
• 24:03
  microphone. I'm not trying hard to be
• 24:05
  different. I just am different.
• 24:08
  All the other people, excuse me, all the other people in this
• 24:11
  space are Americans talking about American business problems
• 24:15
  using American, excuse me, American case studies, American
• 24:20
  problems, American concerns. Sorry, excuse me.
• 24:25
  So I'm not having, I'm not trying to be different.
• 24:31
  I'm just talking about what I know and I'm just being me.
• 24:34
  The thing will come out different.
• 24:36
  So stop worrying about sounding different.
• 24:39
  You're worrying too much. Just begin.
• 24:43
  So long as you are different, the thing will sound different.
• 24:47
  It's that simple. OK, now of course, yes, it gets
• 24:52
  more complicated when you gain some traction and maybe you
• 24:56
  discover that there are other people in your space and maybe
• 24:58
  they sound similar and OK, no problem at that level, we'll
• 25:01
  cross that bridge when we get there.
• 25:03
  But in the beginning, you have not started, even though you
• 25:06
  conceived of the idea six months ago, because you're trying to
• 25:09
  worry how you're going to be different.
• 25:13
  You are making things unnecessarily difficult for
• 25:15
  yourself. Just start.
• 25:16
  So that was my advice to Kingsley again, not his real
• 25:18
  name, Just start. So I told him, first of all,
• 25:22
  consider the format. Which format do you like?
• 25:25
  Some people like video good. Some people like audio good.
• 25:28
  Some people are very good at writing good.
• 25:30
  Just decide. If you're a good writer, then
• 25:33
  please, by all means, write and have a blog or a website.
• 25:38
  Don't force yourself to be on YouTube.
• 25:40
  If you're a talented writer but you're forcing yourself to do
• 25:43
  video because you think video is is the thing that'll make you
• 25:45
  pop guy, you're, you're going to be mediocre.
• 25:49
  You'll be mediocre because you're struggling to be good on
• 25:53
  video, but video is not your thing.
• 25:56
  I do audio because audio is my thing.
• 25:59
  And that's also the reason why I'm on the radio, because I can
• 26:03
  grab a microphone and I can talk.
• 26:05
  So I do just that. And that's the reason why over
• 26:08
  the last seven years I've had over 1400 episodes because I'm
• 26:13
  doing what comes easy to me naturally.
• 26:18
  Now I can also write, but the problem is writing requires too
• 26:20
  much time. But try to build a business and
• 26:23
  then having kids and all that, writing is not possible.
• 26:26
  Because to put together a solid correct piece on the blog post
• 26:29
  will need I'll need about 3-4 hours every day.
• 26:32
  And honestly speaking, I can't do that at this stage of my life
• 26:34
  right now. It's easy for me to just pick up
• 26:36
  a microphone and then talk for 30 minutes and then just upload
• 26:39
  the damn thing and I'm done. So format.
• 26:45
  Which format do you like? Which format are you good at?
• 26:48
  OK, not like which one are you good?
• 26:50
  If you're good at writing, please write and forget what
• 26:56
  other people say. People say video is the biggest
• 27:00
  platform that is popping off in 2025 and blah blah blah blah
• 27:03
  blah. OK, no problem.
• 27:05
  Video might be the biggest platform, video might be popping
• 27:07
  off. But if you are terrible at
• 27:10
  video, why are you putting yourself at a disadvantage?
• 27:15
  So format, writing, audio, video, graphics, Think about it
• 27:21
  in those terms and then go accordingly.
• 27:24
  If you're good at graphics, good.
• 27:25
  Ignore all the others and then open Canva, Begin the design.
• 27:29
  It's that simple. Then after that, next thing you
• 27:32
  have to worry about is a content calendar.
• 27:35
  In his own case, he has already been putting things down in
• 27:38
  Google notes. Whenever he hears something
• 27:40
  interesting, he writes it down. If he hears something that he
• 27:43
  disagrees with, he writes it down.
• 27:44
  So he already has a bunch of questions.
