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EFR 028: Where Function Meets Fashion with Nate Checketts of Rhone Apparel
Function. Fashion. Very rarely do the two come hand-in-hand, especially in the athletic apparel industry. Nate Checketts sought to bridge this gap by creating a clothing line that went the extra mile again and again because he knew that was exactly the type of person who would wear it. His company, Rhone, is the product of a lifetime of entrepreneurial spirit, Nate shares with us his story of the lessons learned, mistakes made and what exactly it takes in order to successfully step out on your own and serve a need (and make it a thriving business at the same time.)
Rhone is for every man…
The skinny
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