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Retail Roundup: Easy Video Ideas for Busy Retailers · Wisdom by WESA

• 0:00
  Foreign.
• 0:05
  You
• 0:05
  are
• 0:05
  listening
• 0:05
  to
• 0:06
  the
• 0:06
  Horse
• 0:06
  Radio
• 0:06
  Network,
• 0:07
  part
• 0:07
  of
• 0:07
  the
• 0:07
  Equine
• 0:08
  Network
• 0:08
  family.
• 0:11
  Well,
• 0:11
  hi
• 0:12
  everybody.
• 0:12
  Welcome
• 0:13
  back
• 0:13
  to
• 0:14
  the
• 0:14
  Retail
• 0:15
  Roundup
• 0:16
  brought
• 0:16
  to
• 0:16
  you
• 0:16
  by
• 0:16
  wesa.
• 0:17
  I
• 0:17
  am
• 0:17
  Glenn
• 0:17
  the
• 0:17
  Geek,
• 0:18
  founder
• 0:18
  of
• 0:18
  the
• 0:18
  Horse
• 0:18
  Radio
• 0:19
  Network
• 0:19
  and
• 0:19
  host
• 0:20
  of
• 0:20
  Horses
• 0:20
  in
• 0:20
  the
• 0:20
  Morning,
• 0:20
  the
• 0:21
  daily
• 0:21
  podcast
• 0:21
  for
• 0:21
  the
• 0:22
  last
• 0:22
  15
• 0:22
  years.
• 0:23
  The
• 0:23
  retail
• 0:24
  Roundup
• 0:24
  is
• 0:24
  your
• 0:24
  go
• 0:24
  to
• 0:25
  virtual
• 0:25
  hub
• 0:25
  for
• 0:26
  all
• 0:26
  things
• 0:26
  retail.
• 0:27
  We
• 0:27
  have
• 0:28
  panel
• 0:28
  discussions,
• 0:28
  we
• 0:29
  have
• 0:29
  webinars,
• 0:30
  we
• 0:30
  do
• 0:30
  sessions
• 0:31
  like
• 0:31
  this
• 0:31
  where
• 0:32
  we
• 0:32
  talk
• 0:32
  about
• 0:32
  things
• 0:32
  you
• 0:33
  can
• 0:33
  do
• 0:33
  to
• 0:33
  improve
• 0:33
  sales.
• 0:34
  So
• 0:35
  we
• 0:35
  do
• 0:35
  a
• 0:35
  little
• 0:35
  bit
• 0:35
  of
• 0:36
  everything.
• 0:36
  I
• 0:36
  highly
• 0:37
  advise
• 0:37
  you
• 0:37
  to
• 0:37
  look
• 0:37
  for
• 0:37
  the
• 0:37
  Retail
• 0:38
  Roundup
• 0:38
  on
• 0:38
  Facebook.
• 0:39
  That's
• 0:39
  where
• 0:39
  we
• 0:40
  make
• 0:40
  all
• 0:40
  the
• 0:40
  announcements.
• 0:41
  There's
• 0:41
  lots
• 0:41
  of
• 0:41
  cool
• 0:41
  stuff
• 0:42
  and
• 0:42
  the
• 0:42
  community
• 0:42
  is
• 0:43
  basically
• 0:43
  there.
• 0:45
  So
• 0:45
  check
• 0:45
  that
• 0:46
  out
• 0:46
  today.
• 0:47
  Today
• 0:47
  we're
• 0:47
  diving
• 0:48
  into
• 0:48
  one
• 0:48
  of
• 0:48
  the
• 0:48
  most
• 0:48
  impactful
• 0:49
  tools
• 0:50
  for
• 0:50
  connecting
• 0:51
  with
• 0:51
  your
• 0:51
  customers
• 0:52
  and
• 0:52
  your
• 0:53
  potential
• 0:53
  customers,
• 0:54
  and
• 0:54
  that
• 0:54
  is
• 0:55
  short
• 0:56
  form
• 0:56
  video.
• 0:57
  Short
• 0:57
  form
• 0:58
  video,
• 0:59
  you
• 0:59
  see
• 1:00
  it
• 1:00
  everywhere.
• 1:00
  Obviously
• 1:01
  if
• 1:01
  you
• 1:01
  have
• 1:01
  TikTok,
• 1:02
  you
• 1:02
  scroll
• 1:02
  through
• 1:02
  them
• 1:03
  endlessly,
• 1:04
  waste
• 1:04
  hours
• 1:04
  doing
• 1:04
  that.
• 1:05
  But
• 1:05
  there's
• 1:05
  also
• 1:06
  reels
• 1:06
  and
• 1:06
  shorts
• 1:07
  and
• 1:07
  all
• 1:08
  kinds
• 1:08
  of
• 1:08
  different
• 1:08
  ways
• 1:08
  you
• 1:09
  can
• 1:09
  connect
• 1:09
  with
• 1:09
  short
• 1:09
  term,
• 1:10
  short,
• 1:11
  short
• 1:11
  form
• 1:12
  video.
• 1:12
  I
• 1:12
  can't
• 1:13
  say
• 1:13
  that
• 1:13
  word.
• 1:14
  So.
• 1:15
  And
• 1:15
  today
• 1:15
  we're
• 1:15
  going
• 1:15
  to
• 1:15
  dive
• 1:16
  into
• 1:16
  it
• 1:16
  and
• 1:16
  we're
• 1:17
  going
• 1:17
  to
• 1:17
  find
• 1:17
  out
• 1:17
  what
• 1:17
  works,
• 1:18
  what
• 1:18
  doesn't
• 1:18
  work,
• 1:18
  how
• 1:19
  do
• 1:19
  you
• 1:19
  get
• 1:19
  comfortable
• 1:19
  doing
• 1:20
  it?
• 1:20
  And
• 1:20
  we
• 1:21
  have
• 1:21
  somebody
• 1:21
  that
• 1:21
  is
• 1:21
  so
• 1:22
  comfortable
• 1:22
  doing
• 1:22
  it.
• 1:23
  She
• 1:23
  does
• 1:23
  a
• 1:24
  great
• 1:24
  job
• 1:24
  with
• 1:24
  it.
• 1:24
  And
• 1:24
  that's
• 1:25
  Kylie
• 1:25
  Hibbard.
• 1:26
  She's
• 1:26
  also
• 1:26
  known
• 1:26
  as
• 1:27
  Shop
• 1:27
  With
• 1:27
  Me
• 1:27
  Cowgirl.
• 1:28
  You've
• 1:28
  probably
• 1:29
  seen
• 1:29
  her
• 1:29
  face
• 1:30
  on
• 1:30
  little
• 1:30
  shorts
• 1:30
  that
• 1:31
  gone
• 1:31
  by
• 1:31
  your
• 1:31
  scroll.
• 1:33
  You've
• 1:33
  been
• 1:33
  at
• 1:34
  WESA
• 1:34
  a
• 1:34
  bunch.
• 1:35
  You're
• 1:36
  known
• 1:36
  for
• 1:36
  capturing
• 1:36
  trends
• 1:37
  there
• 1:37
  and
• 1:38
  building
• 1:38
  connections
• 1:39
  and
• 1:39
  doing
• 1:39
  all
• 1:39
  kinds
• 1:40
  of
• 1:40
  things.
• 1:40
  And
• 1:41
  mostly
• 1:41
  in
• 1:41
  the
• 1:41
  Western
• 1:42
  fashion
• 1:42
  side,
• 1:43
  right?
• 1:44
  Yes,
• 1:44
  correct.
• 1:44
  Yeah,
• 1:45
  but
• 1:45
  you've
• 1:45
  been
• 1:45
  there
• 1:45
  a
• 1:46
  bunch.
• 1:46
  I've
• 1:46
  seen
• 1:46
  you
• 1:46
  running
• 1:47
  around.
• 1:48
  So
• 1:49
  her
• 1:49
  expertise
• 1:50
  really
• 1:50
  is
• 1:50
  in
• 1:50
  short
• 1:51
  form
• 1:51
  video.
• 1:52
  And
• 1:53
  I
• 1:53
  want
• 1:53
  to
• 1:53
  talk
• 1:53
  to
• 1:53
  you
• 1:54
  about
• 1:54
  that
• 1:54
  today
• 1:54
  because
• 1:55
  it's
• 1:55
  something
• 1:55
  that
• 1:56
  I
• 1:56
  think
• 1:57
  as
• 1:58
  a
• 1:58
  person
• 1:58
  in
• 1:59
  business,
• 1:59
  whether
• 1:59
  you're
• 2:00
  a
• 2:00
  retailer
• 2:00
  or
• 2:00
  manufacturer,
• 2:01
  whatever,
• 2:02
  you
• 2:02
  know,
• 2:02
  in
• 2:03
  today's
• 2:03
  world,
• 2:03
  you
• 2:04
  should
• 2:04
  do
• 2:04
  it
• 2:05
  right.
• 2:05
  But
• 2:07
  why
• 2:07
  is
• 2:07
  it
• 2:07
  important
• 2:08
  and
• 2:08
  why
• 2:08
  is
• 2:08
  it
• 2:09
  resonating
• 2:09
  more
• 2:10
  than
• 2:11
  static
• 2:12
  posts
• 2:12
  or
• 2:12
  any
• 2:13
  other
• 2:13
  kind
• 2:13
  of
• 2:13
  posts
• 2:13
  for
• 2:14
  that
• 2:14
  banner
• 2:14
  ads
• 2:14
  or
• 2:14
  whatever?
• 2:16
  Yeah,
• 2:16
  I
• 2:16
  think
• 2:16
  short
• 2:17
  term
• 2:17
  video
• 2:17
  or
• 2:17
  any
• 2:18
  video
• 2:18
  brings
• 2:19
  authenticity.
• 2:20
  It
• 2:20
  brings
• 2:20
  a
• 2:20
  connection
• 2:21
  that
• 2:21
  static
• 2:22
  posts
• 2:22
  cannot.
• 2:24
  Just
• 2:24
  like
• 2:24
  us
• 2:24
  talking
• 2:25
  and
• 2:25
  you
• 2:25
  can
• 2:25
  see
• 2:25
  each
• 2:26
  other
• 2:26
  face
• 2:26
  to
• 2:26
  face.
• 2:27
  You
• 2:27
  make
• 2:27
  a
• 2:27
  connection
• 2:28
  that
• 2:28
  you
• 2:28
  wouldn't
• 2:29
  if
• 2:29
  you
• 2:29
  couldn't
• 2:29
  see
• 2:29
  the
• 2:29
  person
• 2:30
  behind
• 2:30
  the
• 2:30
  camera.
• 2:31
  And
• 2:31
  I've
• 2:32
  just
• 2:32
  found
• 2:32
  it
• 2:32
  super
• 2:33
  impressive
• 2:33
  how
• 2:33
  well
• 2:34
  Videos
• 2:34
  perform
• 2:35
  on
• 2:35
  my
• 2:35
  content
• 2:36
  and
• 2:36
  I've
• 2:36
  seen
• 2:37
  that
• 2:37
  people
• 2:37
  are.
• 2:38
  They
• 2:38
  have
• 2:38
  a
• 2:38
  short
• 2:39
  term
• 2:39
  like
• 2:39
  their
• 2:40
  memory
• 2:40
  and
• 2:41
  their.
• 2:41
  Everything's
• 2:42
  super
• 2:42
  fast,
• 2:43
  so
• 2:43
  why
• 2:44
  not
• 2:44
  push
• 2:44
  it
• 2:44
  with
• 2:44
  video?
• 2:45
  And
• 2:45
  that's
• 2:45
  what
• 2:45
  we've
• 2:45
  been
• 2:46
  doing.
• 2:46
  Interesting.
• 2:47
  When
• 2:48
  I
• 2:48
  speak
• 2:48
  at
• 2:48
  conferences
• 2:49
  about
• 2:49
  podcasting,
• 2:50
  one
• 2:51
  of
• 2:51
  the
• 2:51
  terms
• 2:51
  I
• 2:52
  made
• 2:52
  up
• 2:52
  15
• 2:52
  years
• 2:53
  ago
• 2:53
  was
• 2:54
  they
• 2:54
  come
• 2:54
  for
• 2:54
  the
• 2:54
  content,
• 2:55
  but
• 2:55
  they
• 2:55
  stay
• 2:55
  for
• 2:55
  the
• 2:55
  host.
• 2:56
  It's
• 2:56
  a
• 2:57
  little
• 2:57
  bit
• 2:57
  that
• 2:57
  way
• 2:58
  even
• 2:58
  with
• 2:58
  short
• 2:58
  form
• 2:59
  video,
• 2:59
  isn't
• 2:59
  it?
• 3:00
  Absolutely.
• 3:02
  There's
• 3:02
  a
• 3:02
  connection
• 3:03
  that
• 3:03
  you
• 3:03
  build
• 3:04
  that
• 3:04
  you
• 3:04
  can't
• 3:05
  explain
• 3:06
  with
• 3:06
  just
• 3:06
  regular
• 3:07
  posts.
• 3:07
  It's
• 3:08
  because
• 3:08
  you're
• 3:08
  building
• 3:09
  a
• 3:09
  friendship.
• 3:09
  You're
• 3:10
  getting
• 3:10
  to
• 3:10
  see
• 3:10
  that
• 3:10
  person
• 3:10
  behind
• 3:11
  the
• 3:11
  voice
• 3:12
  and
• 3:12
  then
• 3:12
  they're
• 3:13
  relating
• 3:13
  to
• 3:14
  you.
• 3:14
  Or
• 3:14
  maybe
• 3:14
  they.
• 3:15
  They
• 3:15
  relate
• 3:15
  to
• 3:15
  the
• 3:16
  boots
• 3:16
  behind
• 3:16
  you
• 3:16
  and
• 3:16
  you
• 3:17
  build
• 3:17
  a
• 3:17
  connection
• 3:17
  that
• 3:18
  you
• 3:18
  can't
• 3:18
  build
• 3:18
  in
• 3:19
  just
• 3:19
  a
• 3:19
  picture
• 3:19
  format.
• 3:20
  I
• 3:20
  cannot
• 3:20
  tell
• 3:21
  you
• 3:21
  over,
• 3:22
  you
• 3:22
  know,
• 3:22
  4,000
• 3:23
  episodes
• 3:23
  I've
• 3:24
  hosted
• 3:24
  of
• 3:24
  podcasts.
• 3:25
  How
• 3:25
  many
• 3:26
  emails?
• 3:26
  Thousands
• 3:27
  of
• 3:27
  emails
• 3:27
  we've
• 3:27
  gotten
• 3:28
  that
• 3:28
  the
• 3:28
  people
• 3:28
  said,
• 3:28
  I
• 3:29
  feel
• 3:29
  you
• 3:29
  like
• 3:29
  you're
• 3:29
  my
• 3:30
  best
• 3:30
  friend.
• 3:31
  Yeah,
• 3:31
  absolutely.
• 3:32
  I
• 3:32
  don't
• 3:32
  know
• 3:32
  them,
• 3:33
  but.
• 3:34
  Right,
• 3:34
  but
• 3:35
  it's
• 3:35
  true,
• 3:35
  right?
• 3:35
  Even
• 3:36
  in
• 3:36
  short
• 3:36
  form?
• 3:37
  Oh
• 3:37
  yeah,
• 3:38
  for
• 3:38
  sure.
• 3:38
  And
• 3:39
  it's
• 3:39
  like
• 3:40
  people
• 3:40
  want
• 3:40
  to
• 3:41
  see
• 3:41
  a
• 3:41
  real
• 3:41
  human.
• 3:42
  It's
• 3:42
  just
• 3:42
  like
• 3:42
  when
• 3:42
  you
• 3:42
  make
• 3:43
  a
• 3:43
  phone
• 3:43
  call
• 3:43
  and
• 3:44
  you're
• 3:44
  asking
• 3:45
  for
• 3:45
  help,
• 3:45
  you
• 3:45
  want
• 3:45
  to
• 3:46
  talk
• 3:46
  to
• 3:46
  a
• 3:46
  real
• 3:46
  person.
• 3:47
  The
• 3:47
  automated
• 3:47
  stuff,
• 3:48
  you
• 3:48
  know,
• 3:48
  you
• 3:49
  feel
• 3:49
  more
• 3:50
  comfortable
• 3:50
  talking
• 3:50
  to
• 3:51
  a
• 3:51
  real
• 3:51
  person.
• 3:51
  It's
• 3:51
  the
• 3:52
  same
• 3:52
  with
• 3:52
  advertising
• 3:53
  or
• 3:53
  anything
• 3:53
  like
• 3:53
  that.
• 3:53
  Those
• 3:54
  short
• 3:54
  videos
• 3:55
  really
• 3:55
  create
• 3:55
  a
• 3:55
  connection
• 3:56
  that
• 3:56
  you
• 3:57
  need
• 3:57
  to
• 3:57
  help
• 3:57
  push
• 3:58
  your
• 3:58
  products.
• 3:59
  Not
• 3:59
  everybody's
• 4:00
  comfortable
• 4:00
  in
• 4:00
  video.
• 4:00
  I
• 4:01
  never
• 4:01
  was.
• 4:02
  Right.
• 4:02
  And
• 4:02
  that's
• 4:02
  why
• 4:02
  I
• 4:02
  did
• 4:03
  audio.
• 4:03
  So.
• 4:04
  But.
• 4:04
  And
• 4:05
  especially
• 4:05
  if
• 4:05
  you're
• 4:06
  filming
• 4:06
  yourself,
• 4:06
  it's
• 4:07
  just
• 4:07
  weird,
• 4:07
  right?
• 4:07
  I
• 4:08
  mean,
• 4:09
  were
• 4:09
  you
• 4:09
  as
• 4:10
  good
• 4:10
  as
• 4:10
  you
• 4:10
  are
• 4:10
  now,
• 4:11
  the
• 4:11
  first
• 4:11
  hundred
• 4:11
  you
• 4:12
  did?
• 4:12
  Yeah.
• 4:13
  Well,
• 4:13
  first
• 4:13
  of
• 4:14
  all,
• 4:14
  I
• 4:14
  think
• 4:14
  you're
• 4:14
  excellent
• 4:15
  at
• 4:15
  it.
• 4:15
  You're
• 4:15
  doing
• 4:15
  a
• 4:15
  fantastic
• 4:16
  job.
• 4:17
  Yeah.
