Latest / In Wheel Time Podcast
Brake Fluid On Tires And Other Bad Ideas; Auto History: Speakeasy's: Big Bad GMC EV!
White letters on a tire sidewall look like a small detail, but they carry decades of meaning. That bold ring of text became a calling card of 1960s and 1970s muscle cars, street racing, and the idea that performance should look like performance. We break down why the trend exploded, why it’s showing up again in today’s vintage and retro builds, and how branding and aesthetics can steer a tire choice just as much as the practical stuff.
We also get specific about how white letter tires are actually made. Raised white lettering is built into the tire during manufacturing, using white rubber…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.