Latest / Women in The Coaching Arena / 77 | Proof over promise: How to build your coaching business by showcasing real results

Transcript

77 | Proof over promise: How to build your coaching business by showcasing real results · Women in The Coaching Arena

• 0:00
  Hello
• 0:01
  and
• 0:01
  welcome
• 0:01
  to
• 0:02
  Women
• 0:02
  in
• 0:02
  the
• 0:02
  Coaching
• 0:02
  Arena
• 0:03
  podcast.
• 0:04
  I'm
• 0:04
  so
• 0:04
  glad
• 0:04
  you
• 0:04
  are
• 0:05
  here.
• 0:06
  I'm
• 0:06
  Jo
• 0:06
  Lott,
• 0:07
  a
• 0:07
  business
• 0:07
  mentor
• 0:08
  and
• 0:08
  ICF
• 0:09
  accredited
• 0:09
  coach
• 0:10
  Microphone (Samson Q2U Microphone): and
• 0:10
  Microphone (Samson Q2U Microphone): I
• 0:10
  Microphone (Samson Q2U Microphone): help
• 0:11
  Microphone (Samson Q2U Microphone): coaches
• 0:11
  Microphone (Samson Q2U Microphone): to
• 0:11
  Microphone (Samson Q2U Microphone): build
• 0:12
  Microphone (Samson Q2U Microphone): brilliant
• 0:12
  Microphone (Samson Q2U Microphone): businesses.
• 0:14
  Microphone (Samson Q2U Microphone): I
• 0:14
  Microphone (Samson Q2U Microphone): know
• 0:15
  Microphone (Samson Q2U Microphone): that
• 0:15
  Microphone (Samson Q2U Microphone): when
• 0:15
  Microphone (Samson Q2U Microphone): you
• 0:15
  Microphone (Samson Q2U Microphone): prepare
• 0:16
  Microphone (Samson Q2U Microphone): to
• 0:16
  Microphone (Samson Q2U Microphone): enter
• 0:16
  Microphone (Samson Q2U Microphone): the
• 0:17
  Microphone (Samson Q2U Microphone): arena,
• 0:17
  Microphone (Samson Q2U Microphone): there
• 0:17
  Microphone (Samson Q2U Microphone): is
• 0:18
  Microphone (Samson Q2U Microphone): fear,
• 0:18
  Microphone (Samson Q2U Microphone): self
• 0:18
  Microphone (Samson Q2U Microphone): doubt,
• 0:19
  Microphone (Samson Q2U Microphone): comparison,
• 0:20
  Microphone (Samson Q2U Microphone): anxiety,
• 0:21
  Microphone (Samson Q2U Microphone): uncertainty.
• 0:23
  Microphone (Samson Q2U Microphone): You
• 0:23
  Microphone (Samson Q2U Microphone): can
• 0:23
  Microphone (Samson Q2U Microphone): tend
• 0:24
  Microphone (Samson Q2U Microphone): to
• 0:24
  Microphone (Samson Q2U Microphone): armor
• 0:24
  Microphone (Samson Q2U Microphone): up
• 0:25
  Microphone (Samson Q2U Microphone): and
• 0:25
  Microphone (Samson Q2U Microphone): protect
• 0:26
  Microphone (Samson Q2U Microphone): yourself
• 0:26
  Microphone (Samson Q2U Microphone): from
• 0:27
  Microphone (Samson Q2U Microphone): vulnerability.
• 0:29
  Microphone (Samson Q2U Microphone): In
• 0:29
  Microphone (Samson Q2U Microphone): this
• 0:29
  Microphone (Samson Q2U Microphone): podcast,
• 0:30
  Microphone (Samson Q2U Microphone): I'll
• 0:30
  Microphone (Samson Q2U Microphone): be
• 0:30
  Microphone (Samson Q2U Microphone): sharing
• 0:30
  Microphone (Samson Q2U Microphone): honest,
• 0:31
  Microphone (Samson Q2U Microphone): not
• 0:31
  Microphone (Samson Q2U Microphone): hype,
• 0:31
  Microphone (Samson Q2U Microphone): practical
• 0:32
  Microphone (Samson Q2U Microphone): and
• 0:32
  Microphone (Samson Q2U Microphone): emotional
• 0:33
  Microphone (Samson Q2U Microphone): tools
• 0:33
  Microphone (Samson Q2U Microphone): to
• 0:33
  Microphone (Samson Q2U Microphone): support
• 0:34
  Microphone (Samson Q2U Microphone): you
• 0:34
  Microphone (Samson Q2U Microphone): to
• 0:34
  Microphone (Samson Q2U Microphone): make
• 0:35
  Microphone (Samson Q2U Microphone): the
• 0:35
  Microphone (Samson Q2U Microphone): difference
• 0:35
  Microphone (Samson Q2U Microphone): that
• 0:35
  Microphone (Samson Q2U Microphone): you
• 0:35
  Microphone (Samson Q2U Microphone): are
• 0:36
  Microphone (Samson Q2U Microphone): here
• 0:36
  Microphone (Samson Q2U Microphone): for.
• 0:37
  Microphone (Samson Q2U Microphone): Dare
• 0:37
  Microphone (Samson Q2U Microphone): greatly.
• 0:38
  Microphone (Samson Q2U Microphone): You
• 0:38
  Microphone (Samson Q2U Microphone): belong
• 0:39
  Microphone (Samson Q2U Microphone): in
• 0:39
  Microphone (Samson Q2U Microphone): this
• 0:39
  Microphone (Samson Q2U Microphone): arena.
• 0:41
  Hello,
• 0:42
  welcome
• 0:42
  to
• 0:42
  the
• 0:42
  77th
• 0:43
  episode
• 0:44
  of
• 0:44
  women
• 0:44
  in
• 0:44
  the
• 0:45
  coaching
• 0:45
  arena.
• 0:45
  I
• 0:45
  am
• 0:46
  so
• 0:46
  glad
• 0:46
  you
• 0:46
  are
• 0:46
  here.
• 0:47
  I'm
• 0:48
  excited
• 0:48
  to
• 0:48
  cover
• 0:49
  this
• 0:49
  topic
• 0:50
  today
• 0:50
  because
• 0:51
  I
• 0:51
  was
• 0:51
  a
• 0:51
  guest
• 0:52
  on
• 0:52
  a
• 0:52
  podcast
• 0:53
  recently
• 0:54
  because
• 0:54
  they
• 0:54
  were
• 0:55
  amazed
• 0:56
  that
• 0:56
  I
• 0:56
  could
• 0:57
  sell
• 0:57
  a
• 0:58
  3000
• 0:58
  pounds
• 0:59
  service
• 1:00
  via
• 1:01
  a
• 1:01
  sales
• 1:01
  page.
• 1:01
  And
• 1:01
  they
• 1:02
  said,
• 1:02
  you're
• 1:03
  not
• 1:03
  like
• 1:03
  I'm
• 1:04
  a
• 1:04
  really
• 1:04
  famous
• 1:05
  person.
• 1:05
  So
• 1:06
  how
• 1:06
  is
• 1:06
  that
• 1:06
  possible?
• 1:07
  They've
• 1:07
  never
• 1:07
  known
• 1:09
  anyone
• 1:09
  be
• 1:09
  able
• 1:09
  to
• 1:10
  sell
• 1:10
  that
• 1:10
  kind
• 1:11
  of
• 1:11
  product
• 1:11
  on
• 1:12
  a
• 1:12
  sales
• 1:12
  page
• 1:12
  without
• 1:13
  them
• 1:13
  being
• 1:13
  a
• 1:14
  celebrity.
• 1:15
  So
• 1:15
  I
• 1:15
  was
• 1:15
  reflecting
• 1:16
  on
• 1:16
  why
• 1:16
  this
• 1:17
  was
• 1:18
  and
• 1:18
  the
• 1:18
  key
• 1:19
  to
• 1:19
  this
• 1:20
  huge
• 1:20
  success
• 1:21
  that
• 1:21
  has
• 1:21
  genuinely
• 1:22
  freed
• 1:22
  me
• 1:22
  up.
• 1:23
  10
• 1:23
  to
• 1:24
  15
• 1:24
  hours
• 1:25
  a
• 1:25
  week
• 1:25
  of
• 1:26
  discovery
• 1:26
  calls
• 1:27
  is
• 1:27
  through
• 1:28
  case
• 1:28
  studies.
• 1:30
  Today's
• 1:30
  episode
• 1:31
  is
• 1:31
  on
• 1:31
  proof
• 1:31
  over
• 1:32
  promise.
• 1:33
  Because
• 1:34
  I
• 1:34
  know
• 1:35
  that
• 1:36
  when
• 1:36
  I
• 1:36
  work
• 1:36
  with
• 1:36
  clients,
• 1:37
  they
• 1:37
  really
• 1:37
  do
• 1:38
  struggle
• 1:38
  with
• 1:38
  the
• 1:39
  offer
• 1:39
  promise.
• 1:41
  And
• 1:41
  you
• 1:41
  might
• 1:41
  be
• 1:42
  thinking,
• 1:42
  well,
• 1:42
  I
• 1:43
  don't
• 1:43
  think
• 1:43
  I've
• 1:43
  got
• 1:44
  much
• 1:44
  proof
• 1:45
  yet.