• 4:18
  I
• 4:18
  mean,
• 4:18
  it's
• 4:18
  just
• 4:18
  like
• 4:18
  everything
• 4:19
  practice
• 4:20
  over
• 4:20
  and
• 4:20
  over
• 4:20
  again
• 4:21
  and
• 4:21
  then
• 4:21
  eventually,
• 4:22
  to
• 4:22
  be
• 4:22
  honest,
• 4:22
  you
• 4:23
  kind
• 4:23
  of
• 4:23
  get
• 4:23
  where
• 4:23
  you
• 4:24
  don't
• 4:24
  care
• 4:25
  and
• 4:25
  then
• 4:26
  you
• 4:26
  just,
• 4:26
  you
• 4:27
  just
• 4:27
  be
• 4:27
  yourself.
• 4:28
  But
• 4:28
  I
• 4:28
  think
• 4:28
  that's
• 4:28
  what
• 4:29
  people
• 4:29
  love
• 4:29
  and
• 4:30
  I
• 4:30
  think
• 4:30
  people
• 4:31
  miss
• 4:31
  that
• 4:32
  part
• 4:32
  that
• 4:32
  they
• 4:32
  want.
• 4:33
  They
• 4:33
  want
• 4:34
  your
• 4:34
  little
• 4:34
  stutters,
• 4:35
  they
• 4:35
  want
• 4:35
  your
• 4:35
  mess
• 4:36
  ups
• 4:36
  because
• 4:36
  that's
• 4:37
  what
• 4:37
  builds
• 4:37
  a
• 4:37
  connection
• 4:38
  and
• 4:38
  makes
• 4:38
  you
• 4:38
  feel
• 4:39
  like
• 4:39
  a
• 4:39
  best
• 4:39
  friend.
• 4:39
  It's
• 4:40
  not
• 4:40
  because
• 4:40
  it's
• 4:40
  picture
• 4:40
  perfect.
• 4:41
  It's
• 4:42
  not
• 4:42
  because
• 4:42
  it's
• 4:42
  just
• 4:43
  like
• 4:43
  a
• 4:43
  smooth
• 4:44
  finish.
• 4:44
  They
• 4:44
  build
• 4:45
  that
• 4:45
  connection
• 4:45
  because
• 4:46
  they
• 4:46
  can
• 4:46
  see
• 4:46
  you
• 4:46
  in
• 4:46
  action
• 4:47
  and
• 4:48
  it
• 4:48
  really
• 4:48
  builds
• 4:49
  a
• 4:49
  relationship
• 4:50
  more
• 4:50
  than
• 4:50
  anything.
• 4:51
  And
• 4:51
  the
• 4:52
  other
• 4:52
  Thing
• 4:52
  you
• 4:52
  have
• 4:52
  to
• 4:52
  remember
• 4:52
  too
• 4:53
  is
• 4:53
  you
• 4:53
  don't
• 4:53
  have
• 4:53
  to
• 4:53
  publish
• 4:53
  it.
• 4:54
  Right?
• 4:55
  I
• 4:55
  mean,
• 4:56
  if
• 4:56
  you
• 4:56
  do
• 4:56
  10
• 4:56
  of
• 4:56
  them
• 4:56
  and
• 4:57
  you
• 4:57
  don't
• 4:57
  like
• 4:57
  them,
• 4:57
  do
• 4:57
  11
• 4:58
  and
• 4:58
  then
• 4:58
  publish
• 4:58
  that
• 4:59
  one.
• 4:59
  Yeah,
• 5:00
  it's
• 5:00
  like
• 5:00
  my
• 5:01
  headphone
• 5:01
  just
• 5:01
  fell
• 5:02
  out.
• 5:02
  Like,
• 5:02
  I
• 5:02
  don't
• 5:02
  have
• 5:02
  to
• 5:03
  publish
• 5:03
  that
• 5:04
  one.
• 5:04
  But
• 5:04
  you
• 5:05
  get
• 5:05
  so
• 5:05
  comfortable
• 5:06
  doing
• 5:06
  it
• 5:06
  and
• 5:06
  then
• 5:07
  eventually
• 5:07
  you're
• 5:08
  like,
• 5:08
  I
• 5:08
  like
• 5:08
  that
• 5:09
  one.
• 5:09
  And
• 5:09
  you
• 5:09
  get.
• 5:10
  So
• 5:10
  I
• 5:10
  film
• 5:11
  so
• 5:11
  many
• 5:11
  videos
• 5:12
  now.
• 5:12
  I'm
• 5:12
  like,
• 5:12
  yeah,
• 5:12
  that's
• 5:13
  fine,
• 5:13
  let's
• 5:13
  go
• 5:13
  with
• 5:13
  it.
• 5:14
  You
• 5:14
  probably
• 5:14
  still
• 5:15
  have
• 5:15
  ones
• 5:15
  you
• 5:15
  don't
• 5:15
  publish
• 5:16
  though.
• 5:16
  Oh,
• 5:17
  yeah,
• 5:17
  absolutely.
• 5:18
  And
• 5:18
  I've,
• 5:19
  I've.
• 5:19
  I'm
• 5:19
  extremely.
• 5:20
  I
• 5:20
  always
• 5:21
  say
• 5:21
  I'm
• 5:21
  awkward,
• 5:22
  but
• 5:22
  you
• 5:22
  were
• 5:22
  awkward
• 5:23
  at
• 5:23
  first.
• 5:23
  Everybody's
• 5:24
  awkward
• 5:24
  at
• 5:24
  first.
• 5:24
  And
• 5:24
  then
• 5:24
  eventually
• 5:26
  it's
• 5:26
  just
• 5:26
  like
• 5:26
  talking
• 5:26
  to
• 5:27
  your
• 5:27
  best
• 5:27
  friend.
• 5:27
  I
• 5:27
  said,
• 5:28
  my
• 5:28
  phone's
• 5:28
  my
• 5:28
  best
• 5:29
  friend.
• 5:29
  I
• 5:29
  talk
• 5:29
  to
• 5:29
  it
• 5:29
  all
• 5:30
  the
• 5:30
  time.
• 5:32
  It
• 5:32
  used
• 5:32
  to
• 5:32
  be
• 5:32
  too,
• 5:33
  when
• 5:33
  creating
• 5:33
  content
• 5:34
  that
• 5:34
  there
• 5:34
  were
• 5:34
  two
• 5:34
  obstacles.
• 5:35
  One
• 5:35
  is
• 5:35
  comfort
• 5:36
  zone.
• 5:36
  Right.
• 5:37
  You're
• 5:37
  what
• 5:37
  we're
• 5:37
  talking
• 5:38
  about
• 5:38
  now.
• 5:38
  The
• 5:38
  other
• 5:39
  thing
• 5:39
  was
• 5:39
  tech,
• 5:40
  you
• 5:40
  know,
• 5:41
  just
• 5:41
  learning
• 5:41
  the
• 5:41
  tech
• 5:42
  of
• 5:42
  it
• 5:42
  all.
• 5:43
  But
• 5:44
  now
• 5:44
  with
• 5:45
  TikTok
• 5:45
  and
• 5:46
  even
• 5:46
  Reels
• 5:46
  or
• 5:47
  Instagram
• 5:47
  or
• 5:47
  whatever,
• 5:48
  they
• 5:48
  make
• 5:48
  that
• 5:49
  tech
• 5:50
  pretty
• 5:50
  bulletproof,
• 5:51
  don't
• 5:51
  they?
• 5:52
  Oh,
• 5:52
  yeah.
• 5:53
  There's
• 5:53
  so
• 5:53
  many
• 5:54
  features
• 5:54
  out
• 5:54
  there.
• 5:54
  Like,
• 5:55
  I
• 5:55
  am
• 5:55
  not
• 5:55
  a
• 5:56
  pro
• 5:56
  and
• 5:56
  it's
• 5:57
  so
• 5:57
  easy
• 5:57
  to
• 5:57
  use
• 5:58
  and
• 5:58
  that's
• 5:58
  what
• 5:58
  I
• 5:58
  love
• 5:58
  about
• 5:59
  short
• 5:59
  form
• 5:59
  video.
• 6:00
  You
• 6:00
  can
• 6:00
  actually
• 6:01
  use
• 6:01
  the
• 6:01
  software
• 6:02
  that
• 6:02
  Instagram,
• 6:02
  TikTok,
• 6:03
  Facebook
• 6:03
  provides
• 6:04
  and
• 6:04
  they
• 6:05
  make
• 6:05
  you
• 6:05
  look
• 6:05
  like
• 6:05
  you're
• 6:05
  something
• 6:06
  special,
• 6:06
  which
• 6:06
  I
• 6:06
  think
• 6:07
  so
• 6:07
  neat
• 6:07
  about
• 6:07
  it.
• 6:09
  Like
• 6:09
  7
• 6:09
  second
• 6:10
  videos.
• 6:10
  Film
• 6:10
  a
• 6:11
  7
• 6:11
  second
• 6:11
  video,
• 6:11
  throw
• 6:12
  that
• 6:12
  into
• 6:12
  the
• 6:12
  editing
• 6:13
  software
• 6:13
  and
• 6:13
  it
• 6:13
  makes
• 6:13
  you
• 6:13
  look
• 6:14
  like
• 6:14
  you're
• 6:14
  doing
• 6:14
  something
• 6:14
  really
• 6:15
  awesome,
• 6:15
  which
• 6:15
  is
• 6:15
  really
• 6:16
  helpful.
• 6:16
  Yeah,
• 6:16
  it's
• 6:16
  a
• 6:17
  lot
• 6:17
  different
• 6:17
  than
• 6:17
  it
• 6:17
  used
• 6:17
  to
• 6:17
  be
• 6:17
  when
• 6:18
  we
• 6:18
  used
• 6:18
  to
• 6:18
  have
• 6:18
  to
• 6:18
  edit
• 6:18
  them
• 6:19
  down
• 6:19
  in,
• 6:19
  you
• 6:19
  know,
• 6:19
  Final
• 6:20
  Cut
• 6:20
  Pro
• 6:20
  and
• 6:20
  do
• 6:21
  all
• 6:21
  that.
• 6:21
  Yeah,
• 6:22
  yeah,
• 6:22
  you
• 6:22
  don't
• 6:22
  have
• 6:22
  to
• 6:23
  worry
• 6:23
  about
• 6:23
  that
• 6:23
  anymore.
• 6:24
  No,
• 6:24
  I
• 6:24
  don't
• 6:24
  even
• 6:25
  use
• 6:25
  it.
• 6:25
  Yeah.
• 6:26
  So
• 6:26
  you
• 6:27
  just
• 6:27
  use
• 6:27
  the
• 6:27
  editors
• 6:28
  that
• 6:28
  are
• 6:28
  on
• 6:28
  the
• 6:30
  platforms?
• 6:31
  I
• 6:31
  do.
• 6:31
  And
• 6:32
  there's
• 6:33
  lots
• 6:33
  of
• 6:33
  creators
• 6:33
  that
• 6:33
  feel
• 6:34
  differently.
• 6:35
  I've
• 6:35
  gotten
• 6:36
  really
• 6:36
  used
• 6:36
  to.
• 6:37
  Okay,
• 6:37
  so
• 6:37
  Instagram
• 6:38
  has
• 6:38
  what
• 6:38
  they
• 6:39
  call
• 6:39
  edits,
• 6:39
  and
• 6:40
  then
• 6:40
  TikTok
• 6:40
  has
• 6:41
  a
• 6:41
  platform
• 6:42
  as
• 6:42
  well
• 6:42
  and
• 6:43
  they
• 6:43
  offer
• 6:43
  different
• 6:44
  features.
• 6:44
  And
• 6:44
  I
• 6:44
  found
• 6:45
  what
• 6:45
  features
• 6:45
  that
• 6:45
  I
• 6:46
  like.
• 6:46
  I've
• 6:46
  got
• 6:47
  into
• 6:47
  a
• 6:47
  habit
• 6:47
  of
• 6:47
  just
• 6:47
  putting
• 6:48
  them
• 6:48
  in
• 6:48
  there
• 6:48
  and
• 6:48
  it
• 6:48
  makes
• 6:49
  it
• 6:49
  super
• 6:49
  smooth
• 6:50
  and
• 6:50
  easy
• 6:50
  to
• 6:50
  use.
• 6:50
  Well,
• 6:51
  you
• 6:51
  post
• 6:51
  the
• 6:51
  same
• 6:51
  video
• 6:52
  on
• 6:52
  all
• 6:52
  three
• 6:53
  or
• 6:54
  however
• 6:54
  many.
• 6:55
  Will
• 6:55
  you
• 6:55
  post
• 6:55
  the
• 6:55
  same
• 6:56
  video
• 6:56
  on
• 6:56
  all
• 6:56
  of
• 6:56
  them
• 6:57
  or
• 6:57
  do
• 6:57
  you
• 6:57
  try
• 6:57
  and
• 6:57
  do
• 6:58
  specific
• 6:58
  content
• 6:59
  for
• 6:59
  specific
• 6:59
  platforms,
• 7:02
  both.
• 7:02
  So
• 7:03
  I
• 7:03
  know
• 7:03
  what
• 7:03
  works
• 7:04
  well
• 7:04
  on
• 7:04
  each,
• 7:05
  works
• 7:06
  well
• 7:06
  on
• 7:06
  each
• 7:06
  platform.
• 7:07
  But
• 7:07
  I
• 7:07
  also
• 7:08
  try
• 7:08
  it
• 7:09
  out
• 7:09
  and
• 7:09
  that's
• 7:09
  what
• 7:09
  I
• 7:09
  recommend
• 7:10
  to
• 7:10
  all
• 7:10
  businesses
• 7:11
  is
• 7:11
  you
• 7:11
  don't
• 7:11
  know
• 7:11
  until
• 7:12
  you
• 7:12
  try
• 7:13
  some
• 7:13
  platforms
• 7:14
  like
• 7:14
  TikTok.
• 7:14
  Love
• 7:15
  when
• 7:15
  I
• 7:15
  talk.
• 7:16
  Instagram
• 7:17
  loves
• 7:17
  transitions.
• 7:18
  So
• 7:18
  I
• 7:18
  found
• 7:19
  that
• 7:19
  I'll
• 7:19
  push
• 7:19
  a
• 7:19
  little
• 7:19
  bit
• 7:20
  there
• 7:21
  and
• 7:21
  push
• 7:21
  a
• 7:21
  little
• 7:21
  bit
• 7:21
  more
• 7:22
  there,
• 7:22
  but
• 7:23
  try
• 7:23
  it
• 7:23
  out.
• 7:23
  You
• 7:23
  never
• 7:23
  know
• 7:24
  until
• 7:24
  you
• 7:24
  try.
• 7:25
  Horse
• 7:25
  people
• 7:26
  are
• 7:26
  different,
• 7:27
  you
• 7:27
  know,
• 7:27
  Granted.
• 7:28
  Right.
• 7:28
  I
• 7:28
  mean,
• 7:28
  we
• 7:28
  all
• 7:28
  know
• 7:29
  that.
• 7:29
  We're
• 7:29
  all,
• 7:29
  we're
• 7:29
  a
• 7:29
  different
• 7:30
  group
• 7:30
  and
• 7:31
  we
• 7:31
  tend
• 7:31
  to
• 7:32
  consume
• 7:32
  differently
• 7:33
  than,
• 7:34
  you
• 7:34
  know,
• 7:34
  like
• 7:34
  I
• 7:35
  have
• 7:35
  friends
• 7:35
  that
• 7:35
  are
• 7:35
  in
• 7:36
  the
• 7:36
  cycling
• 7:37
  world
• 7:37
  and
• 7:37
  the
• 7:37
  skiing
• 7:38
  world
• 7:38
  and
• 7:38
  you
• 7:38
  know,
• 7:38
  that
• 7:39
  hiking
• 7:39
  world
• 7:40
  and
• 7:40
  they
• 7:40
  consume
• 7:41
  things
• 7:41
  differently
• 7:42
  than
• 7:42
  horse
• 7:42
  people.
• 7:42
  We're
• 7:43
  a
• 7:43
  unique
• 7:43
  group.
• 7:44
  Is
• 7:44
  there
• 7:44
  a
• 7:45
  particular
• 7:46
  platform
• 7:46
  that's
• 7:47
  more
• 7:47
  effective
• 7:47
  for
• 7:47
  short
• 7:48
  term,
• 7:48
  short
• 7:48
  form
• 7:48
  video
• 7:49
  than
• 7:49
  others
• 7:50
  that
• 7:50
  you
• 7:50
  found?
• 7:52
  Well,
• 7:52
  actually,
• 7:53
  if
• 7:53
  we're
• 7:53
  thinking
• 7:54
  retail
• 7:54
  product,
• 7:54
  wholesale
• 7:55
  product,
• 7:55
  if
• 7:55
  we're
• 7:56
  thinking
• 7:56
  kind
• 7:56
  of
• 7:56
  product
• 7:57
  driven.
• 7:58
  Okay.
• 7:58
  Just
• 7:59
  from
• 7:59
  my
• 7:59
  personal
• 8:00
  preference,
• 8:01
  I'll
• 8:01
  give
• 8:01
  you
• 8:02
  a
• 8:02
  little
• 8:02
  statistic.
• 8:02
  TikTok
• 8:03
  is
• 8:03
  young,
• 8:05
  Instagram
• 8:05
  seems
• 8:06
  middle
• 8:06
  aged,
• 8:07
  and
• 8:07
  then
• 8:07
  Facebook's
• 8:08
  a
• 8:08
  little
• 8:08
  bit
• 8:08
  older.
• 8:08
  But
• 8:09
  my
• 8:09
  shoppers
• 8:09
  are
• 8:09
  on
• 8:10
  Facebook,
• 8:11
  my
• 8:12
  views
• 8:12
  are
• 8:13
  on
• 8:13
  TikTok
• 8:14
  and
• 8:14
  Instagram
• 8:15
  seems
• 8:15
  like
• 8:15
  my
• 8:15
  loyal
• 8:16
  followers.
• 8:17
  So
• 8:17
  I
• 8:17
  don't
• 8:17
  rule
• 8:18
  any
• 8:18
  of
• 8:18
  them
• 8:18
  out
• 8:18
  because
• 8:19
  they
• 8:19
  kind
• 8:19
  of
• 8:19
  cross
• 8:19
  promote,
• 8:21
  but
• 8:22
  those
• 8:22
  all
• 8:22
  have
• 8:22
  different
• 8:22
  views.
• 8:23
  So
• 8:24
  my
• 8:24
  short
• 8:24
  term
• 8:24
  videos
• 8:25
  work
• 8:25
  really
• 8:25
  well
• 8:26
  on
• 8:26
  TikTok.
• 8:26
  They
• 8:26
  get
• 8:27
  pushed
• 8:27
  out
• 8:27
  a
• 8:27
  lot.
