Latest / Mortgage Marketing Radio / How to Make Social Media Easier

Transcript

How to Make Social Media Easier · Mortgage Marketing Radio

0:00
What's up, my friend, Jeff Zimper here with another episode of the Mortgage Marketing
0:14
Radio podcast.
0:15
Really appreciate you tuning in and listening, making this content me a part of your day.
0:22
I'm eternally grateful for that.
0:24
And thank you.
0:25
Got a question for you.
0:26
Do you struggle with what to post on social media?
0:30
Like me?
0:31
Do you struggle with post production, editing, captions, making it look good, getting
0:37
the right clips, actually getting it posted online?
0:42
If you're anything like me, those are the two of the biggest areas I struggle with.
0:46
And in a moment, today's guest is going to help us overcome the two biggest hurdles
0:51
that I just mentioned.
0:52
So make sure you stay tuned for that.
0:54
Before we get into that, of course, I've got a win of the week coming at you from our
0:58
community of loan originators, where we're helping them move from solicitor and vendor
1:03
to becoming a partner and peer, when approaching real estate agents so that trust goes up, resistance
1:10
goes down, conversations are facilitated and conversations leads to contracts.
1:16
Win of the week coming at you from Becky, sorry Steve Allison, I actually have so many
1:21
wins of the week.
1:22
I pick every single week, so I'm looking at the list of them here and this week I'm picking
1:26
Steve Allison.
1:27
What's up, Steve?
1:28
Steve did our chat GPT class live alongside a loan program presentation for about 18 agents.
1:35
And then out of that class, you had seven referrals from agents in the last week that attended
1:41
that class.
1:44
That is called winning.
1:46
And I always ask you guys a question when I share these wins of the week is how's it going
1:51
for you?
1:52
How are you doing at getting in front of real estate agents?
1:54
How are you doing at getting conversations that lead to referrals?
1:57
How are you doing at differentiating yourself?
2:01
Quote unquote adding value, which obviously has been overplayed, but the truth is it's important,
2:06
right?
2:07
Out value your competition.
2:09
You're not going to do it with products and price and you're not going to do it with
2:13
saying that you close on time and deliver excellent service.
2:16
You know why?
2:17
While that may be true, people have an experience that yes with you so they have no way to
2:22
actually connect and engage with you in a way outside of something, right?
2:26
That's just hype, hyperbole, okay?
2:29
And besides that, if everyone's saying I'm a great originator, I've been around for
2:33
10 years, I close on time, blah, blah, blah, blah.
2:35
If everyone's saying the same thing, the impact of that is diminished.
2:39
That's why leading with educational content and classes in your local market built a platform
2:44
of attraction for you.
2:46
So you don't have to chase, cold call, all that.
2:48
You attract people to you.
2:49
You get undivided attention with a group of real estate agents who've chosen to come attend
2:55
your class or event or workshop.
2:58
They've chosen to be there.
3:00
And you now have upwards of an hour to differentiate yourself, to create rapport, to build trust,
3:06
to add value to their business, and to facilitate conversations.
3:09
That's why you hear the kind of results we talk about every single week, like we just
3:13
did with Steve Allison.
3:14
We've gotten referrals in one week from agents that sat in his class.
3:21
Could this be for you?
3:22
There's one way to find out.
3:24
Book a call with me, go to mortgagemarketing.pro, grab a time on my calendar, we'll have a chat.
3:30
It isn't for everybody.
3:33
If you're coachable, if you've been in the business at least a couple three years, you're
3:36
closing at least three to five loans or more per month, then that's the right time in
3:42
your business to really use this leverage activity.
3:44
The mortgagemarketing.pro to go check it out.
3:47
Okay, so coming at you with answer to the biggest problems that I see a lot of people
3:50
including myself have with social media is, what do I say?
3:53
What do I post and how do I post and how do I do it consistently?
3:56
My special guest is none other than Josh Pits whom I've known for a number of years.
4:02
We are friends and colleagues and Josh is one of the best in the business when it comes
4:06
to helping people break through the barriers of like creating content video in particular
4:12
and transforming your videos into engaging, captivating content that generates as well
4:17
conversations and business for you.
4:21
What we're going to unpack on this episode is those two biggest problems, right, is like
4:25
how to come up with what to say, how to do it consistently, how to look at, how do you
4:29
build a community of people, not an audience?
4:33
Josh, we just have this great conversation, I think it's going to be very educational
4:36
for you.
4:37
We're going to talk about quality versus quantity, and then I'm going to share with you
4:40
my personal experience in using Josh's new app called the Reddit app.
4:50
I've been using this because that's one of my biggest problems has been, right, the hurdles
4:57
of the ease of creating a posting and editing content in Josh's app has done it for me,
5:03
like no other app.
5:04
I've used Opus, I've used CapCut, I've used CastMagic, I've used a lot of different apps,
5:09
right, and they all have their different value, right, but here's what I find is, even
5:12
those AI apps like Opus and others, right, usually, like I just did this yesterday, who
5:17
me talking on the episode, usually the output of it is I always need to do some additional
5:22
editing and tweaking, and what is always still currently required with these AI video editing
5:29
apps is a human being, right, because if you're style, you have your voice, maybe it's
5:33
not the right clip that you wanted, and so a human being is always involved, and that's
5:36
what Josh has done with his amazing app, which you'll hear more about, is he's integrated
5:39
the human element, right, with the technology element, to get ease of use, to get faster,
5:45
turn around, better quality content.
5:47
So if you're interested in checking out Josh's app, we're doing a 15% discount for all
5:51
my listeners, links in the show notes.
5:53
You can go to shredaclips.com, for slash radio, to get 15% off Josh's app, it's the most
5:57
cost-effective platform for video editing that I've found if you compare that to paying
6:03
a person on Fiverr or whatever the case is.
6:05
So go check that out, link in the show notes, without further ado, let's get into this
6:09
weeks show.
6:10
Josh Pits, welcome back to the show.
6:13
It is back, it's crazy, dude, I'm so honored and humbled to be hanging out with you.
6:17
You're truly one of those people you've been a mentor, you've literally been a mentor
6:20
to me.
6:21
You've had, you're literally one of the Godfathers at the industry, you've had one of the
6:24
longest running podcasts of everybody, so I learned from you, so many have learned
6:29
from you, so kudos to you, and like I said, I'm truly humbled and honored to be hanging
6:32
out with you and shredding it up with you today.
6:35
I appreciate you saying that, you know what's funny, we all learn from each other, do you
6:39
get this, do you have, I want to put this in the right context, like when I watch you with
6:46
your content and stuff and what you produce and what I see you do video wise, I have content
6:52
envy.
6:53
Does that make sense?
6:55
Oh, it does.
6:56
Yeah, because I look at you and you make it look so easy and I'm like, damn it, I want
7:01
to be like Josh, you know, well, first and foremost, I'm humbled, I'm honored, I
7:07
appreciate that.
7:08
But I think everybody experiences that to some degree or another, they see somebody
7:11
else put out content and I'm like, dang, that looks amazing, oh, wow, they did that
7:15
really well.