• 1:45
  So
• 1:46
  excited
• 1:46
  to
• 1:46
  cover
• 1:47
  those
• 1:47
  variations
• 1:48
  from
• 1:48
  you
• 1:49
  having
• 1:49
  an
• 1:49
  established
• 1:50
  business
• 1:50
  already
• 1:51
  and
• 1:51
  lots
• 1:51
  of
• 1:51
  proof
• 1:52
  to
• 1:53
  just
• 1:53
  starting
• 1:54
  out
• 1:54
  and
• 1:54
  thinking
• 1:54
  that
• 1:54
  you
• 1:55
  don't
• 1:55
  have
• 1:55
  much
• 1:56
  proof
• 1:56
  because
• 1:56
  I
• 1:56
  bet
• 1:57
  you
• 1:57
  have
• 1:57
  way
• 1:58
  more
• 1:58
  than
• 1:58
  you
• 1:58
  think.
• 2:00
  Another
• 2:00
  thing
• 2:00
  that's
• 2:00
  had
• 2:01
  me
• 2:01
  reflecting
• 2:02
  is
• 2:02
  I've
• 2:03
  started
• 2:03
  working
• 2:03
  with
• 2:04
  a
• 2:04
  new
• 2:04
  business
• 2:05
  coach
• 2:05
  on
• 2:05
  really
• 2:06
  mapping
• 2:06
  out
• 2:06
  my
• 2:06
  processes
• 2:07
  so
• 2:07
  I
• 2:07
  can
• 2:08
  ensure
• 2:09
  that
• 2:09
  my
• 2:10
  business
• 2:10
  is
• 2:10
  as
• 2:11
  seamless
• 2:11
  as
• 2:11
  possible.
• 2:12
  And
• 2:13
  I've
• 2:13
  always
• 2:13
  had
• 2:14
  the
• 2:14
  impression
• 2:15
  that
• 2:15
  it's
• 2:15
  easier
• 2:16
  for
• 2:16
  business
• 2:17
  coaches.
• 2:18
  And
• 2:19
  what
• 2:19
  this
• 2:19
  woman
• 2:19
  said
• 2:20
  and
• 2:20
  what
• 2:21
  another
• 2:21
  person
• 2:22
  has
• 2:22
  said.
• 2:22
  So
• 2:22
  I've
• 2:22
  joined
• 2:23
  another
• 2:23
  copywriter's
• 2:24
  program
• 2:25
  this
• 2:25
  month
• 2:25
  to
• 2:26
  really
• 2:26
  up
• 2:26
  my
• 2:26
  game
• 2:27
  on
• 2:27
  copywriting.
• 2:29
  But
• 2:29
  anyway,
• 2:29
  she
• 2:30
  also
• 2:30
  said,
• 2:31
  oh
• 2:31
  my
• 2:31
  goodness,
• 2:32
  business
• 2:32
  coaching
• 2:33
  is
• 2:33
  the
• 2:33
  hardest
• 2:34
  industry
• 2:34
  to
• 2:35
  succeed
• 2:35
  in.
• 2:36
  So
• 2:36
  I
• 2:36
  think
• 2:37
  the
• 2:37
  problem
• 2:38
  in
• 2:39
  my
• 2:39
  particular
• 2:40
  niche,
• 2:40
  which
• 2:40
  is
• 2:41
  business
• 2:41
  coaching.
• 2:42
  It
• 2:42
  really
• 2:42
  is
• 2:43
  saturated
• 2:44
  and
• 2:44
  especially
• 2:45
  saturated
• 2:45
  with
• 2:46
  people
• 2:46
  talking
• 2:47
  a
• 2:47
  good
• 2:48
  game.
• 2:48
  So
• 2:49
  you
• 2:49
  will
• 2:49
  have
• 2:49
  seen
• 2:50
  the
• 2:50
  promises.
• 2:51
  How
• 2:52
  you
• 2:52
  can
• 2:52
  make
• 2:52
  this
• 2:53
  much
• 2:53
  money
• 2:54
  in
• 2:54
  a
• 2:54
  really
• 2:54
  short
• 2:54
  period
• 2:55
  of
• 2:55
  time
• 2:56
  making
• 2:56
  it
• 2:56
  seem
• 2:56
  like
• 2:57
  anyone
• 2:57
  can
• 2:58
  achieve
• 2:58
  that
• 2:58
  result
• 2:59
  straight
• 2:59
  out
• 3:00
  of
• 3:00
  the
• 3:00
  gate.
• 3:02
  So
• 3:02
  now
• 3:02
  I
• 3:02
  reflect
• 3:03
  it's
• 3:03
  really
• 3:04
  hard
• 3:04
  to
• 3:04
  compete
• 3:05
  against
• 3:05
  those
• 3:06
  services.
• 3:07
  And
• 3:07
  I
• 3:07
  have
• 3:07
  felt
• 3:08
  in
• 3:09
  the
• 3:09
  few
• 3:09
  years
• 3:10
  I've
• 3:10
  been
• 3:10
  working
• 3:11
  within
• 3:11
  this
• 3:11
  niche
• 3:12
  that
• 3:12
  I
• 3:12
  don't
• 3:13
  want
• 3:13
  to
• 3:13
  be
• 3:14
  a
• 3:14
  part
• 3:14
  of
• 3:14
  that.
• 3:15
  And
• 3:15
  what
• 3:16
  happened
• 3:16
  this
• 3:17
  week
• 3:17
  was
• 3:17
  someone
• 3:18
  emailed
• 3:19
  me
• 3:19
  asking
• 3:19
  about
• 3:19
  my
• 3:20
  program.
• 3:21
  I
• 3:21
  was
• 3:21
  able
• 3:21
  to
• 3:22
  say,
• 3:22
  I'm
• 3:22
  not
• 3:23
  trying
• 3:23
  to
• 3:23
  compete
• 3:23
  with
• 3:24
  those
• 3:24
  people
• 3:24
  that
• 3:24
  you
• 3:24
  see
• 3:25
  in
• 3:25
  the
• 3:25
  adverts
• 3:26
  when
• 3:26
  she
• 3:27
  was
• 3:27
  saying
• 3:27
  like,
• 3:28
  are
• 3:28
  you
• 3:28
  going
• 3:28
  to
• 3:28
  guarantee
• 3:28
  me
• 3:29
  results
• 3:29
  and
• 3:29
  that
• 3:30
  kind
• 3:30
  of
• 3:30
  thing.
• 3:31
  I'm
• 3:32
  helping
• 3:32
  you
• 3:32
  build
• 3:32
  a
• 3:32
  real
• 3:33
  business
• 3:33
  and
• 3:33
  you
• 3:34
  can
• 3:34
  look
• 3:34
  at
• 3:34
  real
• 3:34
  people
• 3:35
  on
• 3:35
  my
• 3:36
  website.
• 3:37
  It's
• 3:37
  joannalottcoaching.com
• 3:39
  if
• 3:40
  you
• 3:40
  want
• 3:40
  to
• 3:40
  have
• 3:40
  a
• 3:40
  look.
• 3:41
  And
• 3:41
  I
• 3:41
  will
• 3:42
  show
• 3:42
  you
• 3:43
  real
• 3:43
  people
• 3:44
  linked
• 3:44
  to
• 3:44
  their
• 3:44
  website,
• 3:45
  with
• 3:45
  their
• 3:45
  surnames,
• 3:46
  you
• 3:46
  can
• 3:46
  find
• 3:47
  these
• 3:47
  people
• 3:47
  online.
• 3:48
  And
• 3:49
  real
• 3:49
  conversations
• 3:50
  with
• 3:50
  these
• 3:50
  people
• 3:51
  on
• 3:51
  their
• 3:51
  results.
• 3:52
  So
• 3:52
  I
• 3:53
  am
• 3:53
  not
• 3:53
  pretending
• 3:54
  that
• 3:54
  this
• 3:54
  is
• 3:54
  super
• 3:55
  easy
• 3:55
  and
• 3:56
  everyone
• 3:57
  has
• 3:57
  six
• 3:58
  figures
• 3:58
  in
• 3:58
  six
• 3:59
  weeks
• 3:59
  because
• 3:59
  they
• 4:00
  don't.
• 4:01
  So
• 4:01
  imagine
• 4:02
  now
• 4:02
  two
• 4:03
  coaches
• 4:03
  essentially
• 4:04
  offering
• 4:05
  the
• 4:05
  same
• 4:05
  core
• 4:06
  service.
• 4:07
  Coach
• 4:07
  A
• 4:07
  has
• 4:08
  an
• 4:08
  incredible
• 4:09
  over
• 4:10
  the
• 4:10
  top
• 4:10
  offer
• 4:10
  promising
• 4:11
  the
• 4:11
  world
• 4:12
  and
• 4:12
  beyond.
• 4:13
  Coach
• 4:14
  B
• 4:14
  on
• 4:14
  the
• 4:14
  other
• 4:14
  hand,
• 4:15
  keeps
• 4:15
  it
• 4:15
  simple,
• 4:16
  but
• 4:16
  has
• 4:17
  hundreds
• 4:18
  of
• 4:18
  glowing
• 4:19
  testimonials.
• 4:20
  Who
• 4:20
  do
• 4:20
  you
• 4:21
  think
• 4:21
  is
• 4:21
  going
• 4:21
  to
• 4:22
  attract
• 4:22
  more
• 4:23
  clients?
• 4:24
  It's
• 4:25
  coach
• 4:25
  B
• 4:26
  every
• 4:26
  time
• 4:27
  and
• 4:27
  they
• 4:27
  don't
• 4:28
  need
• 4:28
  to
• 4:28
  over
• 4:28
  promise
• 4:29
  because
• 4:29
  they
• 4:29
  have
• 4:30
  other
• 4:30
  people
• 4:31
  talking
• 4:31
  about
• 4:32
  their
• 4:32
  experiences
• 4:33
  instead
• 4:33
  of
• 4:33
  them
• 4:34
  over
• 4:34
  promising.