• 8:27
  But
• 8:28
  those
• 8:28
  that
• 8:28
  stay
• 8:29
  loyal
• 8:29
  to
• 8:29
  me
• 8:29
  and
• 8:29
  want
• 8:30
  to
• 8:30
  sit
• 8:30
  there
• 8:30
  and
• 8:30
  buy
• 8:30
  my
• 8:31
  products
• 8:31
  or
• 8:31
  buy
• 8:32
  what
• 8:32
  I'm
• 8:32
  showcasing
• 8:33
  are
• 8:33
  on
• 8:33
  Facebook,
• 8:34
  actually.
• 8:35
  Interesting
• 8:35
  too.
• 8:35
  I
• 8:35
  know
• 8:36
  we're
• 8:36
  going
• 8:36
  totally
• 8:36
  off
• 8:37
  what
• 8:37
  we
• 8:37
  planned
• 8:37
  to
• 8:37
  talk
• 8:37
  about
• 8:38
  today,
• 8:38
  but
• 8:38
  I
• 8:38
  do,
• 8:38
  I
• 8:38
  would
• 8:38
  with
• 8:39
  you.
• 8:40
  ROI
• 8:40
  is
• 8:41
  something
• 8:41
  that,
• 8:41
  you
• 8:41
  know,
• 8:42
  every
• 8:42
  marketer
• 8:42
  in
• 8:42
  the
• 8:43
  world
• 8:43
  worries
• 8:43
  about
• 8:43
  and
• 8:44
  thinks
• 8:44
  about,
• 8:44
  I
• 8:44
  think
• 8:45
  less
• 8:45
  now
• 8:46
  than
• 8:46
  we
• 8:46
  did
• 8:46
  10
• 8:46
  years
• 8:46
  ago
• 8:47
  because
• 8:47
  we
• 8:47
  realized
• 8:48
  that,
• 8:49
  you
• 8:49
  know,
• 8:49
  we
• 8:49
  used
• 8:49
  to
• 8:49
  have
• 8:50
  a
• 8:50
  saying
• 8:50
  that
• 8:50
  exposure
• 8:51
  can
• 8:51
  kill
• 8:51
  you.
• 8:52
  You
• 8:52
  know,
• 8:53
  it
• 8:53
  used
• 8:53
  to
• 8:53
  be
• 8:54
  that
• 8:54
  exposure,
• 8:54
  you
• 8:55
  know,
• 8:55
  was
• 8:55
  a,
• 8:55
  was
• 8:55
  a
• 8:55
  naughty
• 8:56
  word.
• 8:56
  And
• 8:57
  now
• 8:57
  it's
• 8:57
  a,
• 8:58
  it's,
• 8:58
  it's
• 8:58
  what
• 8:59
  you're
• 8:59
  looking
• 8:59
  for.
• 8:59
  Right?
• 9:00
  You're
• 9:00
  trying
• 9:00
  to
• 9:01
  go
• 9:01
  above
• 9:01
  the
• 9:01
  clutter.
• 9:02
  And
• 9:02
  to
• 9:02
  go
• 9:02
  above
• 9:02
  the
• 9:03
  clutter,
• 9:03
  one,
• 9:03
  you
• 9:03
  need
• 9:03
  quantity,
• 9:04
  you
• 9:04
  need
• 9:04
  quality,
• 9:05
  you
• 9:05
  need
• 9:05
  both
• 9:05
  of
• 9:06
  those
• 9:06
  things,
• 9:06
  whether
• 9:06
  it's
• 9:07
  short
• 9:07
  term
• 9:07
  video
• 9:07
  or
• 9:07
  podcast
• 9:08
  or
• 9:08
  whatever
• 9:08
  content.
• 9:09
  YouTube.
• 9:09
  Right.
• 9:11
  But
• 9:12
  I
• 9:12
  do
• 9:13
  think
• 9:13
  that
• 9:13
  it
• 9:14
  does
• 9:14
  make
• 9:14
  a
• 9:14
  difference.
• 9:17
  I
• 9:17
  think
• 9:17
  that
• 9:18
  quality
• 9:19
  still
• 9:20
  comes
• 9:20
  through.
• 9:21
  Oh
• 9:22
  yeah.
• 9:22
  But
• 9:23
  I've,
• 9:23
  I
• 9:23
  actually
• 9:24
  got
• 9:24
  to
• 9:24
  talk
• 9:24
  to
• 9:24
  both
• 9:25
  Instagram
• 9:25
  and
• 9:26
  Facebook,
• 9:26
  a
• 9:27
  person
• 9:27
  that
• 9:27
  works
• 9:27
  behind
• 9:28
  the
• 9:28
  scenes
• 9:29
  and
• 9:29
  they
• 9:30
  told
• 9:30
  me
• 9:30
  that
• 9:31
  watch
• 9:31
  Time
• 9:32
  matters.
• 9:33
  So
• 9:33
  regardless
• 9:34
  of
• 9:34
  if
• 9:34
  your
• 9:34
  content
• 9:35
  is
• 9:35
  long
• 9:35
  form
• 9:36
  or
• 9:36
  short
• 9:36
  term,
• 9:37
  your
• 9:37
  watch
• 9:37
  time
• 9:37
  matters.
• 9:38
  So
• 9:38
  if
• 9:38
  I
• 9:38
  can
• 9:38
  hook
• 9:39
  you
• 9:39
  in
• 9:39
  seven
• 9:39
  seconds
• 9:40
  and
• 9:40
  I
• 9:40
  can
• 9:40
  get
• 9:41
  you
• 9:41
  to
• 9:41
  keep
• 9:41
  watching
• 9:41
  it,
• 9:42
  I've
• 9:42
  got
• 9:42
  your
• 9:42
  watch
• 9:43
  time
• 9:43
  and
• 9:43
  so
• 9:43
  therefore
• 9:44
  it's
• 9:44
  going
• 9:44
  to
• 9:44
  be
• 9:44
  pushed
• 9:44
  out
• 9:44
  more.
• 9:45
  So
• 9:45
  you
• 9:46
  kind
• 9:46
  of.
• 9:46
  And
• 9:46
  that
• 9:46
  doesn't
• 9:46
  matter
• 9:47
  if
• 9:47
  it's
• 9:47
  a
• 9:47
  two
• 9:47
  minute
• 9:47
  video.
• 9:48
  They
• 9:48
  want
• 9:48
  to
• 9:48
  see
• 9:48
  you
• 9:49
  consuming
• 9:49
  90%
• 9:50
  of
• 9:50
  that
• 9:50
  two
• 9:50
  minutes.
• 9:50
  Right?
• 9:51
  That's
• 9:51
  how
• 9:51
  they
• 9:51
  look
• 9:52
  at
• 9:52
  it.
• 9:52
  Yeah.
• 9:53
  Yep.
• 9:53
  And
• 9:53
  of
• 9:54
  course,
• 9:54
  longer
• 9:55
  form
• 9:55
  videos
• 9:55
  can
• 9:56
  do
• 9:56
  more
• 9:56
  for
• 9:57
  you,
• 9:57
  but
• 9:58
  initially
• 9:58
  you
• 9:59
  got
• 9:59
  to
• 9:59
  hook
• 9:59
  that
• 9:59
  person,
• 9:59
  you
• 10:00
  got
• 10:00
  to
• 10:00
  get
• 10:00
  that
• 10:00
  connection
• 10:01
  and
• 10:01
  they
• 10:01
  got
• 10:01
  to.
• 10:02
  You
• 10:02
  have
• 10:02
  them
• 10:02
  stay
• 10:03
  there.
• 10:03
  And
• 10:04
  of
• 10:04
  course,
• 10:04
  the
• 10:04
  longer
• 10:05
  they
• 10:05
  stay,
• 10:05
  the
• 10:05
  better.
• 10:06
  But
• 10:06
  those
• 10:06
  seven
• 10:07
  seconds,
• 10:08
  they're
• 10:08
  pretty
• 10:08
  quick
• 10:09
  and
• 10:09
  they
• 10:09
  are
• 10:09
  efficient
• 10:10
  and
• 10:10
  they
• 10:10
  work.
• 10:10
  Is
• 10:10
  that
• 10:11
  the
• 10:11
  magic
• 10:11
  number
• 10:11
  for
• 10:11
  short
• 10:12
  form?
• 10:12
  You
• 10:12
  got
• 10:12
  seven
• 10:13
  seconds.
• 10:13
  Yeah,
• 10:14
  I've
• 10:14
  watched
• 10:15
  a
• 10:15
  lot
• 10:15
  and
• 10:15
  I
• 10:15
  think
• 10:16
  seven
• 10:16
  seconds
• 10:16
  are
• 10:17
  doing
• 10:17
  really
• 10:17
  well.
• 10:18
  They
• 10:19
  say
• 10:19
  if
• 10:19
  you
• 10:19
  can't
• 10:19
  hook
• 10:20
  your
• 10:20
  audience
• 10:20
  audience
• 10:20
  in
• 10:20
  three
• 10:21
  seconds,
• 10:22
  then
• 10:22
  you've
• 10:22
  lost
• 10:23
  them.
• 10:23
  So
• 10:23
  you
• 10:24
  got
• 10:24
  to
• 10:24
  get
• 10:24
  their
• 10:24
  attention
• 10:24
  in
• 10:25
  three
• 10:25
  and
• 10:25
  you
• 10:25
  got
• 10:25
  to
• 10:25
  be
• 10:26
  able
• 10:26
  to
• 10:26
  keep
• 10:26
  them
• 10:26
  there
• 10:26
  for
• 10:26
  at
• 10:27
  least
• 10:27
  seven.
• 10:27
  And
• 10:27
  then
• 10:27
  if
• 10:28
  you
• 10:28
  can
• 10:28
  keep
• 10:28
  them
• 10:28
  going,
• 10:29
  we're
• 10:29
  going
• 10:29
  to
• 10:29
  push
• 10:30
  longer
• 10:30
  form
• 10:30
  content.
• 10:31
  Okay,
• 10:31
  let's
• 10:32
  get
• 10:32
  back
• 10:32
  to
• 10:32
  ROI
• 10:33
  before
• 10:34
  I
• 10:34
  totally
• 10:35
  bypass
• 10:35
  that.
• 10:36
  You
• 10:36
  work
• 10:36
  for
• 10:36
  clients
• 10:37
  that
• 10:37
  they
• 10:37
  care
• 10:37
  about
• 10:38
  that,
• 10:38
  yes,
• 10:39
  I'm
• 10:40
  getting
• 10:40
  views,
• 10:40
  but
• 10:40
  if
• 10:41
  I'm
• 10:41
  not
• 10:41
  getting
• 10:41
  any
• 10:41
  sales,
• 10:42
  does
• 10:42
  it
• 10:42
  matter?
• 10:43
  Right?
• 10:43
  Yeah.
• 10:44
  How
• 10:44
  do
• 10:44
  you
• 10:44
  address
• 10:44
  that?
• 10:47
  Well,
• 10:47
  first,
• 10:48
  like
• 10:48
  you
• 10:48
  have
• 10:49
  to
• 10:49
  know
• 10:49
  what
• 10:50
  of
• 10:50
  course
• 10:50
  you
• 10:50
  want
• 10:51
  your
• 10:51
  outcome
• 10:51
  to
• 10:51
  be.
• 10:51
  So
• 10:52
  if
• 10:52
  it
• 10:52
  is
• 10:52
  to
• 10:52
  move
• 10:53
  products,
• 10:54
  then
• 10:54
  you
• 10:54
  got
• 10:54
  to
• 10:54
  really
• 10:55
  focus
• 10:55
  in
• 10:55
  on
• 10:56
  what
• 10:57
  works
• 10:57
  there.
• 10:57
  And
• 10:58
  so
• 10:58
  if
• 10:59
  I'm
• 10:59
  trying
• 10:59
  to
• 10:59
  sell
• 10:59
  you
• 11:00
  a
• 11:00
  water
• 11:01
  bottle,
• 11:01
  essentially,
• 11:02
  and
• 11:02
  I
• 11:02
  want
• 11:03
  to
• 11:03
  push
• 11:03
  this
• 11:03
  product,
• 11:04
  I
• 11:05
  can
• 11:05
  do
• 11:05
  this
• 11:05
  in
• 11:05
  seven
• 11:05
  seconds
• 11:06
  and
• 11:06
  I
• 11:06
  can
• 11:06
  get
• 11:06
  that
• 11:06
  watch
• 11:07
  time
• 11:07
  to
• 11:07
  going
• 11:07
  and
• 11:08
  I
• 11:08
  can
• 11:08
  push
• 11:08
  more
• 11:08
  products
• 11:09
  versus
• 11:09
  two
• 11:10
  minutes
• 11:10
  of
• 11:10
  me
• 11:10
  talking
• 11:10
  about
• 11:10
  the
• 11:11
  water
• 11:11
  bottle.
• 11:11
  You're
• 11:11
  over
• 11:12
  the
• 11:12
  water
• 11:12
  bottle
• 11:12
  and
• 11:12
  you're
• 11:13
  done.
• 11:13
  I
• 11:13
  think
• 11:14
  creating
• 11:14
  that
• 11:15
  urgency
• 11:15
  to
• 11:15
  buy
• 11:16
  really
• 11:16
  turn
• 11:18
  and
• 11:18
  that's
• 11:18
  why
• 11:18
  you
• 11:19
  get
• 11:19
  all
• 11:19
  hyped
• 11:19
  up.
• 11:19
  When
• 11:19
  we're
• 11:20
  in
• 11:20
  Q4,
• 11:20
  the
• 11:21
  season
• 11:21
  of
• 11:21
  Q4,
• 11:22
  and
• 11:22
  you
• 11:22
  have
• 11:22
  the
• 11:23
  holidays
• 11:23
  and
• 11:24
  Black
• 11:24
  Friday.
• 11:24
  That's
• 11:24
  why
• 11:24
  Black
• 11:25
  Friday
• 11:25
  works.
• 11:25
  You're
• 11:26
  getting
• 11:26
  people
• 11:26
  really
• 11:27
  hooked
• 11:27
  and
• 11:27
  wanting
• 11:28
  them
• 11:28
  to
• 11:28
  buy
• 11:29
  immediately
• 11:29
  and
• 11:29
  that
• 11:30
  really
• 11:30
  turns
• 11:30
  over
• 11:30
  products,
• 11:30
  in
• 11:31
  my
• 11:31
  opinion.
• 11:32
  Is
• 11:33
  it
• 11:33
  better
• 11:33
  to
• 11:34
  have
• 11:35
  a
• 11:35
  particular
• 11:37
  hook?
• 11:37
  Like
• 11:38
  I
• 11:38
  watched
• 11:38
  the
• 11:38
  40
• 11:39
  year
• 11:39
  guy
• 11:40
  who
• 11:40
  says,
• 11:40
  if
• 11:41
  I
• 11:41
  haven't
• 11:42
  known
• 11:42
  this
• 11:42
  in
• 11:42
  40
• 11:42
  years,
• 11:43
  if
• 11:43
  I
• 11:43
  had
• 11:43
  only
• 11:44
  known
• 11:44
  this
• 11:44
  for
• 11:44
  the
• 11:44
  last
• 11:45
  40
• 11:45
  years,
• 11:45
  he
• 11:45
  starts
• 11:46
  every
• 11:46
  video.
• 11:47
  He's
• 11:47
  the
• 11:47
  40
• 11:47
  year
• 11:47
  guy,
• 11:48
  right?
• 11:48
  Yep.
• 11:49
  Do
• 11:49
  those
• 11:50
  hooks
• 11:50
  are.
• 11:51
  Are
• 11:51
  they
• 11:51
  important
• 11:52
  or
• 11:52
  can
• 11:53
  you
• 11:53
  get
• 11:53
  away
• 11:53
  without
• 11:53
  that
• 11:54
  hook?
• 11:55
  And,
• 11:56
  you
• 11:56
  know,
• 11:56
  like,
• 11:56
  you.
• 11:57
  You
• 11:57
  gave
• 11:57
  me
• 11:57
  some
• 11:57
  examples
• 11:58
  like
• 11:58
  wear
• 11:58
  it
• 11:58
  Wednesday
• 11:59
  or
• 11:59
  $20
• 12:00
  Tuesday
• 12:00
  or.
• 12:01
  Yeah.
• 12:01
  Are
• 12:02
  those
• 12:02
  more
• 12:02
  effective?
• 12:03
  And
• 12:03
  do
• 12:03
  people
• 12:03
  come
• 12:04
  back
• 12:04
  looking
• 12:04
  for
• 12:05
  them
• 12:05
  or
• 12:05
  is
• 12:05
  a
• 12:05
  free
• 12:05
  for
• 12:06
  all
• 12:06
  better?
• 12:07
  Well,
• 12:08
  I
• 12:08
  can
• 12:08
  tell
• 12:08
  you
• 12:09
  and
• 12:09
  answer
• 12:09
  your
• 12:09
  question
• 12:10
  just
• 12:10
  based
• 12:10
  on
• 12:10
  what
• 12:10
  you
• 12:11
  said.
• 12:11
  You
• 12:11
  remember.
• 12:12
  I
• 12:12
  remember
• 12:12
  him.
• 12:12
  Right,
• 12:13
  Exactly.
• 12:13
  Yep.
• 12:14
  So
• 12:14
  it's.
• 12:15
  It's
• 12:15
  just
• 12:15
  like
• 12:16
  why
• 12:17
  McDonald's
• 12:17
  and
• 12:18
  all
• 12:18
  those
• 12:18
  places
• 12:19
  have,
• 12:19
  you
• 12:19
  know,
• 12:19
  certain
• 12:20
  theme
• 12:21
  songs
• 12:21
  or
• 12:21
  certain
• 12:21
  images.
• 12:22
  It's
• 12:22
  because
• 12:22
  you
• 12:23
  connect
• 12:23
  with
• 12:23
  them
• 12:23
  instantly
• 12:24
  by
• 12:24
  remembering
• 12:24
  who
• 12:25
  they
• 12:25
  are.
• 12:25
  So
• 12:25
  most
• 12:26
  definitely,
• 12:26
  I
• 12:26
  think
• 12:26
  if
• 12:27
  you
• 12:27
  can
• 12:27
  create
• 12:28
  your
• 12:28
  boutique
• 12:28
  or,
• 12:29
  you
• 12:29
  know,
• 12:29
  you
• 12:30
  can
• 12:30
  create
• 12:30
  a
• 12:30
  brand
• 12:31
  that
• 12:31
  people
• 12:31
  like.
• 12:32
  Oh,
• 12:32
  that's
• 12:32
  so
• 12:32
  and
• 12:33
  so.
• 12:33
  It
• 12:33
  resonates
• 12:34
  with
• 12:34
  them,
• 12:34
  and
• 12:34
  they're
• 12:35
  quickly
• 12:35
  to
• 12:35
  listen.