7:16
And one of my favorite parts of that is I always tell people, if I see somebody, like
7:20
I've seen your content, I'm like, dang, he, he shared that message really well or he
7:24
created a ton of value in that, what can I do now, how can I go and take that and make
7:28
it my own?
7:29
And I talk about a lot, it's called still like an artist, my favorite book by Austin
7:32
Cleon.
7:33
I literally will tell people, if I ever have envy, I'm like, awesome.
7:37
They just gave me a great idea to go create something of my own and I'll literally steal
7:42
it.
7:43
The different or the difference between stealing and plagiarizing, you know, somebody
7:47
shared this with me recently is plagiarizing is if you copy one person, it's called research
7:53
if you steal from many people.
7:55
And that's what, like, so if I see something that Jeff does and then Brian does and Stacey
7:58
and everybody, all these other different people and I kind of make it my own, that's stealing
8:02
like an artist because all the ideas are out there, just go make it your own.
8:05
But dude, content envy is a real thing, it is.
8:08
And before we get too deep on this, for anybody listening who may not be familiar with Josh
8:11
Pitts, what do you want to tell the listeners about who you are, what do you do?
8:15
Dude, so I've been in the industry a long day in time, but like you, I started as a mortgage
8:20
professional, still licensed, hello, I do not originate anymore, but still have an active
8:24
license in the state of Utah, got started as a junior, hello, kind of worked my way up
8:27
through the ranks, became an L.O. I loved helping people achieve the dream of home ownership.
8:31
I owned one of the biggest mortgage brokerages in the state of Utah for years and years.
8:36
And then started getting into the, we had grown our business through social media.
8:40
That's how we did it, like organic social media, not paid social media, organic social
8:44
media.
8:45
And so many companies started reaching out to be saying, hey, Josh, how did you do it?
8:48
How did you, how did you actually use social media to grow your company?
8:52
And people started asking us to do trainings, people asked us to speak on it.
8:55
And next thing you know, Shred Media was born almost six years ago, which is crazy.
8:59
And now we help companies grow their business on social media.
9:02
And we've recently changed our focus and efforts to helping people edit video.
9:07
Because I, showing up on video, creating amazing content like you and I are talking about,
9:11
that's one part of it.
9:12
But then you have to make it look decently good, you have to make it look good, especially
9:15
to stand out, to get attention with your community.
9:18
So we actually launched an app called Shreddit where we literally are an all in one done
9:21
for you platform.
9:22
You don't have to worry.
9:23
There's, you know, there's AI platforms and some magic and this and that.
9:26
But we're an all in one done for you platform.
9:28
Plus we give you a video editor, we call it a Shreddit or that literally gets to know
9:32
Jeff thing your needs.
9:33
But yeah, that, that's me and, and I just, I love having these conversations.
9:37
I love being on podcasts and shows just having great conversations with guys like yourself,
9:41
Jeff, because there's so many people out there who can learn and grow from mistakes that
9:46
you and I have made from things that, you know, conversations that we have had.
9:49
So that's kind of me and a nutshell.
9:51
Appreciate that, man.
9:52
We're going to talk about the app as well.
9:53
That's, that's actually what brought us kind of back together because obviously we've
9:57
talked a number of times over the years.
9:58
We see each other at events and online.
10:01
But I was recently attending and having the good fortune of being able to speak, main
10:05
stage, mastermind event, feather in the cap.
10:08
That's been one of those things that's been on the, you, you crushed it by the way.
10:11
I saw, I actually ended up seeing the majority of your session and you freaking crushed.
10:16
Yeah, I did.
10:17
I appreciate that.
10:18
The, the, the nervous is hell the night before I've got to tell you.
10:21
So I'm sitting there at the back with a mutual friend of ours, Deborah Bird.
10:26
And she herself owns a social media company.
10:28
And she and I start up this conversation and she's like, Hey, have you been using Josh's
10:33
shredded app?
10:34
I'm like, no.
10:35
And she starts showing it to me.
10:37
And so she blew my mind like she, she showed me how easy it was to create, upload and
10:45
have someone else edit a human being, by the way, not just AI.
10:49
And then have the revisions and then get that usable piece of content back.
10:54
And when I saw that, I was like, I just felt behind the times.
10:57
I was like, I'm, I'm struggling it out.
11:01
Just everybody knows the, to me, you know, you'll get, you know, your take on this.
11:06
People talk about the hardest parts of creating content or doing the whole content game.
11:10
One of them is yes, creating it, right?
11:12
There's some resistance and all kinds of stuff.
11:14
We'll talk about that.
11:15
The other half is editing, like having the good output, like you said, and I've been as
11:21
many people have been trying these different AI apps, Opus and Riverside, well, Riverside
11:26
does the same thing.
11:27
Yeah, Riverside, cast magic, I'm looking at a bunch of them.
11:30
And the problem is is that it never grabs the clip that I want.
11:36
I would say if I had to, like I just did this yesterday, let's say I had 10 videos of
11:42
a podcast or something I uploaded.
11:44
Of the ones that were good to go without needing any other fixing, it was probably three
11:49
out of 10, right?
11:51
Geez.
11:52
To be honest with you.
11:53
And so what does that mean?
11:54
That means I've got to now, if I don't have somebody to do it, I've got to now go in
11:58
there, like do all the frigging tweaking and, you know, editing and dragging the editor.
12:03
And I suck at editing anyways and hate it.
12:05
And it's not a high ROI activity, you as well, right?
12:10
So what prompted you, I mean, is that a problem that you've found that a lot of people have?
12:16
Oh, huge problem.
12:18
That was actually the biggest.
12:19
So about a year and a half ago, well, two years ago, we started a group called Shred
12:24
You where we were actually coaching specifically on social media.
12:26
There's some amazing coaches, I mean, you being one of the, there's a lot of people out
12:30
there who coach on and growing your business and this and that.
12:33
I just wanted to focus on social, I wanted to niche in social.
12:36
So we started, we rolled out this Shred You Academy teaching mortgage professionals, real
12:39
estate professionals, basically any professional who want to grow their business on social.
12:43
And something we were teaching were, hey, how do you use things like in shot?
12:47
How do you use things like cap cut?
12:49
How do you use, like, how do you use some of these programs to video or do video editing?
12:53
And bro, to your point, I hate, like, I hate video editing.
12:56
It's one of those things I'm not good at it.
12:57
I'm not creative in that way.
12:59
I don't like being able to adjust things, isn't that?
13:02
So as I was teaching these courses and as I was teaching so many people to do video editing,
13:08
they would get it, but then they would come back to me and be like, Josh, can you just,
13:11
you guys do an amazing job.
13:12
We love your content.
13:13
It looks amazing.
13:14
Can you just do it for us?
13:16
And we started looking at it and I started looking at some of the, the opus clips,
13:19
the sub-magics, all this and there were some good things to it.
13:23
But we didn't find a program that we loved.
13:25
Just like you mentioned, some of them, we would submit, you know, 10, 12 videos and one or two of them
13:30
would come back decent.
13:31
And I'm like, what the, like, and then we'd have to go back in and put some fine tune on it.