• 4:36
  This
• 4:36
  is
• 4:36
  the
• 4:36
  approach
• 4:37
  I
• 4:37
  take
• 4:37
  to
• 4:38
  my
• 4:38
  business
• 4:38
  and
• 4:39
  what
• 4:39
  I
• 4:39
  really
• 4:39
  want
• 4:40
  to
• 4:40
  share
• 4:40
  with
• 4:40
  you
• 4:41
  today.
• 4:42
  Is
• 4:42
  that
• 4:42
  it's
• 4:42
  about
• 4:43
  showcasing
• 4:44
  the
• 4:44
  journey.
• 4:44
  Yes.
• 4:45
  You
• 4:45
  can't
• 4:45
  guarantee
• 4:46
  that
• 4:46
  person
• 4:47
  will
• 4:47
  get
• 4:47
  the
• 4:47
  promotion,
• 4:48
  but
• 4:48
  you
• 4:49
  can
• 4:49
  say
• 4:49
  that
• 4:49
  is
• 4:49
  what
• 4:50
  we
• 4:50
  are
• 4:50
  working
• 4:50
  towards.
• 4:51
  And
• 4:51
  these
• 4:51
  are
• 4:51
  the
• 4:51
  kinds
• 4:52
  of
• 4:52
  results
• 4:52
  that
• 4:52
  I
• 4:52
  have
• 4:53
  achieved
• 4:53
  working
• 4:53
  with
• 4:54
  people.
• 4:55
  So
• 4:55
  proof
• 4:56
  is
• 4:56
  always
• 4:57
  more
• 4:57
  powerful
• 4:58
  than
• 4:58
  promises.
• 4:59
  And
• 4:59
  again,
• 5:00
  this
• 5:00
  is
• 5:00
  why
• 5:01
  it,
• 5:01
  it
• 5:01
  can
• 5:01
  feel
• 5:01
  really
• 5:02
  slow
• 5:02
  when
• 5:02
  you
• 5:02
  first
• 5:03
  start
• 5:03
  your
• 5:03
  business,
• 5:04
  because
• 5:04
  you
• 5:04
  don't
• 5:04
  feel
• 5:05
  like
• 5:05
  you
• 5:05
  have
• 5:05
  any
• 5:06
  proof.
• 5:07
  But
• 5:07
  I
• 5:08
  guarantee
• 5:08
  you,
• 5:09
  you
• 5:09
  have
• 5:09
  more
• 5:09
  priests
• 5:10
  than
• 5:10
  you
• 5:10
  think.
• 5:11
  And
• 5:11
  if
• 5:11
  you
• 5:11
  haven't
• 5:12
  got
• 5:12
  proof
• 5:12
  yet,
• 5:13
  by
• 5:13
  the
• 5:13
  end
• 5:13
  of
• 5:13
  this
• 5:14
  episode,
• 5:14
  I
• 5:15
  will
• 5:15
  give
• 5:15
  you
• 5:15
  so
• 5:16
  many
• 5:16
  ways
• 5:16
  of
• 5:17
  getting
• 5:17
  proof
• 5:18
  that
• 5:18
  you
• 5:18
  can
• 5:18
  honestly
• 5:19
  have
• 5:19
  10
• 5:20
  glowing
• 5:20
  testimonials
• 5:21
  in
• 5:22
  the
• 5:22
  next
• 5:22
  two
• 5:22
  weeks
• 5:23
  that
• 5:23
  can
• 5:23
  really
• 5:24
  fire
• 5:24
  start
• 5:25
  your
• 5:25
  business.
• 5:27
  People
• 5:27
  have
• 5:27
  grown
• 5:28
  skeptical
• 5:29
  with
• 5:29
  the
• 5:30
  continuous
• 5:30
  promises
• 5:31
  and
• 5:31
  they
• 5:31
  really
• 5:32
  want
• 5:32
  evidence
• 5:33
  that
• 5:33
  normal
• 5:34
  people
• 5:34
  like
• 5:35
  them
• 5:35
  can
• 5:36
  get
• 5:36
  results.
• 5:38
  So,
• 5:38
  I'm
• 5:38
  not
• 5:39
  saying
• 5:39
  that
• 5:39
  a
• 5:39
  well-structured
• 5:40
  offer
• 5:41
  isn't
• 5:41
  important.
• 5:42
  It
• 5:42
  definitely
• 5:43
  is.
• 5:44
  But
• 5:45
  if
• 5:45
  you
• 5:45
  are
• 5:45
  struggling
• 5:46
  to
• 5:46
  gain
• 5:46
  traction,
• 5:47
  even
• 5:47
  with
• 5:48
  a
• 5:48
  great
• 5:48
  offer
• 5:49
  your
• 5:49
  primary
• 5:50
  focus
• 5:51
  should
• 5:51
  be
• 5:51
  generating
• 5:52
  social
• 5:53
  proof.
• 5:54
  Tangible
• 5:54
  evidence
• 5:55
  of
• 5:55
  your
• 5:55
  ability
• 5:56
  to
• 5:56
  help
• 5:56
  clients
• 5:57
  to
• 5:57
  make
• 5:58
  change
• 5:58
  in
• 5:58
  their
• 5:59
  life.
• 6:00
  So
• 6:00
  let's
• 6:00
  get
• 6:01
  into
• 6:01
  how
• 6:02
  we
• 6:02
  go
• 6:02
  into
• 6:02
  building
• 6:03
  this
• 6:03
  proof.
• 6:05
  Firstly
• 6:05
  start
• 6:06
  small.
• 6:06
  And
• 6:07
  over-deliver.
• 6:08
  If
• 6:08
  you
• 6:08
  are
• 6:08
  just
• 6:09
  starting
• 6:09
  out,
• 6:10
  don't
• 6:10
  be
• 6:10
  afraid
• 6:11
  to
• 6:11
  take
• 6:12
  on
• 6:12
  clients
• 6:12
  at
• 6:13
  a
• 6:13
  reduced
• 6:13
  rate
• 6:13
  or
• 6:14
  even
• 6:14
  for
• 6:14
  free.
• 6:16
  What
• 6:16
  you
• 6:16
  really
• 6:16
  want
• 6:17
  is
• 6:17
  to
• 6:17
  generate
• 6:18
  results
• 6:19
  and
• 6:19
  testimonials.
• 6:21
  For
• 6:22
  example,
• 6:22
  I
• 6:22
  held
• 6:23
  a
• 6:23
  women's
• 6:24
  workshop
• 6:24
  of
• 6:24
  10
• 6:25
  women
• 6:25
  when
• 6:25
  I
• 6:25
  first
• 6:26
  started
• 6:26
  my
• 6:26
  business.
• 6:27
  And
• 6:27
  within
• 6:28
  just
• 6:28
  that
• 6:28
  two
• 6:28
  hour
• 6:29
  workshop,
• 6:29
  I
• 6:29
  generated
• 6:30
  10
• 6:31
  amazing
• 6:32
  testimonials
• 6:33
  that
• 6:33
  completely
• 6:34
  catapulted
• 6:34
  my
• 6:35
  business.
• 6:36
  So
• 6:36
  this
• 6:36
  doesn't
• 6:36
  need
• 6:37
  to
• 6:37
  be
• 6:37
  having
• 6:38
  six
• 6:38
  sessions
• 6:39
  with
• 6:39
  someone
• 6:40
  and
• 6:40
  eventually
• 6:41
  in
• 6:41
  three
• 6:42
  months
• 6:42
  time,
• 6:42
  you
• 6:43
  might
• 6:43
  get
• 6:43
  testimonial.
• 6:44
  Think
• 6:44
  about
• 6:45
  how
• 6:45
  you
• 6:45
  can
• 6:45
  generate
• 6:46
  quick
• 6:46
  social
• 6:47
  proof.
• 6:49
  Also
• 6:49
  going
• 6:49
  above
• 6:50
  and
• 6:50
  beyond
• 6:50
  for
• 6:50
  these
• 6:50
  clients.
• 6:51
  When
• 6:51
  I
• 6:52
  first
• 6:52
  started
• 6:53
  every
• 6:53
  single
• 6:53
  session
• 6:54
  for
• 6:54
  my
• 6:54
  one-to-one
• 6:55
  clients.
• 6:56
  I
• 6:56
  used
• 6:56
  to
• 6:56
  create
• 6:57
  notes
• 6:57
  for
• 6:58
  them,
• 6:58
  which
• 6:58
  I
• 6:58
  know
• 6:59
  that
• 6:59
  you
• 6:59
  are
• 6:59
  not
• 6:59
  meant
• 7:00
  to
• 7:00
  do
• 7:00
  and
• 7:00
  I
• 7:00
  learned
• 7:01
  in
• 7:01
  my
• 7:01
  coach
• 7:01
  training,
• 7:02
  let
• 7:02
  them
• 7:02
  take
• 7:03
  responsibility.
• 7:04
  But
• 7:04
  it
• 7:04
  really
• 7:05
  did
• 7:05
  generate
• 7:06
  amazing
• 7:06
  outcomes.
• 7:07
  So
• 7:07
  I
• 7:08
  used
• 7:08
  to
• 7:09
  perhaps
• 7:09
  summarize
• 7:10
  exactly
• 7:11
  why
• 7:11
  they
• 7:11
  wanted
• 7:12
  this.