• 12:36
  So
• 12:36
  I
• 12:37
  do
• 12:37
  three
• 12:37
  cowgirl
• 12:38
  finds,
• 12:38
  and
• 12:39
  that
• 12:39
  has
• 12:39
  worked
• 12:40
  for
• 12:40
  me
• 12:40
  because
• 12:40
  people
• 12:41
  are
• 12:41
  like,
• 12:41
  oh,
• 12:41
  yeah,
• 12:42
  she
• 12:42
  shares
• 12:42
  that
• 12:43
  all
• 12:43
  the
• 12:43
  time.
• 12:43
  Let's
• 12:43
  see
• 12:43
  what
• 12:44
  she's
• 12:44
  got.
• 12:44
  So
• 12:44
  consistency,
• 12:45
  I
• 12:45
  think
• 12:45
  it
• 12:45
  does
• 12:45
  make
• 12:45
  a
• 12:46
  difference.
• 12:46
  You
• 12:47
  hit
• 12:47
  an
• 12:47
  important
• 12:47
  point
• 12:48
  there.
• 12:48
  When
• 12:48
  you're
• 12:49
  doing
• 12:49
  something
• 12:49
  like
• 12:49
  that.
• 12:50
  Your
• 12:50
  three
• 12:50
  cowgirl
• 12:50
  finds
• 12:51
  or
• 12:52
  $20
• 12:52
  Tuesdays,
• 12:53
  you've
• 12:53
  got
• 12:54
  to
• 12:54
  be
• 12:54
  consistent.
• 12:54
  You've
• 12:55
  got
• 12:55
  to
• 12:55
  do
• 12:55
  them.
• 12:55
  So
• 12:56
  if
• 12:56
  it's
• 12:56
  $20
• 12:56
  Tuesdays,
• 12:57
  every
• 12:57
  Tuesday,
• 12:57
  you
• 12:58
  do
• 12:58
  a
• 12:58
  $20
• 12:58
  Tuesday.
• 12:59
  The
• 12:59
  consistency
• 13:00
  is
• 13:00
  what
• 13:01
  makes
• 13:01
  that
• 13:01
  stick.
• 13:01
  You
• 13:02
  know,
• 13:02
  we
• 13:02
  used
• 13:02
  to
• 13:02
  say
• 13:02
  in
• 13:02
  the
• 13:02
  old
• 13:03
  days
• 13:03
  in
• 13:03
  marketing,
• 13:03
  you.
• 13:04
  You
• 13:04
  had
• 13:04
  to
• 13:04
  hit
• 13:04
  somebody
• 13:04
  three
• 13:05
  times
• 13:05
  for
• 13:05
  it
• 13:05
  to
• 13:06
  stick.
• 13:06
  Now
• 13:06
  it's
• 13:07
  20.
• 13:07
  Right.
• 13:08
  It's
• 13:08
  not
• 13:08
  three
• 13:09
  anymore.
• 13:09
  It's
• 13:09
  not
• 13:09
  seven.
• 13:09
  It's
• 13:10
  not
• 13:10
  11
• 13:10
  because
• 13:11
  there's
• 13:11
  so
• 13:11
  much
• 13:11
  clutter.
• 13:13
  Oh,
• 13:13
  yeah,
• 13:13
  for
• 13:14
  sure.
• 13:14
  And
• 13:14
  that's
• 13:14
  where
• 13:14
  that
• 13:14
  three
• 13:15
  seconds
• 13:15
  comes
• 13:15
  in.
• 13:16
  I
• 13:16
  mean,
• 13:16
  there's
• 13:17
  millions
• 13:17
  of
• 13:17
  creators,
• 13:18
  millions
• 13:18
  of
• 13:18
  businesses.
• 13:19
  So
• 13:19
  if
• 13:19
  they're
• 13:20
  flipping
• 13:20
  through
• 13:20
  and
• 13:20
  they
• 13:21
  can't
• 13:21
  find
• 13:21
  you
• 13:21
  in
• 13:21
  the
• 13:21
  first
• 13:22
  three
• 13:22
  seconds,
• 13:22
  they're
• 13:22
  already
• 13:23
  past
• 13:23
  you,
• 13:24
  so
• 13:24
  you
• 13:24
  have
• 13:24
  to
• 13:25
  hook
• 13:25
  them.
• 13:25
  And
• 13:25
  a
• 13:26
  lot
• 13:26
  of
• 13:26
  that
• 13:26
  is
• 13:26
  those
• 13:27
  consistent
• 13:27
  little,
• 13:29
  you
• 13:29
  know,
• 13:29
  little
• 13:29
  catchphrases
• 13:30
  or
• 13:30
  something
• 13:30
  that
• 13:31
  brings
• 13:31
  them
• 13:31
  in.
• 13:31
  They're
• 13:31
  like,
• 13:32
  wait,
• 13:32
  what's
• 13:32
  $20?
• 13:33
  Because
• 13:33
  nothing's
• 13:33
  $20
• 13:34
  anymore.
• 13:35
  Or
• 13:35
  what
• 13:36
  about
• 13:36
  Wednesday?
• 13:37
  So
• 13:37
  those
• 13:37
  little
• 13:37
  things
• 13:38
  catch
• 13:38
  them,
• 13:38
  and
• 13:39
  then
• 13:39
  maybe
• 13:39
  they'll
• 13:40
  stay
• 13:40
  and
• 13:40
  see
• 13:41
  the
• 13:41
  rest
• 13:41
  of
• 13:41
  your
• 13:41
  products.
• 13:42
  It's
• 13:42
  hard
• 13:42
  to
• 13:43
  be
• 13:43
  creative,
• 13:44
  right?
• 13:44
  We
• 13:45
  that
• 13:45
  think
• 13:45
  outside
• 13:46
  the
• 13:46
  box
• 13:46
  term,
• 13:46
  you
• 13:46
  know,
• 13:47
  it.
• 13:47
  We've
• 13:47
  been
• 13:47
  saying
• 13:48
  that
• 13:48
  for
• 13:48
  100
• 13:48
  years.
• 13:49
  Think
• 13:49
  outside
• 13:49
  the
• 13:49
  box.
• 13:50
  But
• 13:50
  it's
• 13:50
  hard
• 13:50
  to
• 13:50
  think
• 13:50
  outside
• 13:51
  the
• 13:51
  box
• 13:51
  and
• 13:51
  come
• 13:52
  up
• 13:52
  with
• 13:52
  something
• 13:52
  clever
• 13:53
  yet.
• 13:53
  I
• 13:53
  think
• 13:54
  every
• 13:54
  store
• 13:55
  retailer
• 13:56
  already
• 13:56
  has
• 13:56
  that
• 13:57
  something
• 13:57
  clever.
• 13:57
  They
• 13:58
  just
• 13:58
  haven't
• 13:58
  packaged
• 13:59
  it.
• 14:00
  Oh,
• 14:00
  yeah,
• 14:00
  absolutely.
• 14:02
  And
• 14:02
  it's
• 14:02
  Just
• 14:02
  like
• 14:03
  practicing,
• 14:03
  you
• 14:03
  get
• 14:04
  used
• 14:04
  to
• 14:04
  it.
• 14:04
  Like
• 14:04
  the
• 14:05
  three
• 14:05
  cowgirl
• 14:05
  finds.
• 14:05
  It
• 14:06
  took
• 14:06
  me
• 14:06
  forever.
• 14:07
  I
• 14:07
  said
• 14:07
  it
• 14:07
  one
• 14:07
  time
• 14:08
  and
• 14:08
  realized,
• 14:09
  just
• 14:09
  go.
• 14:09
  Going
• 14:10
  like
• 14:10
  that
• 14:10
  really
• 14:11
  brings
• 14:12
  the
• 14:12
  camera.
• 14:12
  And
• 14:12
  people
• 14:12
  are
• 14:12
  like,
• 14:13
  wait,
• 14:13
  why
• 14:13
  is
• 14:13
  she
• 14:13
  moving
• 14:13
  her
• 14:13
  hands?
• 14:14
  I
• 14:14
  talk
• 14:14
  with
• 14:14
  my
• 14:14
  hands
• 14:15
  all
• 14:15
  the
• 14:15
  time.
• 14:15
  And
• 14:16
  I
• 14:16
  think
• 14:16
  you'll
• 14:17
  find
• 14:18
  it.
• 14:18
  Your
• 14:18
  personality
• 14:19
  and
• 14:19
  who
• 14:19
  you
• 14:19
  are.
• 14:20
  What
• 14:20
  catches
• 14:20
  somebody,
• 14:21
  whether
• 14:22
  it's
• 14:22
  walking
• 14:23
  in
• 14:23
  a
• 14:23
  storefront
• 14:24
  or
• 14:24
  something
• 14:24
  like
• 14:24
  that,
• 14:24
  those
• 14:25
  little
• 14:25
  catchy
• 14:25
  things
• 14:26
  are
• 14:26
  really
• 14:27
  going
• 14:27
  to
• 14:27
  help
• 14:27
  promote
• 14:28
  your
• 14:28
  business.
• 14:28
  And
• 14:28
  I
• 14:28
  think
• 14:29
  you
• 14:29
  have
• 14:29
  it.
• 14:29
  You
• 14:29
  just
• 14:30
  got
• 14:30
  to
• 14:30
  find
• 14:30
  out
• 14:30
  what's
• 14:30
  natural
• 14:31
  to
• 14:31
  you
• 14:31
  and
• 14:31
  what.
• 14:32
  What
• 14:32
  works
• 14:32
  for
• 14:32
  you
• 14:32
  as
• 14:33
  a
• 14:33
  business.
• 14:33
  And
• 14:33
  I
• 14:34
  think
• 14:34
  when
• 14:34
  you'll
• 14:35
  find
• 14:35
  the
• 14:35
  catch,
• 14:36
  that.
• 14:36
  That
• 14:36
  tag
• 14:37
  that
• 14:37
  you're
• 14:37
  looking
• 14:37
  for
• 14:38
  by
• 14:38
  accident,
• 14:39
  it'll
• 14:39
  be
• 14:39
  something
• 14:40
  that
• 14:40
  you
• 14:40
  do
• 14:40
  just
• 14:41
  off
• 14:41
  the
• 14:41
  cuff,
• 14:41
  and
• 14:41
  then
• 14:42
  it
• 14:42
  resonates
• 14:42
  in,
• 14:43
  you
• 14:43
  know,
• 14:44
  gets
• 14:44
  more
• 14:44
  views
• 14:45
  than
• 14:45
  any
• 14:45
  of
• 14:45
  your
• 14:45
  other
• 14:45
  videos.
• 14:46
  And
• 14:46
  you
• 14:46
  go,
• 14:47
  wow,
• 14:47
  that.
• 14:48
  That
• 14:48
  worked.
• 14:48
  But
• 14:49
  you
• 14:49
  didn't
• 14:49
  plan
• 14:49
  it.
• 14:50
  You
• 14:50
  know,
• 14:50
  we've
• 14:51
  been
• 14:51
  doing
• 14:51
  our
• 14:51
  show
• 14:51
  for
• 14:51
  almost
• 14:52
  4,000
• 14:52
  episodes.
• 14:53
  Our
• 14:53
  most
• 14:53
  popular
• 14:54
  things
• 14:54
  are
• 14:54
  things
• 14:54
  that
• 14:54
  happened
• 14:55
  by
• 14:55
  accident
• 14:55
  that
• 14:56
  we
• 14:56
  still
• 14:56
  do.
• 14:57
  Yeah,
• 14:57
  we
• 14:57
  didn't
• 14:58
  plan
• 14:58
  them.
• 14:59
  And
• 14:59
  that's
• 14:59
  great.
• 15:00
  Yeah.
• 15:00
  But.
• 15:01
  But
• 15:01
  don't.
• 15:02
  What
• 15:02
  I'm
• 15:02
  saying
• 15:02
  is
• 15:02
  don't
• 15:02
  force
• 15:03
  it,
• 15:03
  but
• 15:04
  be
• 15:04
  aware
• 15:04
  when
• 15:05
  it
• 15:05
  works,
• 15:06
  to
• 15:07
  embrace
• 15:07
  it.
• 15:08
  Yeah.
• 15:08
  And
• 15:08
  people
• 15:09
  can
• 15:09
  see
• 15:09
  when
• 15:09
  it's
• 15:09
  forced.
• 15:10
  I
• 15:10
  think
• 15:11
  people
• 15:11
  can
• 15:11
  tell
• 15:12
  when
• 15:12
  you're
• 15:12
  forcing
• 15:13
  things.
• 15:13
  They're
• 15:13
  like,
• 15:14
  well,
• 15:14
  I
• 15:15
  don't
• 15:15
  know.
• 15:15
  It's
• 15:15
  kind
• 15:15
  of
• 15:15
  like
• 15:15
  a.
• 15:16
  When
• 15:16
  a
• 15:16
  kiosk
• 15:17
  in
• 15:17
  the
• 15:17
  mall,
• 15:17
  you
• 15:18
  know,
• 15:18
  when
• 15:18
  they're
• 15:18
  coming
• 15:18
  at
• 15:19
  you,
• 15:19
  you're
• 15:19
  like,
• 15:19
  no,
• 15:19
  no,
• 15:20
  no,
• 15:20
  I
• 15:20
  don't.
• 15:21
  I.
• 15:21
  Because
• 15:21
  it's.
• 15:22
  It's
• 15:22
  forced.
• 15:23
  But
• 15:23
  if
• 15:23
  it's
• 15:24
  a
• 15:24
  natural
• 15:24
  thing
• 15:24
  and
• 15:25
  it's
• 15:25
  natural
• 15:25
  to
• 15:25
  your
• 15:25
  business,
• 15:26
  people
• 15:26
  see
• 15:27
  that
• 15:27
  and
• 15:27
  they
• 15:27
  see
• 15:27
  through
• 15:28
  it,
• 15:28
  and
• 15:28
  it's
• 15:28
  natural
• 15:28
  for
• 15:29
  you
• 15:29
  to
• 15:29
  talk
• 15:29
  about
• 15:29
  over
• 15:30
  and
• 15:30
  over
• 15:30
  and
• 15:30
  over
• 15:31
  again,
• 15:31
  which
• 15:31
  is
• 15:31
  what
• 15:31
  you
• 15:31
  have
• 15:32
  to
• 15:32
  do
• 15:32
  to
• 15:32
  stay
• 15:32
  consistent.
• 15:33
  Obviously,
• 15:34
  unboxings,
• 15:34
  especially
• 15:35
  if
• 15:35
  you're
• 15:35
  a
• 15:35
  retailer
• 15:36
  or,
• 15:36
  you
• 15:36
  know,
• 15:37
  they're.
• 15:38
  They've
• 15:38
  been
• 15:38
  popular,
• 15:39
  but.
• 15:39
  But
• 15:39
  again,
• 15:40
  I
• 15:40
  think
• 15:41
  you
• 15:41
  need
• 15:41
  to.
• 15:42
  I
• 15:42
  don't
• 15:42
  know
• 15:42
  how
• 15:42
  you
• 15:42
  feel
• 15:42
  about
• 15:43
  unboxings
• 15:43
  now,
• 15:43
  but
• 15:44
  I
• 15:44
  think
• 15:44
  they're
• 15:44
  kind
• 15:44
  of
• 15:44
  getting
• 15:44
  old.
• 15:45
  I
• 15:45
  think
• 15:45
  it's
• 15:45
  kind
• 15:46
  of,
• 15:46
  you
• 15:46
  know,
• 15:47
  two
• 15:47
  year
• 15:48
  ago
• 15:48
  thing.
• 15:48
  Can
• 15:49
  you
• 15:49
  do
• 15:49
  it
• 15:49
  differently?
• 15:51
  That's
• 15:51
  the
• 15:51
  question.
• 15:51
  Yeah,
• 15:53
  absolutely.
• 15:54
  And
• 15:54
  I
• 15:54
  think,
• 15:54
  though,
• 15:55
  although
• 15:55
  you
• 15:55
  said
• 15:55
  they're
• 15:56
  getting
• 15:56
  old,
• 15:56
  it
• 15:56
  is
• 15:57
  what
• 15:57
  can
• 15:57
  make
• 15:57
  you
• 15:58
  stand
• 15:58
  out.
• 15:58
  And
• 15:59
  I
• 15:59
  have
• 15:59
  found
• 15:59
  that
• 16:01
  I've
• 16:01
  done
• 16:01
  my
• 16:01
  three
• 16:02
  cowgirl
• 16:02
  finds
• 16:03
  or
• 16:03
  unboxed.
• 16:03
  We
• 16:04
  ranch
• 16:04
  for
• 16:04
  a
• 16:04
  living.
• 16:05
  I
• 16:05
  take
• 16:05
  my
• 16:05
  stuff
• 16:06
  outside.
• 16:06
  And
• 16:07
  surprisingly,
• 16:08
  that
• 16:08
  little
• 16:08
  catch
• 16:09
  Thing
• 16:09
  is,
• 16:09
  they
• 16:09
  want
• 16:09
  to.
• 16:10
  They're
• 16:10
  probably
• 16:10
  watching
• 16:10
  the
• 16:10
  cattle
• 16:11
  behind
• 16:11
  me.
• 16:11
  They're
• 16:11
  not
• 16:12
  watching
• 16:12
  me.
• 16:12
  But
• 16:13
  the
• 16:13
  thing
• 16:13
  makes
• 16:14
  a
• 16:14
  difference.
• 16:14
  And
• 16:15
  when
• 16:15
  they're
• 16:15
  scrolling,
• 16:15
  people
• 16:16
  like,
• 16:16
  oh,
• 16:16
  that's
• 16:16
  catchy.
• 16:17
  And
• 16:17
  so
• 16:17
  if
• 16:17
  you
• 16:18
  can
• 16:18
  find
• 16:18
  something
• 16:18
  like
• 16:18
  that
• 16:19
  in
• 16:19
  your
• 16:19
  boutique
• 16:19
  or
• 16:20
  in
• 16:20
  your
• 16:20
  business,
• 16:21
  what
• 16:21
  can
• 16:21
  make
• 16:21
  you
• 16:21
  stand
• 16:22
  out
• 16:22
  from
• 16:22
  the
• 16:22
  millions
• 16:23
  of
• 16:23
  videos
• 16:23
  that.
• 16:23
  You'Re
• 16:24
  scrolling
• 16:24
  through
• 16:24
  as
• 16:24
  opposed
• 16:25
  to
• 16:25
  doing
• 16:25
  it
• 16:25
  at
• 16:25
  your
• 16:25
  desk
• 16:26
  there.
• 16:26
  Yeah.
• 16:27
  Which
• 16:27
  is
• 16:27
  what
• 16:27
  everybody
• 16:28
  else
• 16:28
  does.
• 16:28
  Right.
