Your sales funnel isn't a tech problem, it's a conversation problem
If you've been treating your sales funnel like a tech problem — obsessing over pages, buttons, email sequences, and automation triggers — you've missed the entire point.
Funnels aren't about software and they never were. In this episode of Master the Inbox, I take you on a journey from 1898 Philadelphia (where the AIDA framework was born) to a potato field in Idaho, to a movie theater concession stand in Chicago — to show you what funnels actually are: decision architecture.
The best funnels I've seen are not designed to simply extract money. They're designed to reduce the cognitive load of…
The skinny
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