• 7:12
  What
• 7:12
  was
• 7:12
  their
• 7:13
  goal?
• 7:13
  What
• 7:14
  were
• 7:14
  their
• 7:14
  steps?
• 7:14
  What
• 7:15
  were
• 7:15
  their
• 7:15
  options?
• 7:16
  I
• 7:16
  would
• 7:16
  pick
• 7:16
  out
• 7:17
  their
• 7:17
  strengths,
• 7:17
  their
• 7:18
  values,
• 7:18
  and
• 7:19
  really
• 7:19
  make
• 7:19
  it
• 7:20
  super
• 7:20
  clear
• 7:21
  on
• 7:21
  a
• 7:21
  really
• 7:22
  nicely
• 7:22
  designed
• 7:23
  image,
• 7:24
  what
• 7:25
  these
• 7:25
  highlights
• 7:25
  were.
• 7:26
  So
• 7:26
  they
• 7:27
  absolutely
• 7:28
  loved
• 7:29
  this.
• 7:29
  I
• 7:29
  mean,
• 7:29
  wouldn't
• 7:30
  you
• 7:30
  like
• 7:30
  to
• 7:30
  have
• 7:30
  a
• 7:30
  conversation
• 7:31
  with
• 7:31
  someone
• 7:32
  and
• 7:32
  someone
• 7:32
  sends
• 7:32
  you
• 7:32
  afterwards.
• 7:33
  Here
• 7:34
  are
• 7:34
  your
• 7:34
  five
• 7:35
  strengths
• 7:35
  that
• 7:35
  I
• 7:35
  picked
• 7:36
  out
• 7:36
  from
• 7:36
  today's
• 7:36
  call.
• 7:37
  I
• 7:37
  mean,
• 7:38
  honestly,
• 7:38
  no
• 7:38
  one's
• 7:39
  ever
• 7:39
  done
• 7:39
  that
• 7:39
  for
• 7:39
  me.
• 7:39
  I
• 7:40
  would
• 7:40
  love
• 7:40
  to
• 7:40
  know
• 7:40
  my
• 7:41
  five
• 7:41
  strengths.
• 7:42
  So
• 7:42
  think
• 7:42
  about
• 7:42
  how
• 7:43
  you
• 7:43
  can
• 7:43
  really
• 7:44
  over-deliver.
• 7:45
  You
• 7:46
  may
• 7:46
  not
• 7:46
  be
• 7:46
  able
• 7:46
  to
• 7:46
  do
• 7:47
  that
• 7:47
  going
• 7:47
  forward
• 7:48
  in
• 7:48
  your
• 7:48
  business.
• 7:48
  I
• 7:49
  definitely
• 7:49
  can't
• 7:50
  now,
• 7:50
  sadly,
• 7:51
  because
• 7:51
  I
• 7:52
  don't
• 7:52
  have
• 7:52
  the
• 7:52
  time.
• 7:53
  It
• 7:53
  probably
• 7:53
  used
• 7:53
  to
• 7:53
  take
• 7:53
  me.
• 7:54
  Three
• 7:54
  hours
• 7:55
  for
• 7:55
  that
• 7:55
  one
• 7:56
  hour
• 7:56
  call
• 7:56
  to
• 7:56
  really
• 7:57
  go
• 7:57
  through
• 7:57
  the
• 7:57
  notes
• 7:58
  and
• 7:58
  make
• 7:59
  something
• 7:59
  amazing.
• 8:00
  But
• 8:00
  when
• 8:00
  you
• 8:00
  start
• 8:01
  your
• 8:01
  business,
• 8:01
  you
• 8:02
  can
• 8:02
  do
• 8:02
  amazing
• 8:03
  things.
• 8:03
  You
• 8:03
  don't
• 8:04
  have
• 8:04
  a
• 8:04
  squeezed
• 8:05
  diary
• 8:05
  full
• 8:06
  of
• 8:06
  clients.
• 8:06
  So
• 8:06
  you
• 8:07
  can
• 8:07
  really
• 8:07
  over-deliver.
• 8:08
  Those
• 8:08
  initial
• 8:09
  success
• 8:10
  stories
• 8:10
  will
• 8:10
  become
• 8:11
  your
• 8:11
  most
• 8:11
  valuable
• 8:12
  marketing
• 8:12
  assets
• 8:13
  in
• 8:13
  your
• 8:13
  business.
• 8:15
  My
• 8:15
  second
• 8:16
  point
• 8:16
  is
• 8:16
  to
• 8:16
  document
• 8:17
  everything.
• 8:18
  So
• 8:18
  as
• 8:19
  you
• 8:19
  work
• 8:19
  with
• 8:19
  clients,
• 8:20
  Document
• 8:20
  their
• 8:21
  progress,
• 8:21
  like,
• 8:21
  think
• 8:22
  about
• 8:22
  if
• 8:22
  you
• 8:23
  are
• 8:23
  a
• 8:23
  fitness
• 8:23
  coach,
• 8:24
  how
• 8:25
  amazing
• 8:25
  it
• 8:26
  is
• 8:26
  when
• 8:26
  you
• 8:26
  take
• 8:26
  that
• 8:27
  photo
• 8:27
  of
• 8:27
  someone
• 8:28
  before
• 8:28
  their
• 8:29
  fitness
• 8:29
  journey
• 8:30
  and
• 8:30
  how
• 8:30
  you
• 8:30
  take
• 8:31
  that
• 8:31
  photo
• 8:31
  three
• 8:32
  months
• 8:32
  after,
• 8:33
  and
• 8:33
  you
• 8:33
  see
• 8:34
  the
• 8:34
  actual,
• 8:35
  tangible
• 8:35
  results
• 8:36
  that
• 8:36
  they've
• 8:36
  had
• 8:36
  from
• 8:37
  working
• 8:37
  with
• 8:37
  you.
• 8:38
  I
• 8:38
  know
• 8:38
  it's
• 8:39
  not
• 8:39
  so
• 8:39
  easy
• 8:40
  to
• 8:40
  do
• 8:40
  that
• 8:40
  within
• 8:41
  coaching,
• 8:42
  but
• 8:42
  really
• 8:42
  think
• 8:42
  about
• 8:42
  how
• 8:43
  you
• 8:43
  can
• 8:44
  capture
• 8:44
  that
• 8:44
  before.
• 8:45
  So
• 8:45
  for
• 8:45
  example,
• 8:46
  I
• 8:46
  do
• 8:47
  an
• 8:47
  onboarding
• 8:47
  form.
• 8:48
  Where
• 8:48
  I
• 8:49
  ask,
• 8:49
  where
• 8:49
  are
• 8:49
  you
• 8:49
  now?
• 8:50
  How
• 8:50
  much
• 8:50
  money
• 8:50
  are
• 8:51
  you
• 8:51
  earning?
• 8:51
  How
• 8:51
  many
• 8:51
  clients
• 8:52
  have
• 8:52
  you
• 8:52
  had?
• 8:53
  And
• 8:53
  then
• 8:53
  obviously
• 8:54
  at
• 8:54
  the
• 8:54
  end,
• 8:54
  you
• 8:54
  can
• 8:54
  do
• 8:55
  an
• 8:55
  after.
• 8:57
  I've
• 8:57
  had
• 8:57
  a
• 8:57
  new
• 8:57
  person
• 8:58
  join
• 8:58
  my
• 8:58
  program
• 8:59
  this
• 8:59
  month
• 8:59
  and
• 9:00
  I
• 9:00
  haven't
• 9:00
  spoken
• 9:00
  to
• 9:01
  him
• 9:01
  yet,
• 9:01
  but
• 9:02
  he's
• 9:02
  intending
• 9:02
  to
• 9:02
  do
• 9:03
  a
• 9:03
  tech
• 9:03
  coaching
• 9:05
  offer
• 9:05
  of
• 9:05
  some
• 9:06
  sorts.
• 9:06
  So
• 9:07
  I'm
• 9:07
  really,
• 9:08
  really
• 9:08
  desperate
• 9:09
  for
• 9:09
  someone
• 9:09
  to
• 9:09
  create.
• 9:10
  Some
• 9:11
  sort
• 9:11
  of
• 9:11
  tool
• 9:12
  that
• 9:12
  generates
• 9:13
  the
• 9:13
  results
• 9:13
  of
• 9:14
  your
• 9:14
  coaching
• 9:14
  engagement.
• 9:15
  For
• 9:15
  example,
• 9:16
  when
• 9:16
  I
• 9:16
  did
• 9:16
  a
• 9:16
  CBT
• 9:17
  course,
• 9:17
  they
• 9:17
  get
• 9:18
  you
• 9:18
  to
• 9:18
  rate
• 9:18
  every
• 9:19
  single
• 9:19
  week
• 9:19
  on
• 9:20
  a
• 9:20
  score
• 9:20
  of
• 9:20
  zero
• 9:21
  to
• 9:21
  10.
• 9:21
  How
• 9:22
  you're
• 9:22
  feeling
• 9:22
  this
• 9:23
  week.
• 9:23
  And
• 9:24
  honestly,
• 9:24
  at
• 9:24
  the
• 9:24
  start
• 9:25
  of
• 9:25
  the
• 9:25
  CBT
• 9:26
  course,
• 9:26
  it
• 9:26
  was
• 9:26
  quite
• 9:26
  a
• 9:26
  few
• 9:27
  years
• 9:27
  ago
• 9:27
  now.
• 9:28
  It
• 9:28
  was
• 9:28
  probably
• 9:29
  postnatal
• 9:30
  depression.