• 16:28
  They
• 16:28
  just
• 16:29
  don't
• 16:29
  open
• 16:29
  it
• 16:29
  at
• 16:30
  a
• 16:30
  desk.
• 16:30
  And
• 16:30
  there's.
• 16:31
  You
• 16:32
  put
• 16:32
  the
• 16:32
  visual
• 16:32
  there
• 16:33
  to
• 16:33
  catch
• 16:33
  their
• 16:33
  attention.
• 16:34
  Because
• 16:34
  you
• 16:34
  have
• 16:35
  to
• 16:35
  have
• 16:35
  something
• 16:35
  to
• 16:35
  catch
• 16:36
  their
• 16:36
  attention.
• 16:37
  Yeah,
• 16:37
  yeah,
• 16:38
  exactly.
• 16:39
  So
• 16:40
  what,
• 16:40
  what
• 16:40
  kinds
• 16:41
  of
• 16:41
  things
• 16:41
  have
• 16:42
  you.
• 16:42
  Videos
• 16:43
  have
• 16:43
  you
• 16:43
  seen
• 16:43
  be
• 16:43
  very
• 16:44
  effective
• 16:44
  with
• 16:44
  your
• 16:44
  clients?
• 16:47
  So
• 16:47
  I
• 16:48
  found
• 16:48
  that
• 16:49
  short
• 16:49
  form.
• 16:50
  We've
• 16:50
  talked
• 16:50
  about
• 16:50
  that
• 16:50
  a
• 16:51
  lot.
• 16:51
  But
• 16:51
  getting
• 16:52
  to
• 16:52
  the
• 16:52
  point
• 16:52
  quickly,
• 16:53
  people
• 16:53
  are
• 16:54
  kind
• 16:54
  of
• 16:54
  over
• 16:54
  the
• 16:55
  deal
• 16:55
  of,
• 16:55
  let's
• 16:56
  explain
• 16:56
  this
• 16:56
  vest.
• 16:57
  Let's
• 16:57
  talk
• 16:57
  about
• 16:57
  it
• 16:57
  for
• 16:58
  a
• 16:58
  while.
• 16:58
  They're
• 16:59
  like,
• 16:59
  they
• 16:59
  have
• 16:59
  a
• 17:00
  short.
• 17:00
  They
• 17:01
  have
• 17:01
  places
• 17:01
  to
• 17:01
  go.
• 17:01
  So
• 17:02
  tell
• 17:02
  me
• 17:02
  what
• 17:02
  it's
• 17:02
  about.
• 17:02
  Let
• 17:03
  me
• 17:03
  see
• 17:03
  this.
• 17:03
  So
• 17:04
  I
• 17:04
  would
• 17:04
  really
• 17:04
  focus
• 17:04
  on
• 17:05
  short.
• 17:05
  Get
• 17:05
  to
• 17:05
  the
• 17:05
  product
• 17:06
  fast.
• 17:06
  Don't
• 17:06
  talk
• 17:07
  too
• 17:07
  much.
• 17:08
  But
• 17:08
  I
• 17:08
  also
• 17:08
  have
• 17:09
  found
• 17:09
  that
• 17:09
  you
• 17:10
  have
• 17:10
  to
• 17:10
  be
• 17:10
  in
• 17:11
  person.
• 17:12
  You
• 17:12
  have
• 17:12
  to
• 17:12
  show
• 17:12
  a
• 17:13
  face.
• 17:13
  I
• 17:13
  think
• 17:14
  you
• 17:14
  need
• 17:14
  to
• 17:14
  be
• 17:14
  behind
• 17:15
  the
• 17:15
  camera.
• 17:16
  And
• 17:16
  if
• 17:16
  not,
• 17:17
  that's
• 17:17
  where
• 17:17
  influencers
• 17:18
  or
• 17:18
  people
• 17:19
  like
• 17:19
  myself
• 17:19
  come
• 17:20
  into
• 17:20
  play,
• 17:21
  that
• 17:21
  it's
• 17:21
  more
• 17:21
  natural
• 17:22
  for
• 17:22
  them.
• 17:22
  The
• 17:22
  reason
• 17:23
  why
• 17:23
  is
• 17:23
  it
• 17:23
  builds
• 17:24
  a
• 17:24
  connection
• 17:24
  and
• 17:24
  the
• 17:24
  connection
• 17:25
  and
• 17:25
  relationships
• 17:26
  is
• 17:26
  really
• 17:27
  what's
• 17:27
  going
• 17:27
  to
• 17:27
  sell
• 17:27
  your
• 17:27
  items.
• 17:28
  Yeah.
• 17:28
  Again,
• 17:29
  come
• 17:29
  for
• 17:29
  the
• 17:29
  content,
• 17:29
  stay
• 17:30
  for
• 17:30
  the
• 17:30
  host.
• 17:30
  Yeah.
• 17:30
  They're
• 17:31
  coming
• 17:31
  back
• 17:31
  and
• 17:31
  watching
• 17:32
  videos
• 17:32
  over
• 17:32
  and
• 17:33
  over
• 17:33
  again
• 17:33
  because
• 17:33
  they
• 17:33
  like
• 17:33
  you.
• 17:34
  If
• 17:34
  they
• 17:34
  don't
• 17:34
  like
• 17:34
  you,
• 17:35
  they're
• 17:35
  scrolling
• 17:35
  best.
• 17:36
  Right.
• 17:37
  But.
• 17:37
  But
• 17:37
  you
• 17:38
  have
• 17:38
  to
• 17:38
  give
• 17:38
  them
• 17:38
  a
• 17:38
  chance
• 17:38
  to
• 17:39
  like
• 17:39
  you.
• 17:39
  You
• 17:39
  know,
• 17:40
  you
• 17:40
  have
• 17:40
  to
• 17:40
  give
• 17:40
  them
• 17:41
  a
• 17:41
  chance
• 17:41
  to.
• 17:41
  And
• 17:42
  they
• 17:42
  do,
• 17:42
  or
• 17:42
  they
• 17:42
  wouldn't
• 17:42
  shop
• 17:43
  with
• 17:43
  you.
• 17:44
  That's
• 17:44
  the
• 17:44
  other
• 17:44
  thing.
• 17:45
  Your,
• 17:45
  your,
• 17:45
  your
• 17:46
  current
• 17:46
  customers
• 17:47
  keep
• 17:47
  coming
• 17:48
  back
• 17:48
  to
• 17:48
  you
• 17:48
  because
• 17:48
  they
• 17:48
  like
• 17:48
  your
• 17:49
  store,
• 17:49
  they
• 17:49
  like
• 17:49
  you,
• 17:49
  or
• 17:50
  you've
• 17:50
  done
• 17:50
  something
• 17:50
  for
• 17:51
  them
• 17:51
  that,
• 17:51
  that
• 17:52
  they
• 17:52
  like
• 17:52
  and
• 17:53
  they
• 17:54
  even
• 17:54
  current
• 17:54
  customers
• 17:55
  want
• 17:55
  to
• 17:55
  see
• 17:55
  more
• 17:55
  of
• 17:55
  you.
• 17:56
  Oh,
• 17:57
  yeah.
• 17:57
  And
• 17:57
  you're
• 17:58
  not
• 17:58
  going
• 17:58
  to
• 17:58
  attract
• 17:59
  everyone.
• 17:59
  One
• 18:00
  of
• 18:00
  the
• 18:00
  best
• 18:00
  pieces
• 18:00
  of
• 18:00
  advice
• 18:01
  I
• 18:01
  ever
• 18:01
  got
• 18:01
  is
• 18:01
  you're
• 18:02
  going
• 18:02
  to
• 18:02
  attract
• 18:02
  those
• 18:02
  that
• 18:03
  you
• 18:03
  should
• 18:03
  and
• 18:04
  repel
• 18:04
  those
• 18:04
  that
• 18:05
  you
• 18:05
  don't
• 18:05
  even
• 18:06
  want
• 18:06
  there.
• 18:06
  So
• 18:07
  you're
• 18:07
  not
• 18:07
  going
• 18:07
  to
• 18:07
  be
• 18:07
  able
• 18:07
  to
• 18:08
  have
• 18:08
  everyone
• 18:08
  come
• 18:09
  to
• 18:09
  your
• 18:09
  store.
• 18:09
  But
• 18:09
  the
• 18:09
  ones
• 18:10
  that
• 18:10
  want
• 18:10
  to
• 18:10
  shop
• 18:10
  with
• 18:10
  you
• 18:10
  that
• 18:11
  like
• 18:11
  your
• 18:11
  items,
• 18:12
  that
• 18:12
  are
• 18:12
  interested
• 18:13
  in
• 18:13
  what
• 18:13
  you
• 18:13
  have
• 18:13
  to
• 18:13
  offer,
• 18:14
  they're
• 18:14
  going
• 18:14
  to
• 18:14
  come
• 18:14
  on.
• 18:15
  The
• 18:15
  rest
• 18:15
  of
• 18:15
  them
• 18:15
  will
• 18:16
  go
• 18:16
  on
• 18:16
  by.
• 18:16
  But
• 18:16
  that's
• 18:17
  great.
• 18:17
  That's
• 18:17
  where
• 18:17
  you're
• 18:17
  going
• 18:18
  to
• 18:18
  make
• 18:18
  your
• 18:18
  money.
• 18:18
  We
• 18:19
  had
• 18:19
  an
• 18:19
  80:20
• 18:19
  rule
• 18:20
  that
• 18:20
  was
• 18:20
  an
• 18:20
  acting
• 18:20
  company
• 18:20
  I
• 18:21
  owned
• 18:21
  years
• 18:21
  ago
• 18:21
  and
• 18:21
  we
• 18:22
  did
• 18:22
  450
• 18:23
  shows
• 18:23
  over
• 18:24
  10
• 18:24
  years.
• 18:24
  And
• 18:25
  the
• 18:25
  8020
• 18:26
  rule
• 18:26
  is
• 18:26
  80%
• 18:26
  are
• 18:26
  going
• 18:27
  to
• 18:27
  love
• 18:27
  what
• 18:27
  you
• 18:27
  do.
• 18:27
  Give
• 18:27
  you
• 18:28
  a
• 18:28
  standing
• 18:28
  ovation.
• 18:28
  The
• 18:29
  other
• 18:29
  20%
• 18:29
  who
• 18:30
  ate
• 18:30
  the
• 18:30
  same
• 18:30
  food
• 18:30
  and
• 18:31
  saw
• 18:31
  the
• 18:31
  same
• 18:31
  show
• 18:31
  are
• 18:31
  going
• 18:32
  to
• 18:32
  hate
• 18:32
  every
• 18:32
  minute
• 18:32
  of
• 18:32
  it.
• 18:33
  Yeah.
• 18:33
  It's
• 18:34
  just
• 18:34
  the
• 18:34
  way
• 18:34
  it
• 18:34
  is.
• 18:35
  They're
• 18:35
  20%
• 18:35
  will
• 18:36
  not
• 18:36
  like
• 18:36
  anything
• 18:36
  you
• 18:37
  do.
• 18:37
  Yeah,
• 18:38
  yeah.
• 18:39
  And
• 18:39
  it's
• 18:39
  true
• 18:39
  with
• 18:40
  short
• 18:40
  term
• 18:40
  video
• 18:40
  or
• 18:41
  podcasts
• 18:41
  or
• 18:42
  whatever
• 18:42
  content
• 18:42
  creation
• 18:43
  you
• 18:43
  do.
• 18:43
  It's
• 18:44
  just.
• 18:44
  And
• 18:44
  you're
• 18:44
  not.
• 18:45
  So
• 18:45
  you
• 18:45
  cater
• 18:46
  to
• 18:46
  the
• 18:46
  80,
• 18:47
  you
• 18:47
  don't
• 18:47
  cater
• 18:47
  to
• 18:47
  the
• 18:48
  20.
• 18:48
  And
• 18:48
  what
• 18:49
  tends
• 18:49
  to
• 18:49
  happen
• 18:49
  is
• 18:49
  you
• 18:50
  new
• 18:51
  creators
• 18:51
  especially
• 18:52
  focus
• 18:53
  on
• 18:53
  the
• 18:53
  20%
• 18:54
  who
• 18:54
  don't
• 18:55
  like
• 18:55
  them
• 18:55
  and
• 18:56
  you
• 18:56
  just
• 18:56
  can't
• 18:56
  do
• 18:56
  that.
• 18:56
  You
• 18:57
  just,
• 18:57
  you
• 18:57
  have
• 18:57
  to
• 18:58
  tune
• 18:58
  them
• 18:58
  out.
• 18:59
  You
• 18:59
  don't
• 18:59
  care.
• 18:59
  They're
• 19:00
  not
• 19:00
  going
• 19:00
  to
• 19:00
  buy
• 19:00
  anything
• 19:00
  from
• 19:00
  you
• 19:00
  anyway,
• 19:01
  so
• 19:01
  who
• 19:01
  cares?
• 19:01
  Oh
• 19:02
  yeah.
• 19:02
  And
• 19:03
  you
• 19:03
  want
• 19:03
  your
• 19:03
  ideal
• 19:04
  customer
• 19:04
  to
• 19:04
  come
• 19:04
  in
• 19:05
  and
• 19:05
  your
• 19:05
  ideal
• 19:05
  customer
• 19:06
  will
• 19:06
  come.
• 19:07
  And
• 19:07
  I
• 19:07
  think
• 19:07
  that's
• 19:07
  the
• 19:07
  hardest
• 19:08
  thing
• 19:08
  is
• 19:08
  be
• 19:09
  patient.
• 19:09
  They're
• 19:09
  going
• 19:09
  to
• 19:09
  come.
• 19:10
  You're
• 19:10
  going
• 19:11
  to
• 19:11
  attract
• 19:11
  the
• 19:11
  right
• 19:11
  people.
• 19:12
  You
• 19:13
  just
• 19:13
  got
• 19:13
  to
• 19:13
  figure
• 19:13
  out
• 19:13
  the
• 19:13
  algorithm
• 19:14
  and
• 19:14
  then
• 19:14
  they'll
• 19:14
  push
• 19:15
  it
• 19:15
  out
• 19:15
  towards
• 19:15
  it.
• 19:16
  Do,
• 19:17
  do
• 19:17
  your
• 19:18
  new
• 19:18
  customers,
• 19:18
  ones
• 19:19
  you
• 19:19
  work
• 19:19
  for,
• 19:20
  do
• 19:20
  they
• 19:20
  tend
• 19:20
  to
• 19:21
  want
• 19:21
  to
• 19:21
  over
• 19:21
  produce
• 19:22
  videos?
• 19:24
  I
• 19:24
  do
• 19:25
  think
• 19:26
  I
• 19:26
  even
• 19:27
  personally
• 19:27
  can
• 19:27
  get
• 19:27
  salesy
• 19:28
  is
• 19:28
  what
• 19:28
  I
• 19:28
  call
• 19:29
  it.
• 19:30
  And
• 19:30
  yeah.
• 19:31
  Or
• 19:31
  throw
• 19:31
  a
• 19:32
  filter
• 19:32
  on.
• 19:32
  Everybody
• 19:32
  wants
• 19:33
  to
• 19:33
  look
• 19:33
  picture
• 19:33
  perfect.
• 19:34
  And
• 19:34
  although
• 19:34
  doesn't
• 19:35
  help
• 19:35
  this,
• 19:35
  by
• 19:35
  the
• 19:35
  way,
• 19:36
  it
• 19:36
  doesn't
• 19:36
  help.
• 19:38
  Well,
• 19:38
  I
• 19:39
  think
• 19:39
  what's
• 19:40
  funny
• 19:40
  about
• 19:40
  society
• 19:41
  is
• 19:41
  we're
• 19:41
  kind
• 19:42
  of
• 19:42
  over
• 19:42
  that.
• 19:42
  We're
• 19:42
  over.
• 19:43
  Like
• 19:43
  if
• 19:43
  you've
• 19:44
  noticed.
• 19:44
  No
• 19:45
  more.
• 19:45
  They're
• 19:45
  not
• 19:46
  hiring
• 19:46
  celebrities
• 19:47
  to
• 19:47
  showcase
• 19:47
  their
• 19:48
  items,
• 19:48
  they're
• 19:48
  hiring
• 19:49
  an
• 19:49
  everyday
• 19:50
  person.
• 19:50
  And
• 19:50
  the
• 19:50
  reason
• 19:51
  why
• 19:51
  is
• 19:51
  people
• 19:51
  connect
• 19:52
  with
• 19:52
  the
• 19:53
  everyday
• 19:53
  thing.
• 19:54
  So
• 19:54
  if
• 19:54
  you
• 19:54
  mess
• 19:55
  up
• 19:55
  or
• 19:55
  if
• 19:55
  you
• 19:55
  don't
• 19:56
  look
• 19:56
  picture
• 19:56
  perfect,
• 19:57
  that's
• 19:57
  fine.
• 19:57
  They
• 19:57
  actually
• 19:58
  build
• 19:58
  connections
• 19:59
  that
• 19:59
  way
• 20:00
  and
• 20:00
  it
• 20:01
  really,
• 20:01
  truly
• 20:01
  brings
• 20:01
  in
• 20:02
  sales
• 20:02
  at
• 20:02
  the
• 20:02
  same
• 20:02
  time.
• 20:03
  What
• 20:03
  metrics
• 20:04
  are
• 20:04
  you
• 20:04
  looking
• 20:05
  at?
• 20:05
  Okay,
• 20:05
  now
• 20:06
  you've
• 20:06
  done
• 20:06
  some
• 20:06
  videos,
• 20:07
  let's
• 20:07
  say
• 20:07
  they
• 20:08
  put
• 20:08
  out
• 20:08
  30
• 20:08
  or
• 20:08
  40
• 20:09
  of
• 20:09
  them.
• 20:09
  Right.
• 20:09
  And
• 20:09
  they're
• 20:09
  getting
• 20:09
  bigger,
• 20:10
  better
• 20:10
  at
• 20:10
  it
• 20:10
  and
• 20:10
  it's
• 20:11
  more
• 20:11
  fun
• 20:11
  for
• 20:11
  them.
• 20:13
  By
• 20:13
  the
• 20:13
  way,
• 20:13
  I
• 20:13
  have
• 20:13
  a
• 20:14
  saying.
• 20:14
  You
• 20:14
  get
• 20:14
  used
• 20:14
  to
• 20:14
  anything
• 20:15
  in
• 20:15
  three
• 20:15
  weeks.
• 20:16
  Yeah.
• 20:17
  Doing
• 20:17
  something
• 20:17
  for
• 20:17
  three
• 20:18
  weeks,
• 20:18
  you're
• 20:18
  going
• 20:18
  to
• 20:18
  get
• 20:18
  used
• 20:19
  to
• 20:19
  anything
• 20:19
  in
• 20:19
  three
• 20:19
  weeks.
