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The Leica Turnaround How a Camera Maker Defied Digital Disruption
In 2024, Leica Camera was on the brink of irrelevance. Digital cameras had decimated the film market, and smartphone photography was eroding the high-end compact space. Then CEO Matthias Harsch made a counterintuitive bet: double down on the mechanical heritage, slow down innovation to get it right, and target a new generation of wealthy enthusiasts willing to pay $5,000 for a rangefinder. This episode dissects the specific decisions—from the Q2 full-frame compact to the partnership with Panasonic and the revival of the M-series—that turned Leica from a nostalgic relic into a growing…
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