13:35
And by the time we did that, Jeff, honestly, it was just easier for us to edit it on
13:38
ourselves.
13:39
And so we're like, you know what?
13:41
What if we could provide a solution that literally where you have a real person?
13:44
I won't, I will absolutely not disregard that we have an AI piece built into it to kind
13:49
of simplify that process, which you have a real person is like, looking like, hey, this
13:52
is what Jeff said.
13:53
This was a better part of that clip.
13:55
This is what really would, this is what it was trying to be encapsulated or what was
13:58
trying to be shared in this message or in this story during this conversation.
14:02
And that's what sparked this entire thing is so many people were like, I want to create
14:06
content.
14:07
It's too cumbersome.
14:08
Even with the great apps that are out there, like, we had one guy come to us, he's like,
14:11
hey, we have our team of, you know, 20 people that now that we're creating video, the editing
14:16
is actually becoming so time consuming that it's taking away from what they're actually
14:20
supposed to be doing.
14:21
So even though we have these great tools, like the record clips, but then they have to go,
14:25
oh, it didn't do this or the captions were right or the B roll wasn't right or this
14:28
wasn't right.
14:29
So they would literally have to go back and read it all and which is even more time consuming.
14:34
So yeah, to your point, that's what we're like, hey, could we build something?
14:37
And we did.
14:38
We built an amazing team.
14:39
We brought some of the best developed, which by the way, bro, I want to have it.
14:41
If you ever decide to build an app, it is so the biggest headache, becoming a technology
14:48
coming and having an app and because we built it from the ground up, we didn't steal
14:52
any, like, we take bits and pieces where I came, we're going to build this and scratch
14:55
and it took well over a year and we're incredibly happy with it.
14:58
Is it perfect?
14:59
No.
15:00
But it is one of those things that we have hundreds of users on the platform now and they're cranking
15:03
out content and we're simplifying it in a way that they can just show up and share that
15:06
impactful message with it.
15:08
Yeah, love that.
15:09
We'll talk more about that and there'll be links in the show notes and all that, but I've
15:12
been definitely using it and finding it easier to streamline my content creation.
15:18
And why are we even talking about this?
15:19
Well, it comes back full circle too.
15:21
This is about generating business, right?
15:23
And this is about staying relevant in top of mind.
15:25
This is why it's important.
15:26
So if anybody's listening and, you know, don't let the point blow past you that if content
15:32
creation, production and posting gets in your way, it's on you as equally as it is on
15:39
me and Josh.
15:40
We're all running businesses.
15:42
It's on us to figure out the solution to that, whether that's you hire somebody, whether
15:46
you use an app like Josh is there whatever, whatever the solution is, you've got to figure
15:51
it out so you produce content consistently.
15:53
And that's me preaching to myself because I've been struggling with that right for some
15:58
time.
15:59
Now interesting stat I heard this morning listening to a YouTube channel, according to this survey
16:05
that was shared, 50 million people in, I think was the country, 50 million people in the
16:12
United States are earning money from social media and 15% of them are earning over
16:23
a hundred thousand dollars a year, at least a hundred grand or more.
16:28
Do that really?
16:29
That's like five, six million people.
16:32
So this is a very interesting.
16:34
I've heard something similar.
16:35
So the question of that is like they're getting paid directly from social media because
16:39
I was like that, okay, so that makes more sense because I tell people, and this is actually
16:44
brings up a great conversation, something I get asked quite frequently, Jeff is like,
16:47
well, should my goal be to start making money from social media and I said, no, like that
16:52
is absolutely not, like if that comes to fruition down the road in years, it is not going
16:58
to happen overnight because when TikTok came out in particular, the rise of these influencers
17:04
and overnight, I don't want to call anybody a overnight success, but with, with how the
17:08
platform is designed, there were some people who grow, grew incredibly fast on, on that
17:13
platform.
17:14
Right.
17:15
And so many people began to expect that like, oh, I heard, you know, Charlie D. Amelia
17:18
became overnight famous by doing some simple dances and, you know, damn, anyway, that is not
17:23
the norm for social media.
17:25
And now more than ever, it continues to change and evolve, and it's a long term game.
17:29
And your goal should never be to become an influencer and beginning page from social media.
17:34
You should be building your business, just like you said, Jeff, that should ultimately,
17:37
especially as mortgage and real estate professionals, you should be showing up consistently in a way
17:41
that when people go to buy their next house, when they go to refinance, when whatever they
17:44
do, they, your top of mind, you're not becoming the next influencer.
17:48
No.
17:49
That is absolutely should not be your goal.
17:51
But the reason why I brought that up is because I wanted to segue into the conversation
17:54
around you as a mortgage originator listening to this making money from your content on social
17:59
media.
18:00
I've had a number of people on, and it's funny, you're doing the podcast eight years
18:03
now.
18:04
If I go back, when I, I would always ask the question, which are number one source of business,
18:08
right?
18:09
And so more often than not, it's referral partners, past clients and things.
18:12
But what I've seen is over the years, I've seen more people come back with the answer
18:16
of social media, right?
18:18
Now, is that all of their business?
18:20
No.
18:21
But if it was 20% of your business, right, 20% of your income, even 10%, like if you want
18:26
to add an extra two loans a month on average to your business, it's possible to do that
18:32
with your social media content.
18:33
Josh, I'm sure you've seen that happen.
18:35
Oh, 100%.
18:37
And this is, I'm glad that's a perfect, great segue into that conversation is I've
18:41
got 100% seen people.
18:43
And there was a statistic that was floating around for a while.
18:46
One of our, one of our good friends in the industry, she put together some data and some
18:50
analytics behind like, hey, only, you know, 6% of business comes from social media.
18:55
And I said, how, how do you track that?
18:57
Like, because I disagree with that, because I've had so many clients of mine that have
19:01
like, oh my gosh, Josh, you know, I, since I've been posting content consistently over the
19:05
last six months, I've picked up an additional like six loans and the only place that I can
19:09
possibly imagine that they're coming from is posting on social, that's it.
19:11
Like, now that's six loans a month.
19:13
So yes, I 100% agree with you.
19:16
But that's just it.
19:17
It doesn't happen overnight.
19:18
You don't start posting content today and start getting loans tomorrow, although I've
19:21
seen things like that and it happens just because people are ready for it.
19:25
And that's why we need to stay in front of our communities.
19:27
But yeah, if you are posting consistently, if you're creating valuable content at, on
19:32
a regularly consistent scale, and we can talk about what regularly means, because some
19:36
people are like, they'll come to me and they'll be like, Josh, I want to start posting
19:39
once a day and I'll ask them, well, how often are you posting now?
19:42
And they'll be like, I'm not, and I'm like, well, pop the brakes in.
19:45
You're not going to start posting once a day, because it will burn you out.
19:48
And I'm very honest with them, just because you hear Gary Vaynerchuk say, you should be
19:52
posting 10 pieces of content a day.
19:53
And if you're not posting 10 pieces of content a day, you're worthless.
19:56
And it's like, no way, if you're just starting out, two to three pieces regularly a week
20:01
is fantastic.
20:02
And like, that's where you should start.