• 20:20
  My
• 20:20
  wife
• 20:20
  And
• 20:20
  I
• 20:20
  have
• 20:20
  said
• 20:20
  that
• 20:21
  forever
• 20:22
  and
• 20:22
  it's
• 20:22
  true,
• 20:23
  right?
• 20:23
  After
• 20:23
  three
• 20:24
  weeks
• 20:24
  you
• 20:24
  stop
• 20:24
  even
• 20:24
  thinking
• 20:25
  about
• 20:25
  it.
• 20:25
  You
• 20:25
  just
• 20:25
  do.
• 20:27
  So
• 20:27
  what
• 20:27
  metrics
• 20:28
  now
• 20:28
  for
• 20:28
  a
• 20:29
  customer
• 20:29
  that
• 20:29
  you're
• 20:29
  working
• 20:30
  for
• 20:30
  or
• 20:31
  helping
• 20:31
  with
• 20:31
  their
• 20:32
  short
• 20:32
  form
• 20:32
  videos,
• 20:33
  what
• 20:33
  metrics
• 20:34
  are
• 20:34
  you
• 20:34
  looking
• 20:34
  at
• 20:35
  to
• 20:35
  gauge
• 20:35
  success.
• 20:38
  Depending
• 20:38
  on
• 20:39
  what
• 20:39
  you're
• 20:40
  wanting
• 20:40
  from
• 20:41
  that
• 20:41
  video?
• 20:42
  If
• 20:42
  you're
• 20:42
  wanting
• 20:42
  follower
• 20:43
  count,
• 20:44
  look
• 20:44
  at,
• 20:44
  you
• 20:45
  can
• 20:45
  look
• 20:45
  at
• 20:45
  all
• 20:45
  your
• 20:46
  statistics
• 20:46
  behind
• 20:47
  each
• 20:47
  video,
• 20:47
  which
• 20:47
  has
• 20:48
  a
• 20:48
  really
• 20:48
  cool.
• 20:48
  And
• 20:49
  a
• 20:49
  new
• 20:49
  feature
• 20:49
  that
• 20:49
  no
• 20:50
  matter.
• 20:50
  What
• 20:50
  the
• 20:50
  platform,
• 20:50
  it
• 20:51
  doesn't
• 20:51
  matter,
• 20:51
  right?
• 20:51
  Yes,
• 20:52
  no
• 20:53
  matter
• 20:53
  what
• 20:53
  the
• 20:53
  platform.
• 20:53
  One
• 20:54
  really
• 20:54
  cool
• 20:54
  thing
• 20:55
  about
• 20:55
  make
• 20:55
  sure
• 20:55
  your
• 20:56
  account.
• 20:56
  First
• 20:56
  of
• 20:56
  all
• 20:57
  I
• 20:57
  should
• 20:57
  pause.
• 20:57
  Is
• 20:58
  under
• 20:58
  a
• 20:58
  business
• 20:58
  account.
• 20:59
  So
• 20:59
  that
• 20:59
  way
• 20:59
  you
• 20:59
  can
• 21:00
  see
• 21:00
  all
• 21:00
  your
• 21:00
  analytics.
• 21:02
  But
• 21:04
  Instagram
• 21:04
  just
• 21:04
  rolled
• 21:04
  out
• 21:05
  a
• 21:05
  feature
• 21:05
  called
• 21:06
  trial
• 21:07
  reels.
• 21:08
  And
• 21:08
  trial
• 21:08
  reels
• 21:09
  is
• 21:09
  actually
• 21:09
  really
• 21:10
  awesome
• 21:10
  because
• 21:11
  it
• 21:11
  pushes
• 21:11
  out
• 21:11
  to
• 21:12
  people
• 21:12
  that
• 21:12
  you
• 21:12
  do
• 21:12
  not
• 21:13
  know
• 21:13
  and
• 21:13
  that
• 21:14
  are
• 21:14
  not
• 21:14
  following
• 21:14
  you.
• 21:15
  And
• 21:15
  so
• 21:16
  I
• 21:16
  really
• 21:16
  look
• 21:17
  at
• 21:17
  those.
• 21:17
  How
• 21:17
  is
• 21:18
  this
• 21:18
  resonating
• 21:18
  with
• 21:19
  people
• 21:19
  that
• 21:19
  I
• 21:19
  don't
• 21:19
  already
• 21:20
  have?
• 21:20
  But
• 21:21
  then
• 21:21
  also
• 21:21
  look
• 21:21
  at
• 21:21
  your
• 21:22
  content
• 21:22
  with
• 21:22
  people
• 21:22
  you
• 21:23
  already
• 21:23
  have.
• 21:23
  Are
• 21:24
  they
• 21:24
  commenting?
• 21:24
  Are
• 21:25
  they
• 21:25
  engaging?
• 21:26
  How
• 21:27
  did
• 21:27
  they
• 21:27
  respond
• 21:27
  to
• 21:27
  the
• 21:27
  video
• 21:28
  that
• 21:28
  you
• 21:28
  did?
• 21:28
  Did
• 21:29
  they
• 21:29
  watch
• 21:29
  it
• 21:29
  all
• 21:29
  the
• 21:29
  way
• 21:30
  through?
• 21:30
  All
• 21:30
  those
• 21:30
  are
• 21:30
  very
• 21:31
  important.
• 21:31
  Are
• 21:31
  you
• 21:31
  going
• 21:32
  to
• 21:32
  change
• 21:32
  so
• 21:33
  are
• 21:33
  you
• 21:33
  going
• 21:33
  to
• 21:33
  change
• 21:33
  your
• 21:33
  thinking
• 21:34
  a
• 21:34
  little
• 21:34
  bit
• 21:34
  for
• 21:34
  the
• 21:35
  trial
• 21:35
  videos
• 21:35
  and
• 21:37
  approach
• 21:37
  the
• 21:37
  video
• 21:38
  in
• 21:38
  a
• 21:38
  little
• 21:38
  bit
• 21:38
  different
• 21:39
  way
• 21:39
  than
• 21:39
  somebody
• 21:40
  that
• 21:40
  knows
• 21:41
  what
• 21:41
  you
• 21:41
  do
• 21:41
  already?
• 21:42
  Yeah,
• 21:43
  I've
• 21:43
  tried
• 21:43
  all
• 21:43
  different
• 21:44
  kinds
• 21:44
  of
• 21:44
  content.
• 21:44
  To
• 21:45
  me,
• 21:45
  trial
• 21:45
  reels
• 21:45
  is
• 21:46
  a
• 21:46
  great
• 21:46
  place
• 21:46
  to
• 21:47
  try.
• 21:48
  It's
• 21:48
  kind
• 21:48
  of
• 21:48
  like
• 21:48
  you
• 21:49
  can
• 21:49
  hide
• 21:50
  behind
• 21:50
  a
• 21:50
  curtain
• 21:50
  and
• 21:51
  push
• 21:51
  out
• 21:51
  a
• 21:51
  video
• 21:51
  and
• 21:52
  see
• 21:52
  if
• 21:52
  it
• 21:52
  does
• 21:52
  well
• 21:52
  or
• 21:52
  if
• 21:53
  it
• 21:53
  flops
• 21:53
  without
• 21:53
  putting
• 21:54
  it
• 21:54
  on
• 21:54
  your
• 21:54
  feed.
• 21:55
  I
• 21:55
  think
• 21:55
  it's
• 21:56
  a
• 21:56
  really
• 21:56
  cool
• 21:56
  feature
• 21:56
  that
• 21:57
  they
• 21:57
  have
• 21:57
  right
• 21:57
  now,
• 21:58
  but
• 21:58
  it
• 21:58
  also
• 21:58
  gives
• 21:59
  you
• 21:59
  a
• 21:59
  chance
• 21:59
  to
• 21:59
  experiment
• 22:00
  with
• 22:00
  different
• 22:00
  things.
• 22:01
  And
• 22:02
  I
• 22:02
  always
• 22:02
  recommend
• 22:03
  go
• 22:03
  check
• 22:03
  out
• 22:03
  my
• 22:03
  account.
• 22:04
  Ask
• 22:04
  me
• 22:04
  any
• 22:04
  questions
• 22:05
  you
• 22:05
  want,
• 22:06
  take
• 22:06
  advice
• 22:07
  from
• 22:08
  people
• 22:08
  that
• 22:08
  you
• 22:09
  really
• 22:09
  like
• 22:09
  watching.
• 22:10
  Why
• 22:10
  do
• 22:11
  you
• 22:11
  like
• 22:11
  watching
• 22:11
  their
• 22:11
  videos?
• 22:12
  And
• 22:12
  then
• 22:12
  kind
• 22:12
  of
• 22:12
  take
• 22:13
  some
• 22:13
  notes
• 22:13
  and
• 22:13
  then
• 22:14
  recreate
• 22:14
  it,
• 22:15
  but
• 22:15
  in
• 22:15
  your
• 22:15
  own
• 22:16
  style.
• 22:16
  And
• 22:17
  so
• 22:17
  yeah,
• 22:18
  I
• 22:18
  think
• 22:18
  the
• 22:18
  insights
• 22:19
  tool
• 22:19
  and
• 22:19
  all
• 22:20
  that
• 22:20
  is
• 22:20
  really
• 22:20
  helpful
• 22:21
  because
• 22:21
  you
• 22:21
  can
• 22:21
  push
• 22:21
  it,
• 22:22
  see
• 22:22
  if
• 22:22
  it
• 22:22
  does
• 22:22
  well,
• 22:23
  if
• 22:23
  it's
• 22:23
  something
• 22:24
  you
• 22:24
  can
• 22:24
  consistently
• 22:25
  produce
• 22:25
  over
• 22:25
  and
• 22:25
  over
• 22:25
  again
• 22:26
  and
• 22:26
  how
• 22:26
  it
• 22:26
  works
• 22:27
  for
• 22:27
  you.
• 22:27
  Do
• 22:27
  coupons
• 22:28
  code,
• 22:28
  coupon
• 22:29
  codes
• 22:29
  or
• 22:29
  things
• 22:29
  like
• 22:29
  that
• 22:29
  work
• 22:30
  at
• 22:30
  all
• 22:30
  on
• 22:30
  short
• 22:30
  form
• 22:31
  video?
• 22:32
  Like
• 22:33
  advertising
• 22:33
  coupons?
• 22:34
  Yeah,
• 22:34
  like
• 22:35
  I
• 22:35
  want
• 22:35
  to
• 22:35
  see
• 22:35
  it.
• 22:36
  Okay,
• 22:36
  you've
• 22:36
  got
• 22:36
  a
• 22:36
  client
• 22:37
  that
• 22:37
  really
• 22:37
  wants
• 22:37
  roi,
• 22:38
  right?
• 22:38
  They
• 22:38
  want
• 22:38
  to
• 22:38
  see
• 22:39
  roi.
• 22:39
  So
• 22:39
  they're
• 22:40
  going
• 22:40
  to
• 22:40
  throw
• 22:40
  a
• 22:40
  coupon
• 22:41
  code
• 22:41
  into
• 22:41
  the
• 22:42
  video
• 22:42
  Whatever
• 22:42
  it
• 22:43
  is,
• 22:43
  do
• 22:44
  they
• 22:44
  work
• 22:44
  on
• 22:44
  video
• 22:45
  or
• 22:45
  do
• 22:45
  people
• 22:46
  forget
• 22:46
  what
• 22:46
  the
• 22:46
  coupon
• 22:46
  code
• 22:46
  is
• 22:47
  and
• 22:47
  then
• 22:47
  just.
• 22:49
  I
• 22:49
  think
• 22:49
  it
• 22:49
  kind
• 22:49
  of
• 22:50
  depends
• 22:50
  on
• 22:50
  what
• 22:51
  you're
• 22:51
  going
• 22:51
  for.
• 22:52
  Yeah,
• 22:52
  if
• 22:52
  it's
• 22:52
  a,
• 22:52
  if
• 22:53
  it's
• 22:53
  like,
• 22:53
  well,
• 22:53
  50%
• 22:54
  off,
• 22:54
  I
• 22:54
  guarantee
• 22:55
  you
• 22:55
  people
• 22:55
  remember.
• 22:56
  50
• 22:57
  off,
• 22:58
  10%
• 22:59
  they
• 22:59
  won't
• 22:59
  remember.
• 23:00
  Yeah,
• 23:01
  but
• 23:02
  you
• 23:02
  gotta
• 23:02
  catch
• 23:02
  them.
• 23:03
  You
• 23:03
  just
• 23:03
  really
• 23:03
  gotta
• 23:04
  catch
• 23:04
  them.
• 23:04
  And
• 23:04
  no
• 23:05
  matter
• 23:05
  how
• 23:05
  much
• 23:05
  you're
• 23:06
  offering,
• 23:06
  how
• 23:06
  cheap
• 23:07
  your
• 23:07
  product
• 23:07
  is,
• 23:07
  how
• 23:08
  affordable
• 23:08
  it
• 23:08
  is,
• 23:09
  if
• 23:09
  you
• 23:09
  can't
• 23:10
  catch
• 23:10
  them,
• 23:10
  they're
• 23:11
  not,
• 23:11
  they
• 23:11
  scrolled
• 23:12
  on
• 23:12
  past,
• 23:12
  which
• 23:12
  is
• 23:12
  the
• 23:13
  way
• 23:13
  of
• 23:13
  the
• 23:13
  world
• 23:13
  unfortunately.
• 23:14
  But
• 23:14
  you
• 23:14
  really
• 23:14
  have
• 23:15
  to
• 23:15
  bring
• 23:15
  them
• 23:15
  in
• 23:16
  so
• 23:16
  that
• 23:16
  way
• 23:16
  they
• 23:16
  can
• 23:17
  stay
• 23:17
  and
• 23:17
  watch
• 23:17
  your
• 23:18
  product.
• 23:18
  And
• 23:18
  then
• 23:18
  they're
• 23:18
  like,
• 23:18
  oh
• 23:18
  yeah,
• 23:19
  that
• 23:19
  was
• 23:19
  50%
• 23:19
  off,
• 23:20
  of
• 23:20
  course
• 23:20
  I
• 23:20
  want
• 23:20
  it.
• 23:20
  I'm
• 23:21
  gonna
• 23:21
  put
• 23:21
  that
• 23:21
  coupon
• 23:21
  code
• 23:22
  in.
• 23:22
  So
• 23:22
  I'm
• 23:23
  brand
• 23:23
  new,
• 23:23
  I
• 23:23
  have
• 23:23
  a
• 23:24
  retail
• 23:24
  shop,
• 23:24
  Right.
• 23:25
  And
• 23:25
  I
• 23:25
  do
• 23:25
  sell
• 23:25
  online,
• 23:26
  but
• 23:26
  I've
• 23:27
  not
• 23:27
  done
• 23:27
  short
• 23:27
  form
• 23:28
  video.
• 23:29
  You're
• 23:29
  gonna
• 23:29
  advise
• 23:30
  me?
• 23:30
  Okay,
• 23:31
  I
• 23:31
  want
• 23:31
  to,
• 23:31
  but
• 23:32
  I
• 23:32
  don't
• 23:32
  want
• 23:32
  to
• 23:32
  be
• 23:32
  overwhelmed.
• 23:33
  And
• 23:33
  I,
• 23:33
  that's.
• 23:33
  It's
• 23:34
  easy
• 23:34
  to
• 23:34
  get
• 23:34
  overwhelmed
• 23:34
  with
• 23:35
  everything
• 23:35
  we
• 23:35
  do
• 23:35
  because
• 23:36
  we
• 23:36
  have
• 23:36
  to
• 23:36
  do
• 23:36
  everything,
• 23:37
  right?
• 23:37
  As,
• 23:37
  as
• 23:38
  an
• 23:38
  owner
• 23:38
  of
• 23:38
  a
• 23:38
  small
• 23:38
  store,
• 23:39
  you
• 23:39
  probably
• 23:39
  have
• 23:39
  five
• 23:40
  employees
• 23:40
  maybe
• 23:41
  and,
• 23:42
  and
• 23:42
  you're
• 23:42
  doing
• 23:43
  most
• 23:43
  of
• 23:43
  the
• 23:43
  work.
• 23:43
  You're,
• 23:44
  you're
• 23:44
  the
• 23:44
  hundred
• 23:45
  hour
• 23:45
  a
• 23:45
  week
• 23:45
  person.
• 23:46
  And
• 23:46
  I've
• 23:46
  been
• 23:46
  that
• 23:46
  person,
• 23:47
  you
• 23:47
  know,
• 23:47
  all
• 23:47
  through
• 23:48
  my
• 23:49
  life
• 23:49
  as
• 23:49
  an
• 23:49
  entrepreneur.
• 23:50
  So
• 23:50
  I
• 23:50
  get
• 23:50
  it.
• 23:51
  But
• 23:52
  what
• 23:52
  would
• 23:52
  you
• 23:52
  advise
• 23:53
  me
• 23:53
  to
• 23:53
  do?
• 23:53
  Start
• 23:53
  one
• 23:54
  a
• 23:54
  week
• 23:54
  start,
• 23:54
  you
• 23:54
  know,
• 23:55
  how
• 23:55
  do
• 23:55
  I
• 23:55
  start?
• 23:57
  Really
• 23:58
  ask
• 23:58
  yourself,
• 23:59
  what
• 23:59
  can
• 23:59
  you
• 23:59
  manage?
• 24:00
  Like,
• 24:00
  I
• 24:00
  think
• 24:00
  that's
• 24:01
  the
• 24:01
  first
• 24:01
  thing.
• 24:01
  Be
• 24:01
  realistic.
• 24:02
  And
• 24:03
  then
• 24:03
  once
• 24:03
  you
• 24:03
  get
• 24:03
  that
• 24:03
  narrowed
• 24:04
  down,
• 24:04
  if
• 24:04
  you
• 24:05
  can
• 24:05
  do
• 24:06
  three
• 24:06
  videos
• 24:06
  a
• 24:06
  week,
• 24:07
  do
• 24:07
  those
• 24:07
  three
• 24:08
  videos,
• 24:08
  it's
• 24:08
  Monday,
• 24:08
  Wednesday,
• 24:09
  Friday.
• 24:09
  I'm
• 24:10
  going
• 24:10
  to
• 24:10
  get
• 24:10
  those
• 24:11
  done,
• 24:11
  I'm
• 24:11
  going
• 24:11
  to
• 24:11
  get
• 24:11
  those
• 24:11
  pushed
• 24:12
  out.
• 24:12
  Because
• 24:13
  consistency,
• 24:13
  your
• 24:14
  customer
• 24:14
  will
• 24:15
  rely
• 24:15
  on
• 24:15
  that
• 24:15
  and
• 24:16
  they'll
• 24:16
  train
• 24:16
  their
• 24:16
  brain.