• 9:30
  Now
• 9:30
  thinking
• 9:31
  back
• 9:31
  a
• 9:31
  bit
• 9:31
  because.
• 9:32
  My
• 9:33
  daughter
• 9:33
  was
• 9:33
  super
• 9:34
  young
• 9:34
  and
• 9:34
  I
• 9:35
  just
• 9:35
  felt
• 9:35
  really
• 9:36
  unhappy.
• 9:36
  And
• 9:36
  I
• 9:36
  remember
• 9:37
  the
• 9:38
  scores
• 9:38
  were
• 9:38
  two
• 9:38
  out
• 9:39
  of
• 9:39
  10
• 9:39
  as
• 9:40
  to
• 9:40
  how
• 9:40
  I
• 9:40
  felt
• 9:41
  at
• 9:41
  the
• 9:41
  start
• 9:41
  of
• 9:41
  that
• 9:41
  course.
• 9:42
  And
• 9:43
  honestly,
• 9:43
  by
• 9:43
  the
• 9:43
  end
• 9:44
  of
• 9:44
  the
• 9:44
  CBT,
• 9:44
  cause
• 9:45
  I
• 9:45
  was
• 9:45
  seriously
• 9:46
  up
• 9:46
  at
• 9:46
  an
• 9:47
  eight
• 9:47
  or
• 9:47
  nine
• 9:48
  out
• 9:48
  of
• 9:48
  10.
• 9:49
  So
• 9:49
  I
• 9:49
  think
• 9:49
  it's
• 9:50
  a
• 9:50
  really
• 9:50
  great
• 9:51
  opportunity
• 9:52
  to
• 9:52
  really
• 9:52
  think
• 9:52
  about
• 9:53
  how
• 9:53
  you
• 9:54
  can
• 9:54
  capture
• 9:55
  that
• 9:55
  journey
• 9:56
  and
• 9:56
  know
• 9:56
  that
• 9:56
  there
• 9:56
  will
• 9:57
  be
• 9:57
  ups
• 9:57
  and
• 9:57
  downs.
• 9:58
  Hence
• 9:58
  why
• 9:58
  they
• 9:59
  get
• 9:59
  used
• 9:59
  to
• 9:59
  do
• 9:59
  it
• 9:59
  every
• 9:59
  week,
• 10:00
  because
• 10:00
  some
• 10:01
  weeks
• 10:01
  you
• 10:01
  will
• 10:01
  be
• 10:02
  down
• 10:02
  in
• 10:02
  the
• 10:02
  dumps
• 10:02
  and
• 10:03
  that's
• 10:03
  fine.
• 10:04
  So
• 10:04
  it's
• 10:04
  about
• 10:04
  the
• 10:04
  general
• 10:05
  trend
• 10:05
  of
• 10:05
  how
• 10:06
  you
• 10:06
  are
• 10:06
  increasing
• 10:06
  those
• 10:07
  numbers.
• 10:08
  My
• 10:09
  third
• 10:09
  point
• 10:09
  is
• 10:10
  to
• 10:10
  collect
• 10:10
  diverse
• 10:11
  testimonials.
• 10:12
  So
• 10:12
  some
• 10:12
  testimonials
• 10:13
  might
• 10:13
  talk
• 10:14
  about
• 10:14
  working
• 10:15
  with
• 10:15
  you
• 10:15
  as
• 10:15
  a
• 10:15
  person.
• 10:16
  Some
• 10:17
  might
• 10:17
  focus
• 10:17
  on
• 10:18
  the
• 10:18
  results
• 10:18
  they
• 10:18
  achieved.
• 10:19
  Others
• 10:20
  might
• 10:20
  focus
• 10:20
  on
• 10:20
  the
• 10:21
  transformation
• 10:21
  in
• 10:21
  general,
• 10:22
  as
• 10:22
  in
• 10:22
  where
• 10:22
  they
• 10:23
  were
• 10:23
  before
• 10:23
  and
• 10:23
  where
• 10:24
  they
• 10:24
  are
• 10:24
  now.
• 10:25
  They
• 10:26
  might
• 10:26
  focus
• 10:26
  on
• 10:26
  your
• 10:26
  process
• 10:27
  and
• 10:27
  what
• 10:27
  they
• 10:28
  particularly
• 10:28
  liked
• 10:28
  about
• 10:29
  working
• 10:29
  with
• 10:29
  you.
• 10:30
  So
• 10:30
  the
• 10:31
  amount
• 10:31
  of
• 10:31
  variety
• 10:32
  you
• 10:32
  can
• 10:32
  showcase
• 10:33
  will
• 10:33
  help
• 10:34
  other
• 10:34
  clients
• 10:35
  to
• 10:35
  see
• 10:35
  themselves
• 10:36
  in
• 10:36
  your
• 10:36
  success
• 10:37
  stories.
• 10:38
  My
• 10:38
  fourth
• 10:39
  point,
• 10:39
  which
• 10:39
  is
• 10:39
  something
• 10:40
  that
• 10:40
  has
• 10:40
  completely
• 10:41
  transformed
• 10:41
  my
• 10:41
  business
• 10:42
  is
• 10:42
  to
• 10:43
  use
• 10:43
  video
• 10:43
  testimonials.
• 10:45
  Written
• 10:45
  testimonials
• 10:46
  are
• 10:46
  fine,
• 10:47
  but
• 10:47
  video
• 10:47
  testimonials
• 10:48
  completely
• 10:49
  blow
• 10:49
  them
• 10:49
  out
• 10:50
  of
• 10:50
  the
• 10:50
  water.
• 10:51
  They
• 10:51
  add
• 10:51
  that
• 10:52
  layer
• 10:52
  of
• 10:52
  authenticity
• 10:53
  that
• 10:54
  just
• 10:54
  can't
• 10:54
  be
• 10:55
  matched
• 10:55
  with
• 10:55
  a
• 10:56
  written
• 10:56
  testimonial.
• 10:58
  You
• 10:58
  may
• 10:58
  be
• 10:59
  saying
• 10:59
  that
• 10:59
  your
• 10:59
  clients
• 11:00
  don't
• 11:00
  want
• 11:00
  to
• 11:00
  leave
• 11:01
  you
• 11:01
  testimonials.
• 11:02
  But
• 11:02
  I
• 11:02
  can
• 11:03
  almost
• 11:03
  guarantee
• 11:04
  you
• 11:04
  if
• 11:04
  you
• 11:04
  frame
• 11:05
  it
• 11:05
  right
• 11:05
  and
• 11:06
  call
• 11:06
  it
• 11:06
  a
• 11:06
  case
• 11:06
  study.
• 11:07
  And
• 11:07
  ask
• 11:08
  about
• 11:08
  documenting
• 11:09
  their
• 11:09
  journey,
• 11:10
  it
• 11:10
  will
• 11:10
  gain
• 11:11
  you
• 11:11
  a
• 11:11
  far
• 11:11
  more
• 11:12
  likelihood
• 11:12
  of
• 11:12
  them
• 11:13
  agreeing.
• 11:14
  Next
• 11:15
  up
• 11:15
  is
• 11:15
  case
• 11:16
  studies.
• 11:16
  So
• 11:17
  even
• 11:17
  if
• 11:17
  they
• 11:17
  won't
• 11:18
  do
• 11:18
  a
• 11:18
  video
• 11:19
  testimonial,
• 11:21
  you
• 11:21
  can
• 11:21
  still
• 11:21
  create
• 11:22
  a
• 11:22
  case
• 11:22
  study
• 11:23
  to
• 11:23
  show
• 11:23
  that
• 11:23
  entire
• 11:24
  journey
• 11:24
  of
• 11:24
  working
• 11:25
  with
• 11:25
  you.
• 11:26
  where
• 11:27
  was
• 11:27
  that
• 11:27
  client
• 11:27
  before
• 11:28
  they
• 11:28
  started
• 11:28
  working
• 11:29
  with
• 11:29
  you?
• 11:30
  What
• 11:30
  specific
• 11:30
  steps
• 11:31
  did
• 11:31
  you
• 11:31
  take
• 11:32
  in
• 11:32
  working
• 11:32
  together?
• 11:33
  And
• 11:33
  what
• 11:33
  were
• 11:34
  the
• 11:34
  outcomes
• 11:35
  in
• 11:35
  a
• 11:35
  specific,
• 11:36
  tangible
• 11:37
  terms
• 11:37
  as
• 11:38
  possible?
• 11:39
  These
• 11:39
  in-depth
• 11:40
  stories
• 11:41
  are
• 11:41
  really
• 11:41
  persuasive,
• 11:42
  especially,
• 11:43
  if
• 11:43
  you
• 11:43
  can
• 11:43
  encourage
• 11:44
  the
• 11:44
  person
• 11:44
  to
• 11:44
  paint
• 11:45
  the
• 11:45
  picture.
• 11:46
  So
• 11:46
  lots
• 11:46
  of
• 11:47
  people
• 11:47
  will
• 11:47
  say,
• 11:47
  I
• 11:47
  feel
• 11:48
  more
• 11:48
  confident.
• 11:49
  What
• 11:49
  we
• 11:49
  want
• 11:50
  to
• 11:50
  do
• 11:50
  is
• 11:51
  exactly
• 11:51
  how
• 11:52
  is
• 11:52
  that
• 11:52
  confidence
• 11:52
  translating
• 11:53
  in
• 11:53
  your
• 11:53
  life?