20:04
And yes, you can ramp up to once a day or twice a day or whatever it is.
20:10
But there needs to be that ramp up, because you can't just jump on social and start creating
20:13
content.
20:14
And honestly, if you did, your community, your followers, they would be like, what is
20:18
Jeff doing?
20:19
Like a whole, like, we haven't seen anything from you and then all of a sudden I'm just
20:24
getting bombarded with your content all the time.
20:27
It's kind of like, whoa, whoa, whoa, whoa.
20:28
You have to have that introduction face of like, oh, I see Jeff, I hear Jeff, like, I'm
20:33
building that trust, that confidence, because you have to remember, that's what this is
20:36
all about.
20:37
That's what you're trying to do with this.
20:38
You're building trust.
20:39
You're building confidence.
20:40
You're building your brand, which your brand is an extension, an extension of your reputation.
20:45
That's all your brand is.
20:46
People get confused with a brand is a logo or a slogan or this or that.
20:50
No, your brand is your reputation.
20:52
Your brand is what people are saying about you when you're not in the room.
20:55
After the transaction is closed, after the deal is done, what are your clients saying
20:59
about you?
21:00
What are they saying?
21:01
Jeff was amazing.
21:02
He helped me here.
21:03
He helped us do this.
21:04
I would always trust Jeff, because you have to remember the mortgage process, the real
21:08
say, it's a very intimate experience, very, like you're getting to know social security
21:12
numbers, incomes, children, things, so many things.
21:16
And if you're not building that trust and that confidence and that respect during it,
21:20
you're missing the entire point.
21:22
And social media is completely designed just for that.
21:25
So it really in essence, like you have to be having that as a goal in mind.
21:31
It's not just that influence or ideas, it's not just to make money off of social media.
21:37
It's not going to happen.
21:38
Two deals, like you mentioned, honestly, Jeff, two deals a month and increase over, you
21:42
know, the next three, four, five months is fantastic.
21:46
What if it's just six deals in a year?
21:49
Like, and if the average commission is three grand alone, that's, uh, what, uh, $18180,000?
21:54
I do to imagine that, like, and here's the thing, people love to ask me, well, what's
21:59
the ROI of social media?
22:00
Did some bad math there, but go ahead and say, uh, $18,000, hey, we're, we're mortgage
22:05
pros.
22:06
We're not again, software, but TTIs, but even, but even, but even 18 grand, you're making
22:12
an extra 18, 20 grand a year off of a few additional, and again, you're not paying
22:16
anything.
22:17
By the way, that's just the beginning, that's just the beginning.
22:20
Exactly.
22:21
Like that, that's like, I tell people, if you're not getting, and here's, here's really
22:24
my rule of thumb, you should be getting at least 10 deals a year from social media.
22:29
So that's less than one a month.
22:31
Like, you should be getting 10 deals, and again, going off of your, your average, you should
22:34
be anywhere between what, what does it take to get there?
22:37
What does it take to ramp up to that posting, like the biggest thing to ramp up to that?
22:45
Let's, let's just take the average, the average right now, yeah, maybe you know this.
22:50
We actually, one of our, one of our biggest clients is one of the biggest data aggregators
22:53
in the entire industry.
22:54
And we went to them and asked for some, some data to try to collect, and we did our best
22:58
to try to get an idea of this.
22:59
Do you have any idea what the average mortgage professional average loan officer, and I know
23:04
these numbers aren't perfect.
23:05
So nobody come, you know, oh, where the hell did you get this, and I'm not going to share
23:08
the source because they ask us not to, but just know it's one of the literally the biggest
23:13
data aggregators in the entire country, who's a big client of ours.
23:16
Jeff, do you know what the, how often the average mortgage professional posts a month?
23:23
Three to five times less than twice, less than twice.
23:28
That's a, that's a month, that's less than twice a month, which is crazy to me.
23:34
So that just shows the bar is so incredibly low.
23:37
So when these people are saying, like, oh, I need to be posting, you know, once a day,
23:40
I'm like, no, you know, like the average, the average mortgage pro is posting less than
23:44
twice a month.
23:46
Like you just need to be showing up once a week.
23:48
Then you just doubled what the average mortgage professional is doing on a monthly basis.
23:54
You put out or two posts a week, like you're crushing it.
23:58
That's how you get their Jeff, like that's how you do it.
24:00
And you have to remember this too.
24:02
So many mortgage professionals and real estate professionals, they follow other mortgage
24:06
and real estate professionals.
24:07
So they'll be like, well, Jeff already posted, I saw Jeff put a post about that.
24:11
I can't post about that.
24:12
Of course you can.
24:14
Even if you and Jeff have it, maybe you and Jeff live in the same small town in Florida,
24:20
or I'm in Georgia, I'm in St. Simon's Georgia, which St. Simon's has like 10,000 people.
24:24
I think's what it is.
24:25
So even if I live in this small little rural town in Georgia and Jeff and I both live here
24:30
and we both make a post, we both, sure, there may be some overlap, but that's even better
24:35
for Jeff and I because even if we're relaying the same message, we're doing it in a very
24:39
different way.
24:40
Jeff and I have the exact same script and we read it.
24:43
People are going to connect with Jeff and people are going to connect with me.
24:46
So you should never have this idea of like, oh, just because I saw somebody else do it,
24:50
doesn't mean or I can't do it now, you should absolutely do it.
24:53
Because again, the majority of your of your communities, people will say audience, I want
24:57
people to be very clear.
24:59
When I say community, some people call it an audience, but I just see it differently.
25:02
A community is people you talk with and audiences people you talk at and you want to talk
25:07
with people.
25:08
You want to have a conversation.
25:10
That's what social media is at.
25:11
You're building a community of people.
25:13
Think about your community, your neighborhood that you live in.
25:15
It's a people or it's a community of people that you trust, you respect, you have admiration
25:18
for.
25:19
That's what you're building on social media as well.
25:21
So to your point, Jeff, is how do you get there?
25:23
You just start posting on a regular basis and you start posting content that is going to
25:26
connect with your community.
25:28
The biggest mistake I see mortgage pros may, you and I know this mortgage pros, we are
25:33
a wealth of knowledge when it comes to mortgage, mortgage in particular and we love to share
25:38
mortgage knowledge.
25:39
We love to spew mortgage content all the time.
25:42
Your community doesn't want to hear mortgage content all the time.
25:46
As a matter of fact, they don't care about mortgage content all the time.
25:49
They care about what Jeff does on the weekend.
25:51
You would never, we're coming up on the 4th of July, we're coming up on one of the most
25:55
patriotic times in our country and you would never walk into a barbecue or a neighborhood
26:01
block party and be like, ladies and gentlemen, y'all know what rates are doing right now.
26:05
Did you know that rates?
26:07
You would just never do that.
26:10
So the fact that people do it on social media is such a miss.
26:13
It's just like to ramp up, to get to that 10 loans that we're talking about, Jeff, you
26:18
just have to be relatively like, how would you approach going to hang out with your friends?
26:24
How would you approach going to a block party?
26:27
What are you going to be discussing?
26:28
You're probably going to be discussing hobbies.