• 27:46
  I told you we look, No, I think it you already have a list.
• 27:49
  Happy you guys say yes. I told you copy and paste all
• 27:52
  those things into one single document.
• 27:54
  Then you start from the top and then you start answering
• 27:59
  questions are recorded and keep going all the way down.
• 28:01
  That's it. You have begun.
• 28:05
  Let's start. We can refine things later as we
• 28:07
  go along. So yeah, that's that was my
• 28:11
  advice to Kingsley and it's my advice to those of you who are
• 28:14
  listening who want to build a business using YouTube, using
• 28:17
  content, using whatever. So that's the simple answer.
• 28:21
  So just like I told Kingsley, you want free advice, OK, Ask
• 28:25
  your question. He asked his question.
• 28:27
  I gave him his answer. You want a whole lot more than
• 28:29
  that. I can work with you just like I
• 28:31
  worked with my friend Momola to make sure that her show was a
• 28:36
  success. By the way, I do not claim
• 28:38
  credit for her success because she did the thing she
• 28:43
  implemented. So the success really is has.
• 28:49
  So even if you reach out to me and all you want is free advice,
• 28:54
  no problem. And I give you the advice, no
• 28:56
  problem. If you do not execute, you will
• 28:59
  go nowhere. It's up to you.
• 29:03
  If you pay me money, no problem, I will take your money and I'll
• 29:08
  do my best to hold you accountable.
• 29:09
  But if you do not execute, you will go nowhere.
• 29:15
  So executing is the main thing I beg.
• 29:18
  So I'm not claiming mobile as success.
• 29:21
  All right? The success was all up to her.
• 29:24
  Now, whether you will succeed in this or you will fail will be
• 29:28
  all up to you. So I think that's just a summary
• 29:32
  of. Let me scroll through the chat
• 29:34
  that both of us had. Yeah, that's it.
• 29:37
  I think I've exhausted all the topics, all the things that we
• 29:40
  spoke about. And I hope that for those of you
• 29:43
  who are listening to the show now for the first time, you're
• 29:52
  thinking, this sounds cool. You want to start something
• 29:55
  similar, You're hoping to make some money off of it.
• 29:58
  You want to make a living off of it.
• 29:59
  You want to build a career on it?
• 30:01
  Sure, no problem. You have questions to ask?
• 30:03
  No problem. Call me.
• 30:05
  Send me a text message or a WhatsApp message, 08064662140.
• 30:12
  I will answer one question for you for free.
• 30:14
  If you want me to walk through this thing with you every day or
• 30:20
  every week, it's only fair that you drop something.
• 30:23
  Let's sit down, let's discuss money, and let's get started.
• 30:26
  But either way, whether you drop money or you don't drop money,
• 30:29
  do not complicate this thing. You probably have a content
• 30:33
  calendar already because you have been noting down things you
• 30:36
  like, things you disagree with, things that you are clear about.
• 30:40
  So if you want to go the writing route, that's it, just start
• 30:45
  writing. This is me.
• 30:47
  This is what I'm learning, this is what I read.
• 30:50
  This is my own opinion on it. This is why it's correct.
• 30:53
  This is another alternative source post that is your
• 30:57
  podcast. That's sorry.
• 30:59
  That's your blog post for today, and then tomorrow the process
• 31:02
  will be the same. You were right.
• 31:05
  I thought about this. These are the different
• 31:07
  perspectives about that. This is what I think.
• 31:09
  These are the reasons why I think you should be like that
• 31:12
  post. Don't overcomplicate things.
• 31:15
  Just begin, but please do not fall in love with the platform
• 31:18
  because too many people are telling me, oh, I want to be a
• 31:21
  YouTube, I want to be a podcaster on Spotify.
• 31:25
  No, don't start with the platform.
• 31:27
  We start with strategy 1st and then we'll figure out all the
• 31:30
  other things along the way. So thank you very much for
• 31:32
  listening. I'll catch you all some other
• 31:35
  time.