• 11:54
  So
• 11:54
  we
• 11:54
  want
• 11:54
  to
• 11:54
  ask
• 11:55
  that
• 11:55
  question
• 11:55
  that's
• 11:55
  going
• 11:56
  to
• 11:56
  help
• 11:56
  them
• 11:56
  to
• 11:57
  paint
• 11:57
  the
• 11:57
  picture
• 11:58
  of
• 11:58
  now
• 11:59
  I
• 11:59
  can
• 11:59
  walk
• 12:00
  into
• 12:00
  the
• 12:00
  meeting
• 12:00
  room
• 12:01
  and
• 12:01
  really
• 12:01
  speak
• 12:02
  up
• 12:02
  and
• 12:02
  say
• 12:02
  my
• 12:03
  point
• 12:03
  of
• 12:03
  view.
• 12:03
  So
• 12:04
  there
• 12:04
  anything
• 12:04
  that
• 12:05
  is
• 12:05
  going
• 12:05
  to
• 12:05
  help
• 12:05
  that
• 12:06
  other
• 12:06
  person
• 12:07
  really
• 12:07
  connects
• 12:07
  in
• 12:07
  with
• 12:08
  exactly
• 12:08
  what
• 12:08
  they
• 12:09
  want
• 12:09
  and
• 12:10
  how
• 12:10
  you
• 12:10
  can
• 12:10
  get
• 12:10
  your
• 12:11
  current
• 12:11
  clients
• 12:12
  to
• 12:12
  paint
• 12:12
  that
• 12:13
  picture,
• 12:13
  to
• 12:13
  really
• 12:13
  connect
• 12:14
  in
• 12:14
  with
• 12:14
  your
• 12:15
  future
• 12:15
  possible
• 12:16
  clients.
• 12:18
  Next
• 12:18
  up
• 12:19
  is
• 12:19
  leveraging
• 12:19
  social
• 12:20
  proof.
• 12:20
  This
• 12:20
  is
• 12:21
  something
• 12:21
  I
• 12:22
  need
• 12:22
  to
• 12:22
  do
• 12:22
  more
• 12:22
  often
• 12:23
  on
• 12:23
  I've
• 12:23
  written
• 12:23
  myself
• 12:24
  a
• 12:24
  note
• 12:24
  for
• 12:24
  tomorrow
• 12:25
  to
• 12:25
  really
• 12:25
  start
• 12:26
  to
• 12:26
  do
• 12:26
  this
• 12:26
  because
• 12:27
  I
• 12:27
  have
• 12:27
  forms
• 12:28
  for
• 12:28
  example,
• 12:29
  I
• 12:29
  send
• 12:29
  my
• 12:29
  clients
• 12:29
  each
• 12:30
  month.
• 12:30
  I
• 12:31
  have
• 12:31
  a
• 12:31
  ringthebell
• 12:32
  channel
• 12:32
  in
• 12:32
  my
• 12:32
  slack
• 12:33
  group.
• 12:33
  Which
• 12:34
  says,
• 12:34
  what's
• 12:34
  going
• 12:34
  well
• 12:35
  for
• 12:35
  you
• 12:35
  right
• 12:35
  now.
• 12:36
  And
• 12:36
  I
• 12:36
  don't
• 12:36
  really
• 12:37
  utilize
• 12:37
  these,
• 12:38
  and
• 12:38
  in
• 12:39
  this
• 12:39
  industry,
• 12:39
  which
• 12:40
  is
• 12:40
  filled
• 12:41
  with
• 12:41
  hyped
• 12:42
  up
• 12:42
  promises
• 12:43
  what
• 12:43
  I
• 12:43
  really
• 12:43
  want
• 12:44
  to
• 12:44
  do
• 12:44
  is
• 12:44
  to
• 12:44
  start
• 12:45
  showcasing
• 12:46
  more
• 12:46
  so,
• 12:47
  yes,
• 12:47
  the
• 12:48
  case
• 12:48
  studies
• 12:48
  that
• 12:49
  people
• 12:49
  come
• 12:50
  to
• 12:50
  the
• 12:50
  end
• 12:50
  of
• 12:50
  their
• 12:50
  engagement
• 12:51
  with
• 12:51
  me,
• 12:51
  but
• 12:52
  the
• 12:52
  whole
• 12:52
  journey
• 12:52
  as
• 12:53
  well,
• 12:53
  because
• 12:54
  gaining
• 12:54
  your
• 12:55
  first
• 12:55
  client
• 12:55
  is
• 12:56
  a
• 12:56
  huge
• 12:56
  win
• 12:57
  or
• 12:58
  having
• 12:58
  that
• 12:58
  first
• 12:58
  article
• 12:59
  out
• 12:59
  there
• 12:59
  in
• 12:59
  a
• 12:59
  magazine
• 13:00
  or
• 13:01
  putting
• 13:01
  that
• 13:02
  first
• 13:02
  social
• 13:02
  media
• 13:02
  post
• 13:03
  out
• 13:03
  and
• 13:03
  gaining
• 13:04
  interaction
• 13:05
  and
• 13:05
  an
• 13:05
  enquiry.
• 13:06
  These
• 13:07
  small
• 13:07
  wins,
• 13:08
  I
• 13:08
  really
• 13:08
  want
• 13:08
  to
• 13:08
  start
• 13:09
  celebrating
• 13:09
  within
• 13:10
  my
• 13:10
  marketing.
• 13:11
  Just
• 13:11
  like
• 13:11
  you
• 13:11
  will
• 13:11
  have
• 13:12
  social
• 13:12
  proof
• 13:13
  of
• 13:13
  people
• 13:13
  saying
• 13:13
  that
• 13:14
  they
• 13:14
  are
• 13:15
  really
• 13:15
  enjoying
• 13:16
  working
• 13:16
  with
• 13:16
  you.
• 13:16
  All
• 13:17
  of
• 13:17
  the
• 13:17
  things.
• 13:18
  Think
• 13:18
  about
• 13:19
  asking,
• 13:20
  can
• 13:20
  you
• 13:20
  utilize
• 13:21
  that
• 13:21
  social
• 13:21
  proof
• 13:22
  in
• 13:22
  your
• 13:22
  social
• 13:22
  media?
• 13:23
  You
• 13:23
  can
• 13:24
  anonymize
• 13:24
  it.
• 13:25
  That
• 13:25
  type
• 13:25
  of
• 13:25
  thing
• 13:25
  is
• 13:26
  totally
• 13:26
  fine.
• 13:27
  But
• 13:27
  screenshots
• 13:28
  are
• 13:28
  so
• 13:28
  much
• 13:29
  more
• 13:29
  powerful
• 13:29
  than
• 13:30
  a
• 13:30
  pretty
• 13:30
  canva
• 13:31
  image
• 13:31
  with
• 13:32
  you
• 13:32
  typing
• 13:32
  in
• 13:33
  what
• 13:33
  this
• 13:33
  person
• 13:34
  supposedly
• 13:34
  said.
• 13:35
  Remember
• 13:36
  we
• 13:36
  are
• 13:36
  all
• 13:37
  becoming
• 13:37
  more
• 13:38
  suspicious
• 13:39
  in
• 13:39
  this
• 13:40
  online
• 13:40
  world.
• 13:40
  We
• 13:40
  want
• 13:41
  to
• 13:41
  hear
• 13:41
  real
• 13:42
  people's
• 13:42
  stories
• 13:43
  and
• 13:43
  see
• 13:43
  real
• 13:44
  results.
• 13:46
  Next
• 13:46
  up
• 13:46
  is
• 13:47
  continuously
• 13:47
  updating
• 13:48
  your
• 13:48
  social
• 13:49
  proof.
• 13:50
  Social
• 13:50
  proof
• 13:51
  from
• 13:51
  last
• 13:51
  week
• 13:52
  is
• 13:52
  way
• 13:52
  more
• 13:52
  compelling
• 13:53
  than
• 13:53
  social
• 13:54
  proof
• 13:54
  from
• 13:54
  one
• 13:54
  year
• 13:55
  ago.
• 13:55
  So
• 13:55
  make
• 13:56
  this
• 13:56
  an
• 13:56
  absolute
• 13:57
  priority
• 13:57
  in
• 13:58
  your
• 13:58
  business.
• 13:59
  I
• 13:59
  was
• 13:59
  fortunate
• 13:59
  enough
• 14:00
  to
• 14:00
  have
• 14:00
  a
• 14:00
  business
• 14:01
  coach
• 14:01
  who
• 14:01
  once
• 14:02
  said,
• 14:02
  what
• 14:03
  we
• 14:03
  really
• 14:03
  want
• 14:03
  is
• 14:03
  one
• 14:04
  of
• 14:04
  those
• 14:04
  websites
• 14:04
  where
• 14:05
  you
• 14:05
  just
• 14:05
  keep
• 14:05
  scrolling
• 14:06
  and
• 14:06
  there's
• 14:06
  so
• 14:07
  much
• 14:07
  social
• 14:07
  proof.
• 14:08
  You're
• 14:08
  like,
• 14:08
  oh
• 14:08
  my
• 14:09
  God.
• 14:09
  This
• 14:10
  is
• 14:10
  pretty
• 14:10
  much
• 14:10
  a
• 14:10
  certain.
• 14:11
  And
• 14:12
  that
• 14:12
  is
• 14:12
  what
• 14:12
  I
• 14:12
  have
• 14:12
  managed
• 14:13
  to
• 14:13
  generate
• 14:13
  from
• 14:14
  that
• 14:14
  one
• 14:15
  comment
• 14:15
  from
• 14:15
  a
• 14:16
  business
• 14:16
  coach.
