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Latest / Selling Your Canadian Business

Don't Let Emotion Cost You the Deal You Built

Selling a business is one of the most significant financial and personal decisions an owner can make, yet emotion can quietly undermine the value of the deal. This podcast explores why business owners can struggle when negotiating directly, particularly when their identity, relationships, and years of personal investment become intertwined with the transaction.

You will learn how emotional attachment, reciprocity, due diligence pressure, negotiating timelines, and post-close relationships can influence decision-making and deal outcomes. The discussion examines the principle of separating…

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