• 24:17
  It's
• 24:18
  a
• 24:18
  psychological
• 24:18
  thing.
• 24:19
  If
• 24:19
  they
• 24:19
  know
• 24:19
  Monday,
• 24:20
  Wednesday,
• 24:20
  Friday
• 24:20
  that
• 24:20
  you're
• 24:21
  going
• 24:21
  to
• 24:21
  be
• 24:21
  on
• 24:21
  there,
• 24:21
  they're
• 24:22
  going
• 24:22
  to
• 24:22
  start
• 24:22
  doing
• 24:22
  it.
• 24:22
  But
• 24:23
  do
• 24:23
  quick
• 24:23
  things.
• 24:24
  They
• 24:24
  call
• 24:24
  it
• 24:24
  B
• 24:24
  roll.
• 24:25
  And
• 24:25
  B
• 24:25
  roll
• 24:26
  essentially
• 24:26
  is
• 24:26
  you
• 24:26
  just
• 24:27
  set
• 24:27
  up
• 24:27
  your
• 24:27
  camera
• 24:27
  and
• 24:28
  you're.
• 24:29
  And
• 24:29
  then
• 24:30
  maybe
• 24:30
  you
• 24:30
  put
• 24:30
  a
• 24:30
  voiceover
• 24:31
  over
• 24:31
  it
• 24:31
  or
• 24:31
  you
• 24:31
  put
• 24:32
  words,
• 24:32
  a
• 24:33
  text,
• 24:33
  super
• 24:33
  easy.
• 24:34
  Maybe
• 24:35
  you're
• 24:35
  putting
• 24:35
  things
• 24:35
  on
• 24:36
  the
• 24:36
  shelf
• 24:36
  and
• 24:37
  you're
• 24:37
  having
• 24:37
  the
• 24:37
  camera
• 24:37
  roll
• 24:38
  and
• 24:38
  then
• 24:38
  you
• 24:38
  put
• 24:38
  new
• 24:39
  arrivals
• 24:39
  hitting
• 24:39
  the
• 24:40
  store
• 24:40
  and
• 24:41
  that's
• 24:41
  your
• 24:41
  video
• 24:41
  for
• 24:42
  the
• 24:42
  day.
• 24:43
  Like
• 24:43
  super
• 24:43
  easy.
• 24:44
  You
• 24:44
  don't
• 24:44
  have
• 24:44
  to
• 24:44
  make
• 24:44
  it
• 24:45
  complicated.
• 24:45
  And
• 24:45
  I
• 24:46
  think
• 24:46
  that's
• 24:46
  what
• 24:46
  we
• 24:46
  do.
• 24:46
  So
• 24:47
  Easily
• 24:47
  is
• 24:48
  like,
• 24:48
  oh,
• 24:48
  I
• 24:48
  don't
• 24:48
  have
• 24:49
  time
• 24:49
  to
• 24:49
  put
• 24:49
  out
• 24:49
  all
• 24:49
  these
• 24:50
  videos.
• 24:50
  Just
• 24:50
  throw
• 24:51
  your
• 24:51
  phone
• 24:51
  up.
• 24:51
  I
• 24:51
  promise
• 24:52
  those
• 24:52
  short
• 24:53
  videos
• 24:53
  really
• 24:53
  resonate
• 24:54
  with
• 24:54
  your
• 24:54
  followers.
• 24:55
  Consistency
• 24:56
  more
• 24:56
  important
• 24:56
  than
• 24:56
  quantity
• 24:57
  at
• 24:57
  the
• 24:58
  start,
• 24:59
  I.
• 25:00
  Yes,
• 25:01
  I'd
• 25:01
  say
• 25:01
  so.
• 25:02
  Because
• 25:02
  if
• 25:03
  you're
• 25:03
  not
• 25:03
  consistent,
• 25:03
  they
• 25:04
  can't
• 25:04
  even
• 25:04
  expect
• 25:05
  your
• 25:06
  business
• 25:06
  to
• 25:06
  be
• 25:06
  there.
• 25:07
  It's
• 25:07
  like
• 25:07
  a
• 25:07
  business
• 25:08
  that's
• 25:08
  not
• 25:08
  open
• 25:09
  set
• 25:10
  hours.
• 25:11
  You
• 25:11
  don't
• 25:11
  know
• 25:11
  if
• 25:11
  they're
• 25:11
  going
• 25:12
  to
• 25:12
  be
• 25:12
  there
• 25:12
  or
• 25:12
  not.
• 25:12
  Same
• 25:13
  way
• 25:13
  with
• 25:13
  your
• 25:13
  social
• 25:13
  media.
• 25:13
  You
• 25:14
  got
• 25:14
  to
• 25:14
  be
• 25:14
  consistent
• 25:15
  so
• 25:15
  they
• 25:15
  know
• 25:15
  that
• 25:15
  they
• 25:15
  can
• 25:16
  count
• 25:16
  on
• 25:16
  you.
• 25:16
  I
• 25:17
  know
• 25:17
  every
• 25:17
  service
• 25:18
  is
• 25:18
  different
• 25:18
  as
• 25:18
  far
• 25:19
  as
• 25:19
  the
• 25:19
  algorithms
• 25:19
  are
• 25:20
  concerned,
• 25:20
  but
• 25:20
  what
• 25:20
  have
• 25:20
  you
• 25:21
  noticed?
• 25:22
  TikTok
• 25:23
  likes.
• 25:25
  They
• 25:25
  like
• 25:25
  short
• 25:26
  video.
• 25:26
  They
• 25:26
  do
• 25:27
  prior
• 25:27
  to
• 25:27
  prioritize
• 25:28
  watch
• 25:29
  time.
• 25:29
  And
• 25:29
  they
• 25:30
  love
• 25:31
  the
• 25:31
  B
• 25:31
  roll.
• 25:32
  That's
• 25:32
  one
• 25:32
  thing
• 25:32
  that
• 25:33
  I've
• 25:33
  been
• 25:33
  pushing
• 25:34
  on
• 25:34
  TikTok
• 25:35
  is
• 25:35
  they
• 25:36
  just
• 25:36
  want
• 25:36
  to
• 25:36
  see
• 25:36
  you
• 25:36
  in
• 25:37
  your
• 25:37
  natural
• 25:38
  form.
• 25:38
  Like
• 25:39
  they
• 25:39
  want
• 25:39
  to
• 25:39
  see
• 25:39
  you
• 25:40
  put
• 25:40
  hanging
• 25:40
  stuff
• 25:41
  on
• 25:41
  the
• 25:41
  racks
• 25:41
  for
• 25:42
  new
• 25:42
  arrivals
• 25:43
  and
• 25:43
  then
• 25:43
  maybe
• 25:43
  you
• 25:43
  put
• 25:44
  a
• 25:44
  little
• 25:45
  text
• 25:46
  that
• 25:46
  says
• 25:47
  you're
• 25:47
  going
• 25:47
  to
• 25:47
  have
• 25:47
  a
• 25:47
  sale
• 25:48
  and
• 25:48
  it
• 25:48
  really
• 25:48
  hypes
• 25:49
  people
• 25:49
  up.
• 25:50
  But
• 25:50
  those,
• 25:50
  if
• 25:51
  they
• 25:51
  watched
• 25:51
  it
• 25:51
  for
• 25:51
  seven
• 25:52
  seconds
• 25:52
  of
• 25:52
  you
• 25:52
  hanging
• 25:53
  things
• 25:53
  up,
• 25:54
  it
• 25:54
  just
• 25:54
  resonates
• 25:55
  really
• 25:55
  well.
• 25:55
  And
• 25:55
  it
• 25:55
  does
• 25:55
  really
• 25:56
  well
• 25:56
  for
• 25:56
  him.
• 25:56
  But
• 25:57
  it's
• 25:57
  so
• 25:57
  easy.
• 25:57
  I
• 25:58
  know
• 25:58
  so
• 25:58
  many
• 25:58
  people
• 25:58
  don't
• 25:58
  want
• 25:59
  their
• 25:59
  face
• 25:59
  on
• 25:59
  camera.
• 26:00
  Well,
• 26:00
  turn
• 26:01
  to
• 26:01
  the
• 26:01
  side
• 26:01
  maybe
• 26:02
  and
• 26:02
  hang
• 26:02
  those
• 26:02
  up
• 26:04
  and
• 26:04
  you'll
• 26:04
  get
• 26:05
  comfortable
• 26:05
  with
• 26:05
  it.
• 26:05
  And
• 26:06
  then
• 26:06
  after
• 26:06
  a
• 26:06
  while
• 26:06
  you
• 26:06
  have
• 26:07
  a
• 26:07
  big
• 26:07
  old
• 26:07
  tripod
• 26:08
  and
• 26:08
  you're
• 26:08
  like,
• 26:09
  this
• 26:09
  is
• 26:09
  easy
• 26:10
  to
• 26:10
  do.
• 26:10
  I
• 26:10
  can
• 26:10
  film
• 26:10
  30
• 26:11
  videos
• 26:11
  in
• 26:12
  a
• 26:12
  week.
• 26:12
  Instagram.
• 26:13
  What's
• 26:13
  Instagram
• 26:14
  like?
• 26:16
  They're,
• 26:16
  to
• 26:17
  me,
• 26:17
  they
• 26:17
  are
• 26:18
  more
• 26:19
  like,
• 26:19
  they
• 26:19
  like,
• 26:19
  like
• 26:20
  transitions
• 26:21
  and
• 26:22
  they
• 26:22
  also
• 26:22
  like,
• 26:22
  I
• 26:22
  don't
• 26:23
  know,
• 26:23
  more
• 26:23
  what
• 26:24
  we.
• 26:24
  Used
• 26:24
  to
• 26:24
  call
• 26:24
  jump
• 26:24
  cuts
• 26:25
  and
• 26:25
  video.
• 26:25
  Yeah,
• 26:26
  yeah,
• 26:26
  yeah.
• 26:27
  So
• 26:27
  they're
• 26:28
  more
• 26:28
  formal,
• 26:28
  they
• 26:29
  kind
• 26:29
  of
• 26:29
  like
• 26:29
  it
• 26:29
  more
• 26:30
  planned
• 26:30
  out.
• 26:31
  So
• 26:31
  I
• 26:31
  post
• 26:31
  probably
• 26:32
  more
• 26:33
  higher
• 26:33
  quality
• 26:34
  on
• 26:34
  Instagram.
• 26:34
  On
• 26:35
  TikTok,
• 26:35
  I
• 26:36
  throw
• 26:36
  up
• 26:36
  all
• 26:36
  kinds
• 26:37
  of
• 26:37
  content.
• 26:37
  But
• 26:37
  I've
• 26:38
  grown
• 26:38
  more
• 26:38
  on
• 26:38
  TikTok.
• 26:39
  So
• 26:40
  you
• 26:40
  kind
• 26:40
  of
• 26:40
  have
• 26:40
  to
• 26:41
  decide
• 26:41
  what,
• 26:42
  what
• 26:42
  format
• 26:43
  you
• 26:43
  like
• 26:43
  and
• 26:43
  just
• 26:44
  try
• 26:44
  it
• 26:44
  out.
• 26:44
  And
• 26:45
  now
• 26:45
  let's
• 26:45
  get
• 26:45
  back
• 26:45
  to
• 26:46
  Facebook
• 26:46
  because
• 26:46
  you
• 26:46
  said
• 26:47
  that's
• 26:47
  where
• 26:47
  the
• 26:47
  buyers
• 26:47
  are.
• 26:47
  It
• 26:48
  is.
• 26:48
  It
• 26:48
  tends
• 26:49
  to
• 26:49
  be
• 26:49
  the
• 26:49
  40
• 26:49
  to
• 26:50
  60
• 26:50
  year
• 26:50
  old
• 26:50
  crowd
• 26:50
  that
• 26:50
  actually
• 26:51
  has
• 26:51
  dispos.
• 26:51
  Disposable
• 26:52
  income.
• 26:52
  Right.
• 26:52
  So
• 26:53
  yeah,
• 26:53
  I
• 26:53
  mean,
• 26:53
  it's
• 26:54
  true.
• 26:55
  What
• 26:55
  about
• 26:55
  Facebook
• 26:56
  shorts
• 26:57
  or
• 26:57
  reels?
• 26:58
  So
• 26:59
  same
• 26:59
  as
• 26:59
  Instagram,
• 27:00
  right?
• 27:01
  Yeah,
• 27:01
  I
• 27:01
  actually
• 27:02
  have
• 27:02
  my
• 27:02
  content
• 27:03
  on
• 27:04
  Instagram.
• 27:04
  Just
• 27:05
  pushed
• 27:05
  Facebook.
• 27:06
  Okay.
• 27:07
  And
• 27:07
  I've
• 27:07
  grown
• 27:08
  on
• 27:08
  Facebook
• 27:08
  just
• 27:08
  from
• 27:09
  that.
• 27:09
  Which
• 27:09
  is
• 27:09
  crazy
• 27:10
  because
• 27:10
  I'm
• 27:10
  not.
• 27:10
  I
• 27:10
  mean,
• 27:11
  I
• 27:11
  answer
• 27:12
  my
• 27:12
  questions
• 27:13
  and
• 27:13
  I
• 27:13
  answer
• 27:13
  everything
• 27:14
  on
• 27:14
  Facebook,
• 27:14
  but
• 27:14
  as
• 27:14
  far
• 27:15
  as
• 27:15
  physically
• 27:15
  just
• 27:16
  posting
• 27:16
  on
• 27:16
  Facebook,
• 27:16
  it
• 27:17
  just
• 27:17
  comes
• 27:17
  from
• 27:17
  Instagram
• 27:17
  and
• 27:18
  does
• 27:18
  really
• 27:18
  well.
• 27:18
  Well
• 27:19
  now
• 27:19
  the
• 27:19
  big
• 27:20
  one
• 27:20
  in
• 27:20
  the
• 27:20
  room,
• 27:20
  the
• 27:21
  one
• 27:21
  that's
• 27:21
  going
• 27:21
  to
• 27:22
  overtake
• 27:22
  everything
• 27:22
  and
• 27:23
  is
• 27:23
  even
• 27:23
  podcasting
• 27:24
  for
• 27:24
  that
• 27:24
  matter,
• 27:24
  and
• 27:24
  that's
• 27:25
  YouTube.
• 27:26
  YouTube
• 27:27
  now
• 27:27
  is
• 27:27
  the
• 27:27
  number
• 27:28
  one
• 27:28
  search
• 27:28
  engine.
• 27:30
  Believe
• 27:30
  it
• 27:30
  or
• 27:30
  not,
• 27:31
  it's
• 27:31
  the
• 27:31
  number
• 27:31
  one
• 27:31
  search
• 27:32
  engine.
• 27:33
  So
• 27:34
  especially
• 27:34
  in
• 27:34
  podcasting,
• 27:35
  YouTube
• 27:35
  has
• 27:36
  taken
• 27:36
  over
• 27:36
  everything
• 27:36
  else,
• 27:37
  even
• 27:37
  Google.
• 27:38
  Yeah.
• 27:38
  So
• 27:39
  like
• 27:39
  Google
• 27:40
  cares.
• 27:40
  They
• 27:40
  own
• 27:40
  it.
• 27:40
  Right.
• 27:41
  So
• 27:41
  they
• 27:41
  don't
• 27:41
  care.
• 27:44
  And
• 27:44
  AI
• 27:45
  now
• 27:45
  being
• 27:45
  that
• 27:46
  when
• 27:46
  you
• 27:46
  search
• 27:46
  Google
• 27:47
  and
• 27:47
  you're
• 27:47
  getting
• 27:47
  AI
• 27:48
  answers,
• 27:49
  the
• 27:49
  amount
• 27:49
  of
• 27:50
  traffic
• 27:50
  to
• 27:50
  websites
• 27:51
  that
• 27:51
  used
• 27:51
  to
• 27:52
  pop
• 27:52
  up
• 27:52
  and
• 27:52
  used
• 27:52
  to
• 27:52
  go
• 27:53
  to
• 27:53
  the
• 27:53
  website
• 27:53
  has
• 27:53
  decreased
• 27:54
  80%.
• 27:55
  So
• 27:56
  AI
• 27:56
  is
• 27:56
  really
• 27:56
  changing
• 27:57
  search.
• 27:58
  How
• 27:58
  important
• 27:59
  is
• 27:59
  YouTube
• 28:00
  now
• 28:00
  for
• 28:00
  you
• 28:01
  and
• 28:01
  going
• 28:01
  to
• 28:01
  be
• 28:02
  in
• 28:02
  the
• 28:02
  future?
• 28:02
  And
• 28:02
  they
• 28:02
  have
• 28:03
  shorts
• 28:03
  too,
• 28:03
  obviously,
• 28:04
  but
• 28:05
  so
• 28:05
  let's
• 28:06
  stick
• 28:06
  with
• 28:06
  shorts,
• 28:06
  even
• 28:06
  YouTube
• 28:07
  shorts.
• 28:07
  But
• 28:08
  how
• 28:08
  important
• 28:08
  is
• 28:08
  it?
• 28:10
  Yeah,
• 28:10
  that
• 28:10
  is
• 28:11
  one
• 28:11
  of
• 28:11
  my
• 28:11
  goals.
• 28:11
  You
• 28:11
  hit
• 28:12
  the
• 28:12
  nail
• 28:12
  on
• 28:12
  the
• 28:12
  head
• 28:12
  because
• 28:13
  you're
• 28:13
  right,
• 28:13
  it
• 28:13
  is
• 28:14
  becoming
• 28:14
  a
• 28:14
  search
• 28:14
  engine.
• 28:15
  I
• 28:15
  think
• 28:16
  there
• 28:16
  hasn't
• 28:16
  been,
• 28:17
  as
• 28:17
  I've
• 28:17
  noticed,
• 28:18
  not
• 28:18
  as
• 28:18
  many
• 28:19
  western
• 28:20
  content
• 28:20
  creators
• 28:21
  over
• 28:21
  there,
• 28:21
  which
• 28:22
  to
• 28:22
  me
• 28:23
  is
• 28:23
  like
• 28:24
  something
• 28:24
  that
• 28:24
  I
• 28:24
  want
• 28:24
  to
• 28:24
  target
• 28:25
  and
• 28:25
  hit
• 28:25
  because
• 28:26
  of
• 28:26
  that
• 28:26
  reason.
• 28:26
  But
• 28:27
  yeah,
• 28:27
  YouTube
• 28:28
  is
• 28:28
  being
• 28:28
  pushed
• 28:29
  out
• 28:29
  there.