• 14:17
  If
• 14:18
  you
• 14:18
  can
• 14:18
  really
• 14:18
  think
• 14:18
  about
• 14:19
  this
• 14:19
  as
• 14:19
  a
• 14:19
  project
• 14:20
  that
• 14:20
  you
• 14:21
  want
• 14:21
  to
• 14:21
  gain
• 14:22
  the
• 14:23
  most
• 14:23
  amazing
• 14:23
  results
• 14:24
  with
• 14:24
  your
• 14:24
  clients.
• 14:25
  Then
• 14:26
  you
• 14:26
  will
• 14:26
  start
• 14:26
  to
• 14:26
  gather
• 14:27
  masses
• 14:28
  of
• 14:28
  case
• 14:29
  studies
• 14:29
  and
• 14:29
  social
• 14:30
  proof.
• 14:30
  That
• 14:31
  will
• 14:31
  completely
• 14:32
  transform
• 14:32
  your
• 14:33
  business.
• 14:34
  Like
• 14:35
  I've
• 14:35
  said
• 14:36
  this
• 14:37
  one
• 14:37
  step
• 14:37
  alone
• 14:38
  of
• 14:39
  asking
• 14:39
  people
• 14:40
  to
• 14:40
  do
• 14:40
  a
• 14:40
  call
• 14:40
  with
• 14:41
  them
• 14:41
  after
• 14:41
  working
• 14:42
  together
• 14:42
  has
• 14:43
  enabled
• 14:44
  me
• 14:44
  to
• 14:45
  sell
• 14:45
  from
• 14:45
  a
• 14:45
  sales
• 14:46
  page
• 14:46
  and
• 14:46
  sell
• 14:47
  more
• 14:47
  than
• 14:47
  I
• 14:47
  was
• 14:47
  ever
• 14:47
  selling
• 14:48
  before.
• 14:48
  Because
• 14:49
  people
• 14:49
  can
• 14:49
  now
• 14:50
  see
• 14:50
  real
• 14:50
  people
• 14:51
  that
• 14:51
  look
• 14:51
  and
• 14:52
  sound
• 14:52
  like
• 14:52
  them.
• 14:53
  They
• 14:53
  can
• 14:53
  look
• 14:54
  them
• 14:54
  up,
• 14:54
  they
• 14:54
  can
• 14:54
  see
• 14:54
  that
• 14:55
  they
• 14:55
  are
• 14:55
  real
• 14:55
  people.
• 14:55
  They
• 14:56
  can
• 14:56
  hear
• 14:56
  their
• 14:56
  full
• 14:56
  story.
• 14:57
  So
• 14:57
  it
• 14:58
  really
• 14:58
  is
• 14:58
  something
• 14:59
  worth
• 15:00
  your
• 15:00
  time
• 15:00
  and
• 15:01
  worth
• 15:01
  prioritizing
• 15:02
  in
• 15:02
  your
• 15:02
  business.
• 15:03
  If
• 15:03
  you
• 15:03
  haven't
• 15:04
  got
• 15:04
  social
• 15:04
  proof
• 15:04
  yet.
• 15:05
  Like
• 15:05
  I've
• 15:05
  said,
• 15:06
  just
• 15:06
  go
• 15:07
  out
• 15:07
  there,
• 15:07
  do
• 15:07
  whatever
• 15:08
  you
• 15:08
  can
• 15:08
  in
• 15:08
  order
• 15:09
  to
• 15:09
  get
• 15:09
  it.
• 15:10
  So,
• 15:10
  let
• 15:10
  me
• 15:10
  quickly
• 15:11
  cover
• 15:12
  if
• 15:12
  you
• 15:12
  are
• 15:12
  just
• 15:13
  starting
• 15:13
  out
• 15:13
  and
• 15:14
  you're
• 15:14
  still
• 15:14
  thinking,
• 15:15
  I
• 15:15
  just
• 15:15
  don't
• 15:15
  have
• 15:16
  the
• 15:16
  social
• 15:16
  proof,
• 15:17
  think
• 15:17
  about
• 15:17
  your
• 15:17
  own
• 15:18
  personal
• 15:18
  transformation.
• 15:19
  That
• 15:19
  is
• 15:19
  always
• 15:20
  the
• 15:20
  first
• 15:20
  port
• 15:21
  of
• 15:21
  call
• 15:21
  when
• 15:21
  you
• 15:21
  haven't
• 15:22
  got
• 15:22
  those
• 15:22
  case
• 15:22
  studies
• 15:23
  yet.
• 15:23
  Because
• 15:24
  most
• 15:24
  people
• 15:25
  that
• 15:25
  I
• 15:25
  work
• 15:25
  with
• 15:25
  for
• 15:25
  sure
• 15:26
  have
• 15:27
  undergone
• 15:27
  the
• 15:28
  transformation
• 15:28
  that
• 15:28
  they
• 15:29
  aren't
• 15:29
  promising.
• 15:31
  Second
• 15:31
  think
• 15:32
  about
• 15:32
  a
• 15:32
  test
• 15:33
  program
• 15:34
  off
• 15:34
  your
• 15:34
  caging
• 15:34
  services.
• 15:35
  Be
• 15:36
  up
• 15:36
  front
• 15:36
  about
• 15:37
  being
• 15:37
  a
• 15:37
  new
• 15:37
  offering
• 15:38
  and
• 15:39
  emphasize
• 15:39
  that
• 15:39
  you
• 15:40
  are
• 15:40
  committed
• 15:40
  to
• 15:40
  delivering
• 15:41
  results.
• 15:42
  And
• 15:42
  that
• 15:43
  you
• 15:43
  will
• 15:43
  want
• 15:43
  a
• 15:44
  case
• 15:44
  study
• 15:44
  in
• 15:45
  return
• 15:45
  for
• 15:45
  this
• 15:46
  beta
• 15:46
  test.
• 15:48
  Third,
• 15:48
  if
• 15:48
  you
• 15:48
  have
• 15:49
  been
• 15:49
  trained
• 15:49
  or
• 15:49
  certified
• 15:50
  by
• 15:51
  a
• 15:51
  reputable
• 15:52
  organization.
• 15:54
  You
• 15:54
  can
• 15:54
  leverage
• 15:55
  their
• 15:55
  credibility.
• 15:56
  So,
• 15:57
  for
• 15:57
  example,
• 15:57
  you
• 15:58
  might
• 15:58
  be
• 15:58
  ICF
• 15:58
  accredited.
• 15:59
  You
• 16:00
  can,
• 16:00
  just
• 16:01
  by
• 16:01
  mentioning
• 16:01
  the
• 16:01
  ICF,
• 16:02
  build
• 16:03
  on
• 16:03
  their
• 16:03
  credibility.
• 16:04
  They
• 16:04
  have
• 16:05
  already
• 16:05
  built
• 16:05
  that
• 16:05
  up.
• 16:06
  And
• 16:06
  by
• 16:06
  you
• 16:06
  being
• 16:07
  ICF
• 16:07
  accredited,
• 16:08
  you
• 16:08
  can
• 16:09
  borrow
• 16:09
  that
• 16:09
  credibility.
• 16:11
  Lastly
• 16:12
  building
• 16:13
  this
• 16:13
  up
• 16:13
  does
• 16:14
  take
• 16:14
  time.
• 16:15
  It's
• 16:15
  a
• 16:15
  gradual
• 16:15
  process,
• 16:16
  but
• 16:16
  just
• 16:17
  know
• 16:17
  that
• 16:17
  every
• 16:18
  single
• 16:18
  tiny
• 16:19
  step
• 16:19
  helps.
• 16:20
  Keep
• 16:21
  going,
• 16:21
  make
• 16:21
  this
• 16:21
  an
• 16:22
  absolute
• 16:22
  priority
• 16:23
  in
• 16:23
  your
• 16:23
  business
• 16:24
  and
• 16:24
  it
• 16:25
  will
• 16:25
  catapult
• 16:26
  you
• 16:26
  to
• 16:26
  success.
• 16:28
  In
• 16:28
  summary
• 16:30
  whilst
• 16:30
  social
• 16:30
  proof
• 16:31
  is
• 16:31
  amazing
• 16:32
  you
• 16:32
  will
• 16:32
  not
• 16:32
  want
• 16:33
  to
• 16:33
  neglect
• 16:34
  other
• 16:34
  aspects
• 16:35
  of
• 16:35
  your
• 16:35
  marketing
• 16:36
  or
• 16:36
  offer
• 16:36
  creation?
• 16:37
  It
• 16:38
  will
• 16:38
  be
• 16:38
  really
• 16:38
  hard,
• 16:39
  even
• 16:39
  if
• 16:39
  you're
• 16:39
  doing
• 16:39
  it
• 16:40
  for
• 16:40
  free,
• 16:40
  to
• 16:41
  get
• 16:41
  people
• 16:41
  to
• 16:41
  give
• 16:42
  you
• 16:42
  a
• 16:42
  good
• 16:42
  testimonial.
• 16:43
  If
• 16:43
  you
• 16:43
  haven't
• 16:44
  got
• 16:44
  a
• 16:45
  compelling
• 16:45
  offer.
• 16:46
  A
• 16:46
  clear
• 16:47
  message.
• 16:48
  A
• 16:48
  strategic
• 16:48
  outreach
• 16:49
  campaign.