26:30
You're going to be discussing, you went out on the weekend and you went bass fishing,
26:33
you and your buddies got some fish or hey, did you see little Sally scored her first
26:36
goal in soccer or hey, did you see, you know, Bobby Joe just got, you know, he just graduated
26:41
high school and now he's off.
26:43
Those are the conversations that you're going to be sharing.
26:45
Those are the things that you're going to be relating to your community that people
26:47
care about.
26:48
That's what connects you with your community.
26:50
They don't care about the greatest FHA program that just came out or the latest down payment
26:55
assistance program.
26:56
I'm not saying you can't share it, but it's just not all the time.
26:59
Like I said, people don't care about that all the time.
27:01
They're going to tell you when they care and that's when the opportunity comes to share
27:07
that content.
27:08
That's the easy, that's the easy lane for us to to to step into because it's product related
27:15
and we're some so comfortable and that's our identity is our product and I do loans.
27:20
Yeah, exactly and it is comfortable.
27:23
Like it absolutely is, but that's why I was kind of on this journey for a while to get
27:28
people outside of that comfort zone because honestly, even you and I go to these these
27:33
mortgage events and these mortgage conferences and sure, we talk mortgage talk or we talk
27:38
marketing talk here and there, but most of our conversations are about, hey, how's the
27:42
family?
27:43
Hey, you know, the sun's doing this, family's doing this or this is great or oh my gosh,
27:47
this just happened or whatever.
27:48
Those are the conversations that we're having.
27:50
So the fact that we think as mortgage professionals, just because we're comfortable talking about
27:54
those things, we need to get into the mindset that it's okay.
27:58
And I don't know who or where, and I will actually, and I'm not going to call any company
28:02
out in particular, but there are plenty of companies out there like, oh, you should be,
28:06
you should have your business page, you should be posting business content and then personal
28:09
life should not be related to business content.
28:11
That's bullshit.
28:12
Like that is absolute craziness.
28:14
Um, and I understand and I'm not going to go down the whole compliance route.
28:17
My good friend Ken Perry, if you ever have a compliance questions, reach out to Knowledge
28:20
Cooper and the Ken Perry team and they can help guide you in that.
28:23
But I, when it comes to being compliant, just don't be stupid.
28:27
Like don't be posting rates or certain terms or certain things like that.
28:31
And you'll never get yourself in trouble.
28:33
But this idea, Jeff, that we have to share mortgage content all the time because that's
28:37
what's comfortable or that's what's going to be compliant is just crazy.
28:40
The most successful and you've seen them and I've seen them and I could give many examples
28:43
of, of mortgage professionals who were doing it right.
28:46
They share a mix of great business, valuable business content along with personal content.
28:52
And it just, it shows their personality.
28:54
This, this goes back to a very interesting thing that you said though real quick is you
28:58
said watching my content, you're like, Oh, sometimes I want to be more like Josh.
29:01
Yeah.
29:02
I do the exact, if I see like, Oh, I want to be more like Jeff, I want to go like this
29:05
person.
29:06
Don't try to be them.
29:07
Just be you.
29:08
Right.
29:09
Because when you start sharing your content, that doesn't mean you can't share something
29:12
similar to them.
29:13
But if you try to be somebody you're not, the internet has, or especially social media
29:17
in particular, your community has a good BS meter.
29:20
They know you.
29:21
And if you're trying to be something you're not, they're going to stop trusting you.
29:24
They're like, that's not who he is or she is.
29:26
Like, that's just completely off character for them.
29:28
Hmm.
29:29
Okay.
29:30
So let's say somebody's listening to this and they're, they're one of those people that
29:33
are doing the two to five posts per month, or they know that they want to post more
29:38
often, but they deal with the two biggest struggles, which is, I don't know what the post
29:42
and then post production editing, et cetera, which we'll cover that in a second.
29:47
But what are some easy entry points for people when it comes to, you know, identifying
29:53
those opportunities that are content, air quotes, you know, no matter what.
29:59
Yeah.
30:00
I, yeah, absolutely.
30:01
This is one of the questions we get asked, like, I don't know what to post.
30:04
And I always tell people, Mike, especially mortgage and real estate pros, you should have
30:08
a plethora of ideas to post.
30:10
Like, you should have content upon content.
30:13
What's the last question you got?
30:14
Okay.
30:15
The last question you got from a top question to get was, yeah, top five, top 10 questions.
30:19
Right.
30:20
Exactly.
30:21
And you can do those over and over and over.
30:23
So Jeff, something we actually built into the platform and not to go back to order to
30:26
shred it.
30:27
But something we did is we actually put in the platform prompts for the top 100 searched
30:32
mortgage questions on, on Google, like, and we're constantly updating those.
30:36
Like, hey, where are the top 100 terms on, on mortgage, or mortgage related right now?
30:40
And we put those directly in the app for you.
30:42
You can do a simple search on that.
30:43
Like, hey, what are people asking on Google?
30:45
What are some of the things that people are wanting to know about those?
30:47
And again, that's just mortgage related.
30:50
You can, if you're ever wondering, I tell people this, the first couple of posts, especially
30:54
if you're getting started, you should literally, this sounds super corny, this sounds super
30:58
like kindergartenish, but you should really do some questions like so people can get
31:02
to know you.
31:03
Like get to know Josh.
31:04
Like you start this podcast.
31:05
If you don't know Josh, if your community hasn't heard from you in a while, you should
31:09
literally like, Hey, I haven't been on here in a while.
31:11
There's some of the things that we're up to, Sally graduated high school, little Johnny
31:14
is off playing college football, what give people kind of that backstage pass of, hey,
31:20
what's going on in your life?
31:21
That's a great, that is great content to start with.
31:24
Like, if you ever asked yourself, what should I post about?
31:26
What's something you did exciting with the family this last week?
31:29
Is there something you went through?
31:31
Did you go do something with your, your, your girls?
31:34
Did you go, you know, do a workout class or a yoga?
31:37
Did you do some hot yoga with a goat jumping on your back?
31:40
I only just not sure that is I saw that on social and I was like, what in, I want to
31:44
try that.
31:45
I actually go yoga, man.
31:46
Looks fun.
31:47
Go.
31:48
I do.
31:49
I guess go yoga is a thing.
31:50
So whatever again, Jeff, to your point, there are so many ideas or go, here's another,
31:56
if you're really wondering like, and it maybe you want to post mortgage content, go on
31:59
your favorite social media platform and do a quick search for mortgage.
32:03
You're going to come up, I guarantee you now don't get, don't get lost in the scroll
32:08
as I call it because you will just scroll, scroll, scroll, find, find a couple of things
32:11
that peak your interest and if it peak your interest, create your own content about it.
32:16
I think, and so that's good advice.
32:17
I think, so a few things I've written down since we've been talking.
32:20
I love the fact that earlier you chose to not look at as an audience, but a community.
32:27
And I think what I love about that is, you know, it puts this frame around it, which
32:34
changes how you feel about it, the emotional attachment.
32:37
Because like you said, in audiences, you're speaking to community you're speaking with.
32:41
And then then I thought of the word connection, because when you think about a community,
32:45
what's the community about?