• 28:29
  Like
• 28:29
  you
• 28:29
  said,
• 28:29
  Google
• 28:30
  is
• 28:30
  pushing
• 28:30
  it
• 28:30
  out
• 28:31
  there.
• 28:31
  You
• 28:31
  want
• 28:32
  to
• 28:32
  get
• 28:32
  into
• 28:32
  a
• 28:33
  market
• 28:33
  when
• 28:33
  it
• 28:34
  starts
• 28:34
  out.
• 28:35
  And
• 28:35
  so
• 28:35
  I
• 28:36
  highly
• 28:36
  recommend
• 28:36
  pushing
• 28:37
  your
• 28:37
  way
• 28:37
  through
• 28:37
  it
• 28:38
  because
• 28:38
  the
• 28:38
  cool
• 28:39
  thing
• 28:39
  about
• 28:39
  it
• 28:39
  is
• 28:39
  you
• 28:39
  can
• 28:39
  do
• 28:40
  shorts,
• 28:40
  but
• 28:40
  you
• 28:40
  can
• 28:40
  also
• 28:41
  do
• 28:41
  long
• 28:41
  form
• 28:41
  content.
• 28:42
  So
• 28:42
  it's
• 28:43
  a
• 28:43
  place
• 28:43
  for
• 28:43
  everything.
• 28:43
  And
• 28:44
  more
• 28:44
  people
• 28:44
  stay
• 28:44
  and
• 28:45
  watch
• 28:45
  YouTube
• 28:45
  just
• 28:45
  like
• 28:46
  they
• 28:46
  do
• 28:46
  a
• 28:46
  TV
• 28:46
  show,
• 28:47
  which
• 28:47
  is
• 28:47
  crazy
• 28:48
  to
• 28:48
  think
• 28:48
  about.
• 28:48
  And
• 28:48
  with
• 28:49
  YouTube
• 28:49
  it's
• 28:50
  fairly
• 28:50
  easy
• 28:50
  to
• 28:50
  make
• 28:50
  shorts
• 28:51
  out
• 28:51
  of
• 28:51
  your
• 28:51
  long
• 28:52
  form
• 28:52
  content.
• 28:52
  That's
• 28:53
  what
• 28:53
  most
• 28:53
  creators
• 28:53
  do.
• 28:54
  They,
• 28:55
  some
• 28:55
  of
• 28:55
  them
• 28:55
  are
• 28:55
  making
• 28:55
  separate
• 28:56
  shorts,
• 28:56
  but
• 28:56
  others
• 28:57
  are
• 28:57
  repurposing
• 28:57
  the
• 28:58
  long
• 28:58
  form
• 28:58
  content
• 28:58
  too.
• 28:59
  Yeah.
• 29:00
  All
• 29:00
  right,
• 29:00
  one
• 29:01
  final
• 29:01
  piece
• 29:01
  of
• 29:01
  advice
• 29:02
  for
• 29:02
  a
• 29:02
  manufacturer
• 29:03
  or
• 29:03
  a
• 29:03
  retailer
• 29:04
  that
• 29:04
  has
• 29:04
  not
• 29:04
  dove
• 29:05
  into
• 29:05
  the
• 29:05
  deep
• 29:06
  end
• 29:06
  of
• 29:06
  the
• 29:06
  pool
• 29:06
  yet.
• 29:09
  Go
• 29:09
  for
• 29:09
  it.
• 29:10
  But
• 29:11
  I
• 29:11
  mean,
• 29:11
  just
• 29:12
  do
• 29:12
  the
• 29:12
  short
• 29:13
  form
• 29:13
  video
• 29:13
  content.
• 29:14
  It's
• 29:14
  super
• 29:14
  easy.
• 29:15
  I
• 29:16
  would
• 29:16
  say
• 29:16
  try
• 29:17
  really
• 29:17
  hard.
• 29:18
  Just
• 29:18
  push
• 29:18
  out
• 29:18
  five
• 29:18
  videos,
• 29:19
  analyze
• 29:20
  those
• 29:20
  five
• 29:20
  videos,
• 29:21
  what
• 29:21
  works
• 29:22
  for
• 29:22
  you,
• 29:22
  what
• 29:22
  works
• 29:23
  for
• 29:23
  your
• 29:23
  viewers
• 29:24
  and
• 29:24
  then
• 29:24
  recreate.
• 29:25
  That
• 29:26
  and
• 29:26
  do
• 29:26
  not
• 29:26
  expect
• 29:27
  to
• 29:27
  have
• 29:28
  millions
• 29:28
  of
• 29:28
  views
• 29:28
  in
• 29:28
  the
• 29:29
  first
• 29:29
  two
• 29:29
  weeks.
• 29:30
  You're
• 29:30
  going
• 29:30
  to
• 29:30
  do
• 29:31
  this.
• 29:31
  This
• 29:31
  is
• 29:31
  a
• 29:31
  long
• 29:32
  term
• 29:32
  project,
• 29:32
  this
• 29:33
  is
• 29:33
  not
• 29:33
  a
• 29:33
  two
• 29:34
  week
• 29:34
  project.
• 29:34
  And
• 29:34
  you're
• 29:34
  going
• 29:35
  to
• 29:35
  be,
• 29:35
  you're
• 29:35
  going
• 29:35
  to
• 29:35
  be
• 29:35
  the
• 29:36
  star
• 29:36
  it
• 29:37
  happens
• 29:37
  to
• 29:37
  very
• 29:38
  few
• 29:38
  people
• 29:38
  in
• 29:38
  any
• 29:38
  content
• 29:39
  creation,
• 29:39
  right?
• 29:40
  Oh,
• 29:40
  yeah.
• 29:41
  And
• 29:41
  I
• 29:42
  heard
• 29:42
  someone
• 29:42
  say,
• 29:43
  can
• 29:43
  you
• 29:43
  imagine
• 29:44
  having
• 29:44
  25
• 29:45
  people
• 29:45
  in
• 29:45
  the
• 29:45
  room
• 29:46
  all
• 29:46
  say
• 29:46
  they
• 29:46
  like
• 29:46
  your
• 29:47
  outfit?
• 29:48
  Like,
• 29:48
  Even
• 29:48
  if
• 29:48
  it's
• 29:49
  25
• 29:50
  people,
• 29:50
  if
• 29:50
  that
• 29:50
  many
• 29:51
  people
• 29:51
  said,
• 29:51
  I
• 29:52
  like
• 29:52
  that,
• 29:52
  that
• 29:52
  is
• 29:52
  incredible.
• 29:54
  So
• 29:54
  you
• 29:54
  can't.
• 29:54
  You
• 29:54
  have
• 29:55
  to
• 29:55
  step
• 29:55
  back
• 29:55
  and
• 29:56
  be
• 29:56
  like,
• 29:56
  oh,
• 29:56
  yeah,
• 29:56
  that
• 29:57
  is
• 29:57
  a
• 29:57
  lot.
• 29:57
  I
• 29:58
  can
• 29:58
  do
• 29:58
  this.
• 29:58
  My
• 29:59
  podcast
• 29:59
  mentor
• 30:00
  uses
• 30:00
  a
• 30:00
  classroom.
• 30:01
  He
• 30:01
  used
• 30:01
  to
• 30:01
  be
• 30:02
  a
• 30:02
  teacher.
• 30:02
  So
• 30:03
  he
• 30:03
  said,
• 30:03
  imagine
• 30:03
  you
• 30:04
  have
• 30:04
  a
• 30:04
  classroom
• 30:04
  full
• 30:04
  of
• 30:05
  people
• 30:05
  that's
• 30:05
  30
• 30:05
  or
• 30:05
  40
• 30:06
  people,
• 30:06
  and
• 30:07
  they
• 30:07
  just
• 30:07
  listen
• 30:07
  to
• 30:08
  your
• 30:08
  show.
• 30:08
  If
• 30:08
  you
• 30:08
  were
• 30:08
  standing
• 30:09
  in
• 30:09
  front
• 30:09
  of
• 30:09
  them,
• 30:09
  you
• 30:09
  would
• 30:09
  think
• 30:10
  that
• 30:10
  was
• 30:10
  wonderful,
• 30:10
  Right.
• 30:11
  You're
• 30:11
  not
• 30:11
  standing
• 30:11
  in
• 30:11
  front
• 30:12
  of
• 30:12
  them,
• 30:12
  so
• 30:12
  you
• 30:12
  don't
• 30:12
  think
• 30:12
  it's
• 30:13
  wonderful.
• 30:13
  But
• 30:13
  imagine
• 30:13
  now
• 30:14
  you
• 30:14
  get
• 30:14
  a
• 30:15
  thousand
• 30:15
  people.
• 30:15
  That's
• 30:15
  an
• 30:16
  auditorium.
• 30:17
  That's
• 30:17
  a
• 30:17
  good
• 30:17
  sized
• 30:18
  theater.
• 30:19
  Now
• 30:19
  imagine
• 30:19
  standing
• 30:19
  on
• 30:20
  stage
• 30:20
  in
• 30:20
  front
• 30:20
  of
• 30:20
  a
• 30:20
  thousand
• 30:21
  people,
• 30:21
  right?
• 30:22
  Yeah.
• 30:23
  It's
• 30:23
  a
• 30:23
  whole
• 30:23
  different
• 30:23
  ballgame
• 30:24
  when
• 30:24
  you
• 30:24
  think
• 30:24
  of
• 30:24
  it
• 30:24
  that
• 30:25
  way.
• 30:25
  Yeah.
• 30:26
  And
• 30:26
  it's
• 30:26
  so
• 30:27
  easy
• 30:27
  to
• 30:27
  compare
• 30:28
  yourself
• 30:28
  and
• 30:29
  to,
• 30:29
  you
• 30:30
  know,
• 30:30
  be
• 30:30
  hard
• 30:30
  on
• 30:30
  yourself.
• 30:31
  But
• 30:31
  step
• 30:31
  back
• 30:32
  and
• 30:32
  think,
• 30:32
  if
• 30:33
  I
• 30:33
  had
• 30:33
  five
• 30:33
  people
• 30:33
  that
• 30:34
  said,
• 30:34
  oh,
• 30:34
  I'll
• 30:34
  hear
• 30:35
  you
• 30:35
  talk
• 30:35
  today,
• 30:36
  then
• 30:36
  talk
• 30:36
  to
• 30:37
  those
• 30:37
  five
• 30:37
  people.
• 30:37
  Those
• 30:38
  are
• 30:38
  going
• 30:38
  to
• 30:38
  be
• 30:38
  your
• 30:38
  customers.
• 30:39
  Keep
• 30:39
  asking
• 30:40
  it.
• 30:40
  Keep
• 30:40
  consistent,
• 30:41
  don't
• 30:42
  quit.
• 30:42
  Just
• 30:43
  keep
• 30:44
  making
• 30:44
  content.
• 30:44
  Because
• 30:45
  eventually
• 30:45
  that
• 30:46
  it's.
• 30:47
  It
• 30:47
  is
• 30:47
  the
• 30:47
  old
• 30:47
  hockey
• 30:48
  stick
• 30:48
  thing.
• 30:48
  Eventually
• 30:49
  it
• 30:49
  does
• 30:49
  this,
• 30:50
  right.
• 30:50
  You're
• 30:50
  going
• 30:50
  to
• 30:51
  do
• 30:51
  this
• 30:51
  for
• 30:51
  a
• 30:51
  while
• 30:51
  and
• 30:52
  then
• 30:52
  it's
• 30:52
  going
• 30:52
  to
• 30:52
  go
• 30:52
  up.
• 30:53
  It's
• 30:53
  just.
• 30:53
  That's
• 30:54
  always
• 30:54
  been
• 30:54
  true
• 30:55
  in,
• 30:55
  in
• 30:56
  content
• 30:56
  and
• 30:57
  sales.
• 30:58
  It's
• 30:58
  always
• 30:58
  been
• 30:58
  true.
• 30:58
  Yeah,
• 30:59
  that's
• 30:59
  never.
• 30:59
  That's
• 31:00
  one
• 31:00
  thing
• 31:00
  that's
• 31:00
  been
• 31:00
  consistent.
• 31:01
  That's
• 31:01
  never
• 31:01
  changed
• 31:03
  over
• 31:03
  the
• 31:03
  last
• 31:04
  50
• 31:04
  years
• 31:04
  of
• 31:04
  doing
• 31:04
  this.
• 31:05
  Oh,
• 31:06
  yeah,
• 31:06
  yeah.
• 31:06
  And
• 31:06
  eventually
• 31:07
  you'll.
• 31:08
  Those
• 31:08
  that
• 31:09
  aren't
• 31:09
  meant
• 31:09
  for
• 31:10
  it
• 31:10
  weed
• 31:10
  themselves
• 31:11
  out.
• 31:11
  And
• 31:11
  those
• 31:11
  that
• 31:12
  are,
• 31:12
  stay
• 31:12
  consistent,
• 31:13
  keep
• 31:13
  growing.
• 31:13
  So
• 31:14
  you
• 31:14
  can
• 31:14
  only
• 31:14
  go
• 31:15
  up.
• 31:15
  All
• 31:15
  right.
• 31:15
  You
• 31:16
  have
• 31:16
  to
• 31:16
  co
• 31:16
  host
• 31:16
  a
• 31:16
  pod,
• 31:17
  an
• 31:17
  episode
• 31:17
  with
• 31:17
  me
• 31:17
  sometime.
• 31:18
  Absolutely.
• 31:19
  Have
• 31:19
  you,
• 31:20
  have
• 31:20
  you
• 31:20
  done
• 31:20
  podcast
• 31:20
  hosting
• 31:21
  yet?
• 31:22
  I
• 31:22
  haven't.
• 31:23
  Well,
• 31:23
  there
• 31:23
  you
• 31:23
  go.
• 31:23
  You're
• 31:24
  going
• 31:24
  to
• 31:24
  get
• 31:24
  to
• 31:24
  try
• 31:24
  something
• 31:25
  new.
• 31:25
  We're
• 31:26
  going
• 31:26
  to
• 31:26
  do
• 31:26
  that.
• 31:26
  We're
• 31:27
  going
• 31:27
  to
• 31:27
  make
• 31:27
  that
• 31:27
  happen.
• 31:30
  Thank
• 31:30
  you.
• 31:31
  Where
• 31:31
  can
• 31:31
  people
• 31:31
  find.
• 31:33
  Shop
• 31:33
  With
• 31:34
  Me
• 31:34
  Cowgirl
• 31:34
  on
• 31:34
  all
• 31:35
  social
• 31:35
  media
• 31:35
  platforms.
• 31:36
  Instagram,
• 31:36
  TikTok,
• 31:37
  Facebook
• 31:37
  and
• 31:38
  YouTube.
• 31:38
  And
• 31:38
  we'll
• 31:39
  be
• 31:39
  doing
• 31:39
  more
• 31:39
  there.
• 31:40
  Very
• 31:40
  good.
• 31:41
  Well,
• 31:41
  thank
• 31:41
  you
• 31:41
  for
• 31:41
  joining
• 31:42
  us
• 31:42
  on
• 31:42
  this
• 31:42
  WESA
• 31:43
  retail
• 31:43
  roundup.
• 31:44
  To
• 31:44
  watch
• 31:44
  the
• 31:45
  retail
• 31:45
  roundups,
• 31:46
  you
• 31:46
  can
• 31:46
  do
• 31:46
  so
• 31:46
  on
• 31:47
  the
• 31:47
  WESA
• 31:47
  trade
• 31:48
  show
• 31:48
  YouTube
• 31:49
  channel.
• 31:49
  You
• 31:49
  can
• 31:49
  find
• 31:50
  them
• 31:50
  there.
• 31:50
  You
• 31:50
  can
• 31:51
  also
• 31:51
  find
• 31:51
  them
• 31:51
  on
• 31:52
  the
• 31:52
  Wisdom
• 31:52
  by
• 31:52
  Wesa
• 31:53
  podcast
• 31:53
  feed.
• 31:53
  The
• 31:53
  audio
• 31:54
  for
• 31:54
  this
• 31:54
  will
• 31:54
  be
• 31:54
  out
• 31:55
  in
• 31:55
  the
• 31:55
  next
• 31:55
  day
• 31:55
  or
• 31:56
  two
• 31:56
  there.
• 31:56
  And
• 31:57
  also
• 31:57
  you
• 31:57
  can
• 31:57
  find
• 31:57
  all
• 31:58
  the
• 31:58
  information,
• 31:58
  of
• 31:58
  course,
• 31:58
  about
• 31:59
  the
• 31:59
  trade
• 31:59
  show@wesatradeshow.com
• 32:01
  we
• 32:01
  have
• 32:01
  another
• 32:01
  one
• 32:01
  coming
• 32:01
  up
• 32:02
  in
• 32:02
  January
• 32:03
  in
• 32:03
  Dallas,
• 32:04
  so
• 32:05
  you
• 32:05
  look
• 32:05
  for
• 32:05
  all
• 32:06
  of
• 32:06
  us
• 32:06
  there.
• 32:06
  And
• 32:06
  I'm
• 32:06
  sure
• 32:06
  you'll
• 32:07
  be
• 32:07
  there.
• 32:08
  Absolutely.
• 32:08
  Yeah,
• 32:08
  you'll
• 32:09
  be
• 32:09
  there.
• 32:09
  I
• 32:09
  know
• 32:09
  you
• 32:09
  will.
• 32:10
  We
• 32:10
  release
• 32:11
  these
• 32:11
  on
• 32:11
  Tuesdays,
• 32:12
  so
• 32:12
  you
• 32:12
  can
• 32:13
  stay
• 32:13
  up
• 32:13
  to
• 32:13
  date
• 32:13
  on
• 32:13
  all
• 32:14
  of
• 32:14
  these.
• 32:14
  We'll
• 32:14
  have
• 32:14
  another
• 32:15
  one
• 32:15
  for
• 32:15
  for
• 32:16
  you
• 32:16
  in
• 32:16
  the
• 32:17
  next
• 32:17
  week
• 32:17
  or
• 32:17
  two.
• 32:18
  Thank
• 32:18
  you,
• 32:19
  Kylie.
• 32:19
  This
• 32:19
  has
• 32:19
  been
• 32:19
  fun.
• 32:20
  Well,
• 32:20
  thanks.
• 32:21
  I
• 32:21
  appreciate
• 32:21
  it.
• 32:22
  And
• 32:22
  please
• 32:22
  reach
• 32:23
  out
• 32:23
  if
• 32:23
  you
• 32:23
  ever
• 32:23
  need
• 32:23
  anything.
• 32:24
  I'm
• 32:24
  here
• 32:24
  to
• 32:24
  promote
• 32:25
  you
• 32:25
  and
• 32:25
  see
• 32:25
  your
• 32:25
  business
• 32:26
  go
• 32:26
  higher.