• 16:51
  But
• 16:51
  by
• 16:51
  prioritizing
• 16:53
  this
• 16:53
  aspect
• 16:54
  in
• 16:54
  your
• 16:54
  business,
• 16:54
  you
• 16:55
  will
• 16:55
  be
• 16:55
  addressing
• 16:56
  that
• 16:56
  core
• 16:56
  concern
• 16:57
  of
• 16:57
  most
• 16:57
  potential
• 16:58
  clients,
• 16:58
  which
• 16:58
  is
• 16:59
  can
• 17:00
  this
• 17:00
  person
• 17:00
  really
• 17:01
  help
• 17:01
  me?
• 17:02
  Promise
• 17:03
  me
• 17:03
  today
• 17:04
  you
• 17:04
  will
• 17:04
  think
• 17:04
  about
• 17:05
  how
• 17:05
  you
• 17:05
  can
• 17:06
  utilize
• 17:07
  and
• 17:07
  collect
• 17:08
  and
• 17:08
  showcase
• 17:08
  that
• 17:09
  proof
• 17:09
  today.
• 17:10
  And
• 17:10
  watch
• 17:11
  how
• 17:11
  it
• 17:11
  transforms
• 17:12
  your
• 17:12
  ability
• 17:13
  to
• 17:13
  attract
• 17:14
  and
• 17:14
  convert
• 17:14
  clients
• 17:15
  into
• 17:15
  your
• 17:15
  business.
• 17:16
  I
• 17:16
  hope
• 17:17
  you
• 17:17
  found
• 17:17
  today's
• 17:18
  episode
• 17:18
  helpful.
• 17:19
  If
• 17:19
  you
• 17:19
  are
• 17:20
  enjoying
• 17:20
  this
• 17:20
  podcast,
• 17:21
  if
• 17:21
  you
• 17:21
  are
• 17:21
  an
• 17:22
  apple
• 17:22
  user.
• 17:22
  especially
• 17:23
  please
• 17:24
  do
• 17:24
  hit
• 17:24
  the
• 17:25
  name
• 17:25
  of
• 17:25
  the
• 17:25
  show,
• 17:26
  scroll
• 17:26
  down
• 17:27
  and
• 17:27
  rate
• 17:28
  and
• 17:28
  review
• 17:28
  the
• 17:28
  show.
• 17:29
  Do
• 17:29
  message
• 17:30
  me
• 17:30
  on
• 17:30
  joanna@joannalottcoaching.com
• 17:34
  to
• 17:34
  let
• 17:34
  me
• 17:34
  know
• 17:34
  you've
• 17:35
  done
• 17:35
  it
• 17:35
  and
• 17:35
  I
• 17:35
  will
• 17:35
  personally
• 17:36
  thank
• 17:36
  you
• 17:37
  for
• 17:37
  that.
• 17:38
  So,
• 17:38
  like
• 17:38
  I
• 17:38
  say,
• 17:39
  at
• 17:39
  the
• 17:39
  end
• 17:39
  of
• 17:39
  every
• 17:39
  episode,
• 17:40
  trust
• 17:40
  yourself,
• 17:41
  believe
• 17:41
  in
• 17:41
  yourself
• 17:42
  and
• 17:42
  be
• 17:42
  the
• 17:42
  wise
• 17:43
  Gardner
• 17:44
  who
• 17:44
  keeps
• 17:44
  on
• 17:44
  watering
• 17:45
  the
• 17:45
  seed.
• 17:46
  Microphone (Samson Q2U Microphone): Thank
• 17:46
  Microphone (Samson Q2U Microphone): you
• 17:46
  Microphone (Samson Q2U Microphone): so
• 17:47
  Microphone (Samson Q2U Microphone): much
• 17:47
  Microphone (Samson Q2U Microphone): for
• 17:47
  Microphone (Samson Q2U Microphone): listening
• 17:47
  Microphone (Samson Q2U Microphone): to
• 17:48
  Microphone (Samson Q2U Microphone): this
• 17:48
  Microphone (Samson Q2U Microphone): episode
• 17:48
  Microphone (Samson Q2U Microphone): of
• 17:49
  Microphone (Samson Q2U Microphone): Women
• 17:49
  Microphone (Samson Q2U Microphone): in
• 17:49
  Microphone (Samson Q2U Microphone): the
• 17:50
  Microphone (Samson Q2U Microphone): Coaching
• 17:50
  Microphone (Samson Q2U Microphone): Arena.
• 17:51
  Microphone (Samson Q2U Microphone): I
• 17:51
  Microphone (Samson Q2U Microphone): have
• 17:51
  Microphone (Samson Q2U Microphone): a
• 17:51
  Microphone (Samson Q2U Microphone): mess
• 17:52
  Microphone (Samson Q2U Microphone): of
• 17:52
  Microphone (Samson Q2U Microphone): free
• 17:52
  Microphone (Samson Q2U Microphone): resources
• 17:53
  Microphone (Samson Q2U Microphone): on
• 17:53
  Microphone (Samson Q2U Microphone): my
• 17:53
  Microphone (Samson Q2U Microphone): website
• 17:54
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 17:57
  Microphone (Samson Q2U Microphone): That's
• 17:58
  Microphone (Samson Q2U Microphone): Joanna
• 17:58
  Microphone (Samson Q2U Microphone): with
• 17:58
  Microphone (Samson Q2U Microphone): an
• 17:58
  Microphone (Samson Q2U Microphone): A
• 17:59
  Microphone (Samson Q2U Microphone): and
• 17:59
  Microphone (Samson Q2U Microphone): Lott
• 17:59
  Microphone (Samson Q2U Microphone): with
• 18:00
  Microphone (Samson Q2U Microphone): two
• 18:00
  Microphone (Samson Q2U Microphone): T's.
• 18:01
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 18:03
  Microphone (Samson Q2U Microphone): And
• 18:04
  Microphone (Samson Q2U Microphone): I'll
• 18:04
  Microphone (Samson Q2U Microphone): also
• 18:04
  Microphone (Samson Q2U Microphone): put
• 18:04
  Microphone (Samson Q2U Microphone): links
• 18:05
  Microphone (Samson Q2U Microphone): in
• 18:05
  Microphone (Samson Q2U Microphone): the
• 18:05
  Microphone (Samson Q2U Microphone): show
• 18:05
  Microphone (Samson Q2U Microphone): notes.
• 18:07
  Microphone (Samson Q2U Microphone): Let
• 18:07
  Microphone (Samson Q2U Microphone): me
• 18:07
  Microphone (Samson Q2U Microphone): know
• 18:08
  Microphone (Samson Q2U Microphone): if
• 18:08
  Microphone (Samson Q2U Microphone): you
• 18:08
  Microphone (Samson Q2U Microphone): found
• 18:08
  Microphone (Samson Q2U Microphone): this
• 18:08
  Microphone (Samson Q2U Microphone): episode
• 18:09
  Microphone (Samson Q2U Microphone): useful.
• 18:10
  Microphone (Samson Q2U Microphone): Share
• 18:10
  Microphone (Samson Q2U Microphone): it
• 18:10
  Microphone (Samson Q2U Microphone): with
• 18:10
  Microphone (Samson Q2U Microphone): a
• 18:10
  Microphone (Samson Q2U Microphone): friend
• 18:11
  Microphone (Samson Q2U Microphone): and
• 18:11
  Microphone (Samson Q2U Microphone): leave
• 18:11
  Microphone (Samson Q2U Microphone): me
• 18:12
  Microphone (Samson Q2U Microphone): a
• 18:12
  Microphone (Samson Q2U Microphone): review,
• 18:12
  Microphone (Samson Q2U Microphone): and
• 18:12
  Microphone (Samson Q2U Microphone): I
• 18:13
  Microphone (Samson Q2U Microphone): will
• 18:13
  Microphone (Samson Q2U Microphone): personally
• 18:14
  Microphone (Samson Q2U Microphone): thank
• 18:14
  Microphone (Samson Q2U Microphone): you
• 18:14
  Microphone (Samson Q2U Microphone): for
• 18:14
  Microphone (Samson Q2U Microphone): that.
• 18:16
  Microphone (Samson Q2U Microphone): Remember
• 18:16
  Microphone (Samson Q2U Microphone): to
• 18:16
  Microphone (Samson Q2U Microphone): trust
• 18:17
  Microphone (Samson Q2U Microphone): yourself,
• 18:17
  Microphone (Samson Q2U Microphone): believe
• 18:18
  Microphone (Samson Q2U Microphone): in
• 18:18
  Microphone (Samson Q2U Microphone): yourself
• 18:18
  Microphone (Samson Q2U Microphone): and
• 18:19
  Microphone (Samson Q2U Microphone): be
• 18:19
  Microphone (Samson Q2U Microphone): the
• 18:19
  Microphone (Samson Q2U Microphone): wise
• 18:19
  Microphone (Samson Q2U Microphone): Gardner
• 18:20
  Microphone (Samson Q2U Microphone): who
• 18:20
  Microphone (Samson Q2U Microphone): keeps
• 18:20
  Microphone (Samson Q2U Microphone): on
• 18:21
  Microphone (Samson Q2U Microphone): watering
• 18:21
  Microphone (Samson Q2U Microphone): the
• 18:21
  Microphone (Samson Q2U Microphone): seed.
• 18:22
  Microphone (Samson Q2U Microphone): Get
• 18:23
  Microphone (Samson Q2U Microphone): into
• 18:23
  Microphone (Samson Q2U Microphone): the
• 18:23
  Microphone (Samson Q2U Microphone): arena
• 18:24
  Microphone (Samson Q2U Microphone): dare,
• 18:24
  Microphone (Samson Q2U Microphone): greatly
• 18:24
  Microphone (Samson Q2U Microphone): and
• 18:25
  Microphone (Samson Q2U Microphone): try.