32:46
It's about connection, right?
32:48
It's about engagement and conversations.
32:50
And to your point, just a second ago, about like the personal stuff, sharing what's going
32:55
on in your life, I know some people are reluctant and hesitant to do that.
32:58
But when you think about networking, right, and you're going to the traditional networking
33:03
events and meeting and greeting and everybody's like, what are you doing?
33:06
You're talking about your life, right?
33:09
And so what that has done now is what social media has done is move that networking on
33:14
a platform.
33:15
So it's the same outcome, meaning you're talking about your life.
33:20
It's just the delivery mechanism is much wider, potentially.
33:26
Exactly, like that's all it is.
33:30
Like you literally, what you just said, everybody should literally go back and rewind the last
33:34
minute, 30 seconds, what you talked about.
33:36
That is exactly what social media is.
33:38
Like it is just real life amplified to the end to the degree.
33:42
And the fact that the average adult human being spends 2.8 hours a day on social media,
33:48
2.8 hours a day, Jeff, imagine spending 2.8 hours a day in front of your friends, like
33:53
it was no longer like there's imagine 2.8 hours in a B and I meeting.
33:59
Oh my help.
34:00
But the point being is, why are you in that B and I meeting to meet people?
34:09
That's what you're doing.
34:10
To build a relationship.
34:11
Yeah, to build a connect, to build trust, that's what when you go to B and I, that's
34:15
what you're like, you're building that trust, you're building that confidence every single
34:18
week.
34:19
So when people send you that referral, you can be like, I think you're like, I'm that
34:22
trusted mortgage problem.
34:23
I'm that trusted plumber.
34:24
I'm not trusted.
34:25
Whatever it is.
34:26
Like, that's exactly what you're doing now.
34:29
I'm like, I'm jamming on that idea because I never actually brought, mentioned that
34:33
before between you're the first one that brought that idea to the surface here of the
34:37
B. But remember, if you do a B and I, you stand up, everyone goes around the table.
34:41
You give your 60 seconds or whatever it is here.
34:43
So I am.
34:44
Here's what I do.
34:45
And remember how you sucked at that too, standing up and saying like, hey, here's who
34:49
I am.
34:50
What do you didn't want to do it?
34:51
It was painful.
34:52
Same thing with social media, man, only this time you're grabbing the phone and you
34:55
doing it, you're just posting it and then you don't even have to be in front of anybody
34:58
and stand up.
34:59
You can just record a video and post it.
35:01
I think that's a little easy.
35:02
100%.
35:03
Dude, it was way easier.
35:05
People say, oh, I have feel uncomfortable.
35:06
I don't like the way I look on camera and I'm like, dude, you look exactly the same on
35:10
cameras.
35:11
If you're going to be in eye meetings, there's no reason you shouldn't be creating content
35:14
on social media because you're standing up in front of people.
35:16
You're talking to them and you sound exactly the same and you look exactly the same as
35:20
you do.
35:21
So if you're doing those things, it's way more uncomfortable.
35:23
I tell people, Jeff, something that I get all the time, those are like, Josh, well, I
35:26
don't have them any followers.
35:27
I'm going to have 500 followers.
35:28
I'm like, 500 followers.
35:31
Have you ever been in front of a room of 500 people?
35:33
You and I have.
35:34
We've spoken in front of 500 people.
35:37
It's a lot of people.
35:38
If you, 99.9% of people, if you stood up in front of 500 people, you would be nervous.
35:46
You could, I've talked to you, they're like, oh, I can never do that.
35:49
But that's what you're doing.
35:50
You're in front of 500 people on a regular basis, like, and it'd give you like, oh,
35:56
algorithm.
35:57
Sure.
35:58
Okay.
35:59
Fine.
36:00
Take a fraction.
36:01
Even that.
36:02
50 of them.
36:03
Like in front of 50 people, most B and I meetings are over 50, like, can you get a really
36:05
good B and I chapter?
36:06
Maybe you're over 50, 60s.
36:08
I've seen some that go, you know, up into the, the up ranges.
36:10
But that's a lot of people and that's, that's a great.
36:13
And we show up week after week to B and I meetings and pitch the same exact thing.
36:17
Totally cow.
36:18
Like, how much opportunity is out there?
36:20
Well, and it doesn't take 500 people to actually succeed and start to have transactions.
36:25
You and I both know stories of people who have that many followers, sometimes less.
36:29
And all of a sudden, you know, like, I think you said on a previous conversation we had,
36:34
which is, you don't know who's watching.
36:36
Like, you know, we get hung up in the likes and the comments and, you know, all that's
36:40
relevant and has its place.
36:41
But the point, the real reality is people watch you without ever saying a word.
36:46
And then when they're ready, right, they DM you.
36:50
Exactly.
36:51
Yeah.
36:52
Well, let's go real quickly talk about this.
36:54
I wrote down also quality versus quantity.
36:57
And I think speaking back to that same person we, we mentioned a second ago who's like,
37:00
in the range of two to five posts a month, wants to step it up a little bit more.
37:04
I do think that in the early stages, it's, it's, it's a combination, it's, it's the
37:09
wide net quality and then over time, you bring that down to quality.
37:15
Does that make sense?
37:16
For sure.
37:17
100%.
37:18
What would you say about that?
37:19
Yeah.
37:20
I think every, yeah.
37:21
It's a numbers game.
37:22
So if, if you're not familiar with Mr. Beast, Mr. Beast is like my kids.
37:26
Like, I think Mr. Beast is brilliant, by the way, as well.
37:28
Of course.
37:29
But Mr. Beast is, he is the top YouTube influencer, he is the largest following on social
37:34
media.
37:35
And he talks about this quite often.
37:36
He said, Hey, I did my first hundred videos to get them out of the way.
37:39
They all sucked.
37:40
They were terrible.
37:41
He said, but I did them.
37:42
I learned something on every single one of them.
37:43
I got better and better and better and better to the point where, you know, I was a couple
37:47
hundred videos in and I was focusing more on like, what was the message?
37:50
What was, what was I sharing the value of every single message?
37:53
Your first hundred videos, every single one of you, they're going to suck.
37:55
They're going to be a little bit better, but for the most part, they're going to suck.
37:59
Like you're, you just, it's all about just getting better at them.
38:01
It's all about going through the practice and getting that confidence, getting that into
38:06
that flow.
38:07
So yeah, to your point, Jeff, like you just have to start, start creating content.
38:11
Don't overthink it.
38:12
I say this so frequently, perfection kills progress.
38:15
If you're worried about what your first videos looks like, you're never going to get to your
38:18
hundredth video.
38:19
You just got to start recording them.
38:20
You guys are putting them out.
38:21
You just got to get started.
38:22
And by the way, as you mentioned, Mr. Beast, I just tried to look us up real quick.
38:25
I don't know how current or accurate this is, but according to this stat, 287 million
38:30
subscribers on YouTube.
38:32
Jeez.
38:33
By the way, how many did he start with?
38:35
Zero.
38:36
Zero.
38:37
Alright.
38:38
So that might be an extreme example.
38:40
You're never going to have 280 million subscribers.
38:42
That's not the goal.
38:43
The goal is, let's circle this back, full circle to personal brand and everybody talks about
38:51
consumer direct, right?
38:53
You want to go consumer direct.
38:54
I want to go consumer direct.
38:55
What the hell are you doing to even have a place for somebody to engage with you, a consumer?
39:00
Like I think on a previous call, you and I talked about the placement of a Google business
39:03
profile is one of those foundational pieces that you need.
39:07
But today's consumer, they're like the hummingbird.
39:10
When you get the referral, when you get the whatever, you know, whatever you come into
39:14
there, awareness stage, they're going to look you up on whatever different platform.
39:19
Question is, what do they find?
39:20
And you better have some type of a presence somewhere, but let's let's let's let's a dovetail
39:24
to this as well.
39:26
What about when you're first starting out being spread too thin, trying to be on all platforms?
39:31
What do you suggest?
39:32
Oh, yeah, you don't need to be on all I tell people this all the time is whatever platform
39:37
you spend the most time on is where you should start.
39:40
I always like people are like, well, Josh, Facebook is dead.
39:42
Facebook is not dead.
39:43
Facebook has more active users than any other social platform period.
39:46
Like look at the numbers.
39:48
The number and data speaks for themselves.
39:49
Plus it's an older demographic and that older demographic is typically who you feel
39:53
always like, well, I want to be on TikTok because that's where the new generation of
39:56
home buyers are going to know they're not the new generation of home buyers has a wealth
40:00
gap that is never we've never seen period.
40:02
Like that's a whole other conversation for another day, but TikTok has such a young
40:06
demographic and a user base that and they don't want to be the ones who have a steady
40:11
income or a steady job.
40:12
They're the entrepreneurs who are sure again, I'm all about it, but Facebook has that
40:17
demographic never spread yourself too thin.
40:19
Don't think you have to be on Instagram and Facebook and YouTube and TikTok and LinkedIn
40:22
and did it and no, whatever platform you're most comfortable with or whatever platform
40:26
you use.
40:27
Look up on your phone.
40:28
If you're on an iPhone, you can see what apps you spend the most time on.
40:31
If you spend the most time on Instagram, start there.
40:34
Why I love Facebook and Instagram is because meta owns both of them and you can cross
40:39
platforms, like you can cross post.
40:40
You're basically touching two platforms at once, which is why I love starting on one of
40:45
those two platforms.
40:46
People are like, oh, I want to start on LinkedIn, I'm like, great, LinkedIn is a great place
40:49
to start.
40:50
It's very business oriented.
40:51
I think you tailor, you have to tailor your content a little bit more to that and I'm
40:55
going to use the word audience because that platform in particular, it's very business
41:00
oriented.
41:01
YouTube is a beast in and of itself.
41:02
If you're going to start on YouTube, like people are like, oh, Josh, I want to start
41:05
on YouTube because I see guys like Mr. Beast, YouTube is a beast in and of itself.
41:08
There's a huge learning curve to it.
41:11
Even though YouTube shorts is helping simplify it, but start wherever you're best.
41:15
If you're spending the most time on Facebook and Instagram, start there, get really good
41:19
at that and then you can branch out from there, but don't overwhelm yourself in the beginning.
41:23
Okay.
41:24
This is some good nuggets and takeaways there about content.
41:27
What do I say?
41:29
I'll transition into now the production side of things, how to post, editing, because
41:33
I think just to bring this full circle back to your app, which I've been testing and using
41:37
wildly successfully.
41:40
Once again, I will highlight the thing that I think really, if it's a horse race of apps
41:46
for social media editing and posting, yours is the only one that I'm aware of that has
41:51
a live human that reviews your videos with the edits and fine tunes the output of that
41:58
to your preferences, not Opus, not all these other places.
42:01
They don't do that.
42:02
There's no human involved.
42:03
I think that's a huge competitive advantage, helping people overcome the hurdle of editing,
42:09
posting, even what do I say because you have the prompts in there.
42:13
I just want to say once again, man, I'm a fan.
42:16
Thank you.
42:17
I appreciate that.
42:18
A lot of people are always like, well, Josh, can I go find my own editor on Fiber?
42:21
Good luck.
42:23
Then they're done that.
42:24
I guarantee you the time that you spend on that and what they will charge you per video
42:29
will end up costing you way more than the long run compared to actually finding some.
42:34
We tried that too.
42:35
We tried outsourcing.
42:36
We tried so many different things to find these great people, but until we brought them
42:41
in-house and we trained them the way they needed to be trained and had the skills and being
42:46
able to learn, and again, Jeff, we talked about relationships.
42:49
That's why having a shredder on the back end is so important because they get to know
42:52
Jeff.
42:53
They get to know his personality.
42:54
They get to know how you say things, your mannerisms.
42:57
That is key to being very successful on social media platforms because again, you're trying
43:01
to relate emotion.
43:02
You're trying to share those things.
43:04
If it's not being captured in that way, you're missing the entire point.
43:08
Having somebody real human beings, Morgan's professionals, we keep talking about we don't
43:12
want to be replaced.
43:14
You can't replace video editing with just an AI.
43:17
Yet, there may be come a day, we're sure, and it may be able to do that, but not yet.
43:21
People need to see that emotion.
43:22
They need to have those little tidbits in there.
43:25
That's why we built that way we did.
43:27
You mentioned cost, and that's a cost issue for a lot of people as well, because when you
43:32
look at four to eight or ten videos a month, that begins to add up, and when you're talking
43:37
about just exclusively hiring a live editor, I've used different services over the past
43:41
that costs $1,000, $2,000 a month for that.
43:45
That's another strong advantage to your platform, as you've got all of your plans are under
43:51
$400, whether that's unlimited videos or just getting started with four videos, there's
43:56
three different tiers.
43:57
While we're talking about it, I'm just going to point it out for you listeners.
44:00
If you want to check out the app, we've worked out something very special just for my listeners.
44:04
There's a link in the show notes.
44:05
It's shreddedclips.com forward slash radio, but you can link it up in the show notes as
44:10
well.
44:11
What are we given for the listeners?
44:12
They get a special bonus, right?
44:14
It's a great savings.
44:15
Yeah, they get an exclusive 15% discount, like that is just for you, and you use code radio
44:21
once you're there, and dude, that's a huge offering to you and your community.
44:26
You and I have become such good friends and such collaboration over the years.
44:30
We wanted to do something special for you and your community, because we know they're
44:32
going to take action.
44:33
They're not just sitting here, sitting back and not making things happen.
44:36
They're going to go out and take action, make it happen, and go create amazing content.
44:39
So we're honored to offer that to you and your community, so go get after and have fun
44:43
with it.
44:44
And once again, the reason why this conversation is happening is exclusively because somebody
44:48
pushed your app in front of my nose, right?
44:51
Even though I had the app downloaded, but I never used it, and so this is the classic
44:57
story with technology.
44:58
We have a lot of stuff we don't use, right?
45:01
I would argue that some of the apps that you don't use, tools and stuff, could potentially
45:05
make you more efficient and productive and impact your business.
45:09
You need to get rid of that you haven't been using, right?
45:11
I've been paying and haven't been using.
45:12
So by the way, that's called cleaning house.
45:14
Do that.
45:15
It's halfway point of the year, time to revisit your counting.
45:17
I'm doing the same thing.
45:18
I got Josh checked this out.
45:19
You can relate this as a business owner.
45:21
I'm holding up to the screen.
45:22
Most people can't see.
45:23
Yes, it's my handwriting.
45:25
But these are things that I paid monthly for.
45:27
Wow.
45:28
There's like 15 things on that list.
45:31
And I've going through and I'm evaluating, is this actually helping me be more efficient
45:36
productive or helping me make more money?
45:38
I'm making the argument that if one of the areas for you with content production has
45:43
been, what do I say and how the hell do I post it and do it in an efficient way?
45:46
And that's been in your resistance, your headwinds, go check out the Shreddit app.
45:54
Because if anybody knows me, I don't bring a lot of people on here and talk about tools
45:57
and resources and people reach out all the time.
45:59
Hey, dude, you want to do a paid ad?
46:02
Like no.
46:03
Unless I'm using it or believing it, I'm not going to bring it.
46:05
So there you go.
46:06
I appreciate that.
46:07
I appreciate that.
46:08
And you've been in what a great user on the platform, go check out Jeff's content right
46:12
now.
46:13
He's doing amazing.
46:14
And that's just it.
46:15
We want to simplify it.
46:16
Honestly, Jeff, we want people to show up.
46:17
Everything we've talked about today is you're going to make an impact.
46:19
You're going to change people's lives, but you have to be showing up for them.
46:22
And that's what we want you to do.
46:23
We want it to be so simple where you literally can do everything on your phone.
46:26
You hit the record button on your phone, upload it through your phone, and then within
46:29
48 hours back on your phone, ready to go.
46:31
That's how simple it is.
46:32
You don't need a fancy camera.
46:33
You don't need a fancy microphone.
46:34
I'm like you and I are using it now.
46:35
I'm actually using my iPhone, funny enough, as a webcam.
46:38
Wow.
46:39
Looks good.
46:40
So you don't need anything crazy.
46:41
All you need is your phone.
46:43
And just go start, hit that record button, have fun, and get better, better every single
46:46
day.
46:47
Love it.
46:48
Love it.
46:49
Okay.
46:50
So listen, the other interesting thing is that what's great about this business is talk
46:53
about not letting anything get in your way is you're actually circumventing.
46:57
You're like Lewis and Clark, right?
46:59
Why don't you tell the listeners what you're doing with this new adventure in your life?
47:03
Yeah.
47:04
I mean, you might be able to see I'm actually literally sitting on my sailboat.
47:07
I'm in the St. Simon's, Georgia, actually outside I'm literally sitting on the water
47:11
right now.
47:12
My wife and family, we decided that hey, we want to throw caution to the wind literally.
47:19
And go try, go try a new adventure.
47:22
We sold everything in Utah, sold the house, so all of most of our belongings and everything
47:26
we own, aside from a couple of boxes, is on here, on the boat with us.
47:30
And so yeah, we decided that we want to go explore the world.
47:33
So the next couple of months were on the East Coast because of hurricane season, because
47:37
we can't cross down through the Caribbean right now because of the risk.
47:40
So we're hanging on the East Coast, getting comfortable with the boat.
47:43
And then we're going to go down through the Caribbean and then we'll go through the canal
47:46
and we're going to, yes, strictly not to get the globe.
47:48
Once again, I have Josh Envy.
47:55
Love to have you out, Jeff.
47:56
You can come hang out on the boat and really tell me I'll be 100% honest.
47:58
We did our first big overnight passage two days ago.
48:01
It was rough.
48:02
I'm just going to say, I'd be very honest.
48:03
I did a post about it.
48:05
The family, all of us were a little bit sick.
48:07
It was a little bit bumpy, but we all were like, well, okay, that was a very, very good
48:12
overnight experience and now we know what to expect.
48:15
It's just like posting video, man.
48:17
The first one was rough, didn't really like the outcome, right?
48:21
But guess what?
48:22
You'll get better.
48:23
You'll get more use to it.
48:24
And you'll be like, you know, fricking the old man in the sea just rocking that thing.
48:28
Yep.
48:29
I'm going to be rocking.
48:30
You're going to see videos of us splashing through waves, cranking through hurricanes.
48:35
Like, that's amazing.
48:36
Let's go.
48:37
But yeah, the first one definitely was a little bit rough and bumpy, but how, yeah, couldn't
48:43
have planned a better analogy like you just said, everything's when you first start.
48:47
It's always a little bit tricky.
48:48
You learn in it.
48:49
Right, right.
48:50
Let's start posting on social media.
48:51
Have fun with it.
48:52
We're also going to link up your Instagram and the show notes as well.
48:54
You have to go follow Josh.
48:57
Which one is it?
48:58
Is it Josh Pitt's shred for Instagram?
49:00
Yeah.
49:01
Josh Pitt's shred is our, is our latest one.
49:03
Okay.
49:04
Cool.
49:05
So we can, we can follow your, I'm looking at this one post right here.
49:07
I see a bolt of lightning on this video.
49:09
I'm going to have to go back and see what that's all about.
49:11
Yeah.
49:12
Yeah.
49:13
That was our passage, Jeff.
49:14
Like, that was, it was rough.
49:15
We had lightning all around us.
49:17
We had storms all around us.
49:18
We had even planned it.
49:19
Here's the craziest thing that you'll, and what I won't go into it too much.
49:23
But weather is never accurate on any app.
49:26
I have like nine different apps of weather.
49:28
I don't know how weathermen make a living because they're always long.
49:31
Yeah.
49:32
They still have a job.
49:33
But what the sea is the most unforgiving thing I've ever met in my life.
49:39
And it's, and it, which is so amazing to me, but that lightning storm,
49:43
I will say this, it was one of the most amazing and spectacular things I've ever seen.
49:49
All those somewhat terrifying when you're on a boat.
49:51
Right.
49:52
I've never seen anything so, so beautiful.
49:56
Yeah.
49:57
You are exposed.
49:58
You're out there exposed.
49:59
Oh, my gosh.
50:00
In a way that you never, especially when you have your family with you and you're like,
50:04
this is crazy, but at the same time, it's amazing.
50:07
That's cool.
50:08
Well, hey, everybody.
50:09
Follow Josh's journey on his Instagram.
50:10
We'll link up in the show notes.
50:12
And if you find something of curiosity or interest about the, you know, the tool of
50:18
the app, the amazing thing that Josh has created.
50:20
Check it out.
50:21
And then link in the show notes, shrediclips.com.
50:23
If you want 15% off, use the code radio.
50:26
Josh, man.
50:27
Thanks for making time.
50:28
Thanks, man.
50:29
Always an honor.
50:30
Always a pleasure.
50:31
You're the man.
50:32
Keep it up, brother.
50:33
All right, everybody.
50:34
You know what to do.
50:35
If you like this episode as well, leave us a review.
50:36
We'll see you on the next one.
50:37
